In both worlds, real risk means real money is made or lost in a heart beat, and neither camp is always rational with the risk it takes. As a result, business and financial professionals who want to use poker insights to improve their job performance will find this entertaining book a "must read." So will poker players searching for an edge in applying the insights of risk-takers on Wall Street.

    It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it.In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to:• Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.• Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity.• Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.• Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.• Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

    Their brand-new two- or three-person start-ups are given a seemingly impossible challenge: to turn a raw idea into a viable business, fast.   Each YC session culminates in a demo day, when investors and venture capitalists flock to hear pitches from the new graduates. Any one of them might turn out to be the next Dropbox (class of 2007, now valued at $5 billion) or Airbnb (2009, $1.3 billion).   Randall Stross is the first journalist to have fly-on-the-wall access to Y Combinator. He tells the full story of how Paul Graham started this ultra exclusive institution, how it chooses among hundreds of aspiring Mark Zuckerbergs, and how it teaches them to go from concept to profitability in record time.

    The strategies and hacks you’ll discover are not gimmicks or secrets. These are intentional, calculated steps that you can take to get there. If you’ve ever dreamed of becoming known as an expert in your industry but aren’t sure how to get started, this book will show you how. Here’s what’s packed in this how-to guide: The FASTEST way to position yourself as an expert and flaunt your credibilityand social proof (10,000 followers or subscribers NOT required) My step-by-step roadmap to getting that coveted expert tag even if you‘re starting with no list or social media following The MOST neglected aspect of the funneland how it affects your ability to build expertise Why minimum viable conceptsdon’t just apply to products! Discover what an MVCP & MVEM are and how they could work magic for a time-starved solopreneur Unlock the 3-part expert quotient—ingredients that have propelled several solopreneurs to build a successful expert business How to create a marketing plan (it doesn’t need a huge ad spend or rocket science!) The exact content formula to help you claim expert status QUICKLY (ingredients include 4 main content types and 3 content levers)  and more! Imagine describing yourself as an expert to others and not feeling the slightest twinge of anxiety…Imagine becoming highly sought after when you have the expert tag attached to a skill set that an audience is hungry for…That’s the power of building an expert business and the promise behind “But I’m not an expert!”Whatever your reason for picking up a copy of this book, you willwalk away with ideas to market and “sell” yourself as an expert.  Intrigued yet? Then scroll to the top and click or tap “Buy Now.”You’ll be surprised at how quickly your audience starts to view you as an expert when you implement these strategies and techniques.

     Entrepreneurship can be exciting. It can also be stressful, frustrating and full of challenges. Most entrepreneurs begin with a dream of financial freedom, but often the reality fails to match the expectations. The good news is, the problems you face are common to most--if not all--entrepreneurs. In fact, if you study the lives of successful people, you’ll find that regardless of industry, they encounter the same challenges you face and found a way to overcome them. Their secret? They focused on building specific daily habits. RIGHT NOW:: Develop "Entrepreneur Success Habits" to Take Control of Your Business It’s not that hard to become a successful entrepreneur. Really, all you have to do is form the same habits used by the super-stars and make them part of your routine. While these people often have the same fears and limitations as you, they're able to take consistent action because they’ve trained themselves to do so. In the book, The Daily Entrepreneur, we talk about the power of habit development and show how to use it to overcome your specific challenges. What makes this book different is it's organized according to obstacles that we all face on a daily basis. DOWNLOAD:: The Daily Entrepreneur: 33 Success Habits for Small Business Owners, Freelancers and Aspiring 9-to-5 Escape Artists "The Daily Entrepreneur" contains a series of Entrepreneur Success Habits (ESH) you can easily add to your hectic schedule. You will learn: The FIVE Challenges that Hold Back Many Entrepreneurs 9 Steps for Developing Entrepreneurial Habits The #1 Focus for ANY New Business (ESH #1) The Secret to "Getting More Time" for Your Life and Business (ESH #13) What Successful Entrepreneurs Do to Stand Out from the Competition (ESH #16 & ESH #19) How to Maximize Your Productive “Sweet Spot” (ESH #11) How to "Get Things Done" in the Morning--Even if You're a Night Owl (ESH #5) 7 Habits to Overcome Stress and Burnout (ESH #27 to ESH #33) An Action Plan for Networking and Building Solid Business Connections You can train yourself to build a successful business. The trick is to form habits that spur you into action on a daily basis. Would You Like To Know More? Download and start building your entrepreneur habits. Scroll to the top of the page and select the buy button.

    And if someone like me can become rich, then so can you - no matter what your present circumstances. Here is how I did it and what I learned along the way.' So writes Felix Dennis, who believes that almost anyone of reasonable intelligence can become rich, given sufficient motivation and application. How To Get Rich is a distillation of his business wisdom. Primarily concerned with the step-by-step creation of wealth, it ruthlessly dissects the business failures and financial triumphs of 'a South London lad who became rich virtually by accident'. Part manual, part memoir, part primer, this book is a template for those who are willing to stare down failure and transform their lives.Canny, infuriating, cynical and generous by turns, How To Get Rich is an invaluable guide to 'the surprisingly simple art of collecting money which already has your name on it'.

    There she saw first-hand how deeply intertwined Silicon Valley was with the federal government, and always had been, and how shallow the common understanding of the secrets of the Valley's success actually was. Now, after almost five years of pioneering research, O'Mara has produced the definitive history of Silicon Valley for our time, the story of mavericks and visionaries, but also of powerful institutions creating the framework for innovation, from the Pentagon to Stanford University. It is also a story of a community that started off remarkably homogeneous and elitist and stayed that way, and whose belief in its own mythology has deepened into a collective hubris that has led to astonishing triumphs as well as devastating second-order effects.Deploying a wonderfully rich and diverse cast of protagonists, from the justly famous to the unjustly obscure, across four generations of explosive growth in the Valley, from the Forties to the present, O'Mara has wrestled into magnificent narrative form one of the most fateful developments in modern American history. She is on the ground with all of the key tech companies, and chronicles the evolution in their offerings through each successive era, and she has a profound fingertip feel for the politics of the sector, and its relation to the larger cultural narrative about tech as it has evolved over the years. Perhaps most impressively, O'Mara has penetrated the inner kingdom of tech venture capital firms, the insular and still remarkably old-boy world that became the cockpit of American capitalism and the crucible for bringing technological innovation to market, or not. The transformation of big tech into the engine room of the American economy and the nexus of so many of our hopes and dreams--and increasingly nightmares--can be understood, in Margaret O'Mara's masterful hands, as the story of one California valley. As her majestic history makes clear, its fate is the fate of us all.

    "We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of WORK RULES!, a compelling and surprisingly playful manifesto that offers lessons including:Take away managers' power over employeesLearn from your best employees-and your worstHire only people who are smarter than you are, no matter how long it takes to find themPay unfairly (it's more fair!)Don't trust your gut: Use data to predict and shape the futureDefault to open-be transparent and welcome feedbackIf you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough. Drawing on the latest research in behavioral economics and a profound grasp of human psychology, WORK RULES! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands. WORK RULES! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.

    Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.

    The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

    Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

    But have you ever wondered how Google makes billions of dollars while providing search, email, and maps for free? How do they figure out which ads perfectly capture your interests? And how do they search the entire internet so quickly, anyway?By answering real-world questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes technologists' weirdest buzzwords, and shows you how technology is changing the society we live in for better or for worse. Unlock the answers you need to become a better-educated consumer, digital citizen, or technology professional.

    The legendary inventors of the microprocessor-the single most important product in the modern world-Intel today builds the tiny “engines” that power almost every intelligent electronic device on the planet.But the true story of Intel is the human story of the trio of geniuses behind it. Michael S. Malone reveals how each brought different things to Intel, and at different times. Noyce, the most respected high tech figure of his generation, brought credibility (and money) to the company’s founding; Moore made Intel the world’s technological leader; and Grove, has relentlessly driven the company to ever-higher levels of success and competitiveness. Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, Internet, telecommunications, and the personal electronics revolutions.The Intel Trinity is not just the story of Intel’s legendary past; it also offers an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy.With eight pages of black-and-white photos.

    In The Hustle Economy, we give you 25 essays from founders, writers, producers, game makers, artists, and creative types from every path who share one common trait -- they are all self-made hustlers who have managed to turn their creativity into careers. In this collection you will find essays from: Producer and performer Mike Rugnetta on why "Do what you love" is both the best and worst piece of advice you'll ever receive. Author, television writer, and humorist Emma Koenig on staying focused and productive no matter what life throws at you. Web comic Zach Weinersmith on the equation for success and using your creativity to do what the rest of us won't. Trendspotter Jess Kimball Leslie on identifying your skills and turning it into a successful career. This book exists to inspire and inform. Your creative career is attainable, and we'll show you how to do it and why it's worth it. Complete list of essayists: Nick Douglas, Ben Grelle (aka The Frogman), Adrian Sanders, Farah Khalid, Mike Rugnetta, Emma Koenig, Asha Dornfest, Kelsey Hanson, Móa Guzmá Thomas Leveritt, Casey Bowers, Josephine Decker, Donna Salgado, Alex Pearlman, Dante Shepherd, Brad O'Farrell, Jess Kimball Leslie, Meredith Haggerty, Alex Larsen, Nancy Zastudil, Lee LeFever, Jeff Wysaski, Zach Weinersmith

    More than just a how-to book for the 21st century, this passionate wake-up call for the business world outlines how the new world of business works and embraces an aggressive strategy that empowers hard-driven organizations where everyone has a voice.