Jeff & Barbara Galloway provide useful information on how to prepare well, enjoy the training and glow from the achievement of crossing the finish line.

    According to author and acquisitions editor W. Terry Whalin, this approach is backwards. About 80% to 90% of nonfiction books are sold from a book proposal. This mysterious document called a proposal contains many elements that will never appear in a manuscript―yet these details are critical to publishing executives who make the decision about publishing or rejecting an author’s project. In Book Proposals That Sell, Terry reveals 21 secrets to creating a book proposal that every author needs in order to create one that sells.

    A traumatic, violent upbringing saw to that. But after serving a short sentence for theft as a teenager, she worked hard to break the cycle. Thirteen years later Angela was studying, teaching, providing a stable home for her son, and finally feeling like she'd got her life together. Then she got hit by a postie bike. Police realised that Angela still had ten months to go on the prison sentence she'd thought was in her distant past. However, Angela was a different prisoner the second time around: no longer a scared, damaged nineteen-year-old, she knew how to speak up for herself and her fellow prisoners against a system of power, privilege and cruelty that controls the lives of Australia's most vulnerable women and offers little hope for redemption. With unwavering courage, intelligence and humour, SNAKES AND LADDERS reveals an astonishing true story of falling through the cracks, and what it takes to climb back out again.

    The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.

    Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/

    Unafraid of rejection or failure, Michael has taken on the most difficult and challenging cases of our times and despite the odds, won plenty. In Memoirs of a Radical Lawyer Michael dissects many of them, revealing his motivations, meticulous approach to forensic science, cross examination techniques, the political dimensions and emotional reactions with clarity, subtlety and charm. Interspersed with personal anecdotes and recollections, this insightful book is liberally laced with Michael's quirky brand of anarchic humour. Cases range from the Angry Brigade, the Bradford 12, the Birmingham Six, the Bloody Sunday Inquiry, Angela Cannings, Jill Dando, Ruth Ellis, Dodi Fayed, the 'Fertilizer' conspiracy, Iraqi hi-jackers, Stephen Lawrence, Fatmir Limaj (Leader of the Kosovan Liberation Army), the Marchioness Disaster, the Price sisters, the 'Ricin' trial, Risley prison riots, Tahira Tabassum, Judith Ward, Arthur Scargill and the miners to the Jean Charles de Menezes inquiry, and many more. Issues of public concern, human rights and innovative attempts to construct a democratic legal system are discussed in full, but Memoirs of a Radical Lawyer also unveils with honesty and wit a man who has put as much passion and energy into his life as his work, one of the great personalities of our time.

    In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment.Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want.The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.

    YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Drawing from Scientific American's "Fact or Fiction" and "Strange But True" columns, we've selected fifty-eight of the most surprising, fascinating, useful, and just plain wacky topics confronted by our writers over the years.

    This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    America, Mr. Universe, Mr. Olympia) as their gargantuan physique; whose daily lives are as rigidly defined and regulated by their obsession to mold the ideal body ... only their fellow muscle men know who they are and know the price they have paid to win their incredible bodies. Novelist Charles Gaines and photographer George Butler have spent the last two years trying to capture the essence of this strange, joyful, exotic world.

    Thoroughly updated, the book includes material on financing and marketing.

    It was the worst bloodbath to take place in more than a century in the heart of the supreme authority of the world's one billion Roman Catholics. Four hours later, the Vatican announced that the lance corporal, twenty-three-year-old Cédric Tornay, had shot the couple, then committed suicide in "a fit of madness" brought on by frutstration with the unit's discipline - a conclusion it reaffirmed after a nine-month internal inquiry.But as John Follain's hard-hitting exposé shows, the official report was a travesty, a tissue of suppositions, contradictions, and omissions. Based on an exhaustive three-year investigation - the first independent attempt to establish the truth - 'City of Secrets' reveals how the Vatican, the oldest and most secretive autocracy in the world, staged an elaborate plot to obstruct justice and hide the scandals it dares not confess. Echoing the pace and plotting of a highstakes thriller, Follain's true-life tale of intrigue moves from the guards' barracks and the pope's palace in Vatican City to Paris, Berlin, and the Swiss Alps, and features a fascinating cast: an old, suffering John Paul II; his chief bodyguard, formerly accused of spying for the Soviet bloc; a mysterious priest punished by the Vatican; and the powerful Opus Dei sect.Timely and explosive, 'City of Secrets' is the story of a still-unsolved crime committed on holy territory, and of a systematic attempt to hide the fatal failings of a security force charged with protecting one of the world's most influential leaders.

    By focusing on individuals, Blaine Harden uncovers an Africa that endures behond the sum of its statistics.

    There's no one better placed to write a history of our team's first quarter century. --Nick Nurse, head coach, Toronto Raptors Bringing Jurassic Park to your home, a celebration of Canada's most exciting team. When the Toronto Raptors first took the court back in 1995, the world was a very different place. Michael Jordan was tearing up the NBA. No one had email. And a lot of people wondered whether basketball could survive in Toronto, the holy city of hockey.More than two decades later, the Raptors are the heroes not only of the 416, but of the entire country. That is the incredible story of We the North, told by Doug Smith, the Toronto Star reporter who has been covering the team since the press conference announcing Canada's new franchise and the team's beat reporter from that day on.Comprising twenty-five chapters to mark the team's first twenty-five years, We the North celebrates the biggest moments--from Vince Carter's amazing display at the dunk competition to the play-off runs, the major trades, the Raptors' incredible fans, including Nav Bhatia and Drake, and, of course, the challenges that marked the route to the championship-clinching Game 6 that brought the whole country to a standstill.We the North: 25 Years of the Toronto Raptors tells the story of Canada's most exciting team, charting their rise from a sporting oddity in a hockey-mad country to the status they hold today as the reigning NBA champions and national heroes.