What failed startups don't have are enough customers.Founders and employees fail to spend time thinking about (and working on) traction in the same way they work on building a product. This shortsighted approach has startups trying random tactics - some ads, a blog post or two - in an unstructured way that's guaranteed to fail. This book changes that. Traction Book provides startup founders and employees with the framework successful companies have used to get traction. It allows you to think about which marketing channels make sense for you, given your industry and company stage. This framework has been used by founders like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), and Alex Pachikov (Evernote) to build some of the biggest companies and organizations in the world. We interviewed each of the above founders - along with 35+ others - and pulled out the repeatable tactics and strategies they used to get traction. We then cover every possible marketing channel you can use to get traction, and show you which channels will be your key to growth. This book shows you how to grow at a time when getting traction is more important than ever. Below are the channels we cover in the book:Viral Marketing Public Relations (PR) Unconventional PR Search Engine Marketing (SEM) Social and Display Ads Offline Ads Search Engine Optimization (SEO) Content Marketing Email Marketing Engineering as Marketing Target Market Blogs Business Development (BD) Sales Affiliate Programs Existing Platforms Trade Shows Offline Events Speaking Engagements Community BuildingThis book draws on interviews with the following individuals: Jimmy Wales, Co-founder of Wikipedia Alexis Ohanian, Co-founder of reddit Eric Ries, Author of The Lean Startup Rand Fishkin, Founder of SEOmoz Noah Kagan, Founder of AppSumo Patrick McKenzie, CEO of Bingo Card Creator Sam Yagan, Co-founder of OkCupid Andrew Chen, Investor at 500 Startups Justin Kan, Founder of Justin.tv Mark Cramer, CEO of SurfCanyon Colin Nederkoorn, CEO of Customer.io Jason Cohen, Founder of WP Engine Chris Fralic, Partner at First Round Paul English, CEO of Kayak.com Rob Walling, Founder of MicroConf Brian Riley, Co-founder of SlidePad Steve Welch, Co-founder of DreamIt Jason Kincaid, Blogger at TechCrunch Nikhil Sethi, Founder of Adaptly Rick Perreault, CEO of Unbounce Alex Pachikov, Co-founder of Evernote David Skok, Partner at Matrix Ashish Kundra, CEO of myZamana David Hauser, Founder of Grasshopper Matt Monahan, CEO of Inflection Jeff Atwood, Co-founder of Discourse Dan Martell, CEO of Clarity.fm Chris McCann, Founder of StartupDigest Ryan Holiday, Exec at American Apparel Todd Vollmer, Enterprise Sales Veteran Sandi MacPherson, Founder of Quibb Andrew Warner, Founder of Mixergy Sean Murphy, Founder of SKMurphy Satish Dharmaraj, Partner at Redpoint Garry Tan, Partner at Y Combinator Steve Barsh, CEO of Packlate Michael Bodekaer, Co-founder of Smart Launch Zack Linford, Founder of Optimozo

    The people walking past her stopped in their tracks and recognized that a star was in their midst.In an instant, fans engulfed Marilyn and it took some time for the photographer to protect her from the crowd.Marilyn knew that charisma is something you can turn on and off.And even if you’re making all the mistakes inside, the short simple guide will show you how to fix them. The #1 charisma myth everyone believes, and why it’s false Introverts can’t be charismatic – think again The real truth about charisma At a party someone - here’s what not to do when introducing them Charisma secrets from a 300 year old novel The Dale Carnegie method (taught to millions) to be instantly memorable 5 conversation tips you can use to talk to anyone So if you want to be someone with a “magnetic presence”Where people are actually excited to talk to you… Scroll up and hit “buy now with 1 click” to receive your book instantly

    The other type of person is a person who is lost, confused, and still looking for their path. Which one are you? The path is unique to every individual in its form, yet it seems that many of the qualities of the path have similar characteristics. The 15 signs listed in this book aim to clarify the most common characteristics found on the path. This book can help you to clarify - your career path - your mindset and approach - your sources of inspiration and motivation The purpose of this book is to help direct you towards your path or for those of you who have already discovered it, this book will surely give you a little extra kick of confidence so that you may continue to walk on it. When we walk on our path of joy, all beings, including ourselves will benefit.

    Get: * Debt reduction tips that you'll never learn from VISA. * Real estate solutions the bank will never offer. * Wall Street secrets your broker never tells you. * Energy saving tips worth thousands of dollars each year off of your bills As TD AMERITRADE chairman Joe Moglia says, "College students need this information before they get their first credit card. Young adults need it before they buy their first home. Empty nesters can use the information to downsize to a sustainable lifestyle, before they get into trouble." Stop making everybody else rich and start scoring assets, gains and savings for yourself.

     And this book tells you how to do both.Historically, stories have always been igniters of action, moving people to do things.  But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause.             Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell.  Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.            In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action.  Among his techniques:  *Capture your audience’s attention first, fast and foremost  *Motivate your listeners by demonstrating authenticity  *Build your tell around “what’s in it for them”  *Change passive listeners into active participants*Use “state-of-the-heart” technology online and offline to make sure audience      commitment remains strong            To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences.  They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.             After listening to this extraordinary mix of voices, you’ll know how to craft, deliver -- and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal.

    Jessica Norton is a woman on the run, a sensational lead item on the nightly news, accused of the murders of four staff members of a U.S. Senator. Jon Harper is a grieving father whose life has crumbled over the death of his young daughter. When Jon picks up Jess hitchhiking on a deserted Texas highway one rainy night, it pitches him into the middle of a massive conspiracy, one that threatens the very future of the United States. From having nothing to live for, Jon suddenly finds himself the protector of someone with everything to live for, someone desperate to uncover the conspiracy that has ruined her life. Staying two steps ahead of the police, and barely one step ahead of the powerful organization that wants Jess dead, Jon discovers that Jess is harboring a secret of her own, a strange inner "voice" providing cryptic clues for them to follow. Part political thriller and part chase novel, Wisdom Spring takes readers on a fast-paced, suspenseful ride along the highways of the U.S. and Canada, into the far reaches of the Alaskan wilderness. Along the way, the two unlikely heroes transition from helpless prey into proficient hunters as the mysterious clues eventually lead them to a violent final confrontation with corrupt forces at the highest levels of government.

    Every other skill will fall short in helping you remember your real nature. This book reveals the closely guarded secret of wise men and women.Few greater gifts can be given to someone than to learn how to truly develop a method to grasp their own consciousness and unlock a remarkable scope of understanding of both themselves and the universe. Life-changing books are few in number, but here is one that conveys a remarkable breakthrough. No one will be the same after absorbing the contents of this mind-enlarging volume.

    The better news is that by celebrating the inner strengths and uniqueness of being an "innie" THE INTROVERT ADVANTAGE shows introverts, and the extroverts who love them, how to work with instead of against their temperament to enjoy a well-lived life. Covering relationships, parenting - including parenting the introverted child - socialising, and the workplace, here are coping strategies, tactics for managing energy, and hundreds of valuable tips for not only surviving but truly thriving in an extrovert world.

    These reminders cover all aspects of life: graduating, growing up, feeling lost, loving too much, struggling to find love, struggling to move on, trying to let go or going through a quarter life crisis. We all need uplifting reminders to keep us going and make us feel like we’re not alone. This book is more of a manual on how to navigate the hurdles of life and overcome them.

    Avoid common pitfalls and get tips on proven methods that work.This short guide helps new Executive Directors, active board chairs, and other key staff in charge of fundraising to learn the basics of professional and sustainable fundraising. Geared specifically for non-profits with small and very small budgets (a few hundred thousand dollars a year down to the smallest budgets).Revised and expanded in 2011!"It was a perfect primer for me as I prepare for a new role in my agency." -- Anne Maack, Child Start, Wichita, Kansas"A valuable contribution to our colleagues in the nonprofit world--especially those of us in smaller organizations that do not have dedicated fund development staff."-- Jose Martinez, Executive Director, Food Bank of Yolo County, Yolo County, California

    An outsider in his own country—adrift between two worlds divided by class, race, and culture—he’s always been searching for home. Alongside a flock of other streetwise young men, each looking for direction and each easily susceptible, Tariq finds his cause in the Muslim revival.Idealistic, driven by faith, and empowered with purpose, he’s drawn to radical Islam—his last resort for achieving a sense of belonging, for embracing and being embraced. It’s only when he enlists in the war against Assad that Tariq’s eyes are truly opened. Dispirited with the violence, faced with the consequences of his choices, and increasingly distanced from the brutalities of jihad, Tariq’s spiritual struggle is now his alone. So are the stories he will tell to make sense of his life.In this daring and unprecedented work of literary fiction, Demian Vitanza explores the power of memory, the lure of rebellion, the search for meaning amid chaos—and the toll that such a journey can take before finally finding one’s way home.

     What if a few new habits could dramatically improve your book sales? What if you could grow your business and increase your revenue with a few simple steps? Imagine making passive income 24 hours a day, 7 days a week while having the opportunity to be your own boss, set your own hours, and achieve your life-long goals. Eleven-time Amazon bestselling author, Paul G. Brodie, covers how to become a #1 bestselling author and grow your business. Here are a few things that you will get out of Book Publishing for Beginners. In this book, you will learn how to: • Edit Your Book • Proofread Your Book one final time with a method that Paul uses exclusively with his books • Utilize Freelancers to have an Outstanding Book Cover created for a low price • Get your book Converted from a Manuscript to Kindle format • Convert your Book Description into Sales Copy that will Increase Book Sales • Get honest Reviews for your book from your first book launch and future launches • Learn about different Book Launches from Case Studies • Utilize a Free Launch Strategy to generate Thousands of potential Downloads while your book is free • Take advantage of your Book Price Conversion from free to 99 cents and get enough downloads to launch your book to #1 in its category • Maximize your Earnings with converting the price from 99 cents to either $2.99 or $3.99 at the right time • Record your Audiobook by doing it yourself or having someone narrate it for you • Convert your Manuscript to Paperback for CreateSpace • Get your Kindle book cover converted to CreateSpace • Build your Email List • Utilize different Lead Magnets • Offer different Back End Products to generate significant income • Maximize multiple Revenue Streams to Grow Your Business including Public Speaking, Coaching, and Book Signings •BONUS: Invitation to book a 15-minute call with Paul to get help with your book •BONUS: FREE Online Training to help you Get Published •BONUS: Invitation to join FREE private Facebook Community to help you Get Published •BONUS: FREE Audiobook Scroll up to the top of the page and click on the BUY NOW button and start your journey towards becoming a #1 bestselling author today!

    It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.

     Maybe you need a few extra dollars to make ends meet. Maybe you want to pay off debt. Maybe you want to save for a rainy day, or for your children’s education. Maybe you just want to treat yourself to a nice vacation or a new car without feeling guilty about it. Maybe you’re looking for a way out of the corporate world, an escape plan. That’s the ultimate financial freedom, right? That’s how I got started down this entrepreneurial path, and it’s been the best choice I ever made. You’re willing to work for it, because your future is worth working for. The challenge is time is limited, and you may not know where to start. There are a million and one ways to “make money online” and everyone wants to sell you their “proven system for Internet riches.” It’s hard to tell what’s a scam and what’s legit. Real-World Examples This book offers 10 real-world examples of how regular people just like you and me are earning side hustle income outside of traditional employment. Many have even turned these part-time ventures into full-time businesses, throwing off the shackles of their corporate overlords for good. And the cool thing is, there are no special technical skills or prerequisites to get started with any of the ideas presented. Most don’t require any big scary upfront investment. Why Side Hustle?> Build Skills Build Security Build Income Build Freedom My Story After college, I did what you’re supposed to do: I got a job. The problem was almost immediately I found myself looking for a way out. It wasn’t that I hated the work or my coworkers, but it just wasn’t what I wanted to do with my life. The thought of spending my next 30 years there was terrifying. So evenings and weekends I turned my attention online. I’d been dabbling with building rudimentary websites, learning online advertising channels, and even running my own small marketing campaigns for other company’s products to test the waters. And that’s what The Side Hustle Path is about; finding a low-risk way make more money. If you’re looking for a get-rich-quick-scheme or the secret to overnight success, you won’t find it here. But what you will find are 10 down-to-earth entrepreneurs who were once sitting in your same position. They felt the same fears and uncertainties, but took action anyway. What are you waiting for? Scroll up and download your copy now!

    The five non-negotiables. And you can’t give away what you don’t possess yourself.” When Lance Marshall’s life comes crashing down, his wife arranges for him to meet with his high school mentor, Coach Moore. Coach sends Lance “back to the locker room” to talk with five sports legends who are now successful leaders. Each player will show Lance a principle for excellence in both leadership and the home. But the advice comes with a caveat: Lance must apply the principle he learns within twenty-four hours or the meetings end. This modern parable is for business leaders, coaches, and parents who know the challenge of motivating people while balancing the demands of life with integrity—and leaving a legacy that will last forever.