But how do you get them to work?Have you bought books that promised answers, or paid hundreds of dollars for courses, yet still struggle to profit? Do you belong to a secret Facebook group . . . but fear you're being ripped off?Amazon ads are hard to master. But if you do, they’ll reward you. They tap into an audience hungry for books, and willing to pay full price.The ads follow a standard pay per click advertising model. Marketers have had two decades to figure out how that model works. There’s a skillset for the job.This book explains it.If you’re tired of rumors, guesses and secret strategies, this book shows you: How to tap into a buying audience The neuroscience behind clicks that don’t convert (and how to get more that do) The tactics of expert optimization Ad types to avoid (and why) Why scaling is so hard This book gives you the knowledge to advertise at profit. It’ll surprise you, and bust the myths holding you back.You’ll never look at advertising the same way again. Are you ready to unleash your Amazon ads? What writers think about this series… “This is, by far, the best indie how-to guide I have read.”“Best advice I’ve seen yet.”“Brilliant!”“This author's expertise is truly awesome, as is his flair for communicating complex concepts painlessly.”“This guy SO knows what he's talking about.”“Wow, powerful stuff. Loving this series!”“Game changer.”

    But few have developed the deep cultural intelligence (CQ) required to really thrive in our multicultural workplaces and globalized world. Now everybody can tap into the power of CQ to enhance their skills and capabilities, from managing multi cultural teams and serving a diverse customer base to negotiating with international suppliers and opening offshore markets. The Cultural Intelligence Difference gives readers: * Customized strategies for improving interactions with people from diverse cultures * New findings on the bottom-line benefits of cultural intelligence * Examples of major organizations that use CQ to achieve success A high CQ points to more than just cultural sensitivity. It is linked to improved decision making, negotiation, networking, and leadership skills-and provides a crucial advantage in a crowded job market. The Cultural Intelligence Difference delivers a powerful tool for navigating today's work world with finesse-and success.

    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

    In response to the dynamic environment of management, Richard Daft has written a text integrating the newest management thinking with a solid foundation in the essentials of management.

    His abrupt style and zero-tolerance policy on nonsense have become the highlights of every series. But what is he like in real business?Single-Minded reveals the story of Claude's varied career and the turbulent years that shaped him. From being told at school that he would never amount to anything to his current status as a boardroom heavyweight both on-screen and off it, success has never come easy. Claude's complex, fascinating work has taken him into many different industries and countries, encompassing retail start-ups; knife-edge company rescue missions; the bruising rough-and-tumble of Premier League football; facing down French trade unions; taking on Texan oil barons in multi-million-dollar deals; and, in the private sphere, conquering life-threatening illness.Told with characteristic candour and disarming modesty, Single-Minded is an unflinching account of a remarkable career in the spotlight.

    

    When people arrive at the element, they feel most themselves and most inspired and achieve at their highest levels. "The Element" draws on the stories of a wide range of people, from ex-Beatle Paul McCartney to Matt Groening, creator of "The Simpsons"; from Meg Ryan to Gillian Lynne, who choreographed the Broadway productions of "Cats" and "The Phantom of the Opera"; and from writer Arianna Huffington to renowned physicist Richard Feynman and others, including business leaders and athletes. It explores the components of this new paradigm: The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities. With a wry sense of humor, Ken Robinson looks at the conditions that enable us to find ourselves in the element and those that stifle that possibility. He shows that age and occupation are no barrier, and that once we have found our path we can help others to do so as well. "The Element" shows the vital need to enhance creativity and innovation by thinking differently about human resources and imagination. It is also an essential strategy for transforming education, business, and communities to meet the challenges of living and succeeding in the twenty-first century.

    The same relationship exists between you and your right life, the ultimate realization of your potential for happiness. I believe that a knowledge of that perfect life sits inside you just as the North Star sits in its unaltering spot.”Martha Beck has helped hundreds of clients find their own North Star, fulfill their potential, and live more joyfully. Now, she shares her step-by-step program that will help you take the exhilarating and frightening journey to your own ideal life. Finding Your Own North Star will teach you how to read your internal compasses, articulate your core desires, identify and repair the unconscious beliefs that may be blocking your progress, nurture your intuition, and cultivate your dreams from the first magical flicker of an idea through the planning and implementation of a more satisfying life. Martha Beck offers thoroughly tested case studies, questionnaires, exercises, and her own trademark wit and wisdom to guide you every step of the way.

    What's holding you back? Successful and authentically happy people have one thing in common: Personal responsibility. Based on the blockbuster TEDxPasadenaWomen talk ... Do you want to be happy, but just don’t know how? Are you trapped by the people, events, or attitudes of your past? Are you “stuck” at work or school? Do you look at the mirror and wonder, “Why do I sabotage my chances for success?” It's time to do something drastic: put aside every other self-help or business book you own and read this book. Whether the other personal development books you’re reading are about finding wealth, defeating depression, flipping houses, succeeding as a woman in business, doing well in college, seeking inspiration, making money on the Internet, or coping with addiction, all of these books are USELESS until you learn the power of responsibility. In this book, you will learn the six simple decisions that will help you: Take control of your career Rebuild damaged relationships Let go of the toxic people in your life Find joy in the people and events around you Let go of co-dependency  Become stronger, happier, and more successful This fast-track plan for success has worked for thousands—from Fortune 500 executives to parents to college students. It WILL work for you. The six decisions are your key to unlimited success. If you are ready to change your life for the better, scroll up and click "Buy Now." Why wait any longer? For free child safety materials and to learn when books are free, visit www.casteix.com

    On 4 October 2014, more than 300 individuals across the globe contributed close to 14,000 AUD and created crowdfunding history. This book became the highest crowdfunded book in India and the 6th highest in Asia. In a nation that is exasperatingly diverse, engineering seems to be one of the biggest obsessions. India produces more engineers annually than twice the population of Iceland. I set on a backpacking trip across the country to unravel this massive phenomenon at the end of which I lost a camera full of images, but I found a story to tell the world. It is through this journey that I present to you the world's most interesting educational story.

    Teaching is literacy and numeracy but, most importantly, it’s showing up with your whole heart. It’s walking kids—and yourself—through the hardest conversations about trauma, loss, grief, racism, or violence. As we work to piece together our education system in the fallout from global pandemic, the focus must be on the teachers. If the people in charge—those teachers—aren’t OK, the students don’t stand a chance.Dr. Jody Carrington and Laurie McIntosh bring together theory and practice, weaving the science of human development with real-life stories and tangible strategies told by those most qualified to share them—our teachers. This book is for those who need a place to land when they want to be reminded that, simply by the choice of their profession, they are a powerful force in shaping our world.

    The true measure of any leader is his or her ability to react based on past experience and gut feelings, respond in real time to current circumstances, and then to recover quickly and move on with new lessons learned. The Little Book of Leadership combines classic style with the latest innovations to challenges the reader to self-evaluate every facet of their leadership, coaching, and communication abilities in order to better formulate what actions can be taken to improve their natural skills. Ideas and answers are provided for every challenge.Chapters include information about the 12.5 leadership strengths: From insights to legacy and every element in between. Morale, Attitude, Resilience, Opportunity, Guts, Measurement, Coach, Celebration, Next-level, and Lost Secret of Leadership Foreword by Dr. Paul "Doc" Hersey, creator of Situational Leadership Other books by Gitomer: The Sales Bible: The Ultimate Sales Resource, Revised Edition, also by Wiley, The Little Red Book of Selling (Bard Press) The Little Gold Book of YES! Attitude (Pearson) Whereas other books rely on theory or philosophy, The Little Book of Leadership takes leadership into the real world of business, providing proven methods for becoming a successful leader.

    With honest and vulnerable storytelling from her own in betweens, Kaitlyn encourages you to say - no matter what page of the story you find yourself on - that although you believe God could come through how you're asking, you'll trust Him... even if not."Even If Not is a sweet, grace-filled read to help you fill in the blanks that fall after life's question marks." -- Kayla Aimee, author of Anchored: Finding Hope in the Unexpected"We live in a world where the story doesn't always unfold the way we expected. In those moments we need to know we're going to be okay. We need to know we can trust the Author. We need to know whatever happens we are not done yet. That is what Kaitlyn Bouchillon beautifully, honestly and powerfully offers our hearts in this book. When I got to the final page it didn't feel like the end; it felt like a new chapter of hope in my life was ready to begin" -- Holley Gerth, Wall Street Journal bestselling author of You're Already Amazing"Even If Not is a tender, gracious read that will not only help you more fully receive the love and care of your tender, gracious Savior, it will help you settle into your own spectacular life story. With wisdom beyond her years, Kaitlyn's words moved Gospel truth from my head to my heart." -- Kristen Strong, author of Girl Meets Change: Truths to Carry You through Life's Transitions

    

    Running a Restaurant For Dummies covers every aspect of getting started for wannabe restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you'll find all the advice you need to start and run a successful restaurant. Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant -- and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it do better, Running a Restaurant For Dummies offers unbeatable tips and advice of bringing in hungry customers. From start to finish, you'll learn everything you need to know to succeed:Put your ideas on paper with a realistic business plan Attract investors to help get the business off the ground Be totally prepared for your grand opening Make sure your business is legal and above board Hire and train a great staff Develop a delicious menu If you're looking for expert guidance from people in the know, then Running a Restaurant For Dummies is the only book you need. Written by Michael Garvey, co-owner of the famous Oyster Bar at Grand Central, with help from writer Heather Dismore and chef Andy Dismore, this book covers all the bases, from balancing the books to training staff and much more:Designing and theme and a concept Taking over an existing restaurant or buying into a franchise Stocking and operating a bar Working with partners and other investors Choose a perfect location Hiring and training an excellent staff Pricing menu items Designing the interior of the restaurant Purchasing and managing supplies Marketing your restaurant to customers If you're looking for a new career as a restaurateur, or you need new ideas for your struggling restaurant, Running a Restaurant For Dummies offers expert advice in a fun, friendly format. Packed with practical advice and expert wisdom on every aspect of the food service business, this guide is all you need to get cooking.