Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality—their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests. They play by their own rules, and they reap the benefits. Ready to pivot for the last time, guarantee the success of your business, and become the go-to leader in your industry? Chris Ducker will show you how to develop the Business of You and build a future-proof business model. * * * Chris Ducker is the bestselling author of Virtual Freedom and founder of Youpreneur.com—the entrepreneurial mastermind community that helps experts become the go-to leader in their market. A true entrepreneur at heart, he has built several businesses since venturing into the world of entrepreneurship in 2004, which today collectively house over 450 full-time employees and generate a multi-seven-figure annual revenue. A highly sought-after keynote speaker, trusted international business mentor, blogger, and podcaster, Chris is featured regularly in Entrepreneur, Inc., Success, Forbes, The Huffington Post, and several other key media outlets. Relishing the opportunity to help build strategies for other passionate entrepreneurs that want to grow their businesses in productive and effective ways, Chris hosts several live events each year, including the annual Youpreneur Summit in London. Chris recently relocated back to the UK after many years based in the Philippines, and now lives with his wife and four children in Cambridgeshire. You can reach out to him directly on Twitter @ChrisDucker, or visit his personal website at ChrisDucker.com. * * * Advance praise for Rise of the Youpreneur: “In six years, I’ve built an eight-figure, personal brand business. If I had read Rise of the Youpreneur before I started I could have done it in half the time.” —Michael Hyatt, New York Times bestselling author of Your Best Year Ever “Timely, relevant, and powerful . . . Recommended!” —Jay Baer, Founder of Convince & Convert and author of Hug Your Haters “I’ll be recommending this resource to my community many times over.” —Amy Schmittauer Landino, Founder of Savvy Sexy Social and bestselling author of Vlog Like a Boss “The ultimate guide for personal business success.” —Pat Flynn, Wall Street Journal bestselling author of Will It Fly?

    It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?"What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked?By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

    Everyone who wants to make the world a better place becomes possessed by a grand idea.But what does it take to turn your idea into action?  Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes. In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real. From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.

    For many others, it's terrifying. After all, a stable job that delivers a regular paycheck is a blessing. And not everyone has the means or the desire to take on the risks and responsibilities of working for themselves.But what if we could quickly and easily create an additional stream of income without giving up the security of a full-time job? Enter the side hustle.Chris Gullibeau is no stranger to this world, having launched more than a dozen side hustles over his career. Here, he offers a step-by-step guide that takes you from idea to income in just 27 days.Designed for the busy and impatient, this detailed roadmap will show you how to select, launch, refine, and make money from your side hustle in under a month. You'll learn how to:- Brainstorm, borrow, and steal to build an arsenal of great side hustle ideas (day 3) - Apply "Tinder for Side Hustle" logic to pick the best idea at any time (day 6) - Learn, gather, or create everything you need to launch; then set up a real life way to get paid (days 13-14) - Start raking in the money by channeling your inner Girl Scout (day 18) - Master the art of deals, discounts, and special offers (day 21) - Raise your game: improve, expand, or make more money off your hustle (days 24-26)A side hustle is more than just another stream of income, it's also the new job security. When you receive paychecks from different sources, it allows you to take more chances in your "regular" career. More income means more options. More options equals freedom. You don't need entrepreneurial experience to launch a profitable side hustle. You don't have to have an MBA, or know how to code, or be an expert marketer. You don't need employees or investors. With Chris as a guide, anyone can make more money, pursue a passion, and enjoy greater security - without quitting their day job.

    In Russell Brunson's experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

    In his latest book, he draws on what he learned from his own ten-year journey as well as from coaching thousands of others to walk you through the seven stages to discovering and doing meaningful work. Relevant to any job or industry, you’ll learn step-by-step how to:1. Get Clear on the work you were uniquely made to do and why.2. Get Qualified to do the work you were created for.3. Get Connected with the right people who can open the doors to your dream.4. Get Started by overcoming the emotions and mistakes that often hold people back.5. Get Promoted by developing winning habits and traits.6. Get Your Dream Job by doing work you love and accomplishing results that matter to you.7. Give Yourself Away by expanding the dream to leave a legacy.This is your moment. You are needed, and you were made to contribute. It’s time to exit the daily grind and use your talents to start living your dream once and for all.

    The reader is guided through the process of "getting" this new vision, and then through the specifics of applying it. It's simple, believable, and mechanical; not mystical or theoretical.

    Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

    Radical Frugality tells the story of 5 people who did it: Paul, 27, discovering how to overcome student loan debt; David and Winona, late 40's, living their retirement dream today; and Dan and Charlotte, family of 4, with an underwater mortgage. Waking up every morning debt-free with cash in your pocket helps your brain feel safe, secure, and smart. Embracing the concepts in this book frees you from the overwhelming anxiety of the consumer lifestyle by showing you how to take control. You can start today. What if you could spend 66% less money than you spend today setting yourself up to live a self-determined lifestyle doing exactly what you love to do regardless of financial compensation? Radical Frugality shows you exactly how to achieve those goals within one to five years. Using our step-by-step common sense plan, we teach you what to do (break the spell of the consumer credit con), when to do it (planning and preparation), and most importantly where to do it (discover the 5 top cities for living frugally). We'll help you evaluate your financial situation. Are you in the Yellow Zone, the Orange Zone, the Red Zone, or even the Dead Zone (paying debt with debt)? This book lays out a plan for how to pay off your debt and get into the Neutral Zone (getting back to monthly break-even), the Green Zone (debt free with $1,000 a month free cash-flow) or even the Golden Zone (living a self-determined life). Whether you are desperate right now about your financial situation, facing retirement, just starting out, or just plain tired and worn-out from struggling to pay bills, Radical Frugality can show you over 100 tips for feeling better today. Radical Frugality offers a soup to nuts plan for living a self-determined life that will leave you happier and healthier than ever before. CHAPTER ONE: IT'S NOT ABOUT WHAT YOU EARN—IT'S ABOUT WHAT YOU SPEND. HOW TO TAKE CONTROL CHAPTER TWO: THE CONSUMER CREDIT CON. HOW MARKETERS PLAY TRICKS ON YOUR BRAIN CHAPTER THREE: WHY FRUGALITY? GETTING STRAIGHT ABOUT WHY YOU'RE ON THE PLANET CHAPTER FOUR: WHO ARE YOU TODAY? EVALUATE YOUR SPENDING PROFILE CHAPTER FIVE: HOW TO DO IT. YOUR STEP BY STEP PLAN TO GAIN CONTROL CHAPTER SIX: GOING GREEN AND NEVER LOOKING BACK. THIS IS YOUR BRAIN ON CASH CHAPTER SEVEN: WHEN WILL YOU BE READY? LEARNING TO ASK THE RIGHT QUESTIONS CHAPTER EIGHT: LIVING THE DREAM. WHERE YOU LIVE DETERMINES HOW YOU LIVE

    Do things look good on the outside but on the inside, you feel like a prisoner trapped in mediocrity? Or maybe you feel like you missed your chance, or you can’t find your starting point and no matter what you do, nothing moves you forward? You’re the underdog—dismissed, counted out, lacking the right resources and unsupported. This book changes all that by taking you on a journey and showing you what successful "Underdogs" throughout time have already discovered. Your so called disadvantaged are the fuel and the hidden superpower to accomplish anything you know the secret on how to flip the success switch on in your life... This Book will show you that as an underdog (Something we all are) you’re actually in a great position, and with one or two small shifts, you can unlock limitless potential. Being an underdog means you don’t have to worry about what other people think, you have a lot of room to improve, you can get easy momentum, you can sneak up on competitors, and you have incredible sources of motivation. Soon you will learn that being an underdog is actually your ultimate unfair advantage to next level wealth, prosperity, happiness and joy...

    500 CEOs.An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.The E-Myth Revisited will help you grow your business in a productive, assured way.

    The book has three parts: Principles: Part one covers the leadership principles that PMs use to lead their team to overcome adversity. When your product fails to gain traction, when your team falls apart, or when your manager gives you tough feedback—these are all opportunities to learn principles that will help you succeed. Product development: Part two covers how PMs at Facebook, Amazon, and other top companies build products. We'll walk through the end-to-end product development process— from understanding the customer problem to identifying the right product to build to executing with your team to bring the product to market. Getting the job: Part three covers how you can land a PM job and reach the interview stage at the right company. We'll prep you for the three most common types of PM interviews— product sense, execution, and behavioral—with detailed frameworks and examples for each. Hear directly from product leaders at Airbnb, Amazon, Google, and more on: How to overcome challenging situations from a VP of Product at Amazon. How to build a great product roadmap from product leaders at LinkedIn and Airbnb. How Google, Airbnb, and other top companies evaluate PM candidates from leaders at those companies. How PMs can grow their career from a Director at Instagram and Twitter. Table of Contents1. PrinciplesTake OwnershipPrioritize and ExecuteStart with WhyFind the TruthBe Radically TransparentBe Honest with Yourself2. Product DevelopmentProduct Development LoopUnderstanding the Customer ProblemSelecting a Goal MetricMission, Vision, and StrategyBuilding a Product RoadmapDefining Product RequirementsGreat Project ManagementEffective CommunicationMaking Good Decisions3. Getting the JobPreparing for the TransitionMaking the TransitionFinding the Right CompanyAcing your PM InterviewsProduct Sense InterviewExecution InterviewBehavioral InterviewYour First 30 Days4. Product Leader Interviews

    No more excuses. Learn how to start something stupid—the smartest thing you can do.Drawing on years of research, including hundreds of face-to-face interviews and some of the world’s greatest success stories past and present, Richie shows you how stupid is the New Smart—the common denominator for success, creativity, and innovation in business and life.

    Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).   Award-winning journalist and NPR host Guy Raz has interviewed more than 200 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

    You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. Description from Amazon.com