Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

    For most American households cutting back on the things they love has become harder and harder to bear. But there are ways to get what you want at a fraction of the cost—if not free. With this book, extreme couponing expert Joni Meyer-Crothers explains precisely how she has managed to save thousands by clipping coupons, using them wisely and never paying full retail price for any product. She reveals what basic items you should never pay for (toothpaste, toothbrushes, razors, pasta, etc.), and teaches readers techniques to obtain coupons that do not cost a penny and turn them around to save big on groceries, cleaning items, hygienic supplies, and many other household products. Learn the basics of couponing, maximizing your savings, and thinking outside of the box when it comes to how you shop. With Extreme Couponing, there’s no reason to pay full price for the things you need in life.

    Packed with 50 lists and 500+ entries, it is a multiplex of pointless Bollywood gyaan. Separated in eight logicless sections and with out a contents page (or index), it is a book for dipping into and zipping through. Remember your favourite Bollywood film fast, actionpacked, mad, packed with colourful characters and a little bit of everything? Well, they made this book out of it. About the AuthorDiptakirti Chaudhuri has been a salesman for more than twelve years now having sold soaps, soft drinks, oils and newspapers all over India. His obsessive love for movies is a hereditary disease, which was nurtured during his engineering and MBA college days. When not watching or reading about mov ies, he writes about them on his blog, Calcutta Chro mosome (http://diptakirti.blogspot.com) or discusses them on Twitter (@diptakirti).He has published a book for children on the 2011 cricket World Cup. This is his second book.He lives in Gurgaon with his wife, a son and a daughter. None of them shares his obsessive love for the movies. Yet.

    

    The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company’s ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost…Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it’s also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.

     “Crime Squad takes readers on an unforgettable ride as Mike, an innocent lad from the Yorkshire Dales, learns to grow up fast and stay alive on the mean streets of London.” Weebly “A great read… gave a great feel of policing in the 80's and 90's in London, particularly with the change in drug culture and guns.” Netgalley “Well-written and informative, giving an insight into the workings of the police force in London in 1980s. Recommended.” Wendy Rhodes - Reviewer “A rollercoaster read of life on the front line.” Sir Hugh Orde OBE QPM “An accurate and fascinating picture of police work at the sharp end.” Detective Superintendent John Jones (rtd) “Gripping from first to last.” Andy Trotter OBE QPM London 1988: PC Mike Pannett, fresh out of training school, had suspected life in the Metropolitan Police was going to be a bit different from rural North Yorkshire, but the 23-year-old had no idea by just how much. Sent south of the river to Battersea, then top of London’s crime league tables, Mike was thrown straight into the deep end – during his first drugs raid he ended up staring down the wrong end of a double-barrelled shotgun. Mike’s arrival in London coincided with the explosion in crack cocaine use. In the early 1990s, Yardies – criminal gangs from Jamaica and the USA - flooded into the capital, starting in Battersea, where they brought all manner of guns with them, along with a live-fast die-young attitude. Rivals were ruthlessly eliminated and whole neighbourhoods fell under the control of drug gangs. Mike and his police colleagues fought back with extraordinary valour and inventiveness and with the support of the local community they started to turn the tide – but then came the unthinkable crime: the murder in 1993 of PC Patrick Dunne, one of Mike’s colleagues, by Gary Nelson, aka ‘Tyson’, a criminal the national press described as ‘the most dangerous man ever to walk to the streets of Britain.’ Mike was drawn into the long and exceptionally dangerous hunt for Nelson that would go on to cost the life of another police officer. Crime Squad takes readers on an unforgettable ride as Mike, an innocent lad from the Yorkshire Dales, learns to grow up fast and stay alive on the mean streets of London.

    For the singles who are searching of love, how do you know if you are ready to commit yourself to a relationship.For those who are in a relationship, is there a method to make the romantic relationship last?Is love a matter of the heart and emotions, or can love be managed in a logical and practical manner?**In Unbreakable, Aiman Azlan encourages us to change our perspective when it comes to love and relationship — that it is not something you fall into but something that you need to prepare and work for.Not only does this book provides practical steps towards managing love, but it also guides readers on how to embrace and navigate the emotional aspect of interhuman relationship."You will never be ready to be in a committed relationship, but you can always be prepared."

    But what the two of them discover is a secret that has been hidden from them their whole lives, a secret that once discovered changes both of them forever.The Last Patient is a story about regret, truth, and redemption.David Johnson, author of the best-selling Tucker series and The Woodcutter’s Wife brings us another of his trademark “books with heart.” The Last Patient is a book that will leave you thinking long after you’ve finished reading it.

    Based on the "Wall Street Journal" bestseller "You're Already Amazing," this interactive workbook helps women embrace who they are and become who they're created to be.

    He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

    That explains why what many of us long for is simplicity: a life that can be more pared down, peaceful, and focused on the essentials.But finding simplicity is not always easy; it isn’t just a case of emptying out our closets or trimming back commitments in our diaries. True simplicity requires that we understand the roots of our distractions – and develop a canny respect for the stubborn reasons why things can grow complex and overwhelming.This book is a guide to the simpler lives we crave and deserve. It considers how we might achieve simplicity across a range of areas. Along the way, we learn about Zen Buddhism, modernist architecture, monasteries, psychoanalysis, and why we probably don’t need more than three good friends or a few treasured belongings.It isn’t enough that our lives should look simple; they need to be simple from the inside. This book takes a psychological approach, guiding us towards less contorted hearts and minds. We have for too long been drowning in excess and clutter from a confusion about our aspirations; A Simpler Life helps us tune out the static and focus on what properly matters to us.

    *Includes Cagney's own quotes about his life and career. *Includes a bibliography for further reading. *Includes a table of contents. "You don't psych yourself up for these things, you do them...I'm acting for the audience, not for myself, and I do it as directly as I can." – James Cagney A lot of ink has been spilled covering the lives of history’s most influential figures, but how much of the forest is lost for the trees? In Charles River Editors’ American Legends series, readers can get caught up to speed on the lives of America’s most important men and women in the time it takes to finish a commute, while learning interesting facts long forgotten or never known. When the American Film Institute assembled its top 100 actors of all time at the close of the 20th century, one of the Top 10 was James Cagney, an actor whose acting and dancing talents spawned a stage and film career that spanned over 5 decades and once compelled Orson Welles to call him "maybe the greatest actor to ever appear in front of a camera." Indeed, his portrayal of “The Man Who Owns Broadway”, George M. Cohan, earned him an Academy Award in the musical Yankee Doodle Dandy, and as famed director Milos Forman once put it, "I think he's some kind of genius. His instinct, it's just unbelievable. I could just stay at home. One of the qualities of a brilliant actor is that things look better on the screen than the set. Jimmy has that quality." Ultimately, it was portraying tough guys and gangsters in the 1930s that turned Cagney into a massive Hollywood star, and they were the kind of roles he was literally born to play after growing up rough in Manhattan at the turn of the 20th century. In movies like The Public Enemy (which included the infamous “grapefruit scene”) and White Heat, Cagney convincingly played criminals that brought Warner to the forefront of Hollywood and the gangster genre. Cagney also helped pave the way for younger actors in the genre, like Humphrey Bogart, and he was so good that he found himself in danger of being typecast. While Cagney is no longer remembered as fondly or as well as Bogart, he was also crucial in helping establish the system in which actors worked as independent workers free from the constraints of studios. Refusing to be pushed around, Cagney was constantly involved in contract squabbles with Warner, and he often came out on top, bucking the conventional system that saw studios treat their stars as indentured servants who had to make several films a year. American Legends: The Life of James Cagney examines the life and career of one of Hollywood’s most iconic actors. Along with pictures of important people, places, and events, you will learn about Cagney like never before, in no time at all.

    Through unprecedented access to Krzyzewski’s best friends, closest advisers, fiercest adversaries, and generations of his players and assistants, three-time New York Times bestselling author Ian O’Connor takes you behind the Blue Devil curtain with a penetrating examination of the great, but flawed leader as he closes out his iconic career.   Krzyzewski  built a staggering basketball empire that has endured for more than four decades, placing him among the all-time titans of American sport, and yet there has never been a defining portrait of the coach and his program. Until now. O’Connor uses scores of interviews with those who know Krzyzewski best  to deliver previously untold stories about the relationships that define the venerable Coach K, including the one with his volcanic mentor, Bob Knight, that died a premature death. Krzyzewski was always driven by an inner rage fueled by his tough Chicago upbringing, and by the blue-collar Polish-American parents who raised him to fight for a better life. As the retiring Coach K makes his final stand, vying for one more ring during the 2021-2022 season before saying goodbye at age 75, O’Connor shows you sides of the man and his methods that will surprise even the most dedicated Duke fan.

    An untold one that played out in the district of Kozhikode when a young IAS officer took charge as the District Collector in 2015. Over the next two years, he led the district and transformed the very concept of public administration with the use of social media, public consultation, usage of technology, volunteerism and public participation in governance. The two year tenure of 'Collector Bro' in Kozhikode transformed the landscape and narrative of district administration and communication with the citizens forever.Within a couple of months, 'Collector Kozhikode' Facebook page became a trendsetter in Kerala, and the most followed district administration page in India. It still is. With initiatives like Compassionate Kozhikode, Operation Sulaimani, Savari Giri Giri, Kozhipedia, Freedom Café, Yo Appooppa and Tere Mere Beach Mein, IAS officer Prasanth Nair, who was the District Collector of Kozhikode at that time, ushered in a new language of governance that endeavoured to bridge the gap between the district administration and citizens through the optimal employment of social media. The District Collector descended from the colonial ivory towers and mingled as one amongst the common man, totally dismantling the hierarchical stereotypes that the society was used to.This book traces the story of how exactly this happened and how and why the public responded so overwhelmingly to such an initiative. It also chronicles how these experiences transformed the young officer also - from a hesitant public speaker to a crowd-puller, from an introvert to a seemingly extrovert energetic leader. For the first time, the emotional roller-coaster of events that re-shaped the attitude and language of engagement by District administration is narrated with all the inside-stories. Straight from the horse's mouth. The author however takes pains not to take centre-stage in the book and manages that somewhat with wit and self-deprecating humour. This book has got nothing to do with government; but it is all about governance, life and compassion. At one level it is a collection of case-studies, the most readable and engrossing ones, narrated with fun and illustrations. At another level it is a chronicle of a personal journey of a compassionate administrator. This is not a typical arrogant bureaucratic ‘I did this’ book, but an ‘I went through this’ book. Not a high-horsed motivational ‘you can do it’ book, but a book that makes you think and prioritise what you want to do in life.As Dr. Shashi Tharoor says in the foreword, a must read for all civil servants, civil-service aspirants, students of public administration and all citizens who dream for a better tomorrow.

    Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable. Featuring writing that leaps off the page with energy and wit, journalist and basketball fan Pete Croatto takes us behind the scenes to the meetings that lead to the monumental American Basketball Association–National Basketball Association merger in 1976, revolutionizing the NBA’s image. He pays homage to legendary talents including Julius “Dr. J” Erving, Magic Johnson, and Michael Jordan and reveals how two polar-opposite rookies, Larry Bird and Magic Johnson, led game attendance to skyrocket and racial lines to dissolve. Croatto also dives into CBS’s personality-driven coverage of key players, as well as other cable television efforts, which launched NBA players into unprecedented celebrity status. Essential reading whether you’re a casual or longtime fan, From Hang Time to Prime Time is an enthralling and entertaining celebration of basketball history.