This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    What are the major environmental policy changes under the George W. Bush administration, and how do they compare with policies of previous administrations? What are the merits - and limits - of recent market approaches to environmental regulation and management? How can students best understand the concept of acceptable risk and other scientifically-based decision making tools with regard to the regulation of toxic substances? Rosenbaum's classic, comprehensive text - now in a totally revised sixth edition - offers definitive coverage of environmental politics and policy, lively case material, and a balanced assessment of current environmental issues. actors, institutions, and processes involved in environmental policymaking, giving students a solid foundation for understanding our most pressing environmental concerns. In addition, Rosenbaum provides in-depth coverage of emerging environmental issues, such as sustainable development and transboundary policymaking, and pays special attention to the interrelation of science and politics and to the economic issues associated with environmental regulation. New coverage includes: Crisp analysis of the Bush administration's most significant environmental decisions, with particular attention to the conflict between conservative and environmentalist approaches to ecological issues. Streamlined discussion of the policy process, key institutions and actors, and issues common to environmental policy problems. environmental policymaking. Updated discussion of the political impacts of technical decisions, especially with respect to risk analysis. Extended coverage of the emerging politics of transboundary environmentalism, including ecosystem management, sustainable development, climate warming, and acid rain. Balanced discussion of petroleum consumption and its environmental impact and greater attention to the politics of energy conservation, including regulatory and technological approaches. New and revised tables and figures capturin

    Naturally, that means John Walkenbach returns with a new edition of his bestselling VBA Programming book and covers all the methods and tools you need to know in order to program with Excel. With this comprehensive guide, Mr. Spreadsheet shows you how to maximize your Excel experience using professional spreadsheet application development tips from his own personal bookshelf.Featuring a complete introduction to Visual Basic for Applications and fully updated for the latest features of Excel 2013, this essential reference includes an analysis of Excel application development and is packed with procedures, tips, and ideas for expanding Excel's capabilities with VBA.Offers an analysis of Excel application development and a complete introduction to VBA Features invaluable advice from Mr. Spreadsheet himself, bestselling author John Walkenbach, who demonstrates all the techniques you need to create Excel applications, both large and small Covers navigating the Excel interface, formatting worksheets, interacting with other Office applications, working with collaboration tools, and using sample workbooks and John Walkenbach's award-winning Power Utility Pak to help enhance your Excel skills Provides tips, tricks, and techniques for expanding Excel's capabilities with VBA that you wont find anywhere else Excel 2013 Power Programming with VBA is packed with procedures, tips, and ideas for achieving Excel excellence with VBA.

    In a self-contained manner it proceeds from mathematical and theoretical considerations to actual practical computer routines. With over 100 new routines bringing the total to well over 300, plus upgraded versions of the original routines, the new edition remains the most practical, comprehensive handbook of scientific computing available today.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    Purchasers are entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge.

    This internationally recognized standard provides the essential tools to practice project management and deliver organizational results.

    This book surveys the most important computer algorithms currently in use and provides a full treatment of data structures and algorithms for sorting, searching, graph processing, and string processing -- including fifty algorithms every programmer should know. In this edition, new Java implementations are written in an accessible modular programming style, where all of the code is exposed to the reader and ready to use.The algorithms in this book represent a body of knowledge developed over the last 50 years that has become indispensable, not just for professional programmers and computer science students but for any student with interests in science, mathematics, and engineering, not to mention students who use computation in the liberal arts.The companion web site, algs4.cs.princeton.edu contains An online synopsis Full Java implementations Test data Exercises and answers Dynamic visualizations Lecture slides Programming assignments with checklists Links to related material The MOOC related to this book is accessible via the "Online Course" link at algs4.cs.princeton.edu. The course offers more than 100 video lecture segments that are integrated with the text, extensive online assessments, and the large-scale discussion forums that have proven so valuable. Offered each fall and spring, this course regularly attracts tens of thousands of registrants.Robert Sedgewick and Kevin Wayne are developing a modern approach to disseminating knowledge that fully embraces technology, enabling people all around the world to discover new ways of learning and teaching. By integrating their textbook, online content, and MOOC, all at the state of the art, they have built a unique resource that greatly expands the breadth and depth of the educational experience.

    Under the direction of Stephen Greenblatt, General Editor, the editors have reconsidered all aspects of the anthology to make it an even better teaching tool.

    The product of the partnership of coauthors Krugman and Robin Wells, the book returns in a new edition.The new edition is informed and informative, solidly grounded in economic fundamentals yet focused on the realities of today’s world and the lives of students. It maintains the signature Krugman/Wells story-driven approach while incorporating organizational changes, new content and features, and new media and supplements. Watch a video interview of Paul Krugman here.

    This text is useful for principles of economics course, and a way to spark independent thinking and classroom discussions in political economy, public policy, and social issues courses. It illustrates students with the power of economics as a tool for analyzing issues.

    Hand argues that extraordinarily rare events are anything but. In fact, they’re commonplace. Not only that, we should all expect to experience a miracle roughly once every month.     But Hand is no believer in superstitions, prophecies, or the paranormal. His definition of “miracle” is thoroughly rational. No mystical or supernatural explanation is necessary to understand why someone is lucky enough to win the lottery twice, or is destined to be hit by lightning three times and still survive. All we need, Hand argues, is a firm grounding in a powerful set of laws: the laws of inevitability, of truly large numbers, of selection, of the probability lever, and of near enough.     Together, these constitute Hand’s groundbreaking Improbability Principle. And together, they explain why we should not be so surprised to bump into a friend in a foreign country, or to come across the same unfamiliar word four times in one day. Hand wrestles with seemingly less explicable questions as well: what the Bible and Shakespeare have in common, why financial crashes are par for the course, and why lightning does strike the same place (and the same person) twice. Along the way, he teaches us how to use the Improbability Principle in our own lives—including how to cash in at a casino and how to recognize when a medicine is truly effective.     An irresistible adventure into the laws behind “chance” moments and a trusty guide for understanding the world and universe we live in, The Improbability Principle will transform how you think about serendipity and luck, whether it’s in the world of business and finance or you’re merely sitting in your backyard, tossing a ball into the air and wondering where it will land.

    "Corporate Finance For Dummies" introduces you to the practices of determining an operating budget, calculating future cash flow, and scenario analysis in a friendly, un-intimidating way that makes comprehension easy."Corporate Finance For Dummies" covers everything you'll encounter in a course on corporate finance, including accounting statements, cash flow, raising and managing capital, choosing investments; managing risk; determining dividends; mergers and acquisitions; and valuation.Serves as an excellent resource to supplement coursework related to corporate financeGives you the tools and advice you need to understand corporate finance principles and strategiesProvides information on the risks and rewards associated with corporate finance and lendingWith easy-to-understand explanations and examples, "Corporate Finance For Dummies" is a helpful study guide to accompany your coursework, explaining the tough stuff in a way you can understand.

    To reach this unique audience, Whitlock and Schluter motivate learning with interesting biological and medical examples; they emphasize intuitive understanding; and they focus on real data. The book covers basic topics in introductory statistics, including graphs, confidence intervals, hypothesis testing, comparison of means, regression, and designing experiments. It also introduces the principles behind such modern topics as likelihood, linear models, meta-analysis and computer-intensive methods. Instructors and students consistently praise the book's clear and engaging writing, strong visualization techniques, and its variety of fascinating and relevant biological examples.

    It offers hundreds of tips, warnings, and anecdotes from experienced educators--all in one warm and charming package. Benefit from their wisdom: ""Principals love a heads-up on both good and bad news. It only makes you look good if you keep the principal in the loop. Don't hide in your classroom "" --Fifth grade teacherLearn from their mistakes: ""Don't put off returning phone calls of a pushy parent. The longer you wait, the longer they have to think of new questions "" --U.S. History and Government teacherAnd remember that humor conquers all: ""When you're having a hard day, remember why you became a teacher in the first place. My neighbors wouldn't listen to me talk about environmental science, so I had to find a captive audience "" --Environmental Science teacher