This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

     DOWNLOAD:: Write Your Book on the Side - How to Write and Publish Your First Nonfiction Kindle Book While Working a Full-Time Job You'll learn:     How much money you can make from a kindle book     The only thing that matters in the entire book-writing process     How to launch your book to Amazon #1 Best Seller status     How to pick a topic that people actually want to read     How to define your audience and outcome to narrow down your book's topic     How to write your book quickly using 13 time-saving strategies     How to design a cover for your book     How to publish it on Amazon KDP in 20 minutes And much, much more...Here's are the steps that are covered in the book:     Step 1: Choose a General Topic     Step 2: Narrow It Down     Step 3: Choose a Title and Subtitle     Step 4: Test and Iterate     Step 5: Outline Your Book     Step 6: Write Your Book     Step 7: Edit Your Book     Step 8: Format Your Book     Step 9: Design a Cover     Step 10: Publish Your Book     Step 11 [Optional]: Launch Your Book     Step 12 [Optional]: Turn Your Book into an Amazon #1 Best Seller     Step 13 [Optional]: Gather Emails from Readers     Step 14 [Optional]: Expand Into Other Formats Would you like to learn more? Download the book now and start writing your book today.

    The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

    It's not about cutting corners, it's about wanting the very best and not settling for less. It's a theory that can pave your road to success.Author David Gilbertson built a failing company into a successful multi-billion dollar business without getting up at 4:00am or working until midnight. He knows how to work better, and get brilliant results. Now in just 28 simple rules, he spells out the secret of his success; everyday accessible strategies for creative professionals, managers, students, entrepreneurs, and anyone who wants to get ahead in life. As one rule follows another, he builds a compelling narrative on paving the way to success (and getting that all-important time to go to a wine bar with friends, or just time to think).Covering workplace issues and business strategy, Wine Bar Theory shows you things you can do more easily, and things you don't need to do at all. It's about being effective and not just busy. This affordable, pocket-sized book is a business book like no other. Its creative illustrations are by Bill Butcher, whose work is seen in the pages of The Wall Street Journal, Fortune and the Economist.

    In it, you’ll discover tools that will help make you twice the speaker you are today in half the time.This book is also based on the work of bestselling authors Chip and Dan Heath. In their groundbreaking book, Made to Stick, Chip and Dan Heath revealed six simple principles for creating memorable messages.In this book, I have taken Chip and Dan’s work and applied it to creating powerfully persuasive presentations. I use their SUCCESS framework and draw on examples from TED talks to show how the success principles can be applied to public speaking.More specifically, you will learn how to:•Craft a repeatable power phrase•Utlize the ABC-C speech structure for powerful presentations•Use rhetorical devices to spice up your speech•Create an attention-grabbing opening•Build the body of your presentation/speech•Craft a compelling closing•Use statistics to grab attention•Create a wow-moment•Bring your characters to life•Use analogies, metaphors and similes•Turn your stories into mental movies•Build your credibility with the speech introduction•Add internal credibility to your presentation•Build an emotional connection with your audience•Use compelling visuals•Use PowerPoint the right way•Use the Body language secrets of confident speakers•Arouse your audience's curiosity•Use Sir Ken Robinson and Dan Pink's techniques for adding humor to a speech•Use rhetorical questions to hook your audience into your presentation•Use the five C's of storytelling to create spell-binding stories•Deliver a dynamic TED talk (or any other presentation or speech)Whether you are scheduled to deliver a TED talk, a business presentation or a motivational or inspiring speech, this book will teach you the techniques used by some of the world's most powerful public speakers. Learn the art of public speaking and persuasion by studying the speeches of inspiring speakers such as Anthony Robbins, Sir Ken Robinson, Mike Rowe and Dr. Jill Taylor.Shorten your learning curve and learn the public speaking secrets most speakers never discover.

    As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships--so that everyone wins. In "Never Eat Alone," Ferrazzi lays out the specific steps--and inner mindset--he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him. The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to a scholarship at Yale, a Harvard MBA, and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington's corridors of power to Hollywood's A-list, leading to him being named one of Crain's 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum. Ferrazzi's form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with "networking." He then distills his system of reaching out to people into practical, proven principles. Among them: Don't keep score: It's never simply about getting what you want. It's about getting what you want and making sure that the people who are important to you get what they want, too. "Ping" constantly: The Ins and Outs of reaching out to those in your circle of contacts all the time--not just when you need something. Never eat alone: The dynamics of status are the same whether you're working at a corporation or attending a society event-- "invisibility" is a fate worse than failure. In the course of the book, Ferrazzi outlines the timeless strategies shared by the world's most connected individuals, from Katherine Graham to Bill Clinton, Vernon Jordan to the Dalai Lama. Chock full of specific advice on handling rejection, getting past gatekeepers, becoming a "conference commando," and more, "Never Eat Alone" is destined to take its place alongside "How to Win Friends and Influence People" as an inspirational classic.

    Networking.In this New York Times, Wall Street Journal, and USA TODAY bestseller, master networker Joe Sweeney shares his networking secrets from a long and successful career as a business owner, sports agent and executive and investment banking consultant. His first secret: master networkers are focused on giving, not getting.With today’s difficult economy and uncertain workplace, networking has never been more important. Sweeney’s simple but effective 5/10/15 networking plan will give you a leg up in the current job market, help you stay employed, or, if you’ve been laid off, find your next job. The cliché that who you know is more important than what you know has never been truer. Sweeney illustrates his insights with dozens of helpful examples from his own life (along with a few fascinating insider sports stories).With special sections on networking for women and minorities, insights into the usefulness (and handicaps) of social networking sites, how to get (and why you need) a wingman and profiles of other master networkers, Networking Is a Contact Sport is a practical and essential guide for anyone who wants to get ahead in today’s economy.

     As co-author Jim Lupkin says, "I am the customer for this book. I have failed and succeeded as a network-marketing distributor and I used social media to help me succeed. I know what the distributor is going through and because of that I can talk to them in a way that no one else can." Whether you’re a beginning or advanced network marketer, you will learn how to get people to try samples, buy products and become distributors, and the most natural ways to make new connections and nurture those relationships.

     And ladies, if you are carrying some extra weight and don't look or feel much like a marathon runner right now, you may be feeling a little overwhelmed by the wealth of marathon training advice out there...none of which seems relevant for you. DO NOT PANIC!!!! You have plenty of time to get yourself organised and prepared for the biggest adventure of your life....and plus size marathon runner and life coach Julie Creffield will walk you through every stage of the process with her unique mix of humour, realism and practicality. Covering everything from chesticle chaffing, to mingeries...swamp arse, to blister popping. This book goes where no other book dares to go, with its warts and all account of training as a larger lady. Julie committed to running her first marathon back in 2005 weighing in at 20 stone and unable to run to the top of her road. She has gone on to run 4 marathons, a 40 mile ultra marathon and hundreds of other races as well as inspiring and coaching thousands of women around the world to survive and thrive in the world of long distance running. As the creator of the award winning blog The Fat Girls Guide to Running she has transformed the landscape of plus size running, and has worked closely as a coach with more than 100 women to help them train for their first ever marathon. She knows the kind of doubts that women have about their own abilities, and the complexity of marathon training while working and raising a family. Many of the marathon training books out there are great in an ideal world, but let's face it, how many of us live in that ideal world. This is a marathon book for those of us in the real world...and you won't find a more honest account of what preparing for and completing your first marathon feels like. The book will cover everything from - Deciding if the distance is even for you - Securing your race place - Reviewing your habits and deciding your approach - Creating a robust and doable plan - The types of running sessions you need to include - How to get rid of the negative voices in your head - Avoiding injury - Fuelling your marathon journey - Building your support team - What to expect on race day - How to deal with the aftermath...and what to do with your medal This book will give you the confidence, know how and common sense to see you through what is sure to be some of the toughest months of training you will ever do. It will also help you see that so many of the skills and behaviours you pick up during marathon training are applicable to other areas of your life too. If you want to get to the start line and the finish line in one piece...this is the book for you.

    Imagine learning and employing the following leadership skills: -How to communicate vision in a way that causes people to respond -How to hire the right people and fire the wrong people -How to gauge the health of your church -Staffing strategies that add staff and reduce expenses -How to maximize momentum for greater growth -How to develop a system for raising up leaders -How to develop yourself as a leader -How to manage staff more effectively -And much more! Effective ministry doesn't have to be a mystery. Instead, it can be the ride of your life as you take the journey from Zero to Sixty!

    29 Leadership Secrets from Jack Welch follows in Welch's footsteps, boiling the legendary CEO's leadership successes down to 29 strategies that made GE the world's most competitive company­­and Welch the world's most successful and admired CEO.This all-in-one Welch reference updates material from Robert Slater's bestselling Get Better or Get Beaten, and is today's ultimate fast-paced, no-nonsense handbook on the ways of Jack Welch. It taps into the heart of Welch's courage, innovation, and leadership success by examining simple leadership secrets that include:Managing less is managing betterMake quality the job of every employeeHave global brains and vision

    Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401K, everyday decisions have become increasingly complex due to the overwhelming abundance of choice with which we are presented. In The Paradox of Choice, Barry Schwartz explains why too much of a good thing has proven detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz explains how a culture that thrives on the availability of constantly evolving options can also foster profound dissatisfaction and self-blame in individuals, which can lead to a paralysis in decision making and, in some cases, depression. With the latest studies on how we make choices in our personal and professional lives, Schwartz offers practical advice on how to focus on the right choices, and how to derive greater satisfaction from choices that we do make.

    In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.In Platform, you will learn how to:Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world.  Learn to amplify, update, polish, and organize your content for success.Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

    This newly updated and expanded companion workbook provides practical exercises for setting boundaries in marriage, parenting, business, and friendships in a digital age.Following the newly updated and expanded edition of Boundaries chapter-by-chapter, this interactive workbook helps you look at specific relationships in your own life. With those situations in mind, you can ask and answer: Why do I feel guilty about setting clear boundaries? What if the boundaries I set hurt the other person? Is it difficult for me to hear no from others? What are examples of legitimate boundaries at work and home? How can I have good boundaries online? How can I stay connected while still setting boundaries with my phone? In what ways do I need to set better boundaries with social media? Boundaries Workbook gives a biblical foundation and practical tools for helping others respect your boundaries—whether you are not responding to a text message immediately or saying no when someone asks you to volunteer for one more activity.Discover firsthand how good boundaries give you the freedom to live as the loving, generous, fulfilled person God created you to be.

    Leading rheumatologist and researcher Dr. James Dowd reveals the causes of vitamin D deficiency and offers a simple, easy-to-follow five-step program that can eliminate or alleviate a host of seemingly incurable conditions, such as arthritis, in as little as six weeks. Better yet, by staying on the program, you can enjoy robust health and improved fitness for the rest of your life.