Why Businessmen Need Philosophy


Ayn Rand - 1999
    The book includes a title essay by Leonard Peikoff and two essays by Ayn Rand never before p ublished in book form: "The Money-Making Personality" and "An Answer for Businessmen." Twelve additional essays by Leonard Peikoff and other contributors are included.

100 Great Copywriting Ideas: From Leading Companies Around The World (100 Great Ideas)


Andy Maslen - 2011
    

Navy SEAL Training Guide: Mental Toughness


Lars Draeger - 2012
    If you want to improve your ability to perform well in challenging, stressful and even threatening situations, this book is for you!In the past, many military trainers, sports coaches and business leaders believed that mental toughness is a fundamental, inborn quality — you either have it or you don't. But that's simply not true, as revealed in this book. Using proven techniques taught to all Navy SEALs, mental toughness can be learned and perfected by anyone!You will learn about:- The History and Mission of the SEAL Teams.- The Brutal Navy SEAL Training Pipeline (75% Don't Make It!)- The Invincible SEAL Mindset.- The Four Pillars of Mental Toughness.- SEAL Techniques for Developing Self-Confidence.- Mental Imagery and Arousal Control Techniques.- How SEALs Control Fear During Combat Operations.- Preparation and Practice Techniques.- Goal Setting and How to Take Action!- SEAL Interviews (Great Stories about Performing Under Pressure!)This book can help you master a winning combination: preparation, self-control and mental toughness in the face of adversity!

Stillpower: Excellence With Ease in Sports and Life


Garret Kramer - 2012
    However, in spite of a myriad of tools and techniques, success and contentment continue to be as elusive as ever, until now. Garret Kramer’s Stillpower offers a revolutionary explanation for this predicament and provides a basic, yet dynamic, approach for the future. In an accessible style, Kramer reveals the innate principles behind consistent achievement and highlights the misalignment between the experiences of all performers and the strategies of the coaches, psychologists, and experts who are hoping to help them.Stillpower uses real-life examples to explore such questions as: What is “the zone” and what must we do (or not do) to get there? Why do we need to understand the difference between insight and intellect? Is goal setting really useful? Why doesn’t willpower work? And why do the best mentors focus on a person’s state of mind and not behavior? Virtually all of us—athletes and non-athletes alike—are looking outside of ourselves, trying to unlock the keys to happiness, freedom, and excellence with ease. Stillpower encourages us to look within to finally find the answers.

The Doctrine of the Lesser Magistrates: A Proper Resistance to Tyranny and a Repudiation of Unlimited Obedience to Civil Government


Matthew J. Trewhella - 2013
    The rule of law is crumbling. The massive expansion of Federal government power with its destructive laws and policies is of grave concern to many. But what can be done to quell the abuse of power by civil authority? Are unjust or immoral actions by the government simply to be accepted and their lawless commands obeyed? How do we know when the government has acted tyrannically? Which actions constitute proper and legitimate resistance? This book places in your hands a hopeful blueprint for freedom. Appealing to history and the Word of God, Pastor Matthew Trewhella answers these questions and shows how Americans can successfully resist the Federal government's attempts to trample our Constitution, assault our liberty, and impugn the law of God. The doctrine of the lesser magistrates declares that when the superior or higher civil authority makes an unjust/immoral law or decree, the lesser or lower ranking civil authority has both the right and duty to refuse obedience to that superior authority. If necessary, the lower authority may even actively resist the superior authority. Historically, this doctrine was practiced before the time of Christ and Christianity. It was Christian men, however, who formalized and embedded it into their political institutions throughout Western Civilization. The doctrine of the lesser magistrates is a historic tool that provides proven guidelines for proper and legitimate resistance to tyranny, often without causing any major upheaval in society. The doctrine teaches us how to rein in lawless acts by government and restore justice in our nation. "Use this sword against my enemies, if I give righteous commands; but if I give unrighteous commands, use it against me." -Roman Emperor Trajan, speaking to one of his subordinates This is the first book published solely addressing the doctrine of the lesser magistrates in over 400 years. Matthew Trewhella is the pastor of Mercy Seat Christian Church. He is a graduate of Valley Forge Christian College. He and his wife, Clara, have eleven children and nine grandchildren, and reside in the Milwaukee, Wisconsin area. His research and teaching on the lesser magistrate doctrine is reshaping the thinking of Americans. He was instrumental in publishing the Magdeburg Confession in 2012 - the first English translation of the document since it was written in 1550.

Seven Types of Ambiguity


William Empson - 1930
    Ambiguity, according to Empson, includes "any verbal nuance, however slight, which gives room for alternative reactions to the same piece of language." From this definition, broad enough by his own admission sometimes to see "stretched absurdly far," he launches into a brilliant discussion, under seven classifications of differing complexity and depth, of such works, among others, as Shakespeare's plays and the poetry of Chaucer, Donne, Marvell, Pope, Wordsworth, Gerard Manley Hopkins, and T. S. Eliot.

Choice Theory: A New Psychology of Personal Freedom


William Glasser - 1998
    William Glasser offers a new psychology that, if practiced, could reverse our widespread inability to get along with one another, an inability that is the source of almost all unhappiness.For progress in human relationships, he explains that we must give up the punishing, relationship–destroying external control psychology. For example, if you are in an unhappy relationship right now, he proposes that one or both of you could be using external control psychology on the other. He goes further. And suggests that misery is always related to a current unsatisfying relationship. Contrary to what you may believe, your troubles are always now, never in the past. No one can change what happened yesterday.

Gifts Differing: Understanding Personality Type


Isabel Briggs Myers - 1980
    Drawing on concepts originated by Carl Jung, this book distinguishes four categories of personality styles and shows how these qualities determine the way you perceive the world and come to conclusions about what you've seen. It then explains what they mean for your success in school, at a job, in a career and in your personal relationships. For more than 60 years, the Myers-Briggs Type Indicator (MBTI) tool has been the most widely used instrument in the world for determining personality type, and for more than 25 years, Gifts Differing has been the preeminent source for understanding it.

Impro: Improvisation and the Theatre


Keith Johnstone - 1979
    Admired for its clarity and zest, Impro lays bare the techniques and exercises used to foster spontaneity and narrative skill for actors. These techniques and exercises were evolved in the actors' studio, when he was Associate Director of the Royal Court and then in demonstrations to schools and colleges and ultimately in the founding of a company of performers called The Theatre Machine.Divided into four sections, 'Status', 'Spontaneity', 'Narrative Skills' and 'Masks and Trance', arranged more or less in the order a group might approach them, the book sets out the specific approaches which Johnstone has himself found most useful and most stimulating. The result is a fascinating exploration of the nature of spontaneous creativity.

Gandhi's Life in His Own Words


Mahatma Gandhi - 1983
    And if every page of these chapters does not proclaim to the reader that the only means for the realization of Truth is ahimsa, I shall deem all my labour in writing these chapters to have been in vain. And, even though my efforts in this behalf may prove fruitless, let the readers know that the vehicle, not the great principle, is at fault.- M. K. Gandhi

The Case of the Bonsai Manager: Lessons from Nature on Growing


R. Gopalakrishnan - 2009
    Will take 25-35 days

Propaganda


Edward L. Bernays - 1928
    Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

Management Mantras


Sri Sri Ravi Shankar - 2013
    Views are radically changing on practices to ensure the employees perform consistently well over many years. In this book, Sri Sri offers valuable tips for managers and leaders to become more effective in their roles and also on how to develop a conducive work environment so that both the employees and the organisation add value to each other.“Management begins in the mind.When the mind manages itself better,it can manage anything.”H. H. SRI SRI RAVI SHANKAR

Trails to Testimony: Bringing Young Men to Christ Through Scouting


Bradley D. Harris - 2009
    Hinckley said, "There is no more significant work in this world than the preparation of boys to become men . . . who are qualified to live productive and meaningful lives." And President Thomas S. Monson underscores this thought when he says that "It's easier to build boys than to mend them." Bradley D. Harris, professor of recreational management and youth leadership at Brigham Young University, and past member of the LDS Young Mens General Board, challenges parents and youth leaders alike to rediscover the spiritual dimensions of Scouting-to focus on the close relationship that should exist between Scouting and the Aaronic Priesthood. The author's 22-year professional career with the Boy Scouts of America, combined with extensive experience within the Church in various priesthood leadership capacities, gives him invaluable insights into the responsibilities that parents and leaders have in bringing young men to Christ. "The family is the first institution charged with bringing young men to Christ. . . . Working in harmony, the family and the Aaronic Priesthood should create an atmosphere where young men's individual testimonies can . . . flourish." Trails to Testimony is a powerful guide for families and leaders entrusted with the sacred responsibility of teaching and guiding the young men of the Church.

The Science of Storytelling


Will Storr - 2019
    They drive us to act out our dreams and ambitions, and shape our politics and beliefs. We use them to construct our relationships, to keep order in our law courts, to interpret events in our newspapers and social media. Storytelling is an essential part of what makes us human.There have been many attempts to understand what makes a good story – from Joseph Campbell’s well-worn theories about myth and archetype to recent attempts to crack the ‘Bestseller Code’. But few have used a scientific approach. This is curious, for if we are to truly understand storytelling in its grandest sense, we must first come to understand the ultimate storyteller – the human brain.In this scalpel-sharp, thought-provoking book, Will Storr demonstrates how master storytellers manipulate and compel us, leading us on a journey from the Hebrew scriptures to Mr Men, from Booker Prize-winning literature to box set TV. Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.