My Christmas Angels


Jason W. Chan - 2010
    When they are evicted from their home, they move in with Greg's ex-girlfriend, Jessica, for whom he still has feelings. Just as their romance blossoms, Angie suffers a concussion and slips into a coma. Riddled with grief and guilt, Greg stays at his daughter's side night and day. As the Christmas season approaches, he comes to terms with the possibility that his daughter may never wake up. He is advised to keep busy so he buries his grief in doing good deeds. Uplifted, Greg takes solace in the realization that great tragedy can give birth to great blessings. My Christmas Angels is a touching and uplifting story of hope and love that captures the spirit of the holiday season. Word Count: 20,000 words

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand


Al Ries - 1998
    Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.

33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking


Juliette Powell - 2008
    They're a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks--and how you can, too. Powell's wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking. Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative--from planning through measurement, and beyond. Getting on, getting started, and making social networks work for youDefining and implementing your optimal social networking strategyLeveraging the amazing power of the microcelebrityAchieving worldwide impact in the niche that matters to youTransforming social and cultural capital into financial capitalBe generous, build your trusted personal network--and discover all you get in returnProfiting from the knowledge you never knew you hadOpening your organization's own social networking channels-- inside and out

Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence


Lisa Cron - 2012
    Wired for Story reveals these cognitive secrets--and it's a game-changer for anyone who has ever set pen to paper. The vast majority of writing advice focuses on writing well as if it were the same as telling a great story. This is exactly where many aspiring writers fail--they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain's hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won't hold anyone's interest. Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible


Brian Tracy - 1988
    More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

Living Rich by Spending Smart: How to Get More of What You Really Want


Gregory Karp - 2008
    Now, award-winning Tribune Company personal finance columnist Gregory Karp shows how to do just that. This book isn't about depriving yourself: you don't have to become a financial anorexic, and you won't have to start dumpster diving! Instead, Gregory Karp shows how to build real, long-lasting wealth by plugging the money leaks you're barely even aware of, and making sure you spend with a purpose. Drawing on everything he's learned writing his prize-winning weekly column, Karp reveals surprisingly painless, little-known techniques for eliminating wasteful spending in every area of your financial life. Karp shows how to spend on what you really care about, not what you don't... understand the real value of comparison shopping...save money in giving gifts without becoming a cheapskate. Karp shows how to slash your phone bill... spend less on food without changing what you like to eat... eliminate spending leaks in insurance, education, entertainment and beyond. From the clothes you wear to the cars you drive, Living Rich by Spending Smart will help you build a life that's truly rich, because it's truly financially secure.

The Naked Truth About Self-Publishing


Jana DeleonDenise Grover Swank - 2013
    A book so raw it was banned in one small city in Iowa. If you are thinking about self-publishing or you just want to know all the juicy insider scoop this is a must read.

Helping People Win at Work: A Business Philosophy called ''Don't Mark My Paper, Help Me Get an A'' (Leading at a Higher Level)


Kenneth H. Blanchard - 2009
    Now, Blanchard and WD-40 Company leader Garry Ridge reveal how WD-40 has used Blanchards techniques of Partnering for Performance with every employee--achieving levels of engagement and commitment that have fortified the bottom line.

Refuse to Choose!: Use All of Your Interests, Passions, and Hobbies to Create the Life and Career of Your Dreams


Barbara Sher - 2006
    What Sher has discovered is that some individuals simply cannot, and should not, decide on a single path; they are genetically wired to pursue many areas. Sher calls them "Scanners"--people whose unique type of mind does not zero in on a single interest but rather scans the horizon, eager to explore everything they see.In this groundbreaking book, readers will learn:• what's behind their "hit and run" obsessions• when (and how) to finish what they start• how to do everything they love• what type of Scanner they are (and which tools they need to do their very best work)

Genes, Chromosomes, and Disease: From Simple Traits, to Complex Traits, to Personalized Medicine


Nicholas Wright Gillham - 2011
    The book is suitable for use as a text in similar overview courses about genes and social issues or genes and disease. It gives a good overview of the developments and status of this field for a wide range of biomedical researchers, physicians, and students, especially those interested in the prospects for the new, genetics-based personalized medicine.

The Resume is Dead


Nelson Wang
    He waited. And waited. He never heard back a single response. Fear began to creep in. He couldn’t find a job because of one simple reason: He was blending in with the masses. Panic began to race through his mind. "Seriously, what the hell am I doing here?" He took a deep breath, stepped back and assessed the situation. And then a stroke of genius hit him. He was going to be bold. Inspiring. Outrageous. Awkward. Funny. Unbelievable. It was in this moment Matt Epstein created the most viral and successful job campaign of our lives. By the time his campaign was finished, he had amassed these results: • Received 80 interview offers from companies like Google, Salesforce.com, Microsoft, Amazon, Etsy and SigFig (among many more) • Received over 400,000 unique visits and 720,000 page views for his site • Received over 450,000 YouTube views • Received 20,000 Facebook Likes, 4,800 Tweets and 4,100 Google +’s • Received print, online and TV coverage across the world from TechCrunch, Gizmodo, to the Washington Post and Wall Street Journal How is it that Matt was able to get publicity from just about every big name media outlet, generate a massive fan base and garner 80 interview offers from top tier, innovative companies while so many of us have to beg for a single interview? What does Matt Epstein know that we don’t? In fact, what do all these people know that we don’t? Hanna Phan sent the “Tweet heard ‘round the world” to the CEO of one of the hottest technology start ups in the world and had 1,290 people share her story on Facebook, 1,854 retweets, 204 LinkedIn shares and multiple job offers from different companies. Nagesh Palepu overcame being nearly deaf at a young age and went through an incredibly journey as his career started as a cashier at McDonald’s and continues today as the CEO of a highly successful company today. Sarah Rossdale started working in a tiny ice cream stand and fought her way to her dream job at Disney, all while competing against her own roommate. Nelson Wang went from Labor Foreman to a Partner Manager managing a multi-million dollar territory of business and built a LinkedIn brand so powerful that he had recruiters from Google, Apple, Verizon, Paypal, and HP reaching out to him. And finally, Jerry, at the tender age of 20, overcame a life and death experience to build an incredibly successful career. His comeback story reminds us of the importance of enjoying the moment and having balance in our lives. So what do they know that we don't? It’s simple really. They all acknowledged one fundamental fact: The resume is dead. Your job opportunities, however, are alive and well. If you learn the secrets on how to be an artist and to create with emotion. This book will teach you how. This step by step guide also includes: ★ 500 of the top interview questions and answers created by Fortune 100 HR experts ★ How to create your own website and blog from scratch in under 10 minutes ★ The top 5 secrets on how to build a standout LinkedIn brand ★ Additional tips on how to leverage new media tools like YouTube, SlideRocket, Twitter, Prezi and Facebook ★ How to garner recommendations from CEOs, VPs, Managers and peers ★ How

23 Halloween Crafts for Kids: Homemade Halloween Costume Ideas and Spooky Decor


Prime Publishing - 2014
    Get in the spooky spirit with this guide to your best Halloween yet! With this collection of 23 Halloween Crafts for Kids: Homemade Halloween Costume Ideas and Spooky Décor, you can:•Design frightfully fun homemade Halloween costumes•Share laughs with your little ones as you make kids’ Halloween crafts•Create homemade Halloween decorations to make your home spook-tacularAnd so much more! This is your year to be the most festive haunted house on the block, so grab this eBook and start preparing for a bewitching Halloween.

Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story


Peter Guber - 2011
     And this book tells you how to do both.Historically, stories have always been igniters of action, moving people to do things.  But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause.             Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell.  Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.            In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action.  Among his techniques:  *Capture your audience’s attention first, fast and foremost  *Motivate your listeners by demonstrating authenticity  *Build your tell around “what’s in it for them”  *Change passive listeners into active participants*Use “state-of-the-heart” technology online and offline to make sure audience      commitment remains strong            To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences.  They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.             After listening to this extraordinary mix of voices, you’ll know how to craft, deliver -- and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal.

Secrets of a Master Closer: A Simpler, Easier, and Faster Way to Sell Anything to Anyone, Anytime, Anywhere: (Sales, Sales Training, Sales Book, Sales Techniques, Sales Tips, Sales Management)


Mike Kaplan - 2012
     Here's the deal: At its core, selling isn't a patchwork of cheesy closing techniques, annoying high-pressure tactics, or gimmicky rebuttals. True salesmanship follows very specific laws, has very specific steps and stages, and leaves a customer feeling happy and helped. It's honest, respectful, enlightening, friendly, and done with real care. It's the type of selling that wins you not only customers, but fans. Not coincidentally, this is the type of selling that truly great salespeople have mastered. This is the type of selling that keeps pipelines full and moving, and that builds a strong, loyal customer base that continues to give back to you in the form of customer loyalty, reorders, and referrals. Well, that's what this book is all about. It will give you a crystal-clear picture of the exact steps that every sale must move through and why, and how to methodically take any prospect through each, and eventually to the close. And how to do it with integrity and pride. In this book, you'll learn things like... * The eight precise steps of every sale. Leave any out, and you will struggle. Use them all correctly, and you will be able to close unlimited sales. * The true purpose of the presentation and the crucial, often-missing steps that need to be taken first. If you're making the same presentation mistakes as most other salespeople, this chapter alone could double your sales. * How to easily discover which prospects can use and pay for your product/service, and which can't. Time is your most valuable commodity as a salesperson, and if wasted, it costs you money. * Learn how to smoothly create an abundance of closing opportunities, and know when to act on them and close. This is the hallmark of every master closer. Learn it, use it, and profit. * Why it's a myth that you need to know multiple ways to close deals. Learn this one, simple method, and you'll be able to use it to close all of your sales. * Simple formulas to turn any objection into a closing opportunity. Use them and never fear hearing a prospect's objection ever again. * And a whole lot more! This is more than a just a book, really. It's a step-by-step sales training course. Each chapter ends with precise exercises that will help you master each technique taught and each step of the sales process. If you are new to sales, make this book the first one you read, and you will greatly increase your chances for quick success. If you are a seasoned veteran and are looking for ways to improve your numbers, this book will help you make your sales goals a reality. SPECIAL BONUS FOR READERS! With this book you'll also get a free "Road Map" from the author that lays out, in a PDF chart, every step and key principles taught in the book. Print it out and keep it handy because it makes for a great "cheat sheet" to use while selling, or just to refresh on what you've learned. Scroll up, click the "Buy" button now, learn the secrets of master closers, and use them to sell more, sell easier, and sell faster!

Traction: A Startup Guide to Getting Customers


Gabriel Weinberg - 2014
    What failed startups don't have are enough customers.Founders and employees fail to spend time thinking about (and working on) traction in the same way they work on building a product. This shortsighted approach has startups trying random tactics - some ads, a blog post or two - in an unstructured way that's guaranteed to fail. This book changes that. Traction Book provides startup founders and employees with the framework successful companies have used to get traction. It allows you to think about which marketing channels make sense for you, given your industry and company stage. This framework has been used by founders like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), and Alex Pachikov (Evernote) to build some of the biggest companies and organizations in the world. We interviewed each of the above founders - along with 35+ others - and pulled out the repeatable tactics and strategies they used to get traction. We then cover every possible marketing channel you can use to get traction, and show you which channels will be your key to growth. This book shows you how to grow at a time when getting traction is more important than ever. Below are the channels we cover in the book:Viral Marketing Public Relations (PR) Unconventional PR Search Engine Marketing (SEM) Social and Display Ads Offline Ads Search Engine Optimization (SEO) Content Marketing Email Marketing Engineering as Marketing Target Market Blogs Business Development (BD) Sales Affiliate Programs Existing Platforms Trade Shows Offline Events Speaking Engagements Community BuildingThis book draws on interviews with the following individuals: Jimmy Wales, Co-founder of Wikipedia Alexis Ohanian, Co-founder of reddit Eric Ries, Author of The Lean Startup Rand Fishkin, Founder of SEOmoz Noah Kagan, Founder of AppSumo Patrick McKenzie, CEO of Bingo Card Creator Sam Yagan, Co-founder of OkCupid Andrew Chen, Investor at 500 Startups Justin Kan, Founder of Justin.tv Mark Cramer, CEO of SurfCanyon Colin Nederkoorn, CEO of Customer.io Jason Cohen, Founder of WP Engine Chris Fralic, Partner at First Round Paul English, CEO of Kayak.com Rob Walling, Founder of MicroConf Brian Riley, Co-founder of SlidePad Steve Welch, Co-founder of DreamIt Jason Kincaid, Blogger at TechCrunch Nikhil Sethi, Founder of Adaptly Rick Perreault, CEO of Unbounce Alex Pachikov, Co-founder of Evernote David Skok, Partner at Matrix Ashish Kundra, CEO of myZamana David Hauser, Founder of Grasshopper Matt Monahan, CEO of Inflection Jeff Atwood, Co-founder of Discourse Dan Martell, CEO of Clarity.fm Chris McCann, Founder of StartupDigest Ryan Holiday, Exec at American Apparel Todd Vollmer, Enterprise Sales Veteran Sandi MacPherson, Founder of Quibb Andrew Warner, Founder of Mixergy Sean Murphy, Founder of SKMurphy Satish Dharmaraj, Partner at Redpoint Garry Tan, Partner at Y Combinator Steve Barsh, CEO of Packlate Michael Bodekaer, Co-founder of Smart Launch Zack Linford, Founder of Optimozo