For generations, it was job security, a solidly safe investment, and an elite business education for top managers.GE electrified America, powering everything from lightbulbs to turbines, and became fully integrated into the American societal mindset as few companies ever had. And after two decades of leadership under legendary CEO Jack Welch, GE entered the twenty-first century as America’s most valuable corporation. Yet, fewer than two decades later, the GE of old was gone.​Lights Out examines how Welch’s handpicked successor, Jeff Immelt, tried to fix flaws in Welch’s profit machine, while stumbling headlong into mistakes of his own. In the end, GE’s traditional win-at-all-costs driven culture seemed to lose its direction, which ultimately caused the company’s decline on both a personal and organizational scale. ​Lights Out details how one of America’s all-time great companies has been reduced to a cautionary tale for our times.

    The outspoken Chariman of the Sony Corporation candidly discusses the rise of Sony, his own extraordinary career as one of the most successful businessmen of our time, and his views on the U.S., Japan, and the world economy.

    Wearied by eight years in the bond market and disillusioned by the financial services profession, he decides to get an “honest job” for a change. Before he knows what hit him, Jimmy finds himself waiting on tables of barflies at his local Waffle House.Amidst the glorious chaos of the night shift, the 24-hour diner affords a bevy of comedic experiences as the author struggles to ingratiate himself with a motley crew of waiters and cooks.Unexpectedly, the restaurant also becomes a font of insight into financial markets and the human condition.In a uniquely hilarious and thought-provoking narrative, Waffle Street unravels the enigmas of money, banking, economics, and grits once and for all. As they laugh heartily at the author’sexpense, readers will develop a profound appreciation for the first principle of economics: there really is no such thing as a free lunch.

    Vaitheeswaran co-founded India’s first e-commerce company. Yet, years later, when e-commerce was exploding in India—despite enjoying first-mover advantage—Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it ‘something else’?For the first time ever, Vaitheeswaran reveals that it was indeed something else—a set of inexplicable events that destroyed what could have been a profitable business (an extreme rarity among technology start-ups). He bares his extraordinary trials and tribulations while dealing with business failure and the impossible pressures that can threaten entrepreneurs in India. Coming at the back of stories of young start-ups raising billions of dollars in funding and creating unicorns in just a few years, as well as the recent setbacks in the e-commerce industry, Failing to Succeed delves deep into the dark side of starting up and its myriad pitfalls.Filled with interesting anecdotes, tongue-in-cheek observations, amazing customer insights, hard-hitting predictions and behind-the-scenes industry happenings, this book is an extraordinary unravelling of the challenges facing technology start-ups in India. It is a must-read for aspiring entrepreneurs, investors, industry professionals or business school students, and anyone interested in India’s start-up ecosystem.A powerful narration, Failing to Succeed is eventually about finding ways to move forward and succeed despite failures...

     Free BONUS Inside! Marlon Brando has been a household name for decades, and even though he passed away in 2004, his life’s work still stands as a testament to the unique ability he possessed for his craft. Whether he was playing a sentimental yet ruthless mafioso in The Godfather, an insane megalomaniac colonel of the U.S. Army in Apocalypse Now, or a misguided and misunderstood teenager in The Wild One, Brando was a man of all seasons. Very few could bring characters to life in the way that Marlon Brando did. He was a great observer of life, and his observations were set on a finer scale than most. It was precisely this eye for detail that allowed him to take the world of Hollywood by storm. Despite his success on the big screen, however, Brando’s personal life was plagued by persistent tragedy. From the untimely death of friends, the manslaughter conviction of his son, to his daughter’s death by suicide, Brando had been through more than most by the time his 80 years on earth came to a close. This book seeks to pull back the layers of hype to bring you the life and legend of Marlon Brando in full detail. Discover a plethora of topics such as Life at the Military Academy Success at Broadway Becoming a Husband and a Father The Godfather His Son’s Trial and His Daughter’s Suicide Late Life and Death And much more! So if you want a concise and informative book on Marlon Brando, simply scroll up and click the "Buy now" button for instant access!

    *Includes some of Martin's most colorful quotes. *Includes a Bibliography for further reading. "If people want to think I get drunk and stay out all night, let 'em. That's how I got here, you know." - Dean Martin A lot of ink has been spilled covering the lives of history's most influential figures, but how much of the forest is lost for the trees? In Charles River Editors' American Legends series, readers can get caught up to speed on the lives of America's most important men and women in the time it takes to finish a commute, while learning interesting facts long forgotten or never known. Like Frank Sinatra, Dean Martin is an American legend for his longevity and success across a garden variety of different platforms. Martin began as a nightclub singer, performed in a comedy act, starred in films, recorded hit albums, and capped his career by serving as a television host. In fact, there may be no star who was better able to transcend the different avenues of entertainment. Martin's success was made all the more amazing by the fact that he never had to change his personality or persona to find success in his different endeavors. From the beginning, Martin's public persona remained largely unchanged. He grew more famous and wealthy, but he always remained the smooth-talking Italian with the easy charm and the cool veneer. As Jerry Lewis noted in his memoirs about Martin, "Dean had this uncanny way of making everything bad look like it wasn't all that bad." If anything, Martin suggested that no matter the circumstances, people can always face their situation with leisurely charm. Martin's versatility is unprecedented even today, an era in which stars routinely alternate between film and musical careers. Martin was able to simultaneously work across different media at the same time; even after rising to fame as a singer, he continued to perform with Jerry Lewis and star in films. But after his film career took off, he continued to perform the crooning style of music that had made him famous and had long since been outdated. While other actors were forced to drastically alter their persona to keep up with the times, Martin's ability to fuse suave glamour with an everyday ordinariness ensured he didn't need to transform anything. Martin's life and career are often compared to his close friend and contemporary Frank Sinatra, and for good reason. Both came from proud Italian families, both were cohorts in the famed Rat Pack in the 1960s, and they each maintained success even late in their careers. However, Sinatra's career was filled with far more ups and downs than Martin, and his public image experienced highs and lows along with it. It's also somewhat ironic that it was Martin who Anglicized his name but remained a bigger Italian icon than Sinatra. They each began their careers as Italian crooners, but Martin maintained his style while Sinatra adopted a brasher, more "All-American" singing method. Martin never strayed far from his humble background, even as he became one of America's biggest stars. American Legends: The Life of Dean Martin profiles the life and career of one of America's most famous performers. Along with pictures of important people, places, and events, you will learn about Dean Martin like you never have before, in no time at all.

    and industrialists of the lime were not afraid to think ahead and plan big. Among the entrepreneurs who led this Industrial resurgence, four were particularly outstanding, G.D. Birla, Walchand Hirachand, Kasturbhai Lalbhai and, J.R.D. Tata. Gita Piramal, author of the acclaimed Business Maharajas, sensitively recreates the Lives and Times of these four titans of industry. She draws upon hitherto untapped sources of information to Sketch her profiles, making htis perhaps the closest Look at these legends this fair. Thought provoking and incisive. Business Legends is a compelling Account of ambition and achievement.

    Because it was extremely difficult to verbalize the events to her own children years later, her adult family knew very little of the details until 30 years after her passing in 1967. That is when her granddaughter discovered her writings and promised to tell the story of what she endured.

    If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade.

    Yet the projects he envisioned laid the foundation for the nation's development once it became independent. More extraordinary still, these institutions continue to set the pace for others in their respective areas. For, among his many achievements are the Indian Institute of Science in Bangalore, which has groomed some of the country's best scientists, the Tata Steel plant in Jamshedpur, which marked the country's transition from trading to manufacturing, his pioneering hydro-electric project, and the Taj Mahal hotel in Mumbai, one of the finest in the world. In these as in other projects he undertook, Jamsetji revealed the unerring instinct of a man who knew what it would take to restore the pride of a subjugated nation and help it prepare for a place among the leading nations of the world once it came into its own. The scale of the projects required abilities of a high order. In some cases it was sheer perseverance that paid off "as with finding a suitable site for the steel project. In others, such as the Indian Institute of Science, it was his exceptional persuasive skills and patience that finally got him the approval of a reluctant viceroy, Lord Curzon. In For the Love of India, R.M. Lala has drawn upon fresh material from the India Office Library in London and other archives, as also Jamsetji's letters, to portray the man and his age. It is an absorbing account that makes clear how remarkable Jamsetji's achievement truly was, and why, even now, one hundred years after his death, he seems like a man well ahead of the times.

    Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel.In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology. They are among the Upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Young, hungry and brilliant, they are rewriting the traditional rules of business, changing our day-to-day lives and often sidestepping serious ethical and legal obstacles in the process.The Upstarts is the definitive account of a dawning age of tenacity, creativity, conflict and wealth. In Brad Stone’s highly anticipated and riveting account of the most radical companies of the new Silicon Valley, we find out how it all started, and how the world is wildly different than it was ten years ago.

    The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).

    His awesome investment record has made him a cult figure popularly known for his seeming contradictions: a billionaire who has a modest lifestyle, a phenomenally successful investor who eschews the revolving-door trading of modern Wall Street, a brilliant dealmaker who cultivates a homespun aura.Journalist Roger Lowenstein draws on three years of unprecedented access to Buffett’s family, friends, and colleagues to provide the first definitive, inside account of the life and career of this American original. Buffett explains Buffett’s investment strategy—a long-term philosophy grounded in buying stock in companies that are undervalued on the market and hanging on until their worth invariably surfaces—and shows how it is a reflection of his inner self.

    "Congratulations, Mr. Chairman", said Reg. It was a defining moment for American business. So begins the story of a self-made man and a self-described rebel who thrived in one of the most volatile and economically robust eras in U.S. history, while managing to maintain a unique leadership style. In what is the most anticipated book on business management for our time, Jack Welch surveys the landscape of his career running one of the world's largest and most successful corporations.

    He is the founder of Infosys, a global software consulting company which he started with six other professionals and a seed capital of Rs. 10,000 in 1981. Not only did NRNM lead it to become a top ranking Information Technology company in the world, he also showed that it is possible to do business ethically and achieve success without bending any laws or making compromises.This book takes you through the fascinating journey of a seventeen year old who had to sacrifice his entry into the prestigious Indian Institute of Technology because his father did not have money to pay his fees, and who ultimately came up in life to head a global Information Technology company. NRN Murthy had no money, no family backing, but just a quiet gritty determination, and faith in what he believed was the future of business. The one constant factor throughout his life journey has been the adherence to the values he imbibed from his family, which he has personally and professionally lived by-hard work, fairness, decency, honesty, transparency, striving for excellence and belief in meritocracy. It is on the bedrock of these values that Infosys continues to stand firm and prosper despite the fact that NRN stepped down as CEO in 2002.Iconic leader, living legend, one of the greatest entrepreneurs of all time-NRN is all this and more. A man who set new standards of business growth and corporate governance. Written by Ritu Singh, the author of President Pratibha Patil, this book will surely inspire all the readers.