"This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.

    Both are about creation, creating ourselves, reimagining the future and, in a very real sense, building the world around us.’ – Jack Delosa, entrepreneur, investor and BRW Young Rich List Member Unwritten presents a startling, revisionist approach to our understanding of entrepreneurship and living a life that aligns with your purpose. Through personal reflection and stories of unconventional wisdom, adversity and success, Jack examines what it means to be great, how we can achieve our life’s best work, shape the world around us for good and leave a legacy far more valuable than wealth alone. Unwritten is a book that will inspire you to grow into your best self and make your life an example for those who want to do the same. Your future is unwritten. Reinvent tomorrow ‘Jack Delosa is a real entrepreneur. In Unwritten, he elegantly uncovers how to build something truly great.’ - Matt RockMan, co-founder of Seek, entrepreneur and investor ‘Jack Delosa is a heady mix of intelligence, passion, humour and humility. In Unwritten, he propels us to be better humans and in doing so de nes the new measure of success.’ - Megan Quinn, co-founder of NET-A-PORTER, non-executive director at UNICEF Australia

    Published to coincide with the fifteenth anniversary of the very first The Monk Who Sold His Ferrari book, Robin Sharma has written a powerful and moving fable that will resonate with readers now and for years to come.When the now-famous character of Julian Mantle falls ill, he sends his nephew on an international adventure to retrieve Julian’s mementoes and secret letters—writings that reflect what Julian has learned over many years about living a remarkable life, a collection that may become his legacy. A moving and fascinating journey from the Bosphorus River in Turkey to a remote fishing community in India to the catacombs of Paris, The Secret Letters of the Monk Who Sold His Ferrari offers transformational lessons for happiness and true success and shows readers how to live an authentic and meaningful life.

    Babies and toddlers live there almost constantly. Great performers work in this state. Great athletes win in it. Great teachers teach in it. Every great communicator speaks from this place. It is when fully present that we do our best work and make our deepest impression on others.In her years as an acting coach, Patsy Rodenburg has discovered the secrets to that elusive quality actors call 'it'. There are three basic ways human energy moves between people and you can be in any one of the 'three circles' in any situation. In the first, your focus is purely inward, in the third, all your energy is moving outward. In the second you are focused, you give energy out and you receive it. You communicate spontaneously and listen well, you are generous and people are generous in return.And by working on your breath, posture, voice, language, listening skills, focus, courage and trust you can access the second circle on a daily basis. Your work, relationships, spirituality and passions will all benefit.

    This latest edition examines current technologies including wireless, Net meeting, and Web-based research. A stimulating CDROM features video clips demonstrating good and bad communication, useful writing templates, and more.

    The trial is typically painful and the error is often costly. As Benjamin Franklin noted, "Experience keeps a dear school, but fools will learn in no other." People Tools: 54 Strategies for Building Relationships, Creating Joy, and Embracing Prosperity defines, explains, and provides examples of 54 easy-to-grasp behavioral techniques that readers can use to improve their relationships, and their lives. It is the perfect resource for busy people looking for fast and effective solutions to the challenges they face every day.People Tools is time proven, inspirational, practical and easy to understand. From building self-esteem, to developing better communication skills, to finding effective ways to cope with anger, each "People Tool" addresses a specific issue or problem. Each tool provides a simple, straightforward strategy that readers can adopt to immediately bring about desired change and positive results. Every tool is illustrated and supported by anecdotal examples that are relevant and relatable.Although readers may recognize some of the more intuitive techniques in People Tools, this source book provides explanations and helpful examples of many different tools so that the reader can build and expand his or her existing repertoire of skills. Some of the useful "People Tools" in the book include:1. The Belt Buckle. When words say, "Yes" and action (The Belt Buckle) says "No," trust the Belt Buckle2. The Ticker Tape. At times honesty and completeness are not merely the best policy--they are the only policy3. Catching a Feather. An alternative to an endless chase, this Tool allows solutions to float into your lifePeople Tools is organized into 54 chapters. Each chapter contains short, engaging stories using humor and personal anecdotes to illustrate the "People Tool" presented. The language is friendly and non-intimidating. Each chapter presents a unique solution to a specific problem. The reader could open the book to any page and find practical solutions they can immediately apply to their own lives.

    Sutton addressed a taboo topic that affects every workplace: employees who are insensitive to their colleagues, corporate bullies, bosses who just don't get it, the kind of people who make you exclaim in exasperation, "What an asshole!"Now, in a definitive book that addresses this growing problem, Sutton shows you how you can work with unsavory people without becoming one of them yourself.

    Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.Turning the well-known adage of “Nice Guys Finish Last” on its ear, The Power of Nice shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life. Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, The Power of Nice will transform how you live and work.

    We're expected to be authentic but not too authentic. Professional but not stiff. Friendly but not an oversharer.As organizational consultants and regular people, we know what it's like to experience uncomfortable emotions at work - everything from mild jealousy and insecurity to panic and rage. Ignoring or suppressing what you feel hurts your health and productivity but so does letting your emotions run wild.In this book we'll help you figure out which emotions to toss, which to keep to yourself, and which to express in order to be both happier and more effective. We'll share the latest research and helpful tips, and reveal the surprising reason why you'll actually be more healthier and focused if you're less passionate about your job.Drawing on what we've learned from behavioural economics, psychology and our own experiences at countless organizations, we'll show you how to bring your best self (and your whole self) to work every day.

    It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.Rules of the Rave:Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.

    Her father knew that he couldn’t possibly anticipate all the needs of his children alone so he set out to teach Kimberly how to advocate for herself and for her younger brother. He instructed her on how to ask for what she needed and how to build a strong case to get it. Those valuable childhood lessons helped Kimberly become the quick-thinking spitfire she is today. In Making the Case she weaves stories and anecdotes from her life and career with specific strategies that can help anyone set clear goals, communicate more effectively, and come out on top in any situation. Having been a prosecuting attorney, former First Lady of San Francisco and one of TV’s most sought-after legal analysts and opinion-shapers, Kimberly Guilfoyle is the quintessential expert at making the case. Now advocating for her readers, she shares tips on how to make the case for yourself in all realms of your life—personal and professional. Among the topics she advises on are:• Getting hired• Nailing a promotion• Navigating a mid-life career change• Managing personal finances• Advocating for your health• Minimizing family drama Told in her appealing and persuasive voice, combining personal experience and time-tested counsel, Making the Case is an invaluable guide to helping you get the most from your life at home and at work.

    All aboard the LIFE Leadership Express! Orrin Woodward’s new book, The Leadership Train, uncovers the mysteries of network marketing and debunks any fallacies and misconceptions about its value and validity.

    The right conversation can change everything.But how does one prepare to have a conversation in an effective way?In 10 lectures for self-development, professional communications coach and speaker Carol Ann Lloyd teaches the best ways to communicate and listen, including how to focus on understanding, how to overcome barriers and distractions, and how to clarify intentions. When listeners step back to hear what makes conversations successful, they will learn that each component of a conversation is a piece of a larger puzzle, which only fits together when thoughtfully considered and executed.Conversations that matter take effort, and every conversation can be R.E.A.L. (Relevant, Effective, Affirming, Legitimate.) Carol Ann Lloyd also shares the three pitfalls in tough conversations and shows how to avoid them. By the end of this course, listeners will have a new understanding of the way people communicate. What’s more, they’ll develop the confidence to live the life they want to live—one conversation at a time.

    Is this your leisure? Just what will you do then? Having extra or spare time is extremely amazing. You can do every little thing without force. Well, we intend you to spare you few time to review this e-book Behavioral Investment Counseling By Nick Murray This is a god e-book to accompany you in this leisure time. You will not be so tough to know something from this e-book Behavioral Investment Counseling By Nick Murray A lot more, it will assist you to obtain better details and also encounter. Also you are having the excellent tasks, reviewing this e-book Behavioral Investment Counseling By Nick Murray will not include your mind.

     The master teacher of positive change through powerful communication, Susan Scott wants her readers to succeed. To do that, she explains, one must transform everyday conversations employing effective ways to get the message across. In this guide, which includes exercises and tools to take you step by step through the Seven Principles of Fierce Conversations, Scott teaches readers how to: * Overcome barriers to meaningful communication * Expand and enrich conversations with colleagues, friends, and family * Increase clarity and improve understanding * Handle strong emotions-on both sides of the table