The Elements of Typographic Style


Robert Bringhurst - 1992
    Combining practical, theoretical, and historical, this book is a must for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.Having established itself as a standard in its field The Elements of Typographic Style is house manual at most American university presses, a standard university text, and a reference work in studios of designers around the world. It has been translated into italian and greek, and dutch.

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Inside Reporting: A Practical Guide to the Craft of Journalism


Tim Harrower - 2006
    It also includes information on feature writing, from stories and reviews to column-writing.

Biology [With MasteringBiology]


Neil A. Campbell - 2007
    The book's hallmark values-accuracy, currency, and passion for teaching and learning-have made Campbell/Reece the most successful book for readers for seven consecutive editions. More than 6 million readers have benefited from "BIOLOGY's"clear explanations, carefully crafted artwork, and student-friendly narrative style.Introduction: Themes in the Study of Life, The Chemical Context of Life, Water and the Fitness of the Environment, Carbon and the Molecular Diversity of Life, The Structure and Function of Large Biological Molecules, A Tour of the Cell, Membrane Structure and Function, An Introduction to Metabolism, Cellular Respiration: Harvesting Chemical Energy, Photosynthesis, Cell Communication, The Cell Cycle, Meiosis and Sexual Life Cycles, Mendel and the Gene Idea, The Chromosomal Basis of Inheritance, The Molecular Basis of Inheritance, From Gene to Protein, Control of Gene Expression, Viruses, Biotechnology, Genomes and Their Evolution, Descent with Modification: A Darwinian View of Life, The Evolution of Populations, The Origin of Species, The History of Life on Earth, Phylogeny and the Tree of Life, Bacteria and Archaea, Protists, Plant Diversity I: How Plants Colonized Land, Plant Diversity II: The Evolution of Seed Plants, Fungi, An Introduction to Animal Diversity, Invertebrates, Vertebrates, Plant Structure, Growth, and Development, Transport in Vascular Plants, Soil and Plant Nutrition, Angiosperm Reproduction and Biotechnology, Plant Responses to Internal and External Signals, Basic Principles of Animal Form and Function, Animal Nutrition, Circulation and Gas Exchange, The Immune System, Osmoregulation and Excretion, Hormones and the Endocrine System, Animal Reproduction, Animal Development, Neurons, Synapses, and Signaling, Nervous Systems, Sensory and Motor Mechanisms, Animal Behavior, An Introduction to Ecology and the Biosphere, Population Ecology, Community Ecology, Ecosystems, Conservation Biology and Restoration Ecology.For readers interested in learning the basics of Biology.

EMT: Beyond the Lights and Sirens


Pat Ivey - 1990
    You'll experience the rush of adrenaline and the pain of loss. You'll go beyond the lights and sirens to witness the instinct of intelligence, the courage and commitment that makes the EMT an unsung hero in one of the most vital and compelling medical dramas of our time.

The Holocaust


Open University - 2016
    This 12-hour free course examined the Holocaust, historical arguments surrounding it, whether it is unique and why it happened as and when it did.

Gutter Medicine: Twenty-six Years as a Firefighter Paramedic


Roger Huder - 2018
    These are stories from those years on the street. That place I named so long ago, the other reality that exists just outside most people’s everyday lives. It is a place that seems to exist parallel to the normal workaday existence: yet it is only a car accident or cardiac away for any of us. It manifested itself in brushfires, house fires, shootings, stabbings, hangings, accidents with injuries, cardiacs, codes, drownings, and a thousand other emergencies. The street was more than a physical place. It was a place filled with excitement, fear, tragedy, horror, sadness, despair, joy, and laughter. It was a place where routine decisions could have terrible consequences: I am going to the grocery store. Or, I will get the wiring fixed next month. Where people died or were maimed. Often, it was terrible place. Or maybe it was reality. It was where all safeguards ended and our job began. There were thousands of cases, but these are the ones etched in my memory. The ones that will never go away." Roger Huder

A Payroll To Meet: A Story Of Greed, Corruption, and Football At SMU


David Whitford - 1989
    The school’s football team was the pride of the university and the city. Before the late 1970s, however, the relatively small school had trouble recruiting and struggled to keep up with the big-time football universities that were often more than double its size. Under pressure to compete, the SMU football program engaged in ethics, rules, and recruiting violations for years. When the corruption came to light, the NCAA handed out its most serious punishment in the history of college sports—the “death penalty”—which cancelled the team’s entire 1987 schedule.In A Payroll to Meet, author David Whitford details the Mustangs’ descent into corruption and the fallout when it was discovered. Most egregiously, the football program ran a huge slush fund that was used to pay players from the mid-1970s through 1986. Bill Clements, chairman of the SMU board and soon to be reelected governor of Texas, knew all about the slush fund before the NCAA did. He opted, however, to phase out the payments rather than stop them immediately, for fear that angry players might go public and create still more problems for SMU. Clements and the athletic director Bob Hitch decided that the football program had “a payroll to meet.”

Introducing Cultural Anthropology: A Christian Perspective


Brian M. Howell - 2010
    The book covers standard cultural anthropology topics with special attention given to issues of concern to Christians, such as cultural relativism, evolution, and missions.This concise yet solid introduction represents the authors' years of experience in the classroom and offers a fresh, contemporary approach. Each chapter includes objectives, text boxes, terms, and discussion questions. In addition, plentiful maps, photos, and sidebars are sprinkled throughout the text.Resources for professors using this text are available through Baker Academic's Textbook eSources. These resources include active learning exercises, discussion questions, crossword puzzles, PowerPoint outlines, case study videos, an annotated list of suggested ethnographic films, relevant internet resources, and a test bank.

Reading and Writing About Literature: A Portable Guide


Janet E. Gardner - 2012
    Get the most recent updates on MLA citation in a convenient, 40-page resource based on The MLA Handbook, 8th Edition, with plenty of models. Browse our catalog or contact your representative for a full listing of updated titles and packages, or to request a custom ISBN.Far less expensive than comparable guides, Reading and Writing about Literature: A Portable Guide is an ideal supplement for writing courses where literature anthologies and individual literary works that lack writing instruction are assigned. This brief guide introduces strategies for reading literature, explains the writing process and common writing assignments for literature courses, provides instruction in writing about fiction, poetry, and drama, and includes coverage of writing a research paper and of literary criticism and theory. This volume in the popular Bedford/St. Martin's series of Portable Anthologies and Guides offers a trademark combination of high quality and great value.

Elementary Solid State Physics: Principles and Applications


M. Ali Omar - 1975
    I also hope that it will serve as a useful reference too for the many workers engaged in one type of solid state research activity or another, who may be without formal training in the subject.

Coach K: The Rise and Reign of Mike Krzyzewski


Ian O'Connor - 2022
    Through unprecedented access to Krzyzewski’s best friends, closest advisers, fiercest adversaries, and generations of his players and assistants, three-time New York Times bestselling author Ian O’Connor takes you behind the Blue Devil curtain with a penetrating examination of the great, but flawed leader as he closes out his iconic career.   Krzyzewski  built a staggering basketball empire that has endured for more than four decades, placing him among the all-time titans of American sport, and yet there has never been a defining portrait of the coach and his program. Until now. O’Connor uses scores of interviews with those who know Krzyzewski best  to deliver previously untold stories about the relationships that define the venerable Coach K, including the one with his volcanic mentor, Bob Knight, that died a premature death. Krzyzewski was always driven by an inner rage fueled by his tough Chicago upbringing, and by the blue-collar Polish-American parents who raised him to fight for a better life. As the retiring Coach K makes his final stand, vying for one more ring during the 2021-2022 season before saying goodbye at age 75, O’Connor shows you sides of the man and his methods that will surprise even the most dedicated Duke fan.

Wayward Women: Sexuality and Agency in a New Guinea Society


Holly Wardlow - 2006
    Focusing on Huli “passenger women,” (women who accept money for sex) Wayward Women explores the socio-economic factors that push women into the practice of transactional sex, and asks how these transactions might be an expression of resistance, or even revenge. Challenging conventional understandings of “prostitution” and “sex work,” Holly Wardlow contextualizes the actions and intentions of passenger women in a rich analysis of kinship, bridewealth, marriage, and exchange, revealing the ways in which these robust social institutions are transformed by an encompassing capitalist economy. Many passenger women assert that they have been treated “olsem maket” (like market goods) by their husbands and natal kin, and they respond by fleeing home and defiantly appropriating their sexuality for their own purposes. Experiences of rape, violence, and the failure of kin to redress such wrongs figure prominently in their own stories about becoming “wayward.” Drawing on village court cases, hospital records, and women’s own raw, caustic , and darkly funny narratives, Wayward Women provides a riveting portrait of the way modernity engages with gender to produce new and contested subjectivities.

Calculus: Concepts and Contexts [With CD-ROM]


James Stewart - 1997
    The First Edition of this book was highly successful because it reconciled two schools of thought: it skillfully merged the best of traditional calculus with the best of the reform movement. This new edition continues to offer the balanced approach along with Stewart's hallmark features: meticulous accuracy, patient explanations, and carefully graded problems. The content has been refined and the examples and exercises have been updated. In addition, CALCULUS: CONCEPTS AND CONTEXTS, Second Edition now includes a free CD-ROM for students that contains animations, activities, and homework hints. The book integrates the use of the CD throughout by using icons that show students when to use the CD to deepen their understanding of a difficult concept.In CALCULUS: CONCEPTS AND CONTEXTS, this well respected author emphasizes conceptual understanding - motivating students with real world applications and stressing the Rule of Four in numerical, visual, algebraic, and verbal interpretations. All concepts are presented in the classic Stewart style: with simplicity, character, and attention to detail. In addition to his clear exposition, Stewart also creates well thought-out problems and exercises. The definitions are precise and the problems create an ideal balance between conceptual understanding and algebraic skills.

The Organic Chem Lab Survival Manual: A Student's Guide to Techniques


James W. Zubrick - 1984
    The eighth edition has been revised to include updated coverage of NMR Spectroscopy and UV spectroscopy. New questions at the end of chapters reinforce the skills and techniques learned. Emphasis is placed on green chemistry in the lab, focusing on the more environmentally friendly materials that can be used. In addition, updated discussions are included on safety, distillation, gas chromatography, and liquid chromatography. This gives organic chemists the most up-to-date information to enhance their lab skills.