It isn't just about what you say, but how you say it. "Communicate to Influence" helps you turn your messages of information into messages of "influence."Using the trademarked Decker Method, the book teaches you how to determine where your communications experience falls within the Communication Quadrant framework. Are you informing or leading? If you're leading, is it by authority or influence? You can then tailor your communications to establish trust and drive real change.

    Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:- Artificial Intelligence for marketing automation- Agile marketing- "Segments of one" marketing- Contextual technology- Facial recognition and voice tech for marketing- The future of Customer Experience (CX)- Transmedia storytelling- The "Whatever-Whenever-Wherever" service delivery- "Everything-As-A-Service" business model- Internet of Things and blockchain for marketing- Virtual and augmented reality marketing- Corporate activismPerfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

    But evidence is mounting that applying personal, Band-Aid solutions to an epic and rapidly evolving workplace phenomenon isn't enough—in fact, it's not even close. If we're going to solve this problem, organizations must take the lead in developing an antiburnout strategy that moves beyond apps, wellness programs, and perks.In this eye-opening, paradigm-shifting, practical guide, Jennifer Moss lays bare the real causes of burnout and how organizations can stop the chronic stress cycle that an alarming number of workers suffer through. The Burnout Epidemic explains:What causes burnout—and what organizations can do to prevent itWhy traditional wellness initiatives fall shortHow companies can build an antiburnout strategy based on prevention, not perksHow leaders can measure burnout in their own organizationsWhat leaders can do to develop a happier culture that's high on resilience and curiosityAs the pandemic has shown, self-care is important, but it's not a cure-all for burnout. Employers need to do more. With fascinating research, new findings from the pandemic, and interviews with business leaders around the globe, The Burnout Epidemic offers readers insightful and actionable advice that will empower them to help themselves—and their employees—feel healthier and happier at work.

    This radically simple concept is the heart of Leaders Open Doors.This book presents a fresh and unique take on leadership that will benefit experienced leaders and those just starting their leadership journeys. With a little courage, anyone at any level can be a leader.Drawing on two decades of experience, author and speaker, Bill Treasurer, in this new second edition, combines personal stories and anecdotes to illustrate how (and how not) to inspire people. He approaches these ideas with the belief that great leadership is not hierarchical--it is the peoples' willingness to take initiative and reach their goals that is crucial to successful leadership.

    Since the number one factor in employee success is the relationship between employees and their immediate managers, employees need to take greater responsibility for getting the most out of that relationship. Drawing on years of experience training managers and employees, Tulgan reveals the four essential things employees should get from their bosses to guarantee success at work.Shows employees how to ask for what they need to succeed in their high-pressure jobs Shatters previously held beliefs about how employees should manage up Outlines what employees must get from their managers: clear expectations; the skills needed to perform their jobs; honest feedback, recognition or rewards A novel approach to managing up, It's Okay to Manage Your Boss is an invaluable resource for employees who want to work more effectively with their managers.

    Among filmmakers and film buffs, Cassavetes is revered, almost as a god. A major star of live television and a serious actor, he stumbled into making his first film, Shadows, and created a template for working outside the Hollywood system that would produce some of the most piercing and human films of the last thirty years including A Woman Under the Influence and Husbands. He became the prototypical outsider fighting the system for much of his career. Film critic Marshall Fine had unprecendented access to Cassavetes' wife, Gena Rowlands, and other members of their inner circle, as well as industry insiders who worked with Cassavetes -- some speaking publicly for the first time. Together, they tell his daring, tumultuous, and compelling story.

    Lean Six Sigma is the result of the combination of the two best-known improvement methods: Six Sigma (making work better, of higher quality) and Lean (making work faster, more efficient). Lean Six Sigma For Dummies outlines they key concepts in plain English, and shows you how to use the right tools, in the right place, and in the right way, not just in improvement and design projects, but also in your day-to-day activities. It shows you how to ensure the key principles and concepts of Lean Six Sigma become a natural part of how you do things so you can get the best out of your business and accomplish your goals better, faster and cheaper. About the author John Morgan has been a Director of Catalyst Consulting, Europe's leading provider of lean Six Sigma solutions for 10 years. Martin Brenig-Jones is also a Director at Catalyst Consulting. He is an expert in Quality and Change Management and has worked in the field for 16 years.

    It is a timely, step-by-step guide that will guide you towards making both a fortune and a difference sharing your unique gift with the world.Features inspiring stories of trial, tribulation, and triumph, as well as examples of 17 public figures, such as Guy Kawasaki, Chris Brogan, and Jack Canfield who have made the critical shift from pursuing commodity-driven opportunities to honoring their singular blueprint Author Steve Olsher is a 25+ year entrepreneur, creator/founder of The Reinvention Workshop, and award-winning author of Internet Prophets: The World's Leading Experts Reveal How to Profit OnlineSteve's singular approach to realizing permanent, positive change blends proprietary methods with ancient wisdom and revolutionary lessons from modern thought leaders. Leverage this proven system to discover your WHAT and realize ultimate achievement in business and life.

    Clifton) in print, Cambridge-educated Buckingham is considered one of the most respected business authorities on the subject of management and leadership in the world. With The One Thing You Need to Know, he gives readers an invaluable course in outstanding achievement -- a guide to capturing the essence of the three most fundamental areas of professional activity. Great managing, leading, and career success -- Buckingham draws on a wealth of applicable examples to reveal that a controlling insight lies at the heart of the three. Lose sight of this "one thing" and even the best efforts will be diminished or compromised. Readers will be eager to discover the surprisingly different answers to each of these rich and complex subjects. Each could be explained endlessly to detail their many facets, but Buckingham's great gift is his ability to cut through the mass of often-conflicting agendas and zero in on what matters most, without ever oversimplifying. As he observes, success comes to those who remain mindful of the core insight, understand all of its ramifications, and orient their decisions around it. Buckingham backs his arguments with authoritative research from a wide variety of sources, including his own research data and in-depth interviews with individuals at every level of an organization, from CEO's to hotel maids and stockboys. In every way a groundbreaking book, The One Thing You Need to Know offers crucial performance and career lessons for business people at all career stages.

    Like his best-selling book Designing Web-Based Training, this book is a comprehensive resource that provides practical guidance for making the thousand and one decisions needed to design effective e-learning. e-Learning by Design includes a systematic, flexible, and rapid design process covering every phase of designing e-learning. Free of academic jargon and confusing theory, this down-to-earth, hands-on book is filled with hundreds of real-world examples and case studies from dozens of fields."Like the book's predecessor (Designing Web-based Training), it deserves four stars and is a must read for anyone not selling an expensive solution. -- From Training Media Review, by Jon Aleckson, www.tmreview.com, 2007

    From her treatment in the US and the wonderful care provided by the oncologists there to how she rebuilt her life once she returned home, the book takes us on an emotional roller-coaster ride through her many fears and struggles and shows how she eventually came out triumphant.Today, as she completes six years of being cancer-free, she shares her story-one marked by apprehensions, disappointments and uncertainties-and the lessons she learnt along the way. Through her journey, she unravels cancer for us and inspires us to not buckle under its fear, but emerge alive, kicking and victorious.

    She wasn't born into a wealthy family, didn't inherit money from a distant relative, and doesn't have a rich husband. But she made it as an entrepreneur, as a single woman, and most importantly, as an artist.In Your Creative Career, she shows her fellow artists and creatives how to build a business that reflects their talent and true calling while generating serious cash. Whether the goal is to build an empire and be financially free, create a lifestyle business, or just to have more time, Your Creative Career guides you through every aspect of creative entrepreneurship.If you want to start your creative career, transition into it, or give it a boost, this book is a must read that features:Proven systems and strategies to create ideally priced products that keep selling.The importance of going through all the steps of making it from idea inception and execution to branding and distribution.The importance of transitioning from artistic solitude to collaborative, creative entrepreneurship.The most effective marketing and PR methods adjusted to the new reality of short attention spans and information overload.

    

    Hollywood has so many stories to tell and, unfortunately, so many of them do not have happy endings. From Marilyn Monroe to posthumous Oscar winner Heath Ledger, this book lays bare some of the myths and gets to the heart of some of Hollywood's Unhappiest Endings.

    political party.But inspiring and persuading millions isn't simply a product of innate ability--Barack Obama honed techniques that made him a highly effective speaker before audiences numbering thirty to 200,000. These techniques are vital not only in the political arena, but also for business executives, managers, and leaders from all walks of life.This book is about the art of persuasion, the power of presentation, and the most effective techniques of communication. From building strong arguments and facing tough issues to inspiring a team or workforce to new levels of innovation and productivity, "Say It Like Obama" gives you the tools you can use to instill positive change at every level of your organization by learning how to: Make a strong first impression Use body language and voice Establish common ground Gain trust and confidence Win hearts and minds Drive your points home Convey your vision through imagery and words that resonate Build to a crescendo and leave a lasting impressionWhether you're a manager, executive, or public speaker, a teacher, business owner, or community leader, "Say It Like Obama" will provide you with presentation techniques that have inspired and mobilized audiences of every size.