Book picks similar to
Ultimate Guide to Local Business Marketing by Darren Shaw


marketing
netgalley
marketing-adverting
business-and-tech

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising


Corey Rabazinski - 2015
    Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

Inside a U.S. Embassy: Diplomacy at Work, All-New, Third Edition of the Essential Guide to the Foreign Service


Shawn Dorman - 2011
    Embassy offers an up-close and personal look into the lives of the diplomats and specialists who make up the U.S. Foreign Service, taking readers inside embassies and consulates in more than fifty countries, providing detailed descriptions of Foreign Service jobs and first-hand accounts of diplomacy in action. Gain a sense of the key role played by each member of an embassy team from Paris to Kabul, from Bogota to Beijing, and places in between. Travel into the rainforests of Thailand with an environmental affairs officer, face rampaging militias with a political officer in East Timor, and join an ambassador on a midnight trip into a Macedonian refugee camp to quell a riot. The book includes profiles of diplomats and specialists around the world serving in Foreign Service positions -- from the ambassador to the security officer, the consular officer to the IT specialist. Also included is a selection of day-in-the-life accounts from seventeen different countries, each describing an actual day on the job. The story section includes twenty-six tales from the field that give a sense of the extraordinary: the coups, the evacuations, the civil wars, the hardships and rewards of representing America to the world.Inside a U.S. Embassy was published by the American Foreign Service Association in 2003, and updated and revised in 2005. Over 70,000 copies have sold.

Tony Northrup's Adobe Photoshop Lightroom 5 Video Book: Training for Photographers


Tony Northrup - 2014
    VIDEO TRAINING. 12+ HOURS of searchable video training (requires Internet access). If you learn better from videos, watch the videos and use the ebook only for quick reference. If you learn better from books, read the ebook and refer to the videos to see the author demonstrate real world editing techniques. This much video training usually costs over $100 or requires a monthly subscription. 2. 150+ PRESETS. Jump-start your creativity by using the included presets to give your pictures a unique look. Others charge over $200 for this many presets! 3. 50+ RAW PICTURE FILES. Work alongside many of the book's examples, or just learn by experimenting with professional photos. 4. TEACHER & PEER SUPPORT. After buying the book, you get access to the private group on Facebook where you can ask the questions and post pictures for feedback from Tony, Chelsea, and other readers. It’s like being able to raise your hand in class and ask a question! Instructions are in the introduction. With this video book, you ll learn how to instantly find any picture in your library, fix common photography problems, clean up your images, add pop to boring pictures, retouch portraits, make gorgeous prints, create photo books, and even edit your home videos. Tony goes beyond teaching you how to use Lightroom. Tony shows you why and when to use each feature to create stunning, natural photos. When Lightroom is not the best tool, Tony suggests better alternatives. Tony covers every aspect of Lightroom in-depth, but structures his teaching so that both beginner and advanced photographers can learn as efficiently as possible. If you just want a quick start, you can watch the first video or read the first chapter and you'll be organizing and editing your pictures in less than an hour. If you want to know more about a specific feature, switch to that video or jump to that chapter in the ebook. If you want to know everything about Lightroom, watch the videos and read the book from start to finish.

And it was Beautiful: Marcelo Bielsa and the Rebirth of Leeds United


Phil Hay - 2021
    

Simplifying Street Fighter: A New Player's Guide to Preparing for Street Fighter 5


gootecks - 2015
    If you're like most players, you struggle with nearly every aspect of the game: offense, defense, execution and combos, and generally having a game plan that is more complex than just mashing buttons at every opportunity. A Road Map Toward Improvement Street Fighter is a game that requires practice, finesse, and knowledge. Unfortunately, most players don't have any guidance on where to begin when learning the game which leads to lots of frustration and losses. This guide is designed to give you a road map for improving your skills so that when SF5 drops you can hit the ground running!Lots of players are under the misconception that since SF5 is a brand new game, there's no point in playing SF4 and improving. While it is true that there will be lots to learn in SF5 such as new engines and characters, this is not a reason not to improve on your Street Fighter fundamentals in the meantime. The Importance of a Solid Foundation Like anything else worth doing in life, developing a foundation of solid fundamentals is the key to improving. Even though SF5 will have brand new characters and mechanics, the core elements of Street Fighter remain the same throughout the franchise. Execution, footsies and space control, combos, punishing, and resource management are important in all Street Fighter games and this guide will show you how to use SF4 to improve on these aspects of your game. Who is gootecks and why should I bother? I've played Street Fighter competitively since 2003, starting with Street Fighter III: 3rd Strike and continuing with Street Fighter 4. I've traveled to compete in tournaments around the world, including places like Japan, Singapore, Australia, Canada, and Europe.A lot of people may know me as the co-host of Excellent Adventures of gootecks & Mike Ross, or perhaps from my work on Cross Counter TV, the entertainment network for fighting game fans.Recently, I've begun training players just like yourself through Cross Counter Training, where players like EG.Justin Wong, EG.K-Brad, Alex Myers are available for helping players of all skill levels improve. Through working with my students, I've developed what I believe to be an extremely effective method of learning how to play Street Fighter. This method is based on the idea of learning one tiny aspect of the game at a time through the eyes of the poster boy of Street Fighter, Ryu. "But Ryu is boring, gootecks!" I know, I know, you think Ryu is boring and everybody plays him and you want to play a cool, flashy character so you can style on people on stage at Evo someday. Unfortunately, you'll need to learn how to walk before you can run and there is no better investment of time as a new player than to learn Ryu in order to build a strong foundation.Taking this time now to develop your fundamentals will serve you well as you transition to Street Fighter 5. Ryu is definitely different in SF5, but the tools and concepts you'll learn in this guide will give you a leg up on the competition when SF5 drops.

Together: the story of Arsenal's unbeaten season


Andrew Mangan - 2014
    When Arsene Wenger said he wanted his team to go through a season undefeated, he was roundly mocked, yet just over 12 months later the Arsenal manager guided his team to footballing immortality.The Gunners’ 2003-2004 campaign was extraordinary, and not just because of their remarkable league achievement.From the highs and lows of Europe, to disciplinary charges, pitched battles, the frantic scramble to finance a new stadium, a club record transfer in January, and winning the title at the ground of the old enemy, this special collector’s edition book looks back on everything that happened during an unforgettable campaign.Match reports, behind the scenes stories, exclusive interviews and illustrations, stats, tactics, pictures; all the things you know, and lots of stuff you’ve forgotten: Together tells the story of Arsenal’s ‘unbeaten’ season.

Next Level Magic: A Guide to Mastering the Magic the Gathering™ Card Game


Patrick Chapin
    Next Level Magic is a comprehensive course on realizing your goals in playing Magic the Gathering.

Authority Content: The Simple System for Building Your Brand, Sales, and Credibility


David Jenyns - 2016
     The fact is, in today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales. You will discover how to: Build maximum Authority, in minimum time Have your prospects, clients and Google fall in love with you Turn one day's work into months of content and share it around the web Write your own book easily and in record time Build your brand, sales and credibility Book website: AuthorityContent.com

A Season to Remember


Carson Tinker - 2014
    But on April 27, 2011 everything changed. An EF4 tornado ripped through the small college town and changed it forever. Carson Tinker, the starting long snapper for the 2011 and 2012 National Champion Crimson Tide, was among those forever changed by the events of April 27. Tinker lost his girlfriend Ashley Harrison to the storm, but not his faith. In the midst of unfathomable destruction, Tinker saw love, companionship, perseverance, and triumph in a community torn apart by a natural disaster. Where everyone else saw tragedy, Carson Tinker saw blessing. Following the storm, the Crimson Tide suited up to face their most challenging season to date. Tinker’s personal story guides readers through what cannot be described any other way than a season to remember.

Babble


Charles Saatchi - 2013
    From 'The hideousness of the art world', 'Being thick is no obstacle to being a successful artist' and 'Painting is a blind man's obsession'; to 'Socialising for party duds', 'Love may be blind, but marriage is an eye-opener' and 'If it can't be explained by science, try a seance'.

Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat (Social Media, Social Media Marketing)


David Kelly - 2016
    You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies. Would you like to know more about: The Advance Strategies That The Pros Use. Doubling Your Instagram Followers Understanding Facebook Ad marketing Top Strategies For Growth Monetizing Your Social Media This book breaks training down into easy-to-understand modules. It starts from the very beginning of dog training, so you can get great results - even as a beginner! Download Social Media:Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat Scroll to the top and select the "BUY" button for instant download. You’ll be happy you did!

More for Mom: Living Your Whole and Holy Life


Kristin Funston - 2019
    The pieces of each mom's life-the work life, mom life, social life, etc.-are mended together through Christ to complete her one whole life, set apart because of Him.This book is a stepping stone to help working mothers reset their spiritual and emotional health, habits, and relationship with God. There are performance pressures at work, home, and mind-sets that affect a mom's ability to feel complete and live more closely aligned with God. This book includes the beginning steps for moms to walk in wholeness and holiness by asking God for more.

Integrated Advertising, Promotion and Marketing Communications


Kenneth E. Clow - 2001
    The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

Social Boom!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, Rake in the Cash, and Grind Your Competition Into the Dirt


Jeffrey Gitomer - 2011
    When you create a connection, it's an indicator that that prospect, or that customer, or that individual wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs. As you go through each aspect of this foundation-building, platform-building book, you will learn about the business social media tactics that author Jeffrey Gitomer and other experts are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too. None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars. Best of all, the strategies are presented in a way that will allow you to put them into practice immediately.