You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    The art of influential communication

    Join him as he races to learn the fundamentals of team and personal effectiveness before he loses his job - and the woman he loves.Along the way you'll arm yourself with the tools you need to cut through the daily tangled web of organizational politics and interpersonal issues that hinder performance. You'll learn to: Use the "Integrity Tools" to boost performance, trust and personal power Hold others accountable without being overbearing Evoke sustainable, outstanding performance in teams

    You will discover that the path to financial freedom lies not in selling but in sharing, and that living your dream begins when you start helping other people live theirs. You will trade the mindset of a SELLfish(TM) for the lifestyle of a STARfish(TM)-and for you and many, many others, that transformation will have an impact beyond anything you can imagine.The road to success is mapped out for you clearly in these pages. It's no secret-not anymore. You're about to discover-The vital link between action and purpose-How to "control the controllables"-How you can remove the pressure so that people love buying from you-The all-important Share Cycle(TM) and how to master its 10 indispensable steps-Proven, no-pressure ways to defuse customer challenges-And much more

    Robert Holden is the creator of a unique program—called Success Intelligence—used worldwide by artists and writers, entrepreneurs and leaders, and also global companies and brands such as DOVE, the Body Shop, the BBC, and Virgin. This landmark book is an invaluable guide to genuine success and happiness.

    Zip. Zero. Inside, he shows you how to get started and breaks day trading down by clearly explaining: -What computer equipment you'll need -How much money is required -The technical jargon of day trading -Key strategies you'll employ while trading -How you can manage risk Most important, Sincere lets you in on the biggest secret of all: how to master the mind game of day trading. Thousands of day traders have watched their bank accounts balloon thanks to Wall Street. Now you can get into the market and enter their coveted ranks.

    Covering such managerial topics as teams, marketing, workplace psychology, and leadership, you’ll find a wide range of business statistics and general curiosities and oddities about professional life that will add an element of trivia and humor to your learning (and will make you appear smarter than your colleagues).Highly quotable and surprisingly useful, Stats and Curiosities: From Harvard Business Review will keep you on the front lines of business research—and ahead of the pack at work.

    Motivational speaker John Maxwell's enthusiasm and encouragement make you want to be a better friend and to give this colorful book to one.

     If you try to buy the dips, you will get crushed. If you try to short a bear market and don't know what you are doing, you will also get crushed. In fact, most of the tricks that work in bull markets don't work in bear markets. During a bear market, there is always a vast transfer of wealth from the amateurs to the professionals. Don't let that happen to you again. If you lost money in 2008-2009, make sure that you and your family are prepared this time. In this book, you will learn: How to spot a bear market on the horizon The best way to make money using put options How to trade a bear market using stock index futures An automated trading system (never before revealed) that profits from the high volatility of a bear market 3 ways to know that a bear market is almost over How to load up on undervalued stocks at the end of a bear market And much, much more Amazon best-selling author and retired hedge fund manager, Matthew Kratter will teach you the secrets that he has used to profitably trade the last 2 bear markets. These trading strategies are extremely powerful, and yet so easy to use. And if you ever get stuck, you can always reach out to the author by email (provided inside of the book), and he will help you. Get started today Scroll to the top of this page and click BUY NOW.

    Most leaders recognize that developing these clearly articulated statements is time well spent; they help keep the organization on track and pointed toward clear goals. A written leadership philosophy, which we call "The Leader's Compass", achieves the same thing on a personal level; it lets people know what you expect, what you value, how you'll act, and how you'll measure performance, with the additional benefits of making the workplace less stressful and more productive. And, like a compass, it helps to keep you, the leader, on course".

    Book on financial advice

    With controversial ideas and funny stories, it covers topics that readers will recognize from their course and some new but equally important areas to challenge their thinking. Part of a highly popular new series this book will make you better able to question and understand this burgeoning field.

    Stress and mental ill health currently costs the United States economy $300 billion a year. Modern businesses continue to place huge emphasis on technical training, yet a lot of what determines the success or failure of organisations has nothing to do with the sort of hard skills taught at business school; instead, it comes down to the degree of emotional intelligence circulating in the workplace.This is a book that introduces us to twenty core emotional skills that can help businesses to flourish. They range from giving honest feedback, to accepting that it's OK to fail, to addressing jealousies and insecurities within teams. We learn about how our childhoods continue to have an often unhelpful impact on how we deal with colleagues, and the best ways we might speak so that others will listen.The book is informed by the practical work that the Learning and Development division of The School of Life carries out, endeavoring to change the culture within organisations around the world through teaching teams the art of emotional intelligence.

    Lancaster and David Stillman, the nationally recognized generational experts and authors of When Generations Collide, comes the definitive guide to “Millennials” (those born between 1982 and 2000) in the workplace—what they want, how they think, and how to unlock their talents to your organization’s advantage. If you enjoyed the insights in It’s Okay to Be the Boss, you need to read The M-Factor, destined to become “the” business book on this Millennial generation in the workplace.

    But how do you defeat them? Based on Authentic firsthand case studies Rasmus Ankersen answers some of the toughest management questions of today.