Book picks similar to
Principles and Practice of Marketing by David Jobber
marketing
business
non-fiction
kings-2
A-Level Physics
Roger Muncaster - 1981
New 'Consolidation' sections and questions designed to provide a link between GCSE and A-level feature in the text.At the end of each section there are many questions - ideal for consolidation and revision - mainly from past A-level examination papers. Over 15 of these past-paper questions have been added in the Fourth Edition. Answers are included.
Wait: The Art and Science of Delay
Frank Partnoy - 2012
Even as technology exerts new pressures to speed up our lives, it turns out that the choices we make--unconsciously and consciously, in time frames varying from milliseconds to years--benefit profoundly from delay. As this winning and provocative book reveals, taking control of time and slowing down our responses yields better results in almost every arena of life ... even when time seems to be of the essence.The procrastinator in all of us will delight in Partnoy's accounts of celebrity "delay specialists," from Warren Buffett to Chris Evert to Steve Kroft, underscoring the myriad ways in which delaying our reactions to everyday choices--large and small--can improve the quality of our lives.
Global Marketing
Warren J. Keegan - 1999
Suitable at the graduate-level/MBA level if used with supplemental cases. The Fourth Edition draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.
A History of English Literature (Palgrave Foundations)
Michael Alexander - 2000
Offering a comprehensive account of one of the world's richest literatures, A History of English Literature traces its developments from the Old English period until the present day. A narrative which is also a discussion of major authors, the history reads as a clear and coherent whole.
Radiologic Science For Technologists: Physics, Biology, And Protection
Stewart C. Bushong - 1975
Its unique, full-color design highlights important concepts and makes content easy to understand. User-friendly features, clearly written content, and up-to-date material makes this resource ideal for both practitioners and radiography students preparing for the ARRT certification exam. Instructor resources are available; please contact your Elsevier sales representative for details.Broad coverage of topics in radiologic science includes radiologic physics, imaging, radiobiology, and radiation protection - as well as special topics in imaging such as mammography, fluoroscopy, spiral computed tomography, and cardiovascular interventional procedures.Vibrant, full-color design highlights learning features, math formulas, and key definitions and concepts by focusing attention on important information and making it easy to review content and formulas.Objectives, key terms, outlines, chapter introductions and summaries help students organize and understand information.Quick reference information (formulas, conversion tables, abbreviations, etc.) is printed on colored end sheets for easy access to frequently used information.End-of-chapter questions provide opportunities for students to review and assess what they've learned, using definition exercises, short answer, and calculations.Special icons designate Math Formulas boxes and Important Concepts boxes to highlight and emphasize the most important information or mathematical formulas as they appear in the chapters.The latest advances in radiologic science are included, with significant updates to chapters on Mammography, Interventional, Multislice Spiral CT, Digital Imaging and Radiation Protection.A new chapter on Digital Image Receptors provides an analysis of newer approaches to direct capture radiography and explores the benefits of new modalities, such as lower patient radiation dose.Key terms are bolded and defined when first encountered in the text, and each bolded key term is included in an expanded glossary.
Way of the Wolf: Become a Master Closer with Straight Line Selling
Jordan Belfort - 2017
For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan s $1,997 online training. Now in The Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of readers, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations. Written in his own inimitable voice, The Way of the Wolf cracks the code on how to persuade anyone to do anything, and coaches readers, regardless of age, education, or skill level, to be a master sales person, negotiator, closer, entrepreneur, or speaker."
Global Shift: Mapping the Changing Contours of the World Economy
Peter Dicken - 1986
Peter Dicken provides a comprehensive, balanced yet critical account of globalization processes and their sweeping, highly uneven effects on people's lives. Each timely chapter has been extensively rewritten to reflect current globalization and antiglobalization debates, the latest empirical developments, and new ideas about the shaping and reshaping of production, distribution, and consumption in the world economy.New in the Fifth Edition*An entirely new case study on the agro-foods industries*A substantially expanded discussion of problems of global governance (involving such institutions as the WTO, the World Bank, and the IMF) and the increasing role of global civil society organizations*All statistical materials have been updated and are presented in nearly 250 specially designed figures and tables
The Personal Efficiency Program: How to Get Organized to Do More Work in Less Time
Kerry Gleeson - 1994
With increasing pressure to produce with far less support than at any time in the recent past, the techniques herein are more timely than ever. The program helps readers conquer the daily stream of interruptions and paperwork to manage tasks and time effectively. This Third Edition features expanded coverage of how to get more done in teams, including tips on managing multiple schedules and running more efficient meetings. It also incorporates ways to effectively use technology, helping readers make the most of the Internet, PDA's, and email to get the job done more quickly and with less effort. Kerry Gleeson (Boca Raton, FL) is founder and CEO of the Institute for Business Technology International. IBT's client list includes GM, Texaco, Westinghouse, and Hewlett-Packard. Gleeson has been featured in the Financial Times, the Washington Post, and Success.
Stories At Work
Indranil Chakraborty - 2018
It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience's attention.The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage and inspire, and ensure that everything you share has a lasting impression on your listeners.
Strategic Management: Concepts and Cases
Fred R. David - 1999
For professors who want their students to understand the practical application of strategic management, David provides a skills-based, practitioner-oriented focus.
Law of Success
Napoleon Hill - 1925
Teaching, for the First Time in the History of the World, the True Philosophy upon which all Personal Success is Built.“You Can Do It if You Believe You Can!”THIS is a course on the fundamentals of Success.Success is very largely a matter of adjusting one’s self to the ever-varying and changing environments of life, in a spirit of harmony and poise.
Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy
Laura Hanly - 2016
This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you'll learn: - How to get clear on your audience, offers and messaging (and why those three elements are so important) - How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader - How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales - How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports "Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on." Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world
The Craft of Research
Wayne C. Booth - 1995
Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.
Leading Change
John P. Kotter - 1988
By outlining the process every organization must go through to achieve its goals, and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work.Needed more today than at any time in the past, this immensely relevant bestselling business book serves as both visionary guide and practical toolkit on how to approach the difficult yet crucial work of leading change in any type of organization. Reading this highly personal book is like spending a day with the world’s foremost expert on business leadership. You’re sure to walk away inspired—and armed with the tools you need to inspire others. Published by Harvard Business Review Press.
Be the Best at What Matters Most: The Only Strategy You Will Ever Need
Joe Calloway - 2013
Simplify, focus, and win by outperforming all your competition on those things that create real value for the customer. This is about substance, not flash, and the ultimate wow factors of high quality performance, consistency and relentless improvement.Thought provoking questions, activities, and action steps are built into every section of the book Author Joe Calloway, an International Speakers Hall of Fame inductee, has been a popular business speaker for thirty years and worked with hundreds of companies to help them create and sustain success Be the Best at What Matters Most will help you and your team focus on taking the actions that maximize results, growth, and profit.