Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    It provides in-depth commentary on educational history, philosophy, and governance, while giving special attention to current critical topics such as the changing federal role in educational finance.

    Mike Czuchry. Told in three acts, these pages of youth, death, philosophy, spirituality, and love are used to tap into the universal connectedness we all share when experiencing the complexities of our individual lives. Each piece is what you need. Each piece is what you see. All in an effort to unlock the dreams and imagination of that child within. What will you uncover about your own life when tapping into the essence of the collective?

    In writing the book James Stewart asked himself: What is essential for a three-semester calculus course for scientists and engineers? Stewart's ESSENTIAL CALCULUS offers a concise approach to teaching calculus that focuses on major concepts and supports those concepts with precise definitions, patient explanations, and carefully graded problems. Essential Calculus is only 850 pages-two-thirds the size of Stewart's other calculus texts (CALCULUS, Fifth Edition and CALCULUS, EARLY TRANSCENDENTALS, Fifth Edition)-and yet it contains almost all of the same topics. The author achieved this relative brevity mainly by condensing the exposition and by putting some of the features on the website, www.StewartCalculus.com. Despite the reduced size of the book, there is still a modern flavor: Conceptual understanding and technology are not neglected, though they are not as prominent as in Stewart's other books. ESSENTIAL CALCULUS has been written with the same attention to detail, eye for innovation, and meticulous accuracy that have made Stewart's textbooks the best-selling calculus texts in the world.

    Now DK brings this ancient practice into the 21st century, explaining how to grow and care for bonsai trees with a clear step-by-step approach.Offering easy-to-follow advice and simple photography, Bonsai demystifies the art of bonsai with sequences covering the traditional styles of Chokkan, Moyogi, Shakan, and Kengai, as well as deadwood bonsai styles such as Ishizuki, Yose Uye, and Sharimiki.For bonsai enthusiasts in search of fresh ideas, innovative techniques, and new ways to display their living art, Bonsai is the must-have book of the season.

    Intuition and computational abilities are stressed. Original material on DE and multiple integrals has been expanded.

    The author emphasizes the use of remote sensing data for useful spatial biophysical or socio-economic information that can be used to make decisions. KEY TOPICS: Provides two new chapters on LIDAR Remote Sensing (Ch. 10) and In situ Spectral Reflectance Measurement (Ch. 15). Offers a thorough review of the nature of electromagnetic radiation, examining how the reflected or emitted energy in the visible, near-infrared, middle-infrared, thermal infrared, and microwave portions of the spectrum can be collected by a variety of sensor systems and analyzed. Employs a visually stimulating, clear format: a large (8.5" x 11") format with 48 pages in full color facilitates image interpretation; hundreds of specially designed illustrationscommunicate principles in an easily understood manner. MARKET: A useful reference for agriculture, wetland, and/or forestry professionals, along with geographers, urban planners, and transportation engineers.

    Emergent areas of study like emotion, morality, and judgment are included throughout the text to give students the most accurate and contemporary picture of the field. To emphasize the relevance of social psychology in everyday life, the Second Edition includes a capstone chapter on applications, which focuses on topics like personal finance, education, and health. Throughout the text, an illustration program engages students in the scientific process, with You Be the Subject activities and Scientific Method figures.

    No human being who stood on her decks that fateful night was alive to commemorate the event on its 100th anniversary. Their stories are with us, however, and the lessons remain. From the moment the world learned the Titanic had sunk, we wanted to know, who had survived? Those answers didn’t come until the evening of Thursday, April 18, 1912―when the Cunard liner Carpathia finally reached New York with the 706 survivors who had been recovered from Titanic’s lifeboats. Harold Bride, “Titanic’s surviving wireless operator,” relayed the story of the ship’s band. “The way the band kept playing was a noble thing. I heard it first while still we were working wireless when there was a ragtime tune for us. The last I saw of the band, when I was floating out in the sea with my lifebelt on, it was still on deck playing ‘Autumn.’ How they ever did it I cannot imagine.” There were stories of heroism―such as that of Edith Evans, who was waiting to board collapsible Lifeboat D, the last boat to leave Titanic, when she turned to Caroline Brown and said, “You go first. You have children waiting at home.” The sacrifice cost Evans her life, but as Mrs. Brown said later, “It was a heroic sacrifice, and as long as I live I shall hold her memory dear as my preserver, who preferred to die so that I might live.” There was mystery. There was bravery. There was suspense. There was cowardice. Most men who survived found themselves trying to explain how they survived when women and children had died. But mostly, there was loss. On her return to New York after picking up Titanic’s survivors, Carpathia had become known as a ship of widows. Rene Harris, who lost her husband, Broadway producer Henry Harris, in the disaster, later spoke of her loss when she said, “It was not a night to remember. It was a night to forget.” Drawing on a wealth of previously unpublished letters, memoirs, and diaries as well as interviews with survivors and family members, veteran author and writer Alan Rockwell brings to life the colorful voices and the harrowing experiences of many of those who lived to tell their story. More than 100 years after the RMS Titanic met its fatal end, the story of the tragic wreck continues to fascinate people worldwide. Though many survivors and their family members disappeared into obscurity or were hesitant to talk about what they went through, others were willing to share their experiences during the wreck and in its aftermath. This book recounts many of these first-hand accounts in graphic, compelling detail.

    It brings you clear coverage essential to understanding the clinical relevance of anatomical and physiological principles. Fully updated and written by respected veterinary technician educators, this popular textbook is the practical, comprehensive foundation for your success in veterinary technology.Clinical application boxes help you sharpen your skills and apply principles to practice.Test Yourself boxes throughout chapters emphasize important study points.An extensive glossary provides quick reference to hundreds of important terms and definitions.Over 300 new illustrations help you identify structures with rich, realistic clarity.A NEW full color format visually enhances your understanding of anatomic and physiologic concepts.Four NEW chapters give you the latest insight on the chemical basis of life, nutrition and metabolism, pregnancy, development, and lactation, and reptile and amphibian anatomy and physiology.A revised chapter on the cardiovascular system helps you most effectively comprehend the complex functions of the heart and blood vessels.

    This girl's dreams began a conversation in the home that has eventually brought them all to Christianity and the world's attention. Akiane: Her Life, Her Art, Her Poetry is a collection of the best of Akiane's full-color paintings and poetry created from ages 4 to 10, along with details of her family and the amazing stories that surround each unique artwork. Already a media professional, Akiane has been interviewed on programs such as Oprah, World News Tonight, Lou Dobbs Tonight on CNN, and Schuller's Hour of Power. Akiane will be one of twenty visual artists participating in the October "Listen" event raising money for the world's needy children. Today Akiane's art is available online at www.artakiane.com.

    

    But by the early nineteenth century, when the United States was neither a world power nor a primary center of scientific discovery, it was already a leader in communications-in postal service and newspaper publishing, then in development of the telegraph and telephone networks, later in the whole repertoire of mass communications. In this wide-ranging social history of American media, from the first printing press to the early days of radio, Paul Starr shows that the creation of modern communications was as much the result of political choices as of technological invention. His original historical analysis reveals how the decisions that led to a state-run post office and private monopolies on the telegraph and telephone systems affected a developing society. He illuminates contemporary controversies over freedom of information by exploring such crucial formative issues as freedom of the press, intellectual property, privacy, public access to information, and the shaping of specific technologies and institutions. America's critical choices in these areas, Starr argues, affect the long-run path of development in a society and have had wide social, economic, and even military ramifications. The Creation of the Media not only tells the history of the media in a new way; it puts America and its global influence into a new perspective.

    Intended for introductory courses in financial and managerial accounting in the areas of government or public policy and management, not-for-profit management, and health policy and management, this texts addresses financial and managerial accounting within the three major areas of the public sector - government, health, and not-for-profit.

    A look, a tap of the paw, a pose, a movement of the ears: their entire bodies express their emotions and feelings. Get to know your cat better through 50 detailed poses. They will help you understand your cat, but also to establish basic rules in order to live in harmony with him.