Book picks similar to
Introduction to Personal Branding: 10 Steps Toward a New Professional You by Mel Carson
business
non-fiction
personal-branding
branding
The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
Reid Hoffman - 2012
The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over, and traditional job security is a thing of the past. Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you. Why? Start-ups - and the entrepreneurs who run them - are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or are launching your own venture, you need to know how to: Adapt your career plans as you change, the people around you change, and industries change Develop a competitive advantage to win the best jobs and opportunities Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships Find the unique breakout opportunities that massively accelerate career growth Take proactive risks to become more resilient to industry tsunamis Tap your network for information and intelligence that help you make smarter decisions A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.©2012 Reid Hoffman (P)2012 Random House
Little Black Book: A Toolkit for Working Women
Otegha Uwagba - 2017
Packed with fresh ideas and no-nonsense practical advice, this travel-sized career handbook is guaranteed to become your go-to resource when it comes to building the career you want.Writer Otegha Uwagba (one of Forbes European 30 Under 30) takes you through everything you need to build a successful self-made career: from how to negotiate a payrise to building a killer personal brand, via a crash course in networking like a pro, and tips for overcoming creative block. Plus Little Black Book is full of indispensable advice on how to thrive as a freelancer, and an entire chapter dedicated to helping you master the tricky art of public speaking.With contributions from trailblazing creative women including acclaimed author Chimamanda Ngozi Adichie, Refinery29 co-founder Piera Gelardi, The Gentlewoman's Editor in Chief Penny Martin, and many more, Little Black Book is a curation of career insights.
The Miracle Morning Companion Planner
Hal Elrod - 2017
The Miracle Morning Companion Planner
is your hands-on guide for building a happier and more fulfilling life and career. This 12-month, undated planner allows you to start at any time of the year! Incorporating and tracking the Life S.A.V.E.R.S. each day will help you to be more present and intentional in each moment, own every aspect of your day, and to get the most out of your life.• Use Silence to quiet your mind, lower your stress, and accelerate your success.• Create and recite Affirmations to create your future in advance.• Daily Visualization keeps your brain focused on your goals and desired outcomes.• Exercise helps you feel better, have more energy, and add years to your life!• A daily Reading habit gives you the knowledge you need to take your self to the next level so you can take your success to the next level (because it only happens in that order).• Leverage the power of Scribing to experience more gratitude, track your progress and increase your productivity.You’ll also—• Master your own self-leadership and personal growth• Manage your energy—physical, mental, and emotional• Apply your new skills to your work, your social life, your health, and even your hobbies!
The Miracle Morning Companion Planner
is the perfect accompaniment to your Miracle Morning practice, and provides the structure that enables you to create a life you love.
Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation
Phil Mckinney - 2012
It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include:What are the rules and assumptions my industry operates under? What if the opposite were true?What will be the buying criteria used by my customer in 5 years?What are my unshakable beliefs about what my customers want?Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"
The Wall Street Journal Essential Guide to Management: Lasting Lessons from the Best Leadership Minds of Our Time
Alan Murray - 2010
For decades, understanding management—what works, and what doesn't—has been the pursuit of the world's best and brightest. Globally, there are more than 1,500 credible schools offering master's degrees in business administration, and hundreds of magazines and newspapers and thousands of books devoted to the subject. What's been missing is a simple and convenient way to disseminate the best ideas and practices to managers everywhere, at all levels and in all kinds of industries and organizations. The Wall Street Journal Essential Guide to Management draws the best from the existing body of knowledge and research, and summarizes it in a simple, clear, and useful way. Focusing on classic and contemporary works that have been recommended by members of The Wall Street Journal CEO Council—all chief executives of large and successful global companies—it is an invaluable reference and essential tool for every manager, new and experienced alike.
Enchantment: The Art of Changing Hearts, Minds, and Actions
Guy Kawasaki - 2011
It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.??A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.??A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.
Persuasion Secrets of the World's Most Charismatic & Influential Villains
Ben Settle - 2016
this book shows you how.Mush cookies and feminists will be horrified. The information's been used for centuries by history's most powerful, influential, and sometimes notorious men to live lives lesser men only imagine.
Just some of the secrets inside:
Mental techniques used by General Douglas MacArthur to inflict psychological pain on someone who disobeys or displeases you. (Psychologists say this causes the same reaction in their brain as physical pain, without leaving marks. Use it for disciplinary purposes only.)
13 ways to keep your enemies and competitors constantly on defense, fearing your next move, struggling to keep up with you.
How to peacock your way to straight to the top level power!
How men grab power over others — in professional relationships, personal, and family. (The closest thing to owning a "super power"!)
How to go from being socially awkward and shunned by women to becoming the most confident guy in the room. (Even broke, creepy losers can become successful and confident, with beautiful women always on an arm.)
How to get women to compete for your attention, love, and commitment.
How to inspire other men to want to follow and help you achieve your goals. (They'll be loyal and cheerfully submit to your will.)
How ugly, short, broke men instantly become attractive to women. (Be attractive to business partners, lenders, clients, and all others you want something from.)
A secret way to make people fight to be with you, listen and obey you, and get nervous if they don't hear from you! (You'll be the person everyone wants to hang out with are yours.)
Easiest way to attract people and opportunity like a magnet. (No fluffy universe-worshiping woo-woo nonsense here!)
How to change your phone usage making yourself influential and persuasive. (Chicks, friends, customers, or anyone!)
The ruthless dictator's secret to gain obedience, loyalty, and the top work from all you wish to lead (without committing genocide).
Lex Luthor's method for getting devotion from women, underlings, minions, and employees. (Be perceived as a strong leader for a change!)
The mistake 80%+ of men make that ensures they're looked down upon by women, clients, customers, friends, and family. (It's probably the most common reason why men fail at reaching their goals, are always broke, and cry in their beer lonely each night.)
How being nice makes people hostile (And no, you don't have to sell your soul or be a dick to anyone.)
Embrace selfishness to help others. (You'll notice things fall in place: Chicks, family, colleagues, and bosses!)
And so much more!
Get it today and live a new life by tonight!
Business Boutique: A Woman's Guide for Making Money Doing What She Loves
Christy Wright - 2017
If you're ready to join them, this is your handbook that will take the ideas in your head and the dream in your heart and turn them into action. * Help you create a step-by-step, customized plan to start and grow your business * Show you how to manage your time so you can have a business-and life-that you love * Explain overwhelming business stuff like pricing, taxes, and budgeting in simple terms *Teach you how to use marketing to reach the right people in the right way
Know Your Limits-Then Ignore Them
John Mason - 1999
National best-selling author John Mason shows you how to take the lid off and capture momentum in your life. Each nugget is a source of sound wisdom, proven insight, and practical principles. Readers will learn how to:Overcome fears and find success Go farther than they can see Use what they already have to go to the next level Make problems their promotions Plus much more!
Pep Talk: Learn the Language of Success through Positive Declarations
Terri Savelle Foy - 2016
Why? Because your words are powerful and the words you speak about yourself are even more powerful. Discover what to say from God’s Word about your freedom, faith, finances, family, fitness, and your future dreams and goals. Use the sample declarations, including Terri’s personal daily pep talk, to unlock your potential and rise to new levels. Program your mind for success through positive declarations and become happier, healthier, and more productive today!
The Subtle Art Of Dealing With People
Aruna Joshi - 2021
It draws on your authentic nature to win with people rather than trying to impress them.This book is a practical guide to:• Communicating effectively• Mastering the art of saying No• Building genuine relationships• Learning effective listening skills• Cultivating people skills for the digital ageWhether meeting people personally or over a video call, this book prepares you to influence people and make a memorable impact in every situation.
Negotiate to Win!: Talking Your Way to What You Want
Patrick Collins - 2009
Patrick Collins, an internationally recognized expert on the subject, offers an original, comprehensive guide to maximizing negotiation skills, whether in a one-on-one encounter or a larger, more formal negotiating session.Collins explains what negotiation is and isn’t (“negotiation is not confrontation”) and discusses ways to overcome the fear of negotiation, strategies for gaining the upper hand by manipulating the environment, and tactics tailored to negotiation type. What he offers is much more than just a guide to “magic words” or a collection of case studies; Collins provides a hard-working handbook on assessing situations and pinpointing the appropriate techniques for any given circumstance. There’s great real-life advice, including details on how to negotiate at restaurants and hotels. The tips are often surprisingly, almost shockingly simple and logical—such as the suggestion to get in line behind a belligerent customer to boost your own chances for success. Readers will come away with a set of “guerrilla negotiating” tactics, and a better understanding of:• when to continue talking and when to walk away• how to identify words that sabotage your best efforts• how to identify cultural customs that will smooth the process• how to bluff for maximum effectivenessEach chapter concludes with “key thoughts” that summarize the main lessons in the preceding pages.Viewing negotiation as both science and art, Collins will help executives, managers, and almost anyone master the skills to have the upper hand in any situation.
Great Demo!: How to Create and Execute Stunning Software Demonstrations
Peter E. Cohan - 2003
It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers. The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation. Updated with new best practices, tips and techniques, this second edition now includes a complete chapter on remote demonstrations--an area of increased activity and unique challenges. An additional chapter on managing evaluations (for fun and profit) extends the utility of the book to those in sales and management. Great Demo! is a terrific read on an airplane or between customer visits. It offers a straightforward process for creating and delivering highly compelling software demonstrations, excellent advice, tips, and the occasional epiphany.
The Multi-Hyphen Method: Work less, create more, and design a career that works for you
Emma Gannon - 2018
In The Multi-Hyphen Method Emma Gannon teaches that it doesn't matter if you're a part-time PA with a blog, or a physio who runs an online jewellery store in the evenings - whatever your ratio, whatever your mixture, we can all channel the entrepreneurial spirit. Today, the stigma of being a jack of all trades is being dispelled and having more strings to your bow is essential to getting ahead in the modern working world and Emma Gannon's book is the ultimate guide in helping us navigate our way towards success.
How To Start A Profitable Authority Blog In Under One Hour: Write About What You Love, Create A Website, And Make Money
Passive Marketing - 2015
6 months later, his first blog was earning more than his retail job which he decided to quit and focus on blogging.These results are not typical, but this book will go over the complete steps to setting up a profitable authority site which you can use to creating your first website and earning supplemental income.*Who was this book written for?*This book is written for people who are looking to start blogging and those people looking to create a website. It will also be helpful to those who are already blogging but not making money from their efforts.*Who this book is not for:*If you are looking to start a website and get rich overnight, look elsewhere. You will need to be dedicated and work hard to achieve desirable results.While this book gives valuable information to those who are already making money blogging, if you making thousands of dollars a month, it was not written for you and might move a bit slow.*Topics covered in this book:*•Who Am I?•Step 1: Picking A Niche•Step 2: Keyword Research•Step 3: Setting Up Your First Website•Step 4: Writing Content For Your Website•Step 5: Collecting Emails•Step 6: Content Promotion]You will learn how these 6 steps to starting a blog can be done in under an hour while learning about the basics of blogging in WordPress. You will also get access to the exact tools that are used every day by websites across the world.Learn how to start your blog today, get started, and within the next 60 minutes, you should have a fully functioning website. This is the most comprehensive book about how you can start a blog which will hold your hand every step of the way.