The Little Black Book of Human Resources Management


Barry Wolfe - 2015
    Instead, it is the product of over 20 years of scraped knuckles and attaboys earned while leading HR in public and private organizations. The book shares hard-won advice on what works in a wide range of HR topics,from reductions in force to paying for performance to managing workers compensation to leadership training. But readers will also benefit from experience in the often surprising aspects of HR work that are rarely discussed but are invaluable to success in the role, such as - What all organizations expect from the HR leader, like it or not - The one thing above all else that the company President really wants from the HR leader - How an HR leader can spot the A players and the problem children in the first month on a new job - How to answer the employee who asks if layoffs are coming – and they are Written in a conversational, often humorous style, The Little Black Book of Human Resources Management will shave a few points off the learning curve of anyone looking to advance in the field of human resources management.

Career Killers/ Career Builders: The Book Every Millennial Should Read


John M. Crossman - 2017
    This book has a wide audience, anyone from the ages 18-31, and the people that employ them. The book is not meant for just people in business, it is meant for any professional. What John has seen, on a national level, is a need for additional training resources for the millennial group on core aspects of being a professional. This book helps them lead a healthy and successful life. Author’s Bio: John M. Crossman is a nationally recognized writer and speaker to college students with regard to careers and success. In addition, he is a mentor and a passionate advocate for young professionals. John is President of Crossman & Company, a regional commercial real estate company based in Orlando. He is married and has two daughters.

How To Destroy A Tech Startup In Three Easy Steps


Lawrence Krubner - 2017
    When inexperienced entrepreneurs ask my advice about their idea for a tech startup, they often worry "What if Google decides to compete with us? They will crush us!" I respond that far more startups die of suicide than homicide. If you can avoid hurting yourself, then you are already better off than most of your competitors. Startups are a chance to build something entirely original with brilliant and ambitious people. But startups are also dangerous. Limited money means there is little room for mistakes. One bad decision can mean bankruptcy. The potential payoff attracts capital, which in turn attracts scam artists. The unscrupulous often lack the skills needed to succeed, but sometimes they are smart enough to trick investors. Even entrepreneurs who start with a strong moral compass can find that the threat of failure unmoors their ethics from their ambition. Emotions matter. We might hope that those in leadership positions possess strength and resilience, but vanity and fragile egos have sabotaged many of the businesses that I’ve worked with. Defeat is always a possibility, and not everyone finds healthy ways to deal with the stress. In this book I offer both advice and also warnings. I've seen certain self-destructive patterns play out again and again, so I wanted to document one of the most extreme cases that I've witnessed. In 2015 I worked for a startup that began with an ingenious idea: to use the software techniques known as Natural Language Processing to allow people to interact with databases by writing ordinary English sentences. This was a multi-billion dollar idea that could have transformed the way people gathered and used information. However, the venture had inexperienced leadership. They burned through their $1.3 million seed money. As their resources dwindled, their confidence transformed into doubt, which was aggravated by edicts from the Board Of Directors ordering sudden changes that effectively threw away weeks' worth of work. Every startup forces its participants into extreme positions, often regarding budget and deadlines. Often these situations are absurd to the point of parody. Therefore, there is considerable humor in this story. The collision of inexperience and desperation gives rise to moments that are simply silly. I tell this story in a day-to-day format, both to capture the early optimism, and then the later sense of panic. Here then, is a cautionary tale, a warning about tendencies that everyone joining a startup should be on guard against."

Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution


Charles Morris - 2014
    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

Marv Levy: Where Else Would You Rather Be?


Marv Levy - 2004
    Forty-seven years of joyous celebrations after victories and crushing disappointments after defeats are encompassed in it, but it is about more than just touchdowns and interceptions. It is about how a person like Marv Levy, dedicated to his life's work, can begin his career as the obscure assistant coach of a high school junior varsity team and then one day, decades later, lead his men out onto the field in football's greatest spectacle--the Super Bowl. Readers are invited to come experience what it was like to be on the sidelines and be the winning coach in a game that has been designated as the greatest upset in collegiate football history and then be there again 25 years later when an injury-riddled team, losing 35-3 in the second half, rallies and then miraculously goes on to achieve the greatest comeback victory in the history of the National Football League. Fans will learn what it was like to wallow in the exhilaration that comes from leading a team to four consecutive Super Bowl appearances, only to follow it with the desolation that strikes when all four of those games end in defeat. But they will also learn about the character, persistence, and personalities of those incomparable Buffalo Bills of the 1990s who so resolutely pursued their impossible dream. There will be some laughs and there may be some tears. Readers will meet the people who shaped this coach's life, and they will wind up feeling close to them. They will look forward to each adventure contained in these pages, and when each new one does come, they are likely to say, along with the author, "Where else would I rather be than right here--rightnow "

Maro Up: The Secret to Success Begins with Arigato: Wisdom from the “Warren Buffet of Japan”


Janet Bray Attwood - 2015
    By learning about maro through the example of Wahei’s life, you can also become financially successful—and profoundly happy to boot.Often called “the Warren Buffet of Japan,” Wahei Takeda is the most successful investor in the country, and no doubt he’s the happiest one, too! My success is a direct result of listening and applying Wahei’s philosophy of “Maro Up!” to my own life and business. We know from personal experience, that if you take what you learn in this ebook and apply it to yourself, you too, will see success blossom in your life.

Sponge: Leadership Lessons I Learnt From My Clients


Ambi Parameswaran - 2018
    A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’. This book is an attempt to walk us through some of those dialogues – both the illuminating and the difficult aspects of them – to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.

Good to Great Summarized for Busy People


James C. Collins - 2013
    Good to Great Summarized for Busy People

The Complete Breakout Trader: Day Trading Strategies that Work


John Connors - 2014
    The setup you choose is absolutely crucial to your success. Some setups do not occur frequently enough, or are too tough to trade psychologically. Others are not universal enough, and work only occasionally on some instruments. And still others do not give you enough profits for the risk taken, or are too complex to execute under live market conditions. Breakout Trading is a simple and comprehensive trading method that you can use in all markets, with potential profits far outweighing the risks. It was used by such giants as Jesse Livermore, Nicolas Darvas, Richard Dennis and the Turtles, Linda Raschke, and many others. How This Book Can Help You The Complete Breakout Trader will teach you: - The Essentials of Breakout Trading based on Price Action - Understanding of Market Modalities - Where to Enter and Exit your Position - The Art of Catching Monsters (large profits) - How to Improve your Trade Success Rate - Pitfalls to Avoid in Breakout Trading - Additional Tips for Continued Trading Success ...and much more. Consistent, and profitable.

The Libranos: What the media won’t tell you about Justin Trudeau’s corruption


Ezra Levant - 2019
    You just can’t trust the media anymore, and Canadians know it.Trudeau wasn’t properly vetted by the media in 2015. He slouched across the finish line on the strength of his last name and Baby Boomer nostalgia for the Trudeaumania of the 1960s. The result has been an incompetent government that has hurt Canada’s prosperity at home and our relationships abroad.Canadians know something is desperately wrong — the latest polls show 63% of voters disapprove of Trudeau’s leadership. But with a full-court press from the Liberal Party, the Media Party and hundreds of third-party campaign groups (including some funded by the same Media Party journalists who will report on the 2019 election) there’s a good chance Trudeau will be re-elected, even if it’s with just a minority.That’s what this book is about: it’s really the case against Justin Trudeau. But it’s not about any one policy or gaffe. It’s about the real risk of Trudeau: the culture of corruption and cronyism that he has brought with him, that’s corroding our democracy and even our rule of law. The Libranos is the story of grifters and scammers and secret favours for friends. It’s about sociopaths who don’t hesitate for a second to break the law if it gets them ahead. But mainly it’s about an unaccomplished man who has nothing to offer but a famous last name and nice hair — and how he took power anyway, and might just do it again.

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Madoff Talks: Uncovering the Untold Story Behind the Most Notorious Ponzi Scheme in History


Jim Campbell - 2021
    Arrested for fraud in 2008--during the depths of the global financial crisis--the 70-year-old market maker, investment advisor, and former chairman of the NASDAQ had orchestrated the largest Ponzi scheme in world history, fleecing thousands of investors across the globe to the tune of $65 billion. To this day, questions remain: Why did he do it? How did he get away with it for so long? What did his family know? Who is the elusive Bernie Madoff?In Madoff Talks, author Jim Campbell presents the most comprehensive, insider account of the Madoff saga to date. Based on exclusive interviews with all the players--the Madoff family and their associates, the Wall Street wheelers and dealers, the army of lawyers, analysts, and investigators, the victims of the scheme, and Bernie Madoff himself--the book reveals: what motivated a respected financier to commit such a massive fraud--and why he thought he could get away with ithow Madoff managed to keep the scheme hidden in plain sight--despite numerous SEC investigationsthe shocking failures of Wall Street oversight--and how it could happen againthe true scale of the investment losses―and the victims' ongoing fight for justicewhat Ruth Madoff and the rest of the family knew--and how it shattered their livesMadoff Talks features the first, and likely only, interviews with Ruth Madoff and defense attorney Ira Sorkin, for which Bernie waived attorney-client privilege, as well as never-before-published details from the author's personal communications with Bernie Madoff in prison. A vivid, powerful piece of investigative reporting, the book takes us behind the headlines to show the full human cost of Madoff's crimes, and offers a cogent analysis of the reforms necessary to prevent it from happening again.Meticulously researched and relentlessly riveting, Madoff Talks is the full story of an American tragedy.

Global Marketing


Warren J. Keegan - 1999
    Suitable at the graduate-level/MBA level if used with supplemental cases. The Fourth Edition draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

In the Tunnel (Kindle Single)


Takamichi Okubo - 2013
    He is grieving for the loss of his wife when the tunnel collapses and traps the bus inside. In the darkness that follows, he manages to fumble out of the bus with the only other survivor, an astute and gentle woman who reminds him of his late wife. Without any light to guide them and with only each other to depend on, they try to escape the stifling darkness and along the way find themselves confronted by their pasts and given their last chance at intimacy, and ultimately, absolution.A realist story that plays with surreal elements, the tale poses a simple question: what is the meaning of hope?

Financial Accounting & Reporting (Fundamentals)


Zeus Vernon B. Millan - 2018