Each topic stands on its own so dip in and out. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter.

    By using a unique blend of Sarah's no bullsh*t style and an honest, inquisitive look at the universe and the law of attraction, you will learn to re-programme your brain to work for you, breaking down negative money blocks to replace them with new thought patterns for a positive money mindset. This book will have you seeing new money opportunities, feeling excited about your financial future and on the road to living your best life.

    It features a breathtaking mix of techniques from traditional cut-and-paste to digital to collage with paint or encaustic, and styles ranging from wildly playful and colorful to evocative, almost monochrome images.Each highlighted master takes center stage in an informative eight-page feature that includes nearly a dozen gorgeous, high-quality photos plus a short essay by curator Randel Plowman placing the impressive work and its creator in context. The innovative featured artists include:Cecil Touchon  - Jonathan Talbot  -  Lynne Perrella  -  Lynn Whipple  -  James Michael Starr and others

    Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.

    

 No brand authority. No shares. Do you wish you had a yearly plan for your content based around your products and services—one that helps you create content that doesn’t just languish on your blog’s virtual shelves but that actually brings you sales? Do you desperately desire a content workflow that doesn’t seem crazy overwhelming? If you think your content does nothing for you and that it’s a waste of time…
 If you’ve been leaving the return on investment from the time you’ve spent creating content to chance or luck, then you could use the Profitable Content System! If you offer products or services and want to create content that directly drives sales, this book will be right up your alley. 
 Here’s what’s packed in this how-to guide: How to strategically create an array of content pieces that make your products and services fly off your virtual shelves. This ONE framework is all you need to seamlessly move your subscriber through his/her purchasing journey.
 The 8-step system that brought in $14,000 in sales and how you can replicate that for your own business. 
 Why content repurposing has NEVER worked for you and the minimum viable repurposing method that will change that. Grasp the ins-and-outs of how to map out and launch your own profitable content campaigns to skyrocket your business (no more confusion; just an actionable plan for results). Marketing blueprints that you can follow (examples for service-based, coaching, and digital-product businesses). Imagine delivering the right type of content that not only delights your audience but also leads to your Stripe and PayPal accounts pinging with joy…

Imagine having the confidence that comes from knowing that every month will be a solid four- or five-figure month even when you do minimum viable promotions…
 That’s the power of a profit-driven method of content planning. It’ll radically change how you approach content and plan your business. Ready to discover a system that supercharges the content you create and ties it directly to revenue? Then scroll to the top and click or tap “Buy Now.” You don’t just want random content pieces. You want sales. You’ll learn how to harness the Profitable Content System to deliver those in abundance.

    The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today's most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand -- product design, brand history, internal collaboration -- and the new tools of digital technology -- YouTube and the web in general -- companies can succeed in the 21st-century marketplace.

    Sir Ernest Shackleton had carefully picked crew and a stout, well-outfitted ship, the Endurance. But he had no radio, the world was at war, and at the edge of the Antarctic continent, the ship froze in the sea ice. After months of immobility, it was crushed. Then began an impossible journey. With three tiny boats, the crew worked their way across frozen the Antarctic Sea. This vivid book recounts the story of Shackleton's heroic voyage from South Georgia Island to Antarctica then back to South Georgia. It is a tribute to Shackleton and his crew's ability to fight for survival and one of the most harrowing adventures in history.

    Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: • Brands are underleveraged • The business strategy is at risk because of inadequate brand platforms • The business faces a relevance threat caused by emerging subcategories • The firm's brands are tired and bland • Strategy is paralyzed by a lack of priority among the brands • Brands are cluttered and confusing to both customers and employees • The firm needs to move into the super-premium or value arenas to create margin or sales volume • Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

    To millions of football fans across America, he was the “Voice of the NFL.” And as open and giving as Harry Kalas was throughout his professional and personal life, there are countless layers of the man that have remained unknown . . . until now. Author Randy Miller interviewed more than 160 people—including all of Harry’s surviving family, many of his close friends from childhood to present, numerous colleagues from baseball and the NFL, and even Harry’s longtime personal psychologist—to craft a loving and shockingly honest portrayal of one of the most celebrated broadcasters in the history of sports. With incredible details from all phases of his life—from his upbringing in the Chicago suburbs, to his Hall of Fame broadcasting career in baseball, to his ubiquitous voiceover work with the NFL, to his personal vices for drinking and women, to his legendary friendship with Richie “Whitey” Ashburn, to his ongoing feud with on-air partner Chris Wheeler— Harry the K: The Remarkable Life of Harry Kalas will surprise, delight, and enlighten all fans of the man they called “Harry the K.”

    This is a must-have marketing reference.

    A global network of creative, interior design bloggers has emerged, publishing fresh and inspiring content online every day.With diverse backgrounds and lifestyles, these individual bloggers combine to create a thriving online community of trendsetters and style gurus. The digital world brings with it design democracy; with the freedom to publish whatever they want, whenever they want and unhampered by the restrictions of larger corporate websites, these design bloggers offer a beguiling alternative to traditional media and have become an important source of inspiration and information for the homes enthusiast. In her first book, leading interiors journalist and stylist Ellie Tennant meets the characters and creative forces behind leading design blogs, exploring their online realms, their beautiful homes and their clever styling ideas. Thirteen in-depth case studies cover a panorama of cutting edge bloggers’ spaces—from a pared-back monochrome cabin in Scandinavia to a maximalist, color-filled apartment in California—while the final chapter offers advice on setting up your own design blog. The result is a coffee table tome to treasure—a visual feast of inspiring yet achievable interiors—with plenty of ideas to steal for your own home.

    How well do you know your customers What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success.Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:● Gain invaluable insights into who they are and what they care about● Use listening posts and Contact Point Innovation to refine customer types● Engineer experiences for each micromarket that are not only exceptional, but insanely relevant● Connect across the five most important touchpoints● Co-create with your customers● And much moreWhen you learn to provide your customers with exactly what they want, they not only buy—they come back again and again…and bring their friends.

    It is filled with dozens of humorous tales of musician antics and concert meltdowns. Outsiders are rarely allowed such access, but at last you can have your own personal tour of the mystical and magical realm of professional orchestras and the people who play in them. "Real Men Don't Rehearse" was written by Justin Locke, who spent 18 seasons as a professional freelance double bassist in Boston. He played with the Boston Symphony and the Boston Pops, as well as for ballets, operas, and Broadway shows. He is also well known in the symphonic world as the author of "Peter VS. the Wolf" and "The Phantom of the Orchestra," which are internationally acclaimed programs for orchestra family concerts. This is the perfect gift for your favorite music lover! This is a book no musical library should be without!

    Powerful strategies for how to out-think the competition - from one of the true greats of the advertising world.

    His beautiful, insightful work is all around us--on movie posters, in advertising, on magazine covers, everywhere. “I delight in inspiring people,” he writes. “I want them to stop, think, and feel.” Now Grecco shares the secrets of great portraits with photographers at every level, in Lighting and the Dramatic Portrait. Sections on cameras, illumination, film and digital, creativity and conceptualization, connecting with the subject, and having a point of view, plus intriguing case studies that show “how I got that picture,” make this book a resource photographers will use again and again through the years. Whether the subject is a star or a soccer mom, Grecco shows how to add artistry, drama, wit, humor, and personality to their portrait.