But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

     In January 2017, Barack Obama concluded two terms of his historic presidency. Through stunning images by White House photographers and beyond, as well as notable essays and quotes from a broad spectrum of people, Obama looks back at President Obama’s journey—from his remarkable victory to his final days in office and the significant milestones along the way.        Obama features rare and unseen photographs, along with iconic images and newspaper front pages from the president’s 2,920 days in office. It includes dramatic pictures, including the iconic shot from the situation room as the president and his staff watched the live unfolding of the bin Laden raid; day-to-day images of Obama in his roles as a world leader, policy maker, commander in chief, and father; lighthearted photos from the White House Correspondents’ Dinner; late-night television appearances; and moments with the entire Obama family.       Included are excerpts from seven historic speeches and contributions from notable historians, community leaders, journalists, academics and business leaders—including Sir Richard Branson, Laurie Garrett, Tweed Roosevelt, Anastasia Somoza and others whose lives have been touched by Obama’s actions and initiatives. Obama is truly a keepsake memento of a beloved president.

    series.Fifty Fashion Looks that Changed the 1950s showcases fifty iconic outfits from one of fashion's most influential and exciting decades. From the bombshell glamour of Marilyn Monroe in How to Marry a Millionnaire to the emergence of teenage style, via the sculptural forms of Christian Dior's New Look and Balenciaga's double A-line, this elegant sourcebook celebrates all the looks that revolutionized fashion. With Paula Reed's lively and informative text and a wealth of fabulous photography, this book will be required reading for design students, collectors of vintage and all those who love fashion.

    Examining visual art from 1980 to the present, it takes an intriguing and accessible approach that motivates students and other readers to think actively about and discuss contemporary art--what it means and how it means what it does. The opening chapter provides a concise overview of the period, analyzing how four key changes (the rise of new media, a growing awareness of diversity, the influence of theory, and interactions with everyday visual culture) have resulted in an art world with dramatically expanded boundaries. Reflecting the paradigm shift from a formalist way of teaching studio art to more varied and open-ended concepts, the remaining six chapters each deal with a key theme--time, place, the body, language, identity, and spirituality. Each chapter features an introduction to the thematic topic; a brief look at historical precedents and influences; a detailed analysis of how contemporary artists have responded to and embodied aspects of the theme in specific works; and an in-depth and fascinating profile of an artist who has extensively explored aspects of the theme in his or her work. Themes of Contemporary Art: Visual Art after 1980 shows how art can be interpreted from several different angles: techniques and materials, historical circumstances, aesthetic qualities, theoretical issues, and an artist's ideas and intentions. Writing in a lucid and engaging style, the authors skillfully reveal the multiple levels of meaning in artworks, drawing connections between contemporary art, art of the past, and everyday existence. The volume is enhanced by 87 illustrations--19 in full color--that demonstrate an immense variety of materials, subjects, and styles. These well-chosen examples will help readers learn to critically describe, interpret, and evaluate contemporary visual art. A bibliography and a timeline that situates contemporary art in the context of major events in world history, art, and popular culture are also included. An ideal core text for courses in contemporary art history, Themes of Contemporary Art: Visual Art after 1980 can also be used as a supplement in modern art, art appreciation, art criticism/theory, and studio art courses.

    His influential work spans many practices over a 23-year period, from music packaging to installation work to printmaking. Here, he reveals his personal notebooks, photographs, sketches, and abandoned routes to iconic Radiohead artworks. Arranged chronologically, each chapter is dedicated to a major work—whether an album cover, promotional piece, or a personal project—and is presented as a step-by-step working case study. Featuring commentary by Thom Yorke and never-before-seen archival material, this is the first deep dive into Donwood’s creative practice and the artistic freedom afforded to him by working for a major music act. It is a must-have for fans of the band and anyone interested in graphic design and popular culture.

    The title, Regarding Wave,reflects "a half-buried series of word origins dating back through theIndo-European language: intersections of energy, woman, song and 'GoneBeyond Wisdom.'" Central to the work is a cycle of songs for Snyder'swife, Masa, and their first son, Kai. Probing even further than Snyder'sprevious collection of poems, The Back Country, this newvolume freshly explores "the most archaic values on earth… the fertilityof the soil, the magic of animals, the power-vision in solitude, theterrifying initiation and rebirth, the love and ecstasy of the dance,the common work of the tribe…”

    With the aid of extensive interviews with architects, designers and executives, this book sets out to show how a range of architects, from leading professionals to theme-part designers originally trained as animators, have integrated spectacular buildings into the far-flung Disney empire of theme parks, film studios and resorts.

    These moments are crystallised in images that leap from the page revealing joy, anger, despairsand triumph. An insightful text by photography historian Nick Yapp supports these images, which are accompanied by journals, excerpts and 'on-site' notes that offer the backstory of the image and how it was captured.Major events that have shaped our erascaptured in the book include, from the Getty historic archive, the 1848-9 revolution and riots in Europe; President Lincoln's assassination in 1865; the construction of the Eiffel Tower in 1889; the Potemkin Mutiny (1905) that launched the Russians Revolution; the Easter Rising in Dublin in 1916; the Wall Street crash of 1929; Kristallnacht in Germany in 1938; the Bristish leaving India in 1947; through to the dawn of the new millennium in 2000.The National Geographic archives are used to illustratescultural geography, the changes in landscape, contemporary conflicts, Native America, and the civil rights movement among others, including the 1906 San Francisco earthquake, Scott and Amundsen reaching the South Pole in 1911; the Lascaux cave paintings discovered in 1940; the first heart transplant in 1967; the Chernobyl disaster of 1986; the cloning of sheep in 1997; the Twin Towers attack of 2001; and the global warming debate of 2007. The wonder of this book is in illustrating how an entire event or age can be captured in a single image - whether it be of a peasant's tears, two heads of state sharing a secret, or the triumph of an Olympic champion. Politics, war, crime, exploration, fashion and fads all make up these one hundred days: From the California Gold Rush of 1849 to the finished structure of the Three Gorges Dam in 2006.

    For Catherine Anderson, it's just the beginning. In a wide array of projects using techniques from Photoshop to needle and thread, she shows beginner and experienced photographers alike how to turn their pictures into handmade objects of art-from books and collages to customized greeting cards.

    She has always been at the vanguard, exploding convention and leading her listeners down the uncharted paths of a haunting and harmonic trip through sound. Last year, she starred in Lars von Trier's acclaimed Dancer in the Dark, and took home the coveted Best Actress award at Cannes. A true artist whose work has consistently transcended creative and geographic borders, Björk turns every medium she touches to gold.Her next project is a gorgeously produced, stunningly beautiful collection of photographs and text that is being published simultaneously around the world. Designed by Björk and m/m, the celebrated Paris design firm that has already collaborated Balenciaga, Visionaire, and Yohji Yamamoto, the book boasts contributions from the world's top photographers, fashion designers and video makers as well as original writing and artwork by Björk herself.A breathtaking photographic odyssey through Björk's career, a stunning visual and literary companion to one of the most original performers of our time, Björk promises to be like no book you've ever seen. Coinciding with the release of her new album, Vespertine, and the supporting tour, this book is a must-have for Björk's admirers as well as anyone craving a touch of beauty for their bookshelf.

    Uncompromising and unapologetic, between her record-breaking, award-winning music and artistry, it's no surprise that she has become one of the biggest and most loved artists of her generation.Now in her first book -- a stunning visual narrative journey through her life -- Billie is ready to share more with her devoted audience for the first time, including hundreds of never-before-seen photos. This gorgeous book will capture the essence of Billie inside and out, offering readers personal glimpses into her childhood, her life on tour, and more. It will be a must-have for every fan.Published simultaneously with the book, Hachette will release a standalone audiobook of exclusive, unique content in which Billie reflects on her life. Including never-before-told stories and recollections from her personal life and career, from the early years to her breakout success andincluding memories shared by her parents, this is an audiobook like no other – providing a truly intimate window into her journey, in Billie’s own words.

    Through conversations held with fifteen of the most accomplished contemporary cinematographers, the authors explore the working world of the person who controls the visual look and style of a film.

    Packed with beloved lines of verse, literary portraits, and illustrations — and statements from the bearers on their tattoos’ history and the personal significance of the chosen literary work — The Word Made Flesh is part photo collection, part literary anthology written on skin.

    In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

    Paul. Now, in Once There Were Castles, he offers a richly illustrated look at another world of ghosts in our midst: the lost mansions and estates of the Twin Cities.Nobody can say for sure how many lost mansions haunt the Twin Cities, but at least five hundred can be accounted for in public records and archives. In Minneapolis and St. Paul, entire neighborhoods of luxurious homes have disappeared, virtually without a trace. Many grand estates that once spread out over hundreds of acres along the shores of Lake Minnetonka are also gone. The greatest of these lost houses often had astonishingly short lives: the lavish Charles Gates mansion in Minneapolis survived only nineteen years, and Norman Kittson’s sprawling castle on the site of the St. Paul Cathedral stood for barely more than two decades. Railroad and freeway building, commercial and institutional expansion, fires, and financial disasters all claimed their share of mansions; others succumbed to their own extravagance, becoming too costly to maintain once their original owners died.The stories of these grand houses are, above all else, the stories of those who built and lived in them—from the fantastic saga of Marion Savage to the continent-spanning conquests of James J. Hill, to the all-but-forgotten tragedy of Olaf Searle, a poor immigrant turned millionaire who found and lost a dream in the middle of Lake Minnetonka. These and many other mansion builders poured all their dreams, desires, and obsessions into extravagant homes designed to display wealth and solidify social status in a culture of ever-fluctuating class distinctions.The first book to take an in-depth look at the history of the Twin Cities’ mansions, Once There Were Castles presents ninety lost mansions and estates, organized by neighborhood and illustrated with photographs and drawings. An absorbing read for Twin Cities residents and a crucial addition to the body of work on the region’s history, Once There Were Castles brings these “ghost mansions” back to life.