Book picks similar to
Corporate Communication: A Guide to Theory and Practice by Joep P. Cornelissen
non-fiction
business
communication
communications
Thomas' Calculus, Early Transcendentals, Media Upgrade
George B. Thomas Jr. - 2002
This book offers a full range of exercises, a precise and conceptual presentation, and a new media package designed specifically to meet the needs of today's readers. The exercises gradually increase in difficulty, helping readers learn to generalize and apply the concepts. The refined table of contents introduces the exponential, logarithmic, and trigonometric functions in Chapter 7 of the text.KEY TOPICS Functions, Limits and Continuity, Differentiation, Applications of Derivatives, Integration, Applications of Definite Integrals, Integrals and Transcendental Functions, Techniques of Integration, Further Applications of Integration, Conic Sections and Polar Coordinates, Infinite Sequences and Series, Vectors and the Geometry of Space, Vector-Valued Functions and Motion in Space, Partial Derivatives, Multiple Integrals, Integration in Vector Fields.MARKET For all readers interested in Calculus.
McQuail′s Mass Communication Theory
Denis McQuail - 1983
Fully revised, and with new student-friendly features, McQuail′s Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
Teaching English as a Foreign Language for Dummies
Michelle Maxom - 2009
Whether you're on a training course or have already started teaching, this book will help launch your career and give you the confidence and expertise you need to be a brilliant teacher.Make an educated decision - decide between the various courses, qualifications and job locations available to youStart from scratch - plan well-structured lessons and develop successful and effective teaching techniquesFocus on skills - from reading and writing, to listening and speaking, get your students sounding and feeling fluentGet your head around grammar - teach students to put sentences together, recognise tenses and use adjectives and adverbsAll shapes and sizes - tailor your lessons to younger learners, one-to-ones, exam classes and Business English learners Open the book and find: TEFL, TESOL, EFL - what all the acronyms mean The best course books and materials to supplement your teaching Advice on running your class and handling difficulties Lesson plans that you can use in the classroom Activities and exercises to keep your students on their toes Constructive ways to correct and assess your students' performance Ways to inject some fun into your classes Insider information on the best jobs around the world 'An invaluable manual for anyone thinking of embarking on a TEFL journey. Michelle Maxom's step-by-step guide provides practical tips to get you started and offers key advice to help unleash the creative English language teacher within.'
- Claire Woollam, Director of Studies & a Teacher Trainer at Language Link London
Theory of the Spencerian System of Practical Penmanship, in Nine Easy Lessons
Platt Rogers Spencer - 2001
Today in our computer age, a fine, beautiful, and legible handwriting brings a warm personal touch to our correspondence. These books may be used to introduce cursive writing to second or third graders or to improve the handwriting of older students or adults. They may also be used to teach calligraphy or as part of an art class. Individual Spencerian Copybooks 1-5 are also available.
OCA Java SE 7 Programmer I Certification Guide: Prepare for the 1ZO-803 exam
Mala Gupta - 2012
You'll explore a wide range of important Java topics as you systematically learn how to pass the certification exam. Each chapter starts with a list of the exam objectives covered in that chapter. You'll find sample questions and exercises designed to reinforce key concepts and to prepare you for what you'll see in the real exam, along with numerous tips, notes, and visual aids throughout the book.About This BookTo earn the OCA Java SE 7 Programmer Certification, you need to know your Java inside and out, and to pass the exam it's good to understand the test itself. This book cracks open the questions, exercises, and expectations you'll face on the OCA exam so you'll be ready and confident on test day.OCA Java SE 7 Programmer I Certification Guide is a comprehensive guide to the 1Z0-803 exam. You'll explore important Java topics as you systematically learn what is required. Each chapter starts with a list of exam objectives, followed by sample questions and exercises designed to reinforce key concepts. It provides multiple ways to digest important techniques and concepts, including analogies, diagrams, flowcharts, and lots of well-commented code.Written for developers with a working knowledge of Java who want to earn the OCA Java SE 7 Programmer I Certification.Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.What's InsideCovers all exam topicsHands-on coding exercisesHow to avoid built-in traps and pitfallsAbout the AuthorMala Gupta has been training programmers to pass Java certification exams since 2006. She holds OCA Java SE7 Programmer I, SCWCD, and SCJP certifications.Table of ContentsIntroductionJava basicsWorking with Java data typesMethods and encapsulationString, StringBuilder, Arrays, and ArrayListFlow controlWorking with inheritanceException handlingFull mock exam
The Fundamental 5: The Formula for Quality Instruction
Sean Cain - 2011
The Fundamental Five: The Formula for Quality Instruction, shares with teachers and school leaders the five practices that every teacher can, and should, use to dramatically improve instuctional rigor and relevance, and student performance.
Meeting the Ethical Challenges of Leadership: Casting Light or Shadow
Craig E. Johnson - 2001
--Dr. Patricia Mitchell, University of San FranciscoMeeting the Ethical Challenges of Leadership: Casting Light or Shadow, Third Edition identifies the unique ethical demands of leadership and then equips readers to meet these challenges. This new edition retains the elements of the text that have contributed to its success while broadening its appeal. Written in an informal, accessible style, author Craig E. Johnson takes an interdisciplinary approach to leadership ethics while blending research and theory with practical application. This unique text promotes ethical decision-making and action through skill development, self-assessment, and application exercisesNew to the Third EditionPresents Focus on Follower boxes that broaden coverage of the text and introduce concepts students can apply to their role as followersProvides a new reference section at the end of the book that serves as a starting point for further research and explorationIncludes a new chapter on ethical influenceExpands coverage to reflect the growing interest in leadership ethics, incorporating new topics, theory, and research findingsUpdates cases retained from previous editions and includes new cases that cover such topics as the tenure of Hewlett Packard′s CEO Carly Fiorina and scandals involving stock options and student loansFeatures new films in the Leadership Ethics at the Movies casesAccompanied by High-Quality Ancillaries!Instructors Resources on CD include teaching strategies, a test bank, sample syllabi, assignment descriptions, and more. Qualified instructors may request a copy by contacting Customer Care at 1-800-818-SAGE (7243) from 6 am - 5 pm, PST.Intended AudienceLooking at the leader′s inner life, including character development and values, this student-friendly book is designed as a core text for undergraduate and graduate courses in Leadership and Ethics in a variety of fields of including business and management, communication, psychology, and education.Looking for other titles for your Leadership courses? SAGE has published over 500 books on Leadership, and we′ve developed a web page to help you find just the right one for your class. Click here to browse our selection.
Management [With Access Code]
Richard L. Daft - 1988
Daft addresses themes and issues directly relevant to both the everyday demands and significant challenges facing businesses today. Comprehensive coverage helps develop managers able to look beyond traditional techniques and ideas to tap into a full breadth of management skills. With the best in proven management and new competencies that harness creativity, D.A.F.T. is Management.
The Business Writer's Handbook
Gerald J. Alred - 1976
Alphabetically organized and easy to use, its nearly 400 entries provide guidance for the most common types of business documents and correspondence, from brochures, press releases, and résumés, to executive summaries, proposals, and reports. Abundant sample documents and visuals throughout the book demonstrate effective business communication, reflecting current practices for formatting documents and using e-mail. In addition, advice on organizing, researching, writing, and revising complements thorough treatment of grammar, usage, style, and punctuation to provide comprehensive help with writing skills. This edition has been thoroughly revised to include expanded advice for analyzing the context of different writing situations, using and integrating visuals, and dealing with ethical concerns in business writing, including plagiarism. Entries throughout have been revised, updated, consolidated, and streamlined to provide the most accurate and accessible information. Comprehensive yet concise, The Business Writer’s Handbook remains the quick reference faithful users have come to appreciate.
Management: A Practical Introduction
Angelo Kinicki - 1997
The authors present all basic management concepts and principles in "bite-size" chunks, 2- to 6-page sections, to optimize student learning and also emphasize the practicality of the subject matter. In addition, instructor and students are given a wealth of classroom-tested resources.
Head First Design Patterns
Eric Freeman - 2004
At any given moment, somewhere in the world someone struggles with the same software design problems you have. You know you don't want to reinvent the wheel (or worse, a flat tire), so you look to Design Patterns--the lessons learned by those who've faced the same problems. With Design Patterns, you get to take advantage of the best practices and experience of others, so that you can spend your time on...something else. Something more challenging. Something more complex. Something more fun. You want to learn about the patterns that matter--why to use them, when to use them, how to use them (and when NOT to use them). But you don't just want to see how patterns look in a book, you want to know how they look "in the wild". In their native environment. In other words, in real world applications. You also want to learn how patterns are used in the Java API, and how to exploit Java's built-in pattern support in your own code. You want to learn the real OO design principles and why everything your boss told you about inheritance might be wrong (and what to do instead). You want to learn how those principles will help the next time you're up a creek without a design pattern. Most importantly, you want to learn the "secret language" of Design Patterns so that you can hold your own with your co-worker (and impress cocktail party guests) when he casually mentions his stunningly clever use of Command, Facade, Proxy, and Factory in between sips of a martini. You'll easily counter with your deep understanding of why Singleton isn't as simple as it sounds, how the Factory is so often misunderstood, or on the real relationship between Decorator, Facade and Adapter. With Head First Design Patterns, you'll avoid the embarrassment of thinking Decorator is something from the "Trading Spaces" show. Best of all, in a way that won't put you to sleep! We think your time is too important (and too short) to spend it struggling with academic texts. If you've read a Head First book, you know what to expect--a visually rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, Head First Design Patterns will load patterns into your brain in a way that sticks. In a way that lets you put them to work immediately. In a way that makes you better at solving software design problems, and better at speaking the language of patterns with others on your team.
Economic Development
Michael P. Todaro - 1977
Retaining its hallmark accessibility throughout, the Eighth Edition uses the most current data, offering full coverage of recent advances in the field, and featuring a balanced presentation of opposing viewpoints on today's major policy debates.The authors have streamlined this edition and have included coverage of new and critical topics. The text includes extensive country-specific examples, updated Country Case Studies, and Comparative Case Studies that allow students to apply concepts to specific developing nations.
Globalization: A Very Short Introduction
Manfred B. Steger - 2003
A growing number of scholars and political activists have invoked the term to describe a variety of changing economic, political, cultural, ideological, and environmental processes that are alleged to have accelerated in the last few decades. Rather than forcing such a complex social phenomenon into a single conceptual framework, Manfred Steger presents globalization in plain, readable English as a multifaceted process encompassing global, regional, and local aspects of social life. In addition to explaining the various dimensions of globalization, the author explores whether globalization should be considered a good or bad thing--a question that has been hotly debated in classrooms, boardrooms, and on the streets.
The First Days of School: How to Be An Effective Teacher [with CD]
Harry K. Wong - 1991
The book walks a teacher, either novice or veteran, through structuring and organizing a classroom for success that can be applied at any time of the year at any grade level, pre-K through college.The book is used in thousands of school districts, in over 116 countries, and in over 2,027 college classrooms. Its practical, yet inspiring. But most important, it works The new 4th edition includes updated research, photos, and more examples of "how-to" along with an implementation DVD, "Using The First Days of School" featuring Chelonnda Seroyer.This is the most requested book for what works in the classroom for teacher and student success.
Digital Photography: A Basic Manual
Henry Horenstein - 2011
All concepts are fully illustrated with sample work by internationally renowned professionals, representing editorial work, photojournalism, and everything in between. Topics covered include essential information for both film and digital photography, such as exposure controls and shutter speed, as well as digital-specific information on image editing, printing methods, and even file storage. The first digital textbook by legendary photography teacher Henry Horenstein, Digital Photography is the best guide yet for aspiring digital photographers, essential both for photographers transitioning from film to digital and those learning the art of photography for the first time.