Persuasion: A New Approach to Changing Minds


Arlene Dickinson - 2011
    Recently divorced, she had a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest independently owned marketing firms. Today, as a co-star of the CBC TV hit Dragons’ Den, she is one of the country’s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion, as she explains with wit and unusual candour in this, her first book.Blending her own frank and highly entertaining stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks. Anyone, she believes, can be persuasive—just look how good we are at persuading ourselves we can’t do things. Using the tricks of her trade and insights from her own fascinating experiences with some of Canada’s leading companies, Dickinson explains how to master the art of persuasion, without an M.B.A., to achieve maximum success in business—and in life.

Introduction To Financial Accounting


Charles T. Horngren - 1984
    This book takes the view that business is an exciting process and that accounting is the perfect window through which to understand how economic events affect businesses.

Services Marketing: Integrating Customer Focus Across the Firm


Valarie A. Zeithaml - 1902
    Introduction to Services Chapter 2. Conceptual Framework for the Book: The Gaps Model of Service Quality PART TWO: FOCUS ON THE CUSTOMER Chapter 3. Consumer Behavior in Services Chapter 4. Customer Expectations in Services Chapter 5.

Business Law: Legal Environment, Online Commerce, Business Ethics, and International Issues


Henry R. Cheeseman - 1992
    Visually engaging, enticing and current examples with an overall focus on business.Legal Environment of Business and E-Commerce; Torts, Crimes, and Intellectual Property; Contracts and E-Commerce; Domestic and International Sales and Lease Contracts; Negotiable Instruments and E-Money; Credit, Secured Transactions, and Bankruptcy; Agency and Employment; Business Organizations and Ethics; Government Regulation; Property; Special Topics; Global EnvironmentMARKET Business Law continues its dedication to being the most engaging text for readers by featuring a visually appealing format with enticing and current examples while maintaining its focus on business.

Freakonomics: Rejuvenating the Self-Destructive Global Economy


Dan Nathaniel Brown - 2006
    

Don't Give Your Work Away For Free


Thaddeus Cooper - 2014
    In this linear construct, you go to work for a week and at week’s end you are compensated for that work. The next week you do more work and are compensated for that work, and so on. This is a common agreement between employers and employees in many countries, including the United States. The purpose of this book is to challenge that construct. It is the author's intent to suggest a more profitable arrangement for the creator of the product — the worker. The notion is that one could work on a project for a certain amount of time but the product of that project could pay dividends for a longer term. One might work for a week and be paid for the product of that work every week for many years. Imagine how this construct would compound income week after week, project after project. At some point, with numerous streams of income from a growing number of completed projects, one would be able to discontinue taking on new projects if he or she desired, living off the residuals of the projects he or she created to that point. Indeed, one could take a vacation, still earning income from work he or she completed long ago. With the help of Dr. Frederick Von Greensburg, Thaddeus Cooper breaks down the concept of passive income and outlines a strategy for creating streams of this revenue to supplement or replace traditional income. A self-help book for the masses and a manifesto for the most creative among us, Don't Give Your Work Away For Free: A free ebook by Thaddeus Cooper is a MUST READ!

Bye Bye Banks?: How Retail Banks are Being Displaced, Diminished and Disintermediated by Tech Startups - and What They Can Do to Survive.


James Haycock - 2015
    Now the retail banking business model looks set to be transformed too. In Bye Bye Banks? James Haycock and Shane Richmond describe these startups, and to which areas of the banking industry they are laying siege. It shows that this assault is already well underway and that many incumbents are poised to be displaced, diminished and disintermediated. It draws on extensive research and on-and-off the record interviews with senior executives in some of the biggest banks. Haycock and Richmond conclude with the recommendation that traditional banks need to reinvent themselves by launching a ‘Beta Bank’: a lean, stand-alone organisation fit for the future for which they provide a ten-point operating model. This short book is a bold, urgent and timely analysis of the forces shaping the future of financial services. Its message to industry leaders in the sector could not be more simple: adapt or prepare to be disrupted. “This work accurately and concisely captures the effects of the disruption brought to the banking industry by the digital revolution. The comments by other banking and innovation professionals about their own experiences are particularly intriguing.” - Alessandro Hatami, former Innovation Executive at Lloyds Banking Group “James Haycock is a key voice for how the banking industry should and will change.” - Tom Hopkins, Product Innovation Director, Experian Consumer Services “If you are an incumbent retail bank, read it, get on with it, make it happen.” - Lee Sankey, former Group Design Director, Barclays

Good to Great Summarized for Busy People


James C. Collins - 2013
    Good to Great Summarized for Busy People

Anatomy & Physiology


Boundless - 2013
    Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students.<br><br>This textbook covers:<br><br><b>Human Anatomy and Physiology Introduction</b> -- Anatomy and Physiology Overview, Life, Homeostasis, Anatomical Terms, Clinical Cases<br><br><b>General Chemistry</b> -- Matter and Energy, Element Properties: Atomic structure, Chemical Bonds, Chemical Reactions, Inorganic Compounds, Organic Compounds<br><br><b>Cellular Structure and Function</b> -- the study of cells, Cell membranes and the fluid mosaic model, Transport across membranes, How reception works in cell signaling, Nucleus and Ribosomes, Organelles, The Cytoskeleton, External cellular components, Cell division: process and importance, The cell cycle, Transcription and translation, RNA processing, Translation to a polypeptide, Transcription, Apoptosis signals an orderly cell death<br><br><b>Tissues</b> -- Epithelial Tissue, Cell Junctions, Clinical Cases, Tissue Repair, Tissue Development, Cancer, Connective Tissue, Membranes, Nervous Tissue<br><br><b>The Integumentary System</b> -- The Skin, Accessory Structures of the Skin, Functions of the Integumentary System, Wound Healing, Integumentary System Development, Skin Disorders, Imbalances, Diseases, and Clinical Cases<br><br><b>Skeletal Tissue</b> -- Cartilage, Bone Classification, Bone Formation, Bone and Calcium, Bone Development, Bone Diseases, Disorders, Imbalances, and Clinical Cases<br><br><b>The Skeletal System</b> -- Overview of the Musculoskeletal system, Divisions of the Skeletal System, The Axial Skeleton, Skull, Hyoid Bone, Vertebral Column, Thorax, Clinical Cases of the Axial Skeleton, The Appendicular Skeleton, The Pectoral (Shoulder) Girdle, Upper Limb, The Pelvic (Hip) Girdle, Lower Limb, Skeletal System Development, Clinical Cases of the Appendicular Skeleton<br><br><b>Joints</b> -- Classification of Joints, Synovial Joints, Joint Development, Clinical Cases<br><br><b>Muscle Tissue</b> -- Overview of Muscle Tissue, Skeletal Muscle, Control of Muscle Tension, Muscle Metabolism, Exercise and Skeletal Muscle Tissue, Smooth Muscle, Clinical Cases: Muscle Disorders, Development of Muscle<br><br><b>The Muscular System</b> -- Overview of the Muscular System, Head And Neck Muscles, Trunk Muscles, Muscles of the Upper Limb, Muscles of the Lower Limb, Clinical Cases and Muscular System Disorders<br><br><b>Nervous Tissue</b> -- Overview of the Nervous System, Neuroglia, Neurons, Collections of Nervous Tissue, Neurophysiology<br><br><b>Central Nervous System (CNS)</b> -- The Brain, Consciousness, Sleep, Language, and Memory, Protection of the Brain, Parts of The Brain Stem, The Cerebellum, The Diencephalon, Cerebral Cortex (or Cerebral Hemispheres), Functional Systems of the Cerebral Cortex, Development of the CNS, Brain Disorders and Clinical Cases, The Spinal Cord, Spinal Cord Anatomy, Disorders and Clinical Cases of the Spinal Cord<br><br><b>Peripheral Nervous System (PNS)</b> -- Sensation, Sensory Receptors, Somatosensory System, Nerves, Cranial Nerves, Spinal Nerves, Distribution of Spinal Nerves, Motor Activity, Motor Pathways, Reflexes, Pain, Development of the Nervous System, Disorders of Spinal Nerves and Clinical Cases<br><br><b>Autonomic Nervous System (ANS)</b> -- Autonomic Nervous System, ANS Anatomy, Physiology of ANS,

The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation


Frans Johansson - 2004
    And it was an astronomer who finally explained what happened to the dinosaurs.Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

Revenue Management


Robert G. Cross - 1996
    Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

Chanakya Niti on Corruption: Glimples of how Chanakya tackled menace of corruption 300 BCE in India?


Dev Dantreliya - 2014
    Chanakya who was born around 3rd BC in Bharat (now Hindustan), astute, shrewd and ruthless political master. Equally selfless and patriotic teacher who politically united the small states post invasion of Greeks and reclaimed the boundaries of Bharat stretching from Puruvarsha (Persia, now Iran), Gansthan (now Afghanistan) to far east of Magadh (Bihar state). We know Chanakya for his Niti-shashtras, for his voluminous work on economy, maxims of wisdom and intelligence. But we do not know much about minute details with which he governed the country at that time. We do not know, during his time of around 3rd BCE, at how much advance stage the economy, public life, administration, industries, defence mechanisms, taxations, public-private partnerships, foreign policy, judicial systems, banking and accounting systems ….. were there in India. It seems, they all were in more than perfect stage compared to present scenario factoring advancement in science and technology etc. We will look at each of them one by one. In this book, “Chanakya Niti on Corruption”, we will take a look at corruption. What Chanakya thinks about sources of corruption, ways of finding about corruption, judgements and punishments of corruptions etc. Chanakya knows very well that just like it is impossible to know when and how much water a fish drinks, it is utmost difficult to know how much money government officials steal away while in charge of it. Knowing human nature which succumbs to greed, fear, lust, anger or any such tamas gunas, and indulges in acts of corruption to accumulate wealth in the country or outside. Chanakya keeps eye on conduct and life style of not only ministers, but all levels of the government officials too. Chanakya takes multi pronged approach to tackle and eradicate corruption. He knows that by establishing one department to tackle corruption problems are not going to be solved, instead will increase many fold later when that department itself becomes corrupt eventually. He relies on spying, continuous intelligence gathering, harsh punishments leading to deaths, rewards who bring to notice acts of corruptions by officials etc, promotions and rewards to who do their job righteously. Not only that, 3rd century BC, do you imagine there were clear cut rules and guidelines how to write account books, !. At that time, he knew that what impact it creates on overall economy and nation building, if sanctioned amount for projects are not utilised actually? Chanakya knows corruption is contiguous, and he tackles such problems too with well laid out and practical laws to follow at that time. Looking at the crux of the guidelines what Chanakya outlines, it seems that essence of those laws are applicable still today with more verbatim or expansion of words to suite and cover present scenarios. But, the essence remains same. He knew that in corruption free country, trade and business, entrepreneurship and industries flourishes and so overall wealth, health and security of the nation. I hope reading this book "Chanakya Niti on Corruption", will open up a window to explore further on how an Indian political guru administered this nation 3rd century BCE.

Steinheist: Markus Jooste, Steinhoff & SA's biggest corporate fraud


Rob Rose - 2018
    When this investors’ darling was exposed as a house of cards, tales of fraudulent accounting, a lavish lifestyle involving multimillion-rand racehorses and ructions in the ‘Stellenbosch mafia’ made headlines around the world. As regulators tally up the cost, 'Financial Mail' editor Rob Rose reveals the real inside story behind Steinhoff. Based on dozens of interviews with key players in South Africa, the UK, Germany and the Netherlands – and documents not yet public – Steinheist reveals: how Bruno Steinhoff formed the company by doing business in the Communist bloc and apartheid South Africa; how the ‘Markus myth’ started in the dusty streets of Ga-Rankuwa and grew thanks to a ‘bit of luck’ in a 1998 takeover; how Jooste insiders shifted nasty liabilities off Steinhoff’s balance sheet to secretive companies overseas in order to present a false picture of the profits; how Wiese was lucky to lose only R59bn and how Shoprite narrowly escaped getting caught in Steinhoff’s web; and what happened behind closed boardroom doors in the frantic week before Jooste resigned.

Google+ for Business: How Google's Social Network Changes Everything


Chris Brogan - 2011
    Top social media consultant and Google+ early adopter Chris Brogan shows business people how to leverage its immense potential before their competitors even realize it's there.

Finite and Infinite Games: A Vision of Life as Play and Possibility


James P. Carse - 1986
    Infinite games are more mysterious -- and ultimately more rewarding. They are unscripted and unpredictable; they are the source of true freedom.In this elegant and compelling work, James Carse explores what these games mean, and what they can mean to you. He offers stunning new insights into the nature of property and power, of culture and community, of sexuality and self-discovery, opening the door to a world of infinite delight and possibility."An extraordinary little book . . . a wise and intimate companion, an elegant reminder of the real."-- Brain/Mind Bulletin