But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies.Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:• What is our winning aspiration?• Where will we play?• How will we win?• What capabilities must we have in place to win?• What management systems are required to support our choices?The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.

    Fashion was as turbulent as the times. Throughout it all, Vogue magazine was there, as the leading visual filter.20th Century Fashion, published in association with Vogue magazine, is the definitive style bible for anyone interested in the past, present and future of fashion. It takes a fresh look at fashion history over the twentieth century and charts the evolution from corsets to Coco Chanel to punk.The book chronicles and explores one hundred years of developments and movements, including:20s flappers Christian Dior's New Look Swinging Sixties New Romanticism 90s Eclecticism Illustrated with eye-catching archive images, 20th Century Fashion also features the work of the photographers who helped immortalize seminal fashion images. An A-Z section profiles two hundred and fifty of the greatest fashion designers who inspired, created and altered the course of fashion -- from Azzedine Alaia to Zoran by way of Balenciaga and Yohji Yamamoto.20th Century Fashion is an informative and inspirational look at how fashion reflects and projects social mores and individual values.

    When you create a connection, it's an indicator that that prospect, or that customer, or that individual wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs. As you go through each aspect of this foundation-building, platform-building book, you will learn about the business social media tactics that author Jeffrey Gitomer and other experts are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too. None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars. Best of all, the strategies are presented in a way that will allow you to put them into practice immediately.

    We have Mindstorms to thank for that. In this book, pioneering computer scientist Seymour Papert uses the invention of LOGO, the first child-friendly programming language, to make the case for the value of teaching children with computers. Papert argues that children are more than capable of mastering computers, and that teaching computational processes like de-bugging in the classroom can change the way we learn everything else. He also shows that schools saturated with technology can actually improve socialization and interaction among students and between students and teachers.

    Tracing the evolution of fashion — from the early draped fabrics of ancient times to the catwalk couture of today — Fashion: The Definitive History of Costume and Style is a stunningly illustrated guide to more than three thousand years of shifting trends and innovative developments in the world of clothing.Containing everything you need to know about changing fashion and style — from ancient Egyptian dress to Space Age Fashion and Grunge — and information on icons like Marie Antoinette, Clara Bow, Jacqueline Kennedy, and Alexander McQueen, Fashion catalogs the history of what people wear, revealing how Western fashion has been influenced by design from around the world and celebrating costume and haute couture.Fashion will captivate anyone interested in style — whether it's the fashion-mad teen in Tokyo, the wannabe designer in college, or the fashionista intrigued by the violent origins of the stiletto and the birth of bling.

    For the corporate manager and the owner of a "kitchen table" business alike, The Popcorn Report offers hundreds of ideas for new products to create, new businesses to start, and new markets to capture. Here, too, are the market waves that are beginning to dominate your personal and profes-sional lives. Faith reveals how to chart the future's impact on your business, how to capitalize on the newest trends, and the ways in which emerging mar-keting techniques will revive the dying retail market. She also describes what impact these changes will have on your habits at work, at home, and at play. Here is every businessperson's chance to get the word on the future--now.00-01 William Allen White Children's Book Award Masterlist

    A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

    Written as a fascinating and enjoyable conversation between the authors – Stefan Olander, Vice President of Digital Sport from Nike and Ajaz Ahmed founder and Chairman AKQA – Velocity's up-to-date examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive in the digital age. Velocity shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Fast paced, useful, provocative and highly motivating, Velocity is a management book that will arm you with actionable ideas to define your future. Features: - 4 Velocity principles: Speed, Direction, Acceleration, Discipline. - 7 Laws, including 'A Smith & Wesson beats four aces', 'It’s easier done than said', 'Convenient is the enemy of right' and 'No good joke survives a committee of six'.

    THE NEW YORK TIMES BESTSELLING BOOK ON THE COOLEST STREET STYLE CAPTURED BY REFINERY 29 Get set to build your best ever wardrobe featuring the hardest-working looks from around the globe with Refinery29—the world’s leading style destination—as their editors break down the essentials of the everyday chic, straight from the street. What transforms a look from on-trend to trendsetting? Editor-in-Chief Christene Barberich and Executive Creative Director Piera Gelardi deconstruct their favorite outfits to reveal what trailblazing looks like on the real-life fashion front, including: • HOW TO WEAR modern metallics, mixed prints, everyday ladylike, tomboy chic, lots of layers, and more. • CLEVER TIPS such as wearing one piece in three fresh ways, building blocks for discovering your own signature style, and updating your closet each season. • AND A ZOOM LENS on all the details and accessories that totally make the look. Featuring the fashion world’s coolest tastemakers, designers, stylists, and editors, these fearless iconoclasts challenge conventions and inspire a whole new generation of women to dress for themselves and discover their true inner style stars...just like YOU.

    They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another—from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.

    He's familiar to readers who made his style guides for men -- and the women who dress them -- bestselling books. Now with Before You Put That On, Boston delivers 365 expert fashion tips to help women create a wardrobe and a personal style they can be proud of every day of the year -- using much of what may already be in their closets! Lloyd Boston defines finding your style as "taking your world and giving it shape." That's what he's done for his individual and corporate clientele for years, and now with this beautifully designed book -- including his own original art -- he's offering his insider secrets to you. Boston's user-friendly references are filled with inspirational ideas for looking and feeling your most stylish.Friendly, frank, and with a wealth of professional tips at his disposal, Boston guides readers through an entire year's worth of fashion choices, beginning with a new style resolution at the top of the year, through the fresh fashion possibilities of spring and barely dressed days of summer, and back through the glittering holidays.Before You Put That On offers:• Hints for choosing garments to flatter every body type• Simple solutions for going from day to night in minutes• Tailoring tricks that bring new life to items you already own• Advice on adding accessories that turn a look from frumpy to fabulous• Organizational tips for creating a user-friendly closetNamed one of Crain's magazine's "40 Under 40," he is also a national spokesperson for companies including Tommy Hilfiger, Jones New York, and LensCrafters. As Boston himself says, "Nothing makes me happier than helping real people look their absolute best." Whether the occasion is lunch with a new client, a catch-up drink with friends, or a special holiday gathering, Before You Put That On provides classic ideas that will usher readers through every event with confidence and panache.

    Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

    Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.

    Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage

    It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.