FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004.A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.

    When it collapsed in February 2014, lawyers across Canada and the business community were stunned. What went wrong? Why did so many lawyers run for the exit? How did it implode? What is it that holds professional partnerships together?This is the story of the rise and fall of a great company by the ultimate insider, Norman Bacal, who served as managing partner until a year before the firm's demise. Breakdown takes readers into the boardroom offices during the heady growth of a legal empire built from the ground up over 40 years. We see how after a change of leadership tensions erupted between the Toronto and Montreal offices, and between the hard-driving lawyers themselves. It is a story about the extraordinary fragility of the legal partnership, but it's also a classic business story, a cautionary tale of the perils of ignoring a firm's culture and vision.Normal0falsefalsefalseEN-USJAX-NONE<!--StartFragment--><!--EndFragment--><!--EndFragment-->

    Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively.

    But what we see worldwide is employee disengagement, high levels of leader turnover and career derailment, and failed leadership development efforts.In Leadership BS, Jeffrey Pfeffer shines a bright light on the leadership industry, showing why it’s failing and how it might be remade. He sets the record straight on the oft-made prescriptions for leaders to be honest, authentic, and modest, tell the truth, build trust, and take care of others. By calling BS on so many of the stories and myths of leadership, he gives people a more scientific look at the evidence and better information to guide their careers.Rooted in social science, and will practical examples and advice for improving management, Leadership BS encourages readers to accept the truth and then use facts to change themselves and the world for the better.

    The book shows how to use new breakthroughs to move swiftly towards important goals, and it reflects today's need for creativity, flexibility, and the making of smart choices.

    

    The focus is on understanding why and how we sabotage our own best intentions with needless delay, and how we can reduce this procrastination in our lives. Based on psychological research, and supplemented with short stories and comics to help make the content memorable, the digest format of the book provides a concise summary of key concepts and strategies for change. You will learn about the psychology of self-regulation failure and how to more successfully achieve your goals.

    

    It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include:What are the rules and assumptions my industry operates under? What if the opposite were true?What will be the buying criteria used by my customer in 5 years?What are my unshakable beliefs about what my customers want?Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"

    Are you tired of spinning your wheels as a content creator? It's time to get intentional so you can grow your audience and make more money doing what you LOVE.  Stop wasting time on what isn't working! Scale up your success with strategic plans for your writing and promotion this year.  You'll learn how to:  use simple analytics to narrow your focus create blog posts and other content your audience is hungry for utilize the power of microblogging reverse engineer your desired income plan launches without overwhelming your audience implement a working social media strategy ...and so much more! Whether you are a blogger, writer, podcaster, or YouTuber, you'll find helpul tips and resources to map out a successful year's worth of content. This in-depth planner also comes with a free printable content calendar with daily, weekly, and monthly planning pages to help you put your goals into action. If you are ready to see results for your creative work, this planner is the first step to success! Download your Yearly Content Planner and Strategy Guide today!

    It reflects the latest information (in 2001), including the impact of global competition and rapid technological advances, that have accelerated trends such as shared service centres, outsourcing and just-in-time training. A number of actual company examples demonstrates how concepts are being used in several leading-edge organizations.

    and the response isn't what you want. Is anyone even listening? What if you could cut through the chaos and the noise and find the direct route to your audience? It's easier than you think. Less Chaos. Less Noise. delivers proven "now" strategies for church communications--practical solutions and best-practice principles that build trust instead of walls. > Quickly establish your expertise through simple techniques you can use now for easy, early success. > Rise above the frenzy of overwhelming demands and learn a framework to lead internal change towards a clear and unified strategy. > Overcome communications barriers with your members and your community by learning to connect with hearts and minds, rather than broadcast to the masses. > Avoid the frustration of multi-audience messaging by identifying key channels for each group and learning the language that matters to them. > Bust through the limits of a small budget with free strategies that are essential for effective communications.

    

    Or perhaps you’re already using a digital note app, but you can't find a particular note without a tedious search. What if you could have a one-stop spot where you can find everything you need, in an instant, on all your devices, wherever you are? Organize Your Whole Life On A Single Page Learn a new way to organize your life using Evernote, a free program.Bestselling author Marjory Harris created a simple system to put everything in Master Notes, one or two clicks away. Using the free version of Evernote and the free Master Note templates that come with the book, you can do this too. Experienced Evernote Users Will Learn New Tricks, and New Users Will Learn The Essentials What makes this so special? This new Master Note method is not described in any other Evernote guide out there. Using Master Notes, you’ll quickly find anything you need within just one or two clicks. You won’t find an Evernote system this simple and user friendly anywhere else. This concise and informative book is jam-packed with useful tips for newbies and would-be ninjas. Getting things done will be easier than ever with this actionable guide. As one reader said, "The graphics and pictorials make for an easy and captivating read. I didn't even know I was learning because the real life scenarios made for a compelling read." Here's what some readers are saying: * The Master Note system is a stroke of genius.The book is detailed; graphics galore -- N. Lane * A brilliant method for organizing your notes. -- K. Hook * It's written so you can understand it if you've never used Evernote before, or even if you're a veteran. She's put instructions for both Mac and PC which I really appreciated. -- T. Micola Imagine Your Life Finally Organized Without Any More Digital Clutter With this book and the Master Note System ✔ You'll increase your productivity ✔ You'll free up time you now waste looking for information or sorting data ✔ You'll get free templates you need to organize everything that matters to you ✔ You'll stop wasting time searching and reading repetitive notes ✔ You'll end your struggle with information overload ✔ You'll get rid of existing clutter ✔ You'll learn an exciting new way to work ✔ You'll clarify your thinking ✔ You'll free yourself from dependence on tags or notebooks and tedious searches ✔ You'll keep new information organized and readily accessible This book comes with a FREE indispensable set of pre-made tables for your own Master Notes. Get organized now. Increase your productivity and free up your valuable time.

    In What Makes the Great Great, the author explores the strategies and thought processes of successful African-Americans. Through dozens of interviews and the inspirational stories of people like John H. Johnson, Publisher of Ebony magazine, Condoleeza Rice, Provost of Stanford University, and Ann Fudge, President of Maxwell House Coffee, Dr. Kimbro outlines the nine strategies that determine success.According to Dr. Kimbro, being great depends on a commitment to making dreams come true: "All high achievers make choices, not excuses." He believes we all have the seeds of greatness in us, and his book gives readers the tools to discover and nurture those seeds, showing hem how to motivate themselves to master every aspect of their lives.