5SOS Annual

    She was a stray; my mother found her and brought her home to me. We spent 19 full years together. Always the perfect cat, she died in her sleep when she was growing too frail for fun. She must have known I would never have had the strength to put her to sleep myself. I was (understandably) devastated when she died -- and my phone rang off the hook. Many of my friends had grown up with my cat, too, and were calling to express their grief. The weeks after her death are a weepy blur, but one conversation stands out in my mind. A woman I wasn't very close to called to tell me about the death of her dog. There was something overwhelmingly comforting about her story. Even though she didn't know me or my "kitten" well, her shared experience just made me feel less alone. Shared stories are the idea of Chocolate for a Teen's Soul by Kay Allenbaugh. "Rich stories, like chocolate, not only make you feel good, they can also serve as comfort through confusing times," she writes in her introduction. (Allenbaugh is apparently a chocolate freak; she has also written Chocolatefor Woman's Soul, ...for a Lover's Heart, ...for a Woman's Heart, ...for a Mother's Heart, etc.) Her collected stories, written by women young and old and bundled by theme in chapters like "Onward and Upward," "Making Memories," and "What Is This Thing Called Love?", are not always uplifting -- and therein lies the strength of Chocolate for a Teen's Soul. The emotional range of Allenbaugh's selected stories is impressive. One girl explains how the death of her great-grandfather gave her the strength to ask a popular boy to dance with her. Experiencing death taught her to "make each moment count." Which is also why she is capable of handling it when he turns her down. (Never fear, another cute boy comes along in a moment.) Another young woman writes of a teacher who doubts her poetry skills and forces her to stand up and defend herself for the first time in her life. Yet another girl writes about fear, roller coasters, and her father. There are, of course, the perennially interesting tales of first loves, as well as the now ubiquitous but unfortunately necessary essays on abuse (by a boyfriend) and eating disorders.Allenbaugh wasn't satisfied to leave it at that. She smartly chose to vary the voices in her book. Hence the story written by a mother coming to terms with her daughter growing up. Or the wonderful story of a woman who fled Soviet-occupied Hungary. This "global" story demonstrates the universality of adolescent worries; she, too, thinks about clothes and friends.Allenbaugh has bound together a delightful mix of stories. Her goal, as stated in her introduction, is to mentor teens with her stories, and surely she has succeeded. The bulk of her success lies in her somewhat quirky sensibility. In the middle of Allenbaugh's "Love" chapter is a delightful story, "Grooming Nisha." This is no first-kiss tale but rather the experience of a girl who raises seeing-eye dogs -- caring for them until they are old enough to perform their duties. She details the bittersweet pain of giving Nisha up. There is also a story on the death of a family dog.Which leads me right back to my kitten. Sometimes, especially when you are 14, the word "love" means romantic love. Friends are surely sympathetic if you and your boyfriend break up. But what about if your kitty dies? Adults usually understand that kind of pain better. In Chocolate for a Teen's Soul, Allenbaugh opens up the definition of love and of other experiences. She teaches and offers comfort in the form of shared experience...just like that acquaintance of mine did. --Alexandra Zissu

    Whether you're just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to choose subject matter that works for you, handle technical issues, and evaluate your blog's success so that you can use your blog to generate income indirectly.

    Effectively combining their knowledge as practicing journalists and experienced instructors, The Missouri Group teaches students the reporting and writing skills they need to become effective journalists. This edition includes new coverage of online journalism, public relations writing, and the many uses of new technology in the classroom and at work.

    Take your playing to the stratosphere with the most advanced lead book by this proven heavy metal author. Speed Mechanics is the ultimate technique book for developing the kind of speed and precision in today's explosive playing styles. Learn the fastest ways to achieve speed and control, secrets to make your practice time really count, and how to open your ears and make your musical ideas more solid and tangible. Packed with over 200 vicious exercises including Troy's scorching version of "Flight of the Bumblebee." Music and examples demonstrated on CD. 89-minute audio.

    In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

     It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, "the king of positioning," Jack Trout answers that question with a resounding "No!" Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.

    Sixty exercise sticks: First Sentences, Non Sequiturs, and Last Straws will get stories off the ground, 60 cards fuel creative descriptions and four spinner palettes will ignite unexpected plot twists. For any aspiring writer, this kit is the perfect first step on the path to literary greatness!Inspires writers with creative prompts and samplesGets writers in the right headspace to let creativity flowFeatures 60 writing exercises and other creative gamesMake those days and nights of struggling to create writing ideas go away without having to bury yourself in more books with Writer's Toolbox, which makes for the perfect gift for writers.

    "Operations Management" provides readers with a comprehensive framework for addressing operational process and supply chain issues. This text uses a systemized approach while focusing on issues of current interest. The latest edition of this text has been revised to integrate a supply chain orientation.

    Understanding the unique talents and training of musicians, veteran music career counselor Angela Myles Beeching presents a wealth of creative solutions for career advancement in the highly competitive music industry. Step-by-step instructions detail how to design promotional materials, book performances, network and access resources and assistance, jump start a stalled career, and expand your employment opportunities while remaining true to your music. Beeching untangles artist management and the recording industry, explains how to find and create performance opportunities, and provides guidance on grant writing and fundraising, day jobs, freelancing, and how to manage money, time, and stress. The companion website puts numerous up-to-date and useful internet resources at your fingertips. This essential handbook goes beyond the usual how-to, helping musicians tackle the core questions about career goals, and create a meaningful life as a professional musician. Beyond Talent is the ideal companion for students and professionals, emerging musicians and mid-career artists.

    In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular.

    Guide to Managerial Communication is a clear, concise and practical reference to effective written and oral communication in a managerial, business, government, or professional context.

    Reprint. 25,000 first printing.

    Longer training, ever more advanced technologies—neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist. First introduced decades ago by the U.S. Air Force, checklists have enabled pilots to fly aircraft of mind-boggling sophistication. Now innovative checklists are being adopted in hospitals around the world, helping doctors and nurses respond to everything from flu epidemics to avalanches. Even in the immensely complex world of surgery, a simple ninety-second variant has cut the rate of fatalities by more than a third.In riveting stories, Gawande takes us from Austria, where an emergency checklist saved a drowning victim who had spent half an hour underwater, to Michigan, where a cleanliness checklist in intensive care units virtually eliminated a type of deadly hospital infection. He explains how checklists actually work to prompt striking and immediate improvements. And he follows the checklist revolution into fields well beyond medicine, from disaster response to investment banking, skyscraper construction, and businesses of all kinds.An intellectual adventure in which lives are lost and saved and one simple idea makes a tremendous difference, The Checklist Manifesto is essential reading for anyone working to get things right.

    Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 Must Reads on Strategy will inspire you to:• Distinguish your company from rivals• Clarify what your company will and won't do• Craft a vision for an uncertain future• Create blue oceans of uncontested market space• Use the Balanced Scorecard to measure your strategy• Capture your strategy in a memorable phrase• Make priorities explicit• Allocate resources early• Clarify decision rights for faster decision making"This collection of best-selling articles includes: featured article "What Is Strategy?" by Michael E. Porter, "The Five Competitive Forces That Shape Strategy," "Building Your Company's Vision," "Reinventing Your Business Model," "Blue Ocean Strategy," "The Secrets to Successful Strategy Execution," "Using the Balanced Scorecard as a Strategic Management System," "Transforming Corner-Office Strategy into Frontline Action," "Turning Great Strategy into Great Performance," and "Who Has the D? How Clear Decision Roles Enhance Organizational Performance."