Book picks similar to
Relationship Marketing: Successful Strategies For The Age Of The Customer by Regis McKenna
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What the Most Successful People Do at Work: A Short Guide to Making Over Your Career
Laura Vanderkam - 2013
The third mini-ebook by the acclaimed author of What the Most Successful People Do Before Breakfast reveals how a few simple changes can make you more productive and fulfilled in your career.In her bestselling mini-ebook What the Most Successful People Do Before Breakfast, Laura Vanderkam showed us how to take advantage of our often ignored morning hours to achieve our dreams.Then in the sequel, What the Most Successful People Do on the Weekend, she revealed why the key to a better week is a better weekend.Now, in the third mini-ebook of this trilogy, What the Most Successful People Do at Work, Vanderkam shows us how to ignite our careers by taking control of our work days.
Intercom on Marketing
Des Traynor - 2018
But which ones matter to startups? Let us show you how to build your brand and sell more products in a non-spammy way with this marketing book for startups.
Organizational Behavior
Stephen P. Robbins - 1983
Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human resource workers, and anyone needing to understand and improve their people skills.
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
C.K. Prahalad - 2004
Prahalad describes how the world's low-income markets offer opportunity for the world's wealthiest companies to seek fortune and bring prosperity to the poor.
The Oz Principle: Getting Results Through Individual and Organizational Accountability
Roger Connors - 1994
At its root, the principle works like this: Like Dorothy and the gang in The Wizard of Oz, most businesspeople have the tools to succeed, but when things go wrong they blame circumstance or others instead of looking within for the true cause of unsatisfactory results. Once individuals learn to accept responsibility, they can use the Oz Principle to become better leaders. Now, with corporate scandals in the headlines and the culture of victimization running rampant at every level of the business world, Roger Connors, Tom Smith, and Craig Hickman return with a new edition of The Oz Principle. Fully revised, this edition will update the statistics, concepts, and relevant companies through fresh, timely anecdotes and stories.
Retirement 101: From 401(k) Plans and Social Security Benefits to Asset Management and Medical Insurance, Your Complete Guide to Preparing for the Future You Want
Michele Cagan - 2019
Whether you want to retire as soon as possible or are looking forward to continuing to work in some form for as long as you can, Retirement 101 guides you through each step as you approach this important milestone. From how to save for the day when you stop—or scale back—working to smart investment strategies to the best states to retire in to how to calculate your benefits, Retirement 101 helps you create a retirement plan to accomplish your goals, whatever they are.
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
Robert B. Miller - 1985
Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry. The New Strategic Selling This modern edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not "boom and bust," revenue * How to avoid the single most common error when dealing with the competition.
Write and Grow Rich: Secrets of Successful Authors and Publishers
Alinka RutkowskaDaniel Hall - 2018
24 successful authors. 24 stories to help you turn books into a six-figure calling.
Have you tried all the entrepreneurial tricks only to end up back where you started? Are you passionate about an idea that you want to share with the world? Do you wish you could turn a single book into something more? Bestselling author Alinka Rutkowska started with one book and transformed it into a successful six-figure business. But she isn't the only one. Join her and 23 other powerful author entrepreneurs as they share "how they did it" in this once-in-a-lifetime collection of true stories. In Write and Grow Rich, you'll discover how this incredible group of authors, marketers, teachers, and trainers turned the corner with the power of writing behind them. By sharing their best practices, authors Adam Houge, Daniel Hall, Caitlyn Pyle, Marc Guberti, Bryan Cohen, Kristen Joy, and many more provide a roadmap to the steps you need to take to join their ranks. Inside, you'll learn which so-called expert advice to avoid and their little-known tools for faster, more resilient success. In Write and Grow Rich, you'll discover:
What these authors would've done differently if they were starting their businesses today
How they cope with overwhelm and how you can use this overload as an advantage
Key factors for book-based success in a variety of industries
How quickly you can expect to start profiting off your writing
The skills you should start cultivating to take your business to the next level, and much, much more!
Write and Grow Rich is a jam-packed handbook for making your words worth more than you ever dreamed possible. If you like expert guidance, multiple points of view, and down-to-earth education from entrepreneurs who've made it, then you'll love Alinka Rutkowska's authorpreneurial anthology.
Buy Write and Grow Rich to start applying time-tested wisdom to your business today!
Full contributing authors list: Alinka Rutkowska, Adam Houge, Alexa Bigwarfe, Amy Collins, Bryan Cohen, Caitlin Pyle, Claire Diaz-Ortiz, Christine Kloser, Daniel Hall, Donna Kozik, Debbie Drum, Derek Doepker, Derek Murphy, Jason Ladd, Jyotsna Ramachandran, Kirsten Oliphant, Kristen Joy, Lise Cartwright, Marc Guberti, Matt Stone, Sally Miller, Steve Alcorn, Summer Tannhauser, Susan Friedmann.
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Scott Bedbury - 2002
With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future
Cameron Herold - 2018
But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way—and entrepreneur and business growth expert Cameron Herold can show you how. Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come. By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture. Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.
Show Me the Numbers: Designing Tables and Graphs to Enlighten
Stephen Few - 2004
Information is provided on the fundamental concepts of table and graph design, the numbers and knowledge most suitable for display in a graphic form, the best tabular means to communicate certain ideas, and the component-level aspects of design. Analysts, technicians, and managers will appreciate the solid theory behind this outline for ensuring that tables and graphs present quantitative business information in a truthful, attractive format that facilitates better decision making.
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
Arthur A. Thompson Jr. - 2004
The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives were to inject new perspectives and the best academic thinking, strengthen linkages to the latest research findings, modify the coverage and exposition as needed to ensure squarely on-target content, and give every chapter a major facelift. While this 18th edition retains the same 12-chapter structure of the prior edition, every chapter has been totally refreshed. And the chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Known for its cases and teaching notes, this edition provides an "unparalleled case line up" of 28 cases. (1) 25 of the 28 cases are brand new or extensively updated for this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design. Thompson 18e, your best case scenario!
The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
Tom Kelley - 2005
The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.
People Styles at Work: Making Bad Relationships Good & Good Relationships Better
Robert Bolton - 1996
Yet it is possible to overcome personality conflicts by understanding other people's differences instead of merely reacting to them emotionally.A sequel to Social Style, Management Style, this book presents a comprehensive behavioral science model for understanding four different ""people styles."" The authors explain how readers can:* identify their own styles and how they appear to others* relate effectively -- no matter how others react to them* create common ground with different people while retaining their own individuality* evaluate the ""people styles"" of others and discover how to ""flex"" their styles to matchReaders will learn the characteristic strengths and weaknesses of each style -- driver, analytical, amiable, and expressive -- and how these characteristics can create stress in the other behavior types. They'll discover how to minimize these stresses by getting ""in synch"" with the style-based behavior patterns of others."