In response to the dynamic environment of management, Richard Daft has written a text integrating the newest management thinking with a solid foundation in the essentials of management.

    His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up. Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. "Cool” brands, like iPods trigger our mating instincts. Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

    

    This new edition of the best-selling PMP: Project Management Professional Study Guide covers the 2005 updates to both the Project Management Body of Knowledge (PMBOK) and the PMP exam. Author Kim Heldman presents the material in a clear and accessible manner, taking you through the process groups in their logical order so you understand the parts and the whole equally well.KEY TOPICS INCLUDE:Project Initiation. Determining project goals, determining deliverables, determining process outputs, documenting constraints, documenting assumptions, defining strategies, producing formal documentation.Project Planning. Refining a project, creating a WBS, developing a resource management plan, determining resource requirements, defining budgets, refining time and costs estimates, establishing project controls, obtaining plan approval.Project Execution. Committing and implementing resources, managing and communicating progress, implementing quality assurance procedures.Project Control. Measuring performance, refining control links, taking corrective action, evaluating effectiveness of corrective action, ensuring plan compliance, reassessing control plans, responding to risk event triggers, monitor project activity.Project Closing. Obtaining acceptance of deliverables, documenting lessons learned, facilitating closure, preserving product records and tools, releasing resources.Professional Responsibility. Ensuring integrity, contributing to knowledge base, balancing stakeholder interests, respecting differences.

    In this phenomenal bestseller, Dr. Peale demonstrates the power of faith in action. With the practical techniques outlined in this book, you can energize your life -- and give yourself the initiative needed to carry out your ambitions and hopes. You'll learn how to: Expect the best and get it Believe in yourself and in everything you do Develop the power to reach your goals Break the worry habit and achieve a relaxed life Improve your personal and professional relationships Assume control over your circumstances Be kind to yourself

    This is the idea at the heart of this thoughtful book on leadership. Popular culture feeds us images of the square-jawed, strong-armed leader - charismatic, powerful, decisive - but the truth is, with the right amount of self-knowledge and authenticity, anyone can be a good leader, even those who don't fit the stereotype.There are countless courses and books available on leadership technique, decision-making and public speaking, but How to Be a Leader aims to give you the tools to understand and bring out your own leadership style. With an in-depth look at what it really means to lead, and the difference between being a manager and being a leader, How to Be a Leader invites you to explore - and accept - the unique leader in you.

    An easy and fast read, this book answers the questions many employees have about EOS and their company:- What is an operating system? - What is EOS and why is my company using it? - What are the EOS foundational tools and how do they impact me? - What's in it for me?Designed to engage employees in the EOS process and tools, What the Heck is EOS? uses simple, straightforward language and provides questions about each tool for managers and employees to discuss creating more ownership and buy-in at the staff level. After reading this book, employees will not only have a better understanding of EOS but they will be more engaged, taking an active role in helping achieve your company's vision.

    And servant leadership—the idea that managing with respect, honesty, love, and spirituality empowers employees—helps individuals answer that calling. Bestselling author and former Fortune 500 executive James A. Autry reveals the servant leader’s tools, a set of skills and ideals that will transform the way business is done. It helps leaders nurture the needs and goals of those who look to them for leadership. The result is a more productive, successful, and happier organization, and a more meaningful life for the leader. Autry reveals how to remain true to the servant leadership model when handling day-to-day and long-term management situations, including how to: •Provide guidance during conflict and crisis•Assure your continued growth and progress as a leader•Train managers in the principles of servant leadership•Transform a company with morale problems into a great place to workPracticed by one-third of the companies on Fortune’s “100 Best Companies to Work For” list, servant leadership is a thriving philosophy. Ultimately, Autry explores how it can be a valuable, refreshing, and rewarding approach to leading others in business life.“When I first read Jim’s work, I was thrilled. Finally, someone had clearly and con-cisely articulated these principles in a way that people can quickly adopt into their lives.”—from the foreword by Howard Behar, retired president, Starbucks“This is an awesome book. James Autry’s gift is that he brings lofty ideals down to earth with general illustrations that make them easy to understand and apply. I highly recommend it!”—Jack Canfield, coauthor, Chicken Soup for the Soul“The Servant Leader describes the kind of leadership upon which Starbucks Coffee Company has been built and is a concept that is closely aligned with our mission and guiding principles.” —Howard Schultz, chairman, Starbucks

    Yet groups are not a panacea for organizational problems;conflicts between individuals or factions within a group oftencreate seemingly contradictory situations?paradoxes?that canprevent the group from reaching its goals.In this groundbreaking classic, Kenwyn Smith and David Berg offera revolutionary approach to understanding groups and overcoming theproblems that often paralyze group members, the group as a whole, and relations among groups. They explore the hidden dynamics thatcan prevent a group from functioning effectively. And they show howan apparently paradoxical suggestion?for example, inviting asuccess oriented group to risk failure, or affirming the benefitsof going nowhere to a group focused on moving ahead?can breakaction barriers, overcome conflicts, and improve groupperformance.Smith and Berg offer a different way of thinking about groups thatwill open new avenues of inquiry for professors and students ofgroup behavior, and they propose many innovative ideas that willprove valuable to consultants, trainers, therapists, and others whowork with groups on a regular basis.

    

    Written in the same no-nonsense, hard-hitting manner that McCormack brings to his own fast-paced business and management style, this is mandatory reading for executives on every rung of the corporate ladder.

    Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

    Since Transitions was first published, this supportive guide has helped hundreds of thousands of readers cope with these issues by providing an elegantly simple yet profoundly insightful roadmap of the transition process. With the understanding born of both personal and professional experience, William Bridges takes readers step by step through the three stages of any transition: The Ending, The Neutral Zone, and, eventually, The New Beginning. Bridges explains how each stage can be understood and embraced, leading to meaningful and productive movement into a hopeful future. With a new introduction highlighting how the advice in the book continues to apply and is perhaps even more relevant today, and a new chapter devoted to change in the workplace, Transitions will remain the essential guide for coping with the one constant in life: change.

    From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.To help people uncover their talents, Gallup introduced StrengthsFinder in the 2001 management book Now, Discover Your Strengths. The book ignited a global conversation, while StrengthsFinder helped millions discover their top five talents.In StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular online assessment. With hundreds of strategies for applying your strengths, StrengthsFinder 2.0 will change the way you look at yourself and the world forever.

    And you'll be well-equipped to achieve your dreams!