That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

     Dreaming day and night doesn’t create the life you want – disciplined action does. Where you end up in life is determined solely by a number of times you fall and get up, and how much punishment you can withstand along the way. The path to an extraordinary accomplishment and a life worth living is not innate talent, but rather focused perseverance, and willpower. Maximize your brain power and keep in control your thoughts. . In Discipline Your Mind you will find unique lessons through which you will learn those essential steps and qualities that are needed to reach your goals easier and faster. Researched and proven, with scientific studies and examples aplenty. Take control over your life - Learn about 3 types of stress and how can you turn stress into your greatest ally - Learn how to be patient and self-disciplined - The method for focused action and maximum productivity - How to dump the fear of failure - Get the results you want and reach your goals You will learn: - How to develop higher self-respect - How to let go and let live - How to be brave in reclaiming your life - An 8-step method to identify and handle challenges easily How will your life improve if you discipline your mind? - You will be able to live a more stress-free, well-balanced life - Attract inspiring people and avoid those who hinder you from your goals - Learn to prioritize to get the most productive results - Know how to stay productive on those days when you are not in a good mood If you want to learn how to persevere steadfastly until success is reached… Scroll up and click BUY NOW.

    This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

    These techniques also apply to anyone who is interested in becoming more mentally tough, and who is willing to work toward achieving their specific personal and professional goals. Topics covered include; - Navy SEAL Training Overview - BUD/S and Hell Week: Lessons You Can Use! - Earning The Trident Every Day: How SEALs Sustain Excellence - SEAL Missions: An Inside Look At How SEALs Operate - The 23 SEAL Success Traits & Habits - Mental Toughness As Defined By The SEAL Community - The Limbic System & the Physiology of Fear - Seven Fear Suppressing Techniques Used By Navy SEALs - How To Develop A "Refuse to Lose" Mindset - The Process of Becoming Mentally Tough - Thoughts on Becoming An Extraordinary Person! This book can help you develop the same level of mental toughness and resilience that is common to members of this elite force. It is a compelling narrative with powerful insights that can help you achieve your goals!

    Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most – when people’s lives were at stake.Rooted in the real-life experiences of an intelligence professional at the top of his game, Never Split the Difference will give you the competitive edge in any discussion.

    Wallace Wattles, one of the father of motivation and success, whose work inspired "the secret", is now complete in one great volume of 9 BOOKS: — The Science of Getting Rich — The Science of Being Great — The Science of Being Well — How to Get What You Want — A New Christ — Jesus: The Man and his Work — Making the Man who can (How to Promote Yourself) — The New Science of Living and Healing — Hellfire Harrison (a novel)

    You put in the hours. Yet you feel like you are constantly treading water with "Good Work" that keeps you going but never quite moves you ahead. Or worse, you are mired in "Bad Work"—endless meetings and energy-draining bureaucratic traps.Do More Great Work gets to the heart of the problem: Even the best performers are spending less than a fraction of their time doing "Great Work"—the kind of innovative work that pushes us forward, stretches our creativity, and truly satisfies us. Michael Bungay Stanier, Canadian Coach of the Year in 2006, is a business consultant who’s found a way to move us away from bad work (and even good work), and toward more time spent doing great work.When you’re up to your eyeballs answering e-mail, returning phone calls, attending meetings and scrambling to get that project done, you can turn to this inspirational, motivating, and at times playful book for invaluable guidance. In fifteen exercises, Do More Great Work shows how you can finally do more of the work that engages and challenges you, that has a real impact, that plays to your strengths—and that matters.The exercises are "maps"—brilliantly simple visual tools that help you find, start and sustain Great Work, revealing how to:Find clues to your own Great Work—they’re all around youLocate the sweet spot between what you want to do and what your organization wants you to doGenerate new ideas and possibilities quicklyBest manage your overwhelming workloadDouble the likelihood that you’ll do what you want to doAll it takes is ten minutes a day, a pencil and a willingness to change. Do More Great Work will not only help you identify what the Great Work of your life is, it will tell you how to do it.

    What unfolded next has become a masterclass in how to turn adversity to your advantage.The Inside Track is the collection of 11 private letters that Peter sent to his elite coaching groups throughout his 6-month sentence. Written in a conversational style, each one breaks down the actual tools, techniques and insights he uses and shows you how to face any problem in your life from a place of power, not force. How to stay calm and positive when life hits you with a bat and turn your biggest challenges into your greatest achievements.As you follow this unique and incredible story, you'll discover not only how Peter was able to thrive in a place where angels fear to tread, but also leave a lasting mark that is now helping thousands of lives.

    Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman. Over the next week, Pindar introduces Joe to a series of “go-givers:” a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving. Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns. Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.”

     Ignite primal attraction. Countless pickup artists have found odd tricks, gimmicks, and lines that work for a little while. Be Irresistible gets to the very core of female attraction—the masculine traits that women have evolved to be instinctively attracted to. Wake up each morning covered in women. Learn… How to become the man women lust for. How to have women feel a powerful respect for you that makes them weak at the knees. Discover irresistible masculine traits, and how women secretly test you for them. How to create intense sexual polarity that ignites magnetic attraction. And much more! To unlock her attraction… and her legs, click the BUY button at the top of this page.

    Never again will you think about thinking the same way.Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.

    Because of that, he is constantly going the extra mile handling the mail – and sometimes watching over the houses – of the people on his route, treating everyone he meets as a friend. Where others might see delivering mail as monotonous drudgery, Fred sees an opportunity to make a difference in the lives of those he serves.We’ve all encountered people like Fred in our lives. In THE FRED FACTOR, Mark Sanborn illuminates the simple steps each of us can take to transform our own lives from the ordinary – into the extraordinary. Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work: how to make a real difference everyday, how to become more successful by building strong relationships, how to create real value for others without spending a penny, and how to constantly reinvent yourself. By following these principles, and by learning from and teaching other “Freds,” you, too, can excel in your career and make your life extraodinary. As Mark Sanborn makes clear, each of us has the potential be a Fred.THE FRED FACTOR shows you how.

    Sipping a cozy cup of tea. Nesting at your desk surrounded by your favorite plants and pictures. Gathering loved ones around your table. All are the hygge way.With simple, actionable techniques, you’ll learn how to embody hygge inside—and how to live it at home, at work, and with family and friends. If your life is a little frantic and you’re looking to slow down, de-stress, and increase your overall happiness, this book is for you.The Secret Joy of Hygge includes: Hygge 101—defines hygge, explains the history behind the concept, and describes its role in creating happiness Hygge for all—shows you how to apply this Danish idea to your life no matter where in the world you live Beyond hygge—examines related topics like meditation, feng shui, and minimalism Explore hygge and discover the simple joys of unplugging and reconnecting with yourself and your world. Let these step-by-step strategies be your guide.

    This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!

    Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients (see page 242)- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping (see page 130)- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service (see page 199)In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.