Book picks similar to
Applying Psychology by Andrew J. DuBrin


management
psychology
textbook
مكتبتي-الورقية

Becoming Naturally Therapeutic: A Return To The True Essence Of Helping


Jacquelyn Small - 1989
    Based on studies that pinpoint the characteristics of the most effective therapists, Becoming Naturally Therapeutic shows you how to help those you care about by opening your heart and releasing the healer within. A nationally known pioneer in the area of addiction and transpersonal psychology, Jacquelyn Small shows you how to emphasize without enabling, how to care without controlling, and how by helping others in a genuine spirit of giving you invariably help yourself. She teaches how the true art of therapy lives within us all. You'll learn: The ten characteristics—from empathy and warmth to immediacy and concreteness—that all counselors need to discover within themselves. How to overcome patterns of toxic relating—the pitfalls of the preacher, judge, teacher, or savior that are barriers to true intimacy. The principle of helpful confrontation: when to use it and how. How to "straight-talk" beyond codependent ways of helping and point those in need to their own inner strength. Complete with practical exercises and sample dialogues, this clear and compassionate guide will help you let go and become the natural healer you are meant to be.

Consumerology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping


Philip Graves - 2010
    "This book is a real eye-opener and I would recommend it for any manager at any stage in their career."—Professional Manager MagazinePhilip Graves reveals the myriad tricks and psychological games retailers play on consumers, the ways in which we are manipulated into buying things we don't want, and the cutting edge science being used to change our habits to ever more significant degrees.

For the Win


Kevin Werbach - 2012
    The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world’s first course on gamification at the Wharton School. In their book, they reveal how game thinking—addressing problems like a game designer—can motivate employees and customers and create engaging experiences that can transform your business.For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!

The Art of War Plus the Art of Management: Strategy for Leadership


Sun Tzu - 2005
    Volume 1 (this book) is a reprint of the original 1910 edition (published by Luzac & Co., London) of Sun Tzu on the Art of War: The Oldest Military Treatise in the World by Lionel Giles. The Chinese text, Giles' English translation, as well as his extensive notes are all faithfully reproduced. A Wade-Giles to Pinyin conversion table has been added to make the original classic more useful for the modern student. Volume 2, available separately, includes each chapter in Chinese traditional characters, the pinyin transcription, as well as the English translation.

Think Small: The Surprisingly Simple Ways to Reach Big Goals


Owain Service - 2017
    While it is undoubtedly good advice to set yourself goals that have the potential to make you and those around you healthier and happier, how to reach those goals is often less clear. From getting fit or securing a new job to becoming a better manager or parent, simply setting your mind to something will rarely get you where you want to be, and big plans can quickly become overwhelming, leaving us feeling as though we've failed.Most of us set goals with very good intentions, so why do our best-laid plans so often go awry? When we're so committed to making positive changes and fulfilling our ambition at the outset, is there a way of avoiding the common roadblocks that stand between our goals and us? Thankfully, the answer is yes - and it's much easier to achieve than you might think.Working inside the world's first Nudge Unit, Owain Service and Rory Gallagher know the huge impact that small changes and clear plans, based on a scientific understanding of human behaviour, can have from an individual to an international level. For the first time, Think Small takes these successful approaches and translates them into an easy, simple framework that has the potential to make a big difference to all our lives.

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers


Bridget Brennan - 2009
    And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently.Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most.• No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differencesbetween men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked.• The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.

Learning Theories Simplified: ...and How to Apply Them to Teaching


Bob Bates - 2015
    Willingham on educational neuroscience? Written for busy teachers, trainers, managers and students, this dip-in dip-out guide makes theories of learning accessible and practical. It explores over 100 classic and contemporary learning theorists in an easy-to-use, bite-sized format with clear relevant illustrations on how each theory will benefit your teaching and learning.Each model or theory is explained in less than 350 words, many with accompanying diagrams, and the 'how to use it' sections, in less than 500 words. Every entry includes:Do it steps in order to apply the theory or modelReflection points & challenges to develop your understanding of how to apply itAnalogies & metaphors from which understanding and meaning can be drawnTips for the classroomFurther reading if you want to explore a theory in greater depth. More titles by Bob Bates: Educational Leadership Simplified A Quick Guide to Special Needs and Disabilities

Humans Are Underrated: Proving Your Value in the Age of Brilliant Technology


Geoff Colvin - 2015
    In a world like that, how will we and our children achieve a rising standard of living?The real issue is what we humans are hardwired to do for and with one another, arising from our deepest, most essentially human abilities—empathy, social sensitivity, storytelling, humor, forming relationships, creativity. These are how we create value that all people hunger for, that is unique and not easily quantified.Individuals and companies are already discovering that these high-value abilities create tremendous competitive advantage—more devoted customers, stronger cultures, breakthrough ideas, more effective teams. They’re discovering also that while many of us regard these abilities as innate traits—“he’s a real people person,” “she’s naturally creative”—it turns out they can all be developed and are being developed in far-sighted organizations from software firms to the U.S. Army to the Cleveland Clinic. To a far greater degree than most of us ever imagined, we already have what it takes.

I Can Make You Smarter


Paul McKenna - 2012
    Dr. McKenna helps people reprogram their minds using the latest psychological techniques to transform the way they think about food forever. His celebrity clients include rock stars, movie stars, and royalty. Book and CD show readers how to - Feel totally in control around food- Speed up your metabolism- Stop self-sabotage- Instantly stop cravings- Feel totally confident

Joining Together: Group Theory and Group Skills


David W. Johnson - 1975
    This text introduces readers to the theory and research findings needed to understand how to make groups effective, and it helps build the skills required to apply that knowledge in practical situations.

Criminology: The Core


Larry J. Siegel - 2001
    Carefully structured to cover relevant information in a manageable format and in a presentation that is interesting and contemporary, renowned author Larry J. Siegel continues to incorporate his hallmark balanced and unbiased presentation of theory, policy, high-interest examples, and cutting-edge and seminal research. This market-leading brief Criminology text is also the best value for your students CRIMINOLOGY: THE CORE, Second Edition now includes the most student-friendly and useful technology package available, including a FREE Student CD-ROM and robust Companion Web Site.

Adaptability: The Art of Winning in an Age of Uncertainty


Max McKeown - 2012
    Strategy and innovation expert, Max McKeown, draws on millions of years of evolution to create a practical and strategic set of rules which take adaption from an involuntary coping strategy to a deliberate winning strategy.To show how adaptability works McKeown looks at a rich set of examples, problems and situations. He includes the 15-year old geneticist working from his basement, and the Italian town that said no to seemingly inevitable change. Along the way, he visits the adaptation of Western technology to the social structures of sub-Saharan Africa and explores how quantum games may solve the world's trickiest problems. He looks inside global corporations like Starbucks, Netflix and McDonald's to see how they flirt with extinction, create internal barriers to adaptation, and adapt to transcend their situation.Adaptability proves that innovation is important but not enough. Strategy, branding, marketing and operations are all useful, but insufficient. And highlights that the ability to adapt smarter and faster than the situation changes is what makes the powerful difference between adapting to cope and adapting to win.

The Psychology of Investing


John R. Nofsinger - 2001
    

The Character Gap: How Good Are We?


Christian B. Miller - 2017
    We may not be saints, but we are still honest, relatively kind, and mostly trustworthy. Miller argues here that we are badly mistaken in thinking this. Hundreds of recent studies in psychology tell a differentstory: that we all have serious character flaws that prevent us from being as good as we think we are - and that we do not even recognize that these flaws exist. But neither are most of us cruel or dishonest. Instead, Miller argues, we are a mixed bag. On the one hand, most of us in a group ofbystanders will do nothing as someone cries out for help in an emergency. Yet it is also true that there will be many times when we will selflessly come to the aid of a complete stranger - and resist the urge to lie, cheat, or steal even if we could get away with it. Much depends on cues in oursocial environment. Miller uses this recent psychological literature to explain what the notion of character really means today, and how we can use this new understanding to develop a character better in sync with the kind of people we want to be.

Team Secrets Of The Navy Seals: The Elite Military Force's Leadership Principles For Business


Anonymous
    From his learned wisdom as a veteran SEAL, the author guides the reader through the keys to leadership success and the role of a leader in building a well-organized, competent, resourceful group of professionals who work together creatively to achieve results.The business world can be ruthless, but with the team secrets of the best of the best you can expect fast results, improved cooperation, and production.