Her company was on the brink of disaster. Her sense of herself as a strong, confident leader was in tatters. She was overwhelmed by feelings of loss, fear, and shame. Five years later, her business is booming, she’s never been happier or more excited about the future, and she’s raised tens of millions of dollars and built a whole ecosystem to help other entrepreneurs.How did she turn things around? By following the process she’s always used to transform underperforming companies—only this time, she used it to transform her own life. Applying business principles to her personal life helped her figure out very quickly where she wanted to go and how to get there. Having a clear set of practical steps to follow kept her on track when emotions threatened to derail her progress. In Reinvention, Dickinson shares this blueprint for locating your sense of purpose, realistically evaluating your strengths, assessing opportunities outside your comfort zone, and charting a bold new path. Whether you have a big career dream to achieve, or you need to rebuild after a personal setback, this step-by-step plan for reinvention will help you change your own life—for the better.

    Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip.Every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all. You might be in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac--a total dead end. What really sets superstars apart is the ability to tell the two apart.Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security. Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. The old saying is wrong--winners do quit, and quitters do win.

     Based on more than 20 years of research and practice among 30,000 people in 45 countries, Getting More concludes that finding and valuing the other party s emotions and perceptions creates far more value than the conventional wisdom of power and logic. It is intended to provide better agreements for everyone no matter what they negotiate from jobs to kids to billion dollar deals to shopping. The book, a "New York Times "bestseller and #1 "Wall Street Journal "business best seller, is based on Professor Stuart Diamond s award-winning course at the Wharton Business School, where the course has been the most popular over 13 years. It challenges the conventional wisdom on every page, from win-win to BATNA to rationality to the use of power. Companies have made billions of dollars so far using his new model and parents have gotten their 4-year-olds to willingly brush their teeth and go to bed. Prof. Diamond draws from his experience as a Pulitzer Prize winning journalist at The New York Times, Harvard-trained attorney, Wharton MBA, U.N. Consultant in many countries and manager and executive in many sectors, including technology, agriculture, medical services, finance, energy and aviation. The ROI from reading "Getting "More will make it the best investment you make this year, says Rhys Dekle, the business development head of the Microsoft Games division, which produces X-Box. He added that the book was his team s best investment of the year too. The model was also used to quickly solve the 2008 Hollywood Writer s Strike. The advice is addressed through the insightful stories of more than 400 people who have used Prof. Diamond s tools with great success: A 20% savings on an item already on sale. An extra $300 million profit in a business. A woman from India getting out of her own arranged marriage. Better relationships with the family, including teenagers. Raises at work. Better jobs. Dealing with emotional situations. Meeting one s goals. Finding better things to trade. Solving cultural and political problems, sports conflicts, and ordinary arguments. The book is intended to be used in any situation. The most common response is life changing, beginning on page one. The most inspirational book I have read this year said David Simon, an attorney in San Francisco, CA. This book can change the world, says Craig Silverman, Investment Advisor, Long Island, NY"

    Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living-the Creative Class. The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

    These are necessary, but not sufficient. Using evidence from from neuroscience and his work with leaders, Dr. Cloud shows that the best performers draw on another vital resource: personal and professional relationships that fuel growth and help them surpass current limits. Popular wisdom suggests that we should not allow others to have power over us, but the reality is that they do, for better or for worse. Consider the boss who diminishes you through cutting remarks versus one who challenges you to get better. Or the colleague who always seeks the limelight versus the one who gives you the confidence to finish a difficult project. Or the spouse who is honest and supportive versus the one who resents your success. No matter how talented, intelligent, or experienced, the greatest leaders share one commonality: the power of the others in their lives. Combining engaging case studies, persuasive findings from cutting-edge brain research, and examples from his consulting practice, Cloud argues that whether you’re a Navy SEAL or a corporate executive, outstanding performance depends on having the right kind of connections to fuel personal growth and minimize toxic associations and their effects. Presenting a dynamic model of the impact these different kinds of connections produce, Cloud shows readers how to get more from themselves by drawing on the strength and expertise of others. You don’t have a choice whether or not others have power in your life, but you can choose what kinds of relationships you want.

    Some remember him as the greatest U.S. fighter pilot ever -- the man who, in simulated air-to-air combat, defeated every challenger in less than forty seconds. Some recall him as the father of our country's most legendary fighter aircraft -- the F-15 and F-16. Still others think of Boyd as the most influential military theorist since Sun Tzu. They know only half the story. Boyd, more than any other person, saved fighter aviation from the predations of the Strategic Air Command. His manual of fighter tactics changed the way every air force in the world flies and fights. He discovered a physical theory that forever altered the way fighter planes were designed. Later in life, he developed a theory of military strategy that has been adopted throughout the world and even applied to business models for maximizing efficiency. And in one of the most startling and unknown stories of modern military history, the Air Force fighter pilot taught the U.S. Marine Corps how to fight war on the ground. His ideas led to America's swift and decisive victory in the Gulf War and foretold the terrorist attacks of September 11, 2001. On a personal level, Boyd rarely met a general he couldn't offend. He was loud, abrasive, and profane. A man of daring, ferocious passion and intractable stubbornness, he was that most American of heroes -- a rebel who cared not for his reputation or fortune but for his country. He was a true patriot, a man who made a career of challenging the shortsighted and self-serving Pentagon bureaucracy. America owes Boyd and his disciples -- the six men known as the "Acolytes" -- a great debt. Robert Coram finally brings to light the remarkable story of a man who polarized all who knew him, but who left a legacy that will influence the military -- and all of America -- for decades to come . . .

    But if you cut off a starfish’s leg it grows a new one, and the old leg can grow into an entirely new starfish.What’s the hidden power behind the success of Wikipedia, Craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women’s rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? How could winning a Supreme Court case be the biggest mistake MGM could have made?After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider argues that organizations fall into two categories: traditional “spiders,” which have a rigid hierarchy and top-down leadership, and revolutionary “starfish,” which rely on the power of peer relationships.The Starfish and the Spider explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed). It reveals how established companies and institutions, from IBM to Intuit to the US government, are also learning how to incorporate starfish principles to achieve success. The book explores:* How the Apaches fended off the powerful Spanish army for 200 years* The power of a simple circle* The importance of catalysts who have an uncanny ability to bring people together * How the Internet has become a breeding ground for leaderless organizations* How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leaderThe Starfish and the Spider is the rare book that will change how you understand the world around you.

    Only rarely does history grant a single  individual the ability, personal charisma, moral  force, and intelligence to command the respect,  admiration, and affection of an entire nation. But such a man is General H. Norman Schwarzkopf, commander  of the Allied Forces in the Gulf War. Now, in this  refreshingly candid and typically outspoken autobiography, General Schwarzkopf reviews his  remarkable life and career: the events, the adventures, and  the emotions that molded the character and shaped  the beliefs of this uniquely distinguished American leader.

    James Stavridis and his co-author, R. Manning Ancell, have surveyed over two hundred active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. The Leader's Bookshelf synthesizes their responses to identify the top fifty books that can help virtually anyone become a better leader.Each of the works--novels, memoirs, biographies, autobiographies, management publications--are summarized and the key leadership lessons extracted and presented. Whether individuals work their way through the entire list and read each book cover to cover, or read the summaries provided to determine which appeal to them most, The Leader's Bookshelf will provide a roadmap to better leadership.Highlighting the value of reading in both a philosophical and a practical sense, The Leader's Bookshelf provides sound advice on how to build an extensive library, lists other books worth reading to improve leadership skills, and analyzes how leaders use what they read to achieve their goals. An efficient way to sample some of literature's greatest works and to determine which ones can help individuals climb the ladder of success, The Leader's Bookshelf is for anyone who wants to improve his or her ability to lead--whether in family life, professional endeavors, or within society and civic organizations.

    They're intelligent, skilled, and even charismatic. But only a handful of them will ever reach the pinnacle--and as executive coach Marshall Goldsmith shows in this book, subtle nuances make all the difference. These are small "transactional flaws" performed by one person against another (as simple as not saying thank you enough), which lead to negative perceptions that can hold any executive back. Using Goldsmith's straightforward, jargon-free advice, it's amazingly easy behavior to change. Executives who hire Goldsmith for one-on-one coaching pay $250,000 for the privilege. With this book, his help is available for 1/10,000th of the price.

    1-800-CEO-READ ranks Townsend's bestseller first among eighty books that "every manager must read." This commemorative edition offers a new generation the benefit of Robert Townsend's timeless wisdom as well as reflections on his work and life by those who knew and worked with him. This groundbreaking book continues to remind us not to get mired in all those sacred organizational routines that stifle people and strangle both profits and profitability. He shows a way to humanize business and a way to have fun while making it all work better than it ever worked before.

    An undersized daredevil, prone to jumping off roofs into trees and off bridges into lakes, Adam was a kid who broke his own bones but would never break apromise to his parents. But after high school, Adam fell in with the wrong crowd, and his family watched as his appetite for risk dragged him into a downward spiral that eventually landed him in jail. Battling his inner demons on a last-chance road to redemption, Adam had one goal: to become the best of the best—a U.S. Navy SEAL. An absorbing chronicle of heroism and humanity, Fearless presents an indelible portrait of a highly trained warrior who would enter a village with weapons in hand to hunt terrorists, only to come back the next day with an armload of shoes and meals for local children. It is a deeply personal, revealing glimpse inside the SEAL Team SIX brotherhood that also shows how these elite operators live out the rest of their lives, away from danger, as husbands, fathers, and friends. Fearless is the story of a man of extremes, whose courage and determination was fueled by faith, family, and the love of a woman. It’s about a man who waged a war against his own worst impulses and persevered to reach the top tier of the U.S. military. Always the first to volunteer for the most dangerous assignments, Adam’s final act of bravery led to the ultimate sacrifice. Adam Brown was a devoted man who was an unlikely hero but a true warrior, described by all who knew him as fearless.

    Across the realms of civic and private enterprise alike, bureaucracies vitally impact our security, freedoms, and everyday life. With so much at stake, competence, efficiency, and fiscal prudence are essential, yet Americans know these institutions fall short. Many despair that they are too big and too hard to reform. Robert Gates disagrees. Having led change successfully at three monumental organizations—the CIA, Texas A&M University, and the Department of Defense—he offers us the ultimate insider’s look at how major bureaus, organizations, and companies can be transformed, which is by turns heartening and inspiring and always instructive. With practical, nuanced advice on tailoring reform to the operative culture (we see how Gates worked within the system to increase diversity at Texas A&M); effecting change within committees; engaging the power of compromise (“In the real world of bureaucratic institutions, you almost never get all you want when you want it”); and listening and responding to your team, Gates brings the full weight of his wisdom, candor, and devotion to civic duty to inspire others to lead desperately needed change.From the Hardcover edition.

    McNamara's controversial book tells the inside and personal story of America's descent into Vietnam from a unique point of view, and is one of the most enlightening books about government ever written. This new edition features a new Foreword by McNamara. of photos. (Military History)

    The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.