Publishing is one of the most complex and lucrative parts of the music business. Industry expert Randall Wixen covers everything from mechanical, performing and synch rights to sub-publishing, foreign rights, copyright basics, types of publishing deals, advice on representation and more. Get a view from the top, in plain English. This updated and revised edition has been prepared in light of the ever-changing landscape of music publishing, taking into account factors like illegal downloading and recent announcements from the Copyright Royalty Board. With an added "DIY" chapter, the author demonstrates why the playing field has changed for the traditional copyright adminstrators, and how musicians just starting out can protect their own work until they hit the big time.

    Finding a balance between sharing yoga with the world and running an ethical business can be challenging. The Yogi Entrepreneur is the definitive manual on starting and growing a yoga business. Whether you are an established teacher, looking to expand your student base, a new teacher fresh out of yoga teacher training, or you are simply considering signing up for your first yoga certification course—this book is for you.The Yogi Entrepreneur offers chapters on becoming a yoga teacher, marketing and branding, ethics, leading retreats and workshops, developing a Wordpress website, managing social media like Twitter and Facebook, and many other important skills for success as a teacher or yoga studio owner. With scores of resources, low-cost marketing tips, and time-saving tools, this book is a yoga teachers toolbox.The Yogi Entrepreneur has been used in hundreds of teacher training programs around the world and has helped thousands of yoga teachers to find their audience, define their brand, and share their unique approach to yoga more effectively. Whether your teaching is rooted in more traditional styles of yoga like Iyengar, Kripalu and Integral, or in more contemporary disciplines such as Forrest, Bikram, Baptiste and Anusara yoga, the simple and straightforward tools outlined in these pages will help you to reach your true potential as a yoga teacher.If you are ready to jumpstart your yoga and meditation business then look no further!__________Darren Main has written another exceptionally practical book for yogis, this one a gem that every yoga teacher should have at his or her fingertips in opening to make a livelihood. —Mark Stephens,
 Author of Teaching YogaWhen I read Yogi Entrepreneur, I was struck not only by Darren Main’s thoughtfulness about the topic and his experience in the field, but also by the personal and very real way he conveyed his information. It was more like having a very useful and interesting conversation with a wise and funny friend rather than reading a “how to” book. —Judith Hanson Lasater, Phd., PT,

 Author of Yoga Body, What We Say Matters and 30 Essential Yoga PosesFor the yoga teacher looking to make a career of doing what they love, Darren Main’s book, The Yogi Entrepreneur, is invaluable. We will highly recommend it to our teachers and those in our Teacher Training programs. 
—Trevor Tice

, Founder CorePower YogaFinally, a much needed book on the business art of yoga. Many of us have the skills and wisdom of yoga to proficiently reach out to people as teachers. Managing the business end of yoga is our downfall. Highly skilled and extraordinary yoga teachers whose careers are shining successes ultimately fail due lack of business skills. This book is a powerful guide to facilitate what teachers are qualified to offer and at the same time make a successful living for themselves. —Yogi Amrit Desai

, Founder of Kripalu Yoga and author of Amrit Yoga

Darren Main has done it again with the Yogi Entrepreneur. His in depth analysis and advice offers unique insight that you won't find in yoga manuals. This masterful book, like his second book Yoga and the Path of the Urban Mystic should be required reading in all teacher training courses. —Darren Littlejohn, 

Author of the 12-Step Buddhist
 
www.the12stepbuddhist.comDarren Main has created an incredibly clear road map on how to build your career as a professional yoga teacher! The Yogi Entrepreneur is an exceptional resource for new and seasoned teachers alike. We recommend this book to all of our Teacher Training graduates. —Rasha Pensanti Shakeri Director, YogaWorks Teacher Training

    He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

    

     Or build long term income streams that you enjoy and that allow you to finally #ClaimYourFREEDOM® and leave that dreary 9-5 job once and for all. PART 1 starts with the Best Places to Find Jobs to Work from Home grouped by skill and experience level: Basic Skills Intermediate Skills PRO Skills College Degree Required This is followed by a number of flexible job options in your local area as well as how and where to find jobs fast. Next, you'll find several innovative ways to monetize your home and car (and no - not just Uber & AirBnB....). Then we get to the first list of Top Home-Based Business Opportunities, some with significant income potential - even on a part time basis. PART 2 lists more home-based job and business ideas grouped by your interests, passions and hobbies: Pets Travel (local) Arts & Crafts Writing Photo + Video Fashion Cooking Health & Wellness Gardening Kids

    Never ask for the order. Get an I.O.U. for everything you do. Don t spill your candy in the lobby.Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminars and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?Are great salespeople born with a special gift--perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships.Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled forty-nine unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training CEO David Mattson, coauthor of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.In the first week of release, the Amazon ranking of The Sandler Rules shot to:#1 in the Sales and Selling category#2 in Hot New Releases--business books#3 in business books#23 worldwide!

    In fact, Serve to Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom will train you to make this a reality. Although it’s not an easy process, it is a worthwhile one.By making a shift in your approach to leadership, you can become a highly effective leader who enjoys your work and makes the world a better place. The shift is simply a matter of gradually becoming more focused on how you can serve others and increase your capacity to do so.Matt Tenney introduces us to the principles in this book through the story of going from selfish to servant while on his journey from prisoner to monk to social entrepreneur. He also cites numerous business case studies and research that demonstrate how putting serving first results in: - Attracting top talent - Increased engagement and lower turnover - A more innovative team culture - Better customer service - A better ROI on marketing efforts The book also offers practical, actionable guidance for making the shift to becoming an extraordinary leader who is devoted to serving and inspiring greatness in others.All of the author proceeds from the sale of this book are donated to charity.

    Many hardcore hockey followers are convinced the commissioner is out to ruin the game this country loves.Still, when Bettman took over in 1992, the gross revenue of the National Hockey League was US$400 million. This season, the figure will be closer to $3.3 billion—an eightfold increase. If that were the only criterion by which to judge Bettman’s tenure, he’d be a business success story. But on his watch, professional hockey has expanded beyond its traditional strongholds and shown it can prosper in unlikely places—even on American networks. And the best players in the world now all ply their trade in the league that Gary built.By taming the NHL’s famously fractious owners, all but busting its players’ union, and by enforcing lawyerly discipline on everything from trash talk to Jim Balsillie’s efforts to crash the party, Bettman has become a figure of almost unrivalled power in the business of sport. His influence shapes leagues in other countries, dictates the schedule of the Olympic Winter Games, and spills onto the ice itself with innovations such as the shootout and a second referee, and with crackdowns on obstruction and headshots.In The Instigator, Jonathon Gatehouse details the unlikely ascension of a lonely New York City kid from a single-parent family who never played hockey and can barely skate to the sport’s biggest job. It examines his motivations, peels back his often aloof demeanour, and explains how a true outsider manages to lead, confound, and keep order in the game Canadians love.

    Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

    This popular book marketing primer has helped over 100,000 authors and publishers dramatically improve their book marketing results. The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 41 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books. Here's what you'll learn in the Smashwords Book Marketing Guide:Table of ContentsIntroduction: About the Smashwords Book Marketing Guide Background on SmashwordsSetting expectationsHow Smashwords helps authors and publishers market booksAdopting a proactive marketing mindsetMarketing starts nowHyperlinks help readers discover booksThe importance of authors helping authors41 Marketing Tips (all free to implement!)Tip #1 – Update your email signatureTip #2 – Post a notice on your web site or blogTip #3 – Contact your friends, family, co-workers and fansTip #4 – Post a notice to your social networksTip #5 – Update your message board signaturesTip #6 – How to reach readers with TwitterTip #7 – Publish more than one book to create a multiplier effectTip #8 – Advertise your other books in each book you publishTip #9 – Make it easy for your readers to connect with youTip #10 – Issue a press release on a free PR wire serviceTip #11 – Join HARO, Help-a-reporter-online for free press leadsTip #12 – Encourage fans to purchase and review your bookTip #13 – Write thoughtful reviews for other booksTip #14 – Participate in online forumsTip #15 – Experiment with couponsTip #16 – Write a blogTip #17 – Write guest columns for blogsTip #18 – Invite other authors to post to your blogTip #19 – Do Q&A interviews of other authors on your blogTip #20 – Join the conversation on blogsTip #21 – Organize a blog tourTip #22 – Use Google Alerts to discover where the conversations are taking placeTip #23 – Leverage YouTube videos to reach readersTip #24 – Print up business cardsTip #25 – Encourage your fans to become affiliate marketers of your bookTip #26 – Create a reader’s guide at the end of your bookTip #27 – Insert sample chapters from your other booksTip #28 – Do a sample chapters swap with another authorTip #29 – Invite other authors to join you at SmashwordsTip #30 – Promote your book to the top ebook listing sitesTip #31 – Read the Secrets to Ebook Publishing SuccessTip #32 – Upgrade your cover imageTip #33 – Share these marketing tips with your fellow authors! Tip #34 – Create an online calling card with About.meTip #35 – Create a presentation and upload it to SlideShare.netTip #36 – Join LinkedIn, post links to your booksTip #37 – Do a presentation at your local library on ebook publishingTip #38 – Tweak your Viral Catalysts to make your book more discoverable and desirableTip #39 – Link to every retailer to reach more readersTip #40 – Distribute your book as a preorderTip #41 – Publish a Smashwords InterviewOther Kindle Books by Mark Coker Smashwords Style Guide (how to format and produce an ebook)

    A comprehensive, easy-to-use reference book packed with valuable information, useful techniques, practical tips and guidelines.

    Abdul Kalam.

    Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life--particularly the one with your employer--and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

    Fall in love with sexy agents, cowboy sheriffs, firemen, bikers, and more. Danger, excitement, and heart-pounding romance await the women who love these brash and protective men. Get yours today. Book #1: Special Agent Maximilian by Mimi Barbour Nik Baudin meets his identical twin – one he never knew existed. Taking over his identity, he becomes Special Agent Maximilian and gets embroiled in dangerous conflicts along with Max’s beautiful partner, Maya. Book #2: Murphy's Law by Jennifer Lowery A storm strands widow Sara Sheldon and her young daughter at ex-Army Ranger Jon Murphy’s remote cabin. She’s running from her husband’s powerful family, and he’s running from guilt for what he did while held prisoner in Azbakastan. Attraction sparks, but survival is at stake. Besides, he's not nearly as honorable as she thinks… Book #3: Blazing Hotter by Chantel Rhondeau Former bad boy Frankie Hernandez struggles to recover from debilitating injuries sustained fighting his last fire. Now this firefighter is falling for his physical therapist, Cassie Flick. When a serial killer strikes town and threatens Cassie, Frankie will do whatever it takes to protect the woman he loves. Book #4: My Calling by Lyssa Layne It's taken Saylor Warner six years to recover from the death of her uncle. Jonathan “Beck” Beckerdyte has spent the last six years trying to stay out of the public eye. Following his calling leads him into the field of civil service. Beck's made it his life's mission to protect Saylor... except she has no idea. Book #5: Longshot by D’Ann Lindun A sheriff with something to prove. A burned out FBI agent. A human trafficker determined to stop them both will test the limits of their endurance … but he can’t stop them from falling in love. Book #6: Playing Without Rules by Rachelle Ayala Marcia Powers hid a big secret from her ex-boyfriend, baseball player Brock Carter. She had good reason, or so she thought. Now Brock is back in town and wants Marcia back. Will he lose every dream, including baseball, when he discovers the real reason Marcia sent him away? Bonus Book #7: Bad Boys for Hire: Ryker by Rachelle Ayala Terri Martin gets caught in the middle of a motorcycle club vendetta when she tries to hire sexy biker Ryker Slade for her birthday date.

    Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.This book shows you how to:learn which marketing tools are most effective and how to use themcreate a smart marketing plan that reflects your financial goalsplan small actionable steps to take in reaching those financial goalsdetermine who your ideal clients are and establish contact with themturn that initial contact into a profitable relationship for both of youtalk to clients about money and the design process - without fearfigure out a fair hourly rate and give an accurate estimate for a projectYou'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.