The Way to Wealth


Benjamin Franklin - 1757
    It is a collection of adages and advice presented in Poor Richard's Almanac during its first 25 years of publication, organized into a speech given by "Father Abraham" to a group of people. Many of the phrases Father Abraham quotes continue to be familiar today. The essay's advice is based on the themes of work ethic and frugality. Some phrases from the almanac quoted in "The Way to Wealth" include: "There are no gains, without pains" "One today is worth two tomorrows" "A life of leisure and a life of laziness are two things" "Get what you can, and what you get hold" "Sloth, like rust, consumes faster than labor wears, while the used key is always bright" "Have you somewhat to do tomorrow, do it today" "The eye of a master will do more work than both his hands" "Early to bed, and early to rise, makes a man healthy, wealthy and wise" "For want of a nail..."

The Dream of Reason: A History of Western Philosophy from the Greeks to the Renaissance


Anthony Gottlieb - 2000
    This landmark study of Western thought takes a fresh look at the writings of the great thinkers of classic philosophy and questions many pieces of conventional wisdom. The book invites comparison with Bertrand Russell's monumental History of Western Philosophy, "but Gottlieb's book is less idiosyncratic and based on more recent scholarship" (Colin McGinn, Los Angeles Times). A New York Times Notable Book, a Los Angeles Times Best Book, and a Times Literary Supplement Best Book of 2001.

Ethics: An Essay on the Understanding of Evil


Alain Badiou - 1994
    He demonstrates particularly how an ethics conceived in terms of negative human rights and tolerance of difference cannot underpin a coherent concept of evil."

The Closing of the American Mind


Allan Bloom - 1987
    In this acclaimed number one national best-seller, one of our country's most distinguished political philosophers argues that the social/political crisis of 20th-century America is really an intellectual crisis. Allan Bloom's sweeping analysis is essential to understanding America today. It has fired the imagination of a public ripe for change.

The Enneads


Plotinus
    The Enneads bring together Neoplatonism--mystic passion and ideas from Greek philosophy--together with striking variants of the Trinity and other central Christian doctrines, to produce a highly original synthesis.

The System of Objects


Jean Baudrillard - 1968
    Baudrillard classifies the everyday objects of the “new technical order” as functional, nonfunctional and metafunctional. He contrasts “modern” and “traditional” functional objects, subjecting home furnishing and interior design to a celebrated semiological analysis. His treatment of nonfunctional or “marginal” objects focuses on antiques and the psychology of collecting, while the metafunctional category extends to the useless, the aberrant and even the “schizofunctional.” Finally, Baudrillard deals at length with the implications of credit and advertising for the commodification of everyday life.The System of Objects is a tour de force of the materialist semiotics of the early Baudrillard, who emerges in retrospect as something of a lightning rod for all the live ideas of the day: Bataille's political economy of “expenditure” and Mauss's theory of the gift; Reisman's lonely crowd and the “technological society” of Jacques Ellul; the structuralism of Roland Barthes in The System of Fashion; Henri Lefebvre's work on the social construction of space; and last, but not least, Guy Debord's situationist critique of the spectacle.

The Theory of the Leisure Class


Thorstein Veblen - 1899
    Veblen's The Theory of the Leisure Class is in the tradition of Adam Smith's The Wealth of Nations and Thomas Hobbes's Leviathan, yet it provides a surprisingly contemporary look at American economics and society.Establishing such terms as "conspicuous consumption" and "pecuniary emulation," Veblen's most famous work has become an archetype not only of economic theory, but of historical and sociological thought as well. As sociologist Alan Wolfe writes in his Introduction, Veblen "skillfully . . . wrote a book that will be read so long as the rich are different from the rest of us; which, if the future is anything like the past, they always will be."

The Prince


Niccolò Machiavelli
    Hence: Can Machiavelli, who makes the following observations, be Machiavellian as we understand the disparaging term? 1. So it is that to know the nature of a people, one need be a Prince; to know the nature of a Prince, one need to be of the people. 2. If a Prince is not given to vices that make him hated, it is unsusal for his subjects to show their affection for him. 3. Opportunity made Moses, Cyrus, Romulus, Theseus, and others; their virtue domi-nated the opportunity, making their homelands noble and happy. Armed prophets win; the disarmed lose. 4. Without faith and religion, man achieves power but not glory. 5. Prominent citizens want to command and oppress; the populace only wants to be free of oppression. 6. A Prince needs a friendly populace; otherwise in diversity there is no hope. 7. A Prince, who rules as a man of valor, avoids disasters, 8. Nations based on mercenary forces will never be solid or secure. 9. Mercenaries are dangerous because of their cowardice 10. There are two ways to fight: one with laws, the other with force. The first is rightly man’s way; the second, the way of beasts.

Bright-Sided: How the Relentless Promotion of Positive Thinking Has Undermined America


Barbara Ehrenreich - 2009
    But more than a temperament, being positive, we are told, is the key to success and prosperity. In this utterly original take on the American frame of mind, Barbara Ehrenreich traces the strange career of our sunny outlook from its origins as a marginal nineteenth-century healing technique to its enshrinement as a dominant, almost mandatory, cultural attitude. Evangelical mega-churches preach the good news that you only have to want something to get it, because God wants to "prosper" you. The medical profession prescribes positive thinking for its presumed health benefits. Academia has made room for new departments of "positive psychology" and the "science of happiness." Nowhere, though, has bright-siding taken firmer root than within the business community, where, as Ehrenreich shows, the refusal even to consider negative outcomes—like mortgage defaults—contributed directly to the current economic crisis.With the myth-busting powers for which she is acclaimed, Ehrenreich exposes the downside of America’s penchant for positive thinking: On a personal level, it leads to self-blame and a morbid preoccupation with stamping out “negative” thoughts. On a national level, it’s brought us an era of irrational optimism resulting in disaster. This is Ehrenreich at her provocative best—poking holes in conventional wisdom and faux science, and ending with a call for existential clarity and courage.

The Ego and Its Own


Max Stirner - 1844
    The work also constitutes an enduring critique of liberalism and socialism from the perspective of an extreme eccentric individualism. Stirner has latterly been portrayed variously as a precursor of Nietzsche, a forerunner of existentialism, an individualist anarchist, and as manifestly insane. This edition includes an Introduction placing Stirner in his historical context.

The Art of Worldly Wisdom


Baltasar Gracián - 1647
    The remarkable best-seller -- a long-lost, 300-year-old book of wisdom on how to live successfully yet responsibly in a society governed by self-interest -- as acute as Machiavelli yet as humanistic and scrupulously moral as Marcus Aurelius.

The Believing Brain: From Ghosts and Gods to Politics and Conspiracies How We Construct Beliefs and Reinforce Them as Truths


Michael Shermer - 2011
    Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. From sensory data flowing in through the senses, the brain naturally begins to look for and find patterns, and then infuses those patterns with meaning. Our brains connect the dots of our world into meaningful patterns that explain why things happen, and these patterns become beliefs. Once beliefs are formed the brain begins to look for and find confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop of belief confirmation. Shermer outlines the numerous cognitive tools our brains engage to reinforce our beliefs as truths.Interlaced with his theory of belief, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. Ultimately, he demonstrates why science is the best tool ever devised to determine whether or not a belief matches reality.

The Essence of Christianity


Ludwig Feuerbach - 1841
    In understanding the true nature of what it means to be fully human, he contends that we come face to face with the essence of Xian theology: human beings investing ordinary concepts with divine meaning & significance. The true danger to humanity occurs when theology is given the force of dogma & doctrine. Losing sight of its anthropological underpinnings & dependence upon or emergence from human nature, it then acquires an existence separate from that of humankind. He leaves nothing untouched: miracles, the Trinity, Creation, prayer, resurrection, immortality, faith & much more.The essential nature of manThe essence of religion considered generallyGod as a being of the understanding God as a moral being or law The mystery of the incarnation; or, God as love, as a being of the heartThe mystery of the suffering GodThe mystery of the Trinity & the mother of GodThe mystery of the Logos & divine imageThe mystery of the cosmogonical principle in God The mystery of mysticism, or of nature in God The mystery of providence & creation out of nothingThe significance of the creation in Judaism The omnipotence of feeling, or the mystery of prayer The mystery of faith, the mystery of miracle The mystery of the resurrection and of the miraculous conceptionThe mystery of the Christian Christ, or the personal GodThe distinction between Christianity & heathenismThe significance of voluntary celibacy & monachismThe Christian heaven, or personal immortality The essential standpoint of religion The contradiction in the existence of GodThe contradiction in the revelation of GodThe contradiction in the nature of God in generalThe contradiction in the speculative doctrine of GodThe contradiction in the Trinity The contradiction in the sacramentsThe contradiction of faith & loveConcluding application

The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves


Dan Ariely - 2012
    From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's the white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning, bestselling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty.Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that it's actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed résumés, hidden commissions, and knockoff purses. In The (Honest) Truth About Dishonesty, Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards.But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others.

The Sublime Object of Ideology


Slavoj Žižek - 1989
    From the sinking of the Titanic to Hitchcock’s Rear Window, from the operas of Wagner to science fiction, from Alien to the Jewish joke, Zizek’s acute analyses explore the ideological fantasies of wholeness and exclusion that make up human society.Linking key psychoanalytical and philosophical concepts to social phenomena such as totalitarianism and racism, the book explores the political significance of these fantasies of control.