Switch by Chip Heath and Dan Heath| Key Takeaways, Analysis & Review Switch: How to Change Things When Change is Hard (2010) is about how to bring about change in an organization. Its main focus is changing behavior by appealing to the rational and emotional sides of people’s psyches. To generate change, authors Chip and Dan Heath maintain, a leader must connect with both sides, the rational and the emotional. This is because sometimes, one side can work against the other and sabotage successful change. The rational side tends to analyze possibilities for change so much that it becomes unable to act—so change never occurs. The emotional side is ready, or even eager, to act on change, but it can act compulsively and without focus. This means that changes based solely on emotion are likely to fail. To bring about real change, a leader must stimulate the emotional side of a group’s psyche to get the process of change underway, then harness its rational side to give this change a concerted direction…  This companion to Switch includes: Overview of the book Important People Key Takeaways Analysis of Key Takeaways and much more!

    By taking a scientific approach to explaining the sometimes metaphysically-categorized "Law of Attraction", anyone of any background can claim the life they truly want to live, without limitations of any kind. Written with skeptics in mind, this book gives you a full understanding of nature's most prevalent physical law, and shows you precisely how to purposefully utilize it in the you were intended: To create 100% of your life experience, exactly as you most passionately desire!

    Cottrell introduces us to Jeff, a successful corporate manager who has hit a major wall. Jeff has been leading his team, quarter after quarter, to great sales and better profits for several years -- until now. The tricks that used to work wonders have lost their magic; Jeff is in a slump and is at a loss to find his way out of it.Overworked, stressed, and feeling that his personal and professional lives are at risk, Jeff reaches out to the father of a college buddy, a retired and tremendously accomplished former executive named Tony. Tony and Jeff agree to meet every Monday for ten weeks to work through Jeff's problems and get his career back on track.In the course of these intimate sessions, Jeff discovers the secrets of real leadership: "Until I accept total responsibility -- no matter what -- I will not be able to put plans in place to accomplish my goals." And, "My success is the result of making better choices and recovering quickly from poor choices."Tony leads Jeff through tough lessons in how to manage his people, how to manage his own time, how to manage his superiors, and how to escape from "management land." Most of all, Jeff learns that his success is intimately bound with the success of his people and that tolerating lackluster performance in himself and others on the team only leads to discontent from his most prized and productive employees.Through Jeff's mentoring sessions, the reader meets a character of integrity who dispenses homespun but effective wisdom. Spend time with Tony and Jeff at their Monday morning meetings, and you will find yourself on the road to becoming a better leader and being more successful at work.

    An internationally renowned success coach, he shares the best of what he’s learned—about inspiration, motivation, well-being, relationships, finances, and more—from more than15 years of training thousands of people to have what they want and create a life that makes them go “Wow!”Let him do the same for you . . . and you’ll experience more happiness and greater success than ever before!

    While the principles it lays out are timeless, our world has changed drastically since the book’s publication. The exponential rise of technology, global flattening of markets, instant communication, and pressures on corporate workforces to do more with less—including resources, funding, and staff—have all revolutionized the world in which we live and work.Now, Ken Blanchard and Spencer Johnson have written The New One Minute Manager to introduce the book’s powerful, important lessons to a new generation. In their concise, easy-to-read story, they teach readers three very practical secrets about leading others—and explain why these techniques continue to work so well.As compelling today as the original was thirty years ago, this classic parable of a young man looking for an effective manager is more relevant and useful than ever.

    Travis Bradberry and Jean Greaves unveil TalentSmart's revolutionary program to help people identify their EQ skills, build these skills into strengths, and enjoy consistent performance in the pursuit of important life objectives.The book contains proven strategies from a decade-long effort to accurately measure and increase emotional intelligence. Trusted by upper-echelon leaders inside companies worldwide, these strategies will enable you to capitalize on the skills responsible for 58% of performance in all types of jobs.

    But as popular speaker and strategist Rory Vaden explains, we live in an "escalator world"-one that's filled with shortcuts, quick fixes, and distractions that make it all too easy to slide into procrastination, compromise, and mediocrity. What seems like an easier path is really much harder in the end-and, most important, it won't take you where you want to go.How do successful people stay focused and achieve results? This lively and insightful guide presents a simple program for taking the stairs-that is, for overcoming the temptations of quick fixes and procrastination, conquering creative avoidance, and transcending personal setbacks in order to tackle the work that leads to real success.Whatever your goals are, Rory Vaden's proven approach will get you there-one stair at a time.

    The winner of the hit TV show, The Apprentice, shows how anyone can become their own personal success in both business and life, using his or her  own experiences as a self-made entrepreneur, his or her work ethic, top business strategies, and lessons learned competing on the show, working for Donald Trump and winning the most talked about reality shows in years.Foreword by Donald Trump.

    For the past 33 years, Dee Ann Turner has been recruiting, training, and retaining some of the best employees in the restaurant business. Now she's ready to share her secrets on how to build, sustain, and grow an organizational culture that attracts world-class talent and consistently delights customers, no matter what your industry.In Bet on Talent, Turner shows you how to- create a remarkable company culture - select, sustain, and steward talent- nurture internal relationships- create company loyalty that leads to customer loyalty- instill the practice of servant leadership within your organization- treat everyone with honor, dignity, and respect- and much more

    It is filled with lessons and examples from the author's 40 years of experience, and shows how to set performance standards, make sure the right work is being done, and remove performance barriers. It also illustrates how leaders can make the transition to the next level and achieve full performance. This audiobook gives leaders in any industry an advantage over the competition.

    

    Now, based on new research conducted with leaders, change makers and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Leadership is not about titles, status and power over people. Leaders are people who hold themselves accountable for recognising the potential in people and ideas, and developing that potential. This is a book for everyone who is ready to choose courage over comfort, make a difference and lead.When we dare to lead, we don't pretend to have the right answers; we stay curious and ask the right questions. We don't see power as finite and hoard it; we know that power becomes infinite when we share it and work to align authority and accountability. We don't avoid difficult conversations and situations; we lean into the vulnerability that’s necessary to do good work.But daring leadership in a culture that's defined by scarcity, fear and uncertainty requires building courage skills, which are uniquely human. The irony is that we're choosing not to invest in developing the hearts and minds of leaders at the same time we're scrambling to figure out what we have to offer that machines can't do better and faster. What can we do better? Empathy, connection and courage to start.Brené Brown spent the past two decades researching the emotions that give meaning to our lives. Over the past seven years, she found that leaders in organisations ranging from small entrepreneurial start-ups and family-owned businesses to non-profits, civic organisations and Fortune 50 companies, are asking the same questions:How do you cultivate braver, more daring leaders? And, how do you embed the value of courage in your culture?Dare to Lead answers these questions and gives us actionable strategies and real examples from her new research-based, courage-building programme.Brené writes, ‘One of the most important findings of my career is that courage can be taught, developed and measured. Courage is a collection of four skill sets supported by twenty-eight behaviours. All it requires is a commitment to doing bold work, having tough conversations and showing up with our whole hearts. Easy? No. Choosing courage over comfort is not easy. Worth it? Always. We want to be brave with our lives and work. It's why we're here.’

    Is luck a cosmic force that we can randomly stumble upon, or is there something real that people we consider lucky have discovered? The Science of Being Lucky is an in-depth look at what all lucky people have in common and how they set themselves up for success time after time.Put success into your own hands, not fate's.The Science of Being Lucky takes you on a science-based journey into what luck is, what we think it is, and how to get more of it in your life. The journey begins by breaking down and defining the lucky breaks, coincidences, and serendipitous events in our lives - then delves into the specific traits, life factors, and perspectives that create lucky outcomes.The Science of Being Lucky will open your eyes to what is behind each moment you would call lucky and give you a concrete action plan to create more of the same. Luck doesn't have to be just fantasy.Become immune to bad luck.Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with dozens of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. He's no stranger to bad luck, having broken the same toe three times, but he's found ways to reverse his luck and live the good life.Ditch the lucky underwear and rabbit's foot.-The human illusion of control and lucky thinking.-Popular methods for luck - do they work? (One does, one does not)-The downside of probabilities.-Avoiding bad luck internally and externally.Set yourself up for inevitable success.-Coincidence, serendipity, and other "small world" phenomenon.-Three traits that practically manufacture luck.-Max Gunther's famous "strategic luck planning" approach to life.Stack the deck in your favor and live better.The Science of Being Lucky will teach you how to turn lead into gold, a cloudy day into paradise, and your life into the stuff of movies.You will learn to create the conditions for luck and success instead of hoping for them. The more you internalize these mindsets, the luckier you'll get until your friends ask you what your secret is. The secret? It's not actually about luck."Break a leg" TODAY by scrolling up and clicking the BUY NOW button!

    Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/

    That solutions-oriented individual who adds value by enhancing the executive's productivity, elevating their performance and functioning as their indispensible business partner and 'right arm.'As you read this book, you will discover the genesis of the formidable talents that are the hallmark of exeptional assistants, and understand the value they can bring to you. Throughout the book you will hear from dozens of executives and close to one hundred assistants, who gave the author a candid look into their day-to-day activities, the expectations and demands on the executive-assistant relationship, as well as their advice for how executives and assistants can work successfully and productively together. As you read about these assistants, you will begin to understand why you should not settle for anything less than a stellar assistant who knows what you need and how to give it to you, who will smooth out your life and make your workday a rewarding experience.This book provides not only the inspiration to achieve a successful business partnership, but also provides know-how and practical tools to recruit, train and work on a day-to-day basis with an exceptional assistant, showing you how to put their exemplary talents to good use. Part 1 explores the relationships between successful executives and their assistants and defines what an 'exceptional executive assistant' is. In Part 2, Jones describes the crucial characteristics that all exceptional executive assistants epitomize, and how they are critical to not only your day-to-day routine, but to your success as an executive or entrepreneur.Part 3 of this book will explore the processes, resources and skills that you will need to hire an exceptional assistant. Part 4 takes a deeper dive into the executive and assistant relationship and offers a guide to setting up a successful partnership. As with any business collaboration, it is a two-way street. In order to solidify the partnership, the executive must reciprocate. With examples throughout from successful CEOs and entrepreneurs, this book will help you create a robust, dynamic and productive partnership with your executive assistant.