You want to learn about the path I took that eventually led me to Zappos, and the lessons I learned along the way. You want to learn from all the mistakes we made at Zappos over the years so that your business can avoid making some of the same ones. You want to figure out the right balance of profits, passion, and purpose in business and in life. You want to build a long-term, enduring business and brand. You want to create a stronger company culture, which will make your employees and coworkers happier and create more employee engagement, leading to higher productivity. You want to deliver a better customer experience, which will make your customers happier and create more customer loyalty, leading to increased profits. You want to build something special. You want to find inspiration and happiness in work and in life. You ran out of firewood for your fireplace. This book makes an excellent fire-starter.

    Kathryn Schulz, editor of Grist magazine, argues that error is the fundamental human condition and should be celebrated as such. Guiding the reader through the history and psychology of error, from Socrates to Alan Greenspan, Being Wrong will change the way you perceive screw-ups, both of the mammoth and daily variety, forever.

    Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

    

    New York Times BestsellerWhen Captain Abrashoff took over as commander of USS Benfold, it was like a business that had all the latest technology but only some of the productivity. Knowing that responsibility for improving performance rested with him, he realized he had to improve his own leadership skills before he could improve his ship. Within months, he created a crew of confident and inspired problem-solvers eager to take the initiative and responsibility for their actions. The slogan on board became "It's your ship," and Benfold was soon recognized far and wide as a model of naval efficiency. How did Abrashoff do it? Against the backdrop of today's United States Navy, Abrashoff shares his secrets of successful management including: See the ship through the eyes of the crew: By soliciting a sailor's suggestions, Abrashoff drastically reduced tedious chores that provided little additional value.Communicate, communicate, communicate: The more Abrashoff communicated the plan, the better the crew's performance. His crew eventually started calling him "Megaphone Mike," since they heard from him so often.Create discipline by focusing on purpose: Discipline skyrocketed when Abrashoff's crew believed that what they were doing was important.Listen aggressively: After learning that many sailors wanted to use the GI Bill, Abrashoff brought a test official aboard the ship-and held the SATs forty miles off the Iraqi coast. From achieving amazing cost savings to winning the highest gunnery score in the Pacific Fleet, Captain Abrashoff's extraordinary campaign sent shock waves through the U.S. Navy. It can help you change the course of your ship, no matter where your business battles are fought.

    

    

    But what if we come across someone who just won’t give in? How can we defend ourselves against manipulation? And how do we say ‘no’ without compromising a deal?Using the official Kremlin method, Igor Ryzov guides us through the most effective techniques in negotiating terms that satisfy both parties. From knowing how to get the most information about a potential deal, to how to read your counterpart, and to advice on defusing tension, this comprehensive handbook ensures a mutually acceptable resolution that leaves you walking away successful, while also avoiding strained relationships.With practical examples, and exercises to practice your negotiating skills, The Kremlin School of Negotiation will offer the tools you need to master any deal.

    Widely praised and much-discussed, this classic book explores how cooperation can emerge in a world of self-seeking egoists—whether superpowers, businesses, or individuals—when there is no central authority to police their actions. The problem of cooperation is central to many different fields. Robert Axelrod recounts the famous computer tournaments in which the “cooperative” program Tit for Tat recorded its stunning victories, explains its application to a broad spectrum of subjects, and suggests how readers can both apply cooperative principles to their own lives and teach cooperative principles to others.

    500 CEOs.An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.The E-Myth Revisited will help you grow your business in a productive, assured way.

    Marriage is a mysterious, often irrational business. Making it work till death do you part—or just till the end of the week—isn’t always easy. And no one ever handed you a user’s manual.Until now. With Spousonomics, Paula Szuchman and Jenny Anderson offer something new: a clear-eyed, rational route to demystifying your disagreements and improving your relationship. The key, they propose, is to think like an economist. That’s right: an economist.Economics is the study of resource allocation, after all. How do we—as partners in a society, a business, or a marriage—spend our limited time, money, and energy? And how do we allocate these resources most efficiently? Spousonomics answers these questions by taking classic economic concepts and applying them to the domestic front. For example:   • Arguing all night isn’t a sign of a communication breakdown; you’re just extremely loss-averse—and by refusing to give an inch, you’re risking even greater losses. • Stay late at the office, or come home for dinner? Be honest about your mother-in-law, or keep your mouth shut and smile? Let the cost-benefit analysis make the call. • Getting your spouse to clean the gutters isn’t a matter of nagging or guilt-tripping; it’s a question of finding the right incentives. • Being “too busy” to exercise or forgetting your anniversary (again): your overtaxed memory and hectic schedule aren’t to blame—moral hazard is. • And when it comes to having more sex: merely a question of supply and demand!  Spousonomics cuts through the noise of emotions, egos, and tired relationship clichés. Here, at last, is a smart, funny, refreshingly realistic, and deeply researched book that brings us one giant leap closer to solving the age-old riddle of a happy, healthy marriage.

    I honestly believe that with the right mindset, a willingness to learn from our mistakes, and the ability to cope with the highs and lows, every one of us can make the most of our lives.In this book I hope I can prepare you for your own exciting journey ahead.BE BRAVEBravery is not just the kind of heroic act that earns a medal. It's the quality we need to step out of our comfort zones and take on new challenges.BE KINDA force for good that comes from the heart, kindness changes lives. It opens up opportunities and can be our greatest strength.FOLLOW YOUR DREAMSWe all have a story to tell in life. It's down to us what it will be about. So, let's begin writing YOUR STORY - and make it one that truly shines.____________________'Inspirational and honest - just like the man himself.' BEAR GRYLLS'I loved this - full of wonderful advice I can't wait to share with my children.' HOLLY WILLOUGHBY'An inspirational book' THE SUN'It really is a great book ... lots of really nice tips for confidence, staying strong, glass-half-full mentality, what makes a good team' CHRIS MOYLES'I feel that the lessons you're sharing, the wisdom that you're sharing, has relevance for all of us, whether football fans or non-football fans. And that's because these are some quite core lessons for life' DR RANGAN CHATTERJEE 'This is a fantastic book, I've told my son Noah, aged 11, you have to read this book ... I can't tell you how much I loved this book because [it talks] about confidence, and I struggled with confidence' CHRIS EVANS'Southgate's analytical mind is stamped across the pages of the book; his meticulousness, his love of clarity and process. He offers tips and life lessons - focus on what you can control, do not compare yourself with others, dare to try even if it means slipping up. The tone is easy, upbeat and the messages are drummed home gently, always linking to one another ... what shines through is the warmth and inclusivity of his leadership style.' THE GUARDIAN

    Illustrating his points with examples, and supporting them with the latest research findings, he documents the cognitive, social, and motivational processes that distort our thoughts, beliefs, judgments and decisions. In a rapidly changing world, the biases and stereotypes that help us process an overload of complex information inevitably distort what we would like to believe is reality. Awareness of our propensity to make these systematic errors, Gilovich argues, is the first step to more effective analysis and action.

    Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.

    Continuing the theme of the Investing for Adults series, this full-length finance title is not for beginners, but rather assumes a fair degree of quantitative ability and finance knowledge. If you think you can time the market or pick stocks and mutual fund managers, or even if you think that you can formulate an optimally efficient mean-variance asset allocation with a black box, then learn some basic finance and come back in a few years.On the other hand, if you know your way around risk premiums and standard deviations and know who Irving Fisher and Benjamin Graham were, and if you want to sharpen your asset class skills, you’ve come to the right place.