Focused more on concepts than on statistical methods, it shows readers how to properly use statistics to analyze data and demonstrates how computer software is an integral part of this analysis. "Using Statistics" scenarios discuss how statistics is used in a real business setting. Includes contemporary business applications, many with real data sets, and an integrated case that runs throughout chapters. "PHSTAT," a custom designed Excel add-in, is packaged with each book. Introduction and Data Collection. Presenting Data in Tables and Charts. Summarizing and Describing Numerical Data. Basic Probability and Probability Distributions. Sampling Distributions and Confidence Interval Estimation. Fundamentals of Hypothesis Testing: One-Sample Tests. Two-Sample and C-Sample Tests with Numerical Data. Hypothesis Testing with Categorical Data. Statistical Applications in Quality and Productivity Management. The Simple Linear Regression Model and Correlations. Introduction to Multiple Regression. Time Series Analysis. An accessible introduction or refresher on statistics for those in accounting, marketing, management, economics, and finance.

    This class-tested and successful textbook synthesizes the established facts of immunology into a comprehensible, coherent, and up-to-date account of how the immune system works, rather than presenting immunology as a chronology of experiments and discoveries. Emphasizing the human immune system the text has been designed to break down the barriers which often divide basic and clinical immunology. The reader-friendly text, section and chapter summaries, and full-color illustrations make the book accessible and easily understandable to students. The Immune System is adapted from Immunobiology by Janeway, Travers & Walport.

    Students know that Schaum's delivers the goods—in faster learning curves,better test scores,and higher grades!If you don't have a lot of time but want to excel in class,this book helps you: Brush up before tests; Find answers fast; Study quickly and more effectively; Get the big picture without spending hours poring over dull texts Schaum's Outlines give you the information teachers expect you to know in a handy and succinct format—without overwhelming you with unnecessary details. You get a complete overview of the subject—and no distracting minutiae. Plus,you get plenty of practice exercises to test your skill. Compatible with any classroom text,Schaum's lets you study at your own pace and reminds you of all the important facts you need to remember—fast! And Schaum's is so complete it's the perfect tool for preparing for graduate or professional exams! Students of mathematical economics apply complex formulas—a challenging task that even the best students find daunting. But this Schaum's guide demystifies tough problems and gives you plenty of fully worked examples! Chapters include: Review. Economic Applications of Graphs and Equations. The Derivative and the Rules of Differentiation. Uses of the Derivative in Mathematics and Economics. Calculus of Multivariable Functions. Calculus of Multivariable Functions in Economics. Exponential and LogarithmicFunctions. Exponential and Logarithmic Functions in Economics. Differentiation of Exponential and Logarithmic Functions. The Fundamentals of Linear (or Matrix) Algebra. Matrix Inversion. Special Determinants and Matrices and Their Use in Economics. Linear Programming: A Graphic Approach. Linear Programming: The Simplex Algorithm. Linear Programming: The Dual. Integral Calculus: The Indefinite Integral. Integral Calculus: The Definite Integral. Differential Equations. Difference Equations. Second-Order Differential Equations and Difference Equations. The Calculus of Variations

    To order MyCounselingLab(r) packaged with the bound book, use ISBN 0134391071. This best-selling resource is a great refresher and hands-on resource for counselors new to their professions. It s packed with step-by-step guidance for developing the skills and techniques they need to effectively help their clients. It covers not just the basic building blocks in the profession, but also what the author calls the megaskills and common curative factors that lie behind the methods. The tone is conversational and the references are very useful. Also available with MyCounselingLab(r) This title is also available with MyCounselingLab an online homework, tutorial, and assessment program designed to work with the text to engage students and improve results. Within its structured environment, students see key concepts demonstrated through video clips, practice what they learn, test their understanding, and receive feedback to guide their learning and ensure they master key learning outcomes. "

    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    It follows a more quantitative and design-oriented approach than other texts in the market, helping readers gain a better understanding of important concepts. They'll also discover how material properties relate to the process variables in a given process as well as how to perform manufacturing science and quantitative engineering analysis of manufacturing processes.

    However, students of memory sometimes fail to retain this fascination. The reason is clear: in order to study memory we must carry out carefully-designed experiments, which can seem boring even when they are exciting science. Fortunately, we now know enough about memory to relate laboratory studies to the world beyond. In other words, our scientific knowledge of memory and how it works can help us to explain those aspects of memory that most people find of greatest interest.This book presents a thorough, accessible and appealing overview of the field, written with students in mind, by some of the world's leading researchers. It starts with a brief overview and explanation of the scientific approach to memory before going on to discuss the basic characteristics of the various memory systems and how they work. Summaries of short-term and working memory are followed by chapters on learning, the role of organization in memory, the ways in which our knowledge of the world is stored, retrieval, and on intentional and motivated forgetting.The latter half of the book involves the broader application of our basic understanding of memory, with chapters on autobiographical memory, amnesia, and on memory in childhood and aging. After chapters discussing eyewitness testimony and prospective memory, a final chapter addresses an issue of great importance to students - how to improve your memory.Each chapter of the book is written by one of the three authors, an approach which takes full advantage of their individual expertise, style and personality. This enhances students' enjoyment of the book, allowing them to share the authors' own fascination with human memory.

    The text begins with a discussion of the real number system as a complete ordered field. (Dedekind's construction is now treated in an appendix to Chapter I.) The topological background needed for the development of convergence, continuity, differentiation and integration is provided in Chapter 2. There is a new section on the gamma function, and many new and interesting exercises are included. This text is part of the Walter Rudin Student Series in Advanced Mathematics.

    They bring a conceptual approach to chemistry and integrate problem-solving skills throughout, helping students transition from theory to practice. A strong emphasis on models, real-world applications, and visual learning prevails throughout the text. The Seventh Edition seamlessly integrates the strengths of the Zumdahl approach through a comprehensive and interwoven print and technology program. Enhanced Sample Exercises, online homework problems, and Classroom Response System content help instructors assess conceptual understanding and problem-solving skills, while new animations and images support visual learning. In addition, Houghton Mifflin offers implementation services through our TeamUP program to help instructors and students get the most out of the text and its supplements.

    The Black Book doesn't include any vocabulary lists, and doesn't advise its readers to rely on math formulas.Instead, The SAT Prep Black Book teaches readers to approach the test the same way that Barrett trains his students. Barrett sees the SAT as a standardized instrument with a specific objective, and reasons that the test must observe certain design guidelines that follow from that unique objective. So this book explains to students how different types of SAT questions are actually written, from the perspective of the College Board: for each question type, Barrett explains the "big secret" of that question type, the rules and patterns that all questions of that type will follow, and, most importantly for readers, exactly how to attack the question type based on the inherent weaknesses of its particular rules and patterns.The book includes over 250 example solutions that demonstrate Barrett's approach against real SAT questions written by the College Board. In order to follow along, students will want a copy of the College Board's book "The Official SAT Study Guide," the source of the questions whose solutions appear in the Black Book.The overall lesson of the SAT Prep Black Book is that the SAT tests very basic concepts in very strange ways, so students should learn the unique habits of the test rather than cramming definitions and formulas. At 330 pages, the book is thorough and detailed in its analysis of the SAT.

    One essential role librarians play is that of a leader who works collaboratively to build relationships, mold culture and climate, and advocate for the needs of students and the community. In this book, a librarian and an education leader team up to reflect on the librarian's ability to build connections in two ways. First, they discuss the benefits of bringing the outside world into the library through the use of social media, videoconferencing and other tools that allow librarians to partner with others. Then they expand upon these connections by addressing how librarians can lead in the greater educational community by sharing resources and strategies, and partnering with school leaders to tell the story of the school community. Through this book, librarians will discover the influence they can have on the school community as the library becomes the heart of the school, a place where problems are solved, content is explored, connections are made and discovery happens.

    Covering all areas of language which students at this level find difficult, this substantially revised and updated book retains the clarity, simplicity and accessibility of the first edition, adding to it new and redesigned units and appendices, modified right-hand page exercises and additional exercises. - Easy to use: 136 two-page units combine clear, accurate language presentation on left-hand pages with thorough, varied practice on facing pages. - New additional exercises offer further practice of grammar points from different groups of units. - Designed for self-study: learners choose and study problematic areas with the help of a new study guide. - Key section contains answers to all exercises and the study guide. - Appendices deal with irregular verbs, tense formation, modals, spelling, short forms and American English.

    Long before the advent of computers, human beings were collecting, storing, and organizing information: from Ice Age taxonomies to Sumerian archives, Greek libraries to Dark Age monasteries.Today, we stand at a precipice, as our old systems struggle to cope with what designer Richard Saul Wurman called a "tsunami of data." With some historical perspective, however, we can begin to understand our predicament not just as the result of technological change, but as the latest chapter in an ancient story that we are only beginning to understand.Spanning disciplines from evolutionary theory and cultural anthropology to the history of books, libraries, and computer science, writer and information architect Alex Wright weaves an intriguing narrative that connects such seemingly far-flung topics as insect colonies, Stone Age jewelry, medieval monasteries, Renaissance encyclopedias, early computer networks, and the World Wide Web. Finally, he pulls these threads together to reach a surprising conclusion, suggesting that the future of the information age may lie deep in our cultural past.

    This description will provide a description where the core, text-only product or an eBook is sold. Please remember to fill out the variations section on the PMI with the book only information.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

    Following an introduction to neural structure and function, all the key methods and procedures of cognitive neuroscience are explained, with a view to helping students understand how they can be used to shed light on the neural basis of cognition.The second part of the book goes on to present an up-to-date overview of the latest theories and findings in all the key topics in cognitive neuroscience, including vision, attention, memory, speech and language, numeracy, executive function and social and emotional behaviour. Throughout, case studies, newspaper reports and everyday examples are used to provide an easy way in to understanding the more challenging ideas that underpin the subject.In addition each chapter includes:Summaries of key terms and points Example essay questions to aid exam preparation Recommended further reading Feature boxes exploring interesting and popular questions and their implications for the subject.Written in an engaging style by a leading researcher in the field, this book will be invaluable as a core text for undergraduate modules in cognitive neuroscience. It can also be used as a key text on courses in cognition, cognitive neuropsychology or brain and behaviour. Those embarking on research will find it an invaluable starting point and reference.We offer CD-ROM-based resources free of charge to instructors who recommend The Student's Guide to Cognitive Neuroscience by Jamie Ward. These resources include:A chapter-by-chapter, illustrated slideshow lecture course An innovative bank of multiple-choice questions, graded according to difficulty and which allow for confidence-weighted answers Comprehensive lecture planning advice tailored to different length courses.Jamie Ward has researched and taught extensively in many areas of cognitive neuroscience. He is a leading authority on the subject of synaesthesia and has contributed to a wider understanding of it in both academic and lay circles.