Book picks similar to
Prentice Hall Complete Business Etiquette Handbook by Barbara Pachter
etiquette
business
entrepreneurship
management
Stock Smarts: Stock Investing Made Easy
Marvin Germo - 2013
The heart of Stock Smarts is to break it down to its simplest form and inspire employees, professionals and business people to participate and make money in the market.This book is to encourage every Filipino to profit from stocks and forge their way to financial freedom.
Leading Apple with Steve Jobs: Management Lessons from a Controversial Genius
Jay Elliot - 2012
As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In "Leading Apple with Steve Jobs," Jay details how Steve managed and motivated his people--and what every manager can learn from Jobs about motivating people to do the best work of their lives.Steve Jobs used the phrase "Pirates Not the Navy" as a rallying cry--a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book. Explains how to find talented people who will understand your objectives and be able to make a contribution to that effort Lists traits that can determine whether a person will be so committed to the vision that they will provide their own motivationExplains how to ensure that your employees hold an allegiance to the captain and to his/her shipmates, and also possess the ability to come up with original, unique ways to approach a problem, and be self-guided with a strong sense of direction"Leading Apple with Steve Jobs" will shift your thought paradigm and inspire you to assemble and lead innovative teams.
The San Francisco Fallacy: The Ten Fallacies That Make Founders Fail
Jonathan Siegel - 2017
Most importantly, it's about how to avoid making these same mistakes yourself.In The San Francisco Fallacy, serial entrepreneur and venture capitalist Jonathan Siegel looks at the 10 biggest fallacies that run through startup culture. Over his many years launching companies, he's fallen victim to what he now recognizes as a series of common errors, misconceptions that bedevil startups to this day. But he also learned how to sidestep and surmount many of these challenges.After multiple eight-figure exits and other startup successes, Jonathan began to see the deeper fallacies in which his failures took root. His biggest career successes, on the other hand, seemed to come when he and his teams went against the tide and did everything "wrong."This book is an examination of the popular belief system about startups. At its heart is a series of challenges to years of accumulated startup orthodoxy. What emerges is not just a critique but an inspiring call--to anyone trying to build a successful business--for a broader kind of critical thinking.
Deduct It!: Lower Your Small Business Taxes
Stephen Fishman - 2004
Let Deduct It! show you how to maximize the business deductions you're entitled to -- quickly, easily and legally. This comprehensive, yet easy to read book is organized into practical categories featuring common deductions, including: start-up expenses operating expenses health deductions vehicles travel entertainment meals inventory equipment and many more The 6th edition is completely updated with all the latest tax information, eligibility requirements and tax rates for 2008 returns. Whether your business is just starting or well-established, Deduct It! is indispensable to your venture.
The Beginner's Affiliate Marketing Blueprint: How to Get Started For Free And Earn Your First $10,000 In Commissions Fast! (Make Money With Affiliate Marketing 2018 Edition) (Online Business)
Alex M. - 2017
Inside the affiliate marketing blueprint you will learn exactly how to: • Choose the right offer to promote • Get the right mindset to make money with affiliate marketing • Sign up to the best affiliate networks • Start an affiliate marketing business using free methods • Create great looking landing pages that convert • Drive traffic to your offers from the best traffic networks • Track and scale your marketing campaigns to insane numbers • Automate your affiliate business to earn commissions on autopilot • The Free bonus course will take you even more in depth and connect you with thousands of internet marketers from all over the world! Don’t wait any longer! This guide will NOT be at this price forever! Scroll up, download it, read it, and begin making money online with affiliate marketing.
Restaurant Owners Uncorked: Twenty Owners Share Their Recipes for Success
Wil Brawley - 2011
Yours can succeed. The owners in this book will tell you how... Restaurant Owners Uncorked is a collection of interviews with a diverse range of twenty owners, such as the legendary and colorful Phil Roberts, founder of Buca di Beppo and The Oceanaire Seafood Room; Scott Leibfried, a renowned, high-energy figure in the culinary industry who is part of the cast of the hit television show, "Hell's Kitchen"; and Chris Sommers, a former Silicon Valley technology executive who makes Chicago-style deep dish pizza (in St. Louis) so well that he was invited to the White House to cook it for President Obama and the first family. This book isn't useful only for aspiring restaurant owners. It also provides practical advice for anybody who currently owns a restaurant or who simply wants to understand and be entertained by reading the business philosophies of twenty successful entrepreneurs. As you read these interviews, you'll feel like you are sitting down with the owners over a cup of coffee or a beer, picking their brains and finding out what makes them tick. You'll learn why restaurants don't have to be risky at all, what chain restaurants' collective Achilles heel is, why having a good CPA is as important as the food you put on the plate, and much more.
Kellogg on Marketing
Alice M. Tybout - 2000
This is a must-have marketing reference.
Why CEOs Fail: The 11 Behaviors That Can Derail Your Climb to the Top--And How to Manage Them
David L. Dotlich - 2003
Dotlich and Peter C. Cairo describe the most common characteristics of derailed top executives and how you can avoid them:Arrogance--you think that you're right, and everyone else is wrong.Melodrama--you need to be the center of attention.Volatility--you're subject to mood swings.Excessive Caution--you're afraid to make decisions.Habitual Distrust--you focus on the negatives.Aloofness --you're disengaged and disconnected. Mischievousness--you believe that rules are made to be broken.Eccentricity--you try to be different just for the sake of it.Passive Resistance--what you say is not what you really believe.Perfectionism--you get the little things right and the big things wrong.Eagerness to Please--you try to win the popularity contest.
HYPERGROWTH: How the Customer-Driven Model Is Revolutionizing the Way Businesses Build Products, Teams, & Brands
David Cancel - 2017
The key to achieving HYPERGROWTH is being customer-driven. So if you’re ready to start putting your customers first, keep reading... What You’ll Learn: A New Approach to Product Management and Developing SaaS Products People Love Today, there’s no excuse for not communicating with customers on a daily basis. Messaging has exploded, new generations are focused on 1:1 communication by default, and artificial intelligence is finally coming so we can deliver 1:1 at scale. So why would you build a product, or a company, without leaning into the advantages of that ecosystem? In his new book, HYPERGROWTH, serial entrepreneur and Drift co-founder/CEO David Cancel shares a modern approach for building products and structuring teams that makes customer communication a central priority. The book tells the story of how Cancel’s customer-driven approach started out as a test with a product team (Performable), transformed an entire organization (HubSpot), and sparked a new movement (Drift). What’s Inside: Practical Advice and Frameworks for Becoming Customer-Driven and Growing Your Business Responsive Development (RD): a new approach to building products that adds the customer back into the equation The Burndown Framework: a framework for implementing Responsive Development that’s faster and more flexible than Agile. The Three-Person Team: the customer-driven way to structure engineering teams. Each team consists of a tech lead who manages two other engineers. Getting Rid of Roadmaps: through building a culture of transparency and accountability and working closely with internal customers, you can release product updates more rapidly and iteratively. The Spotlight Framework: a framework for helping you focus on the right parts of customer feedback so you can take the appropriate next steps. The framework breaks feedback down into three main categories: user experience issues, product marketing issues, and positioning issues. Who This Book Is For: Entrepreneurs, Startup Founders, Product Managers, Product Teams, Marketing Teams … Entire Companies! Every part of your business can benefit from being customer-driven. With the rise of SaaS and the on-demand economy, customer expectations have changed. Customers expect their voices to be heard. They find value in being part of a community, and being part of that journey of creating the product. So stop running your business like we’re still living in the 2000s. It’s time to take a customer-driven approach. Here’s what people are saying about the book: “David Cancel is one of the best when it comes to building products that customers love. And now he’s sharing his wisdom and writing the book explaining how he does it. This is a must read for any entrepreneur or business owner.” -MARK ROBERGE Senior Lecturer, Harvard Business School, Former SVP of Sale and Services at HubSpot ”When it comes to building business software, there’s no one better than David Cancel, and I saw fi
Little Black Book for Stunning Success + Tools for Action Mastery
Robin S. Sharma - 2016
Discover the mindsets of the best, install the rituals of the icons, run the habits of the heroes and massive improvements will be yours for the taking. In The Little Black Book of stunning success, Robin Sharma - one of the true masters of leadership + elite performance on the planet - shares the potent insights that have helped so many people just like you do legendary work, live remarkable lives and lift everyone around them in the process. If you're truly ready to live your dreams, this book is your fuel. Dream. Dare. Lead. Learn. Craft. Create. Produce. Perfect. Iterate. Optimize. Inspire. Impact. Win. Repeat. Push. Rest. Love. Live.
Everything I Know about Marketing I Learned from Google
Aaron Goldman - 2010
Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.
Wheelbarrow Profits: How To Create Passive Income, Build Wealth, And Take Control Of Your Destiny Through Multifamily Real Estate Investing
Jake Stenziano - 2015
The Wheelbarrow Profits system for real estate investment takes advantage of an under appreciated source of wealth in the United States: multifamily properties. Learn how to identify your own niche, study your market, build your portfolio, and manage properties to successfully turn your investment into true wealth. Written and created by Jake Stenziano and Gino Barbaro, Wheelbarrow Profits is the tried and true system that they’ve utilized to grow a single multifamily investment into nearly a dozen successful and lucrative properties. Whether you’re a seasoned professional looking to explore a different type of investment strategy or a new investor looking to start building your portfolio, Jake and Gino’s system will provide you with the step-by-step guide you need to secure your financial independence.
This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers
Dave Gerhardt - 2019
While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.
First, Break all the Rules, Summary
Marcus Buckingham - 2011
This is a summary of First Break all the rulesThe complete book can be found here: First, Break All the Rules: What the World's Greatest Managers Do Differently