Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    The solution: Learn to parent the QBQ® way - and bring personal accountability to life within our families. Based on the same concepts that have made John Miller's signature work, QBQ: The Question Behind the Question, an international bestseller over the last decade, Parenting the QBQ Way provides the tool called the QBQ or The Question Behind the Question that will help every parent look behind questions such as "Why won't my kids listen?" or "When will they do what I ask?" to find better ones-QBQs-like "What can I do differently?" or "How can I improve as a parent?" This simple but challenging concept turns the focus - and responsibility - back to parents and to what they can do to make a difference. With thoughtful commentary, observation, and advice, illustrated with engaging and memorable anecdotes that are the hallmarks of John Miller's previous books, Parenting the QBQ Way provides all moms and dads with the means and inspiration to be more effective parents - as well as teach their children how to practice their own brand of personal accountability - to create a happy, healthy family for a lifetime.

    You've landed the job. Now you want to make a good impression, express yourself, excel. Unsure of how to proceed? Aspire to a class greater than the one you were born to? Time to put aside your objections to blatant cries for help. In "How to Be Useful", Megan Hustad dismantles the myths of getting ahead and helps you navigate the choppy waters of office life. Drawing on the experiences of twenty- and thirtysomethings (herself included) as well as fictional strivers from "The House of Mirth", "The Apprentice", and everywhere in between, she shows us where things tend to go wrong in our pursuit of the great american dream. Then she culls the best advice from a century's worth of success literature (the books you'd be too embarrassed to read yourself) to show how work and even the idea of professional climbing can be artfully reimagined. The result is both surprising and provocative. There's Andrew Carnegie on why just being yourself on the job is a terrible idea; Emily Post on the importance of asking questions; Napoleon Hill on why its okay to use people (and how to do it properly); Helen Gurley Brown on thriving in the midst of corporate dysfunction; and Stephen Covey on why you shouldn't always stand up for yourself. Proving once and for all that working hard and being smart arent nearly enough to get ahead these days, Hustad provides dozens of solutions for corporate indignities that have stood the test of time. Humorous yet wise, ironic yet indispensable, "How to Be Useful" overturns everything you thought you knew about moving up in the world.

    You have to search your heart and engage these questions honestly to discover insights that go far beyond conventional notions of fame, fortune, and happiness.   Award-winning author and Wharton School professor G. Richard Shell challenges readers to set aside the preconceived definitions of success promoted by society, schools, family, and the media. Then he helps readers replace these old definitions with aspirations based on their unique values, talents, personalities, and motivations. Along the way he shares inspiring stories of others who defined success for themselves.   Take a chance. Do what you were meant to do.

    Culinary students everywhere rely on the comprehensive and authoritative cookbooks published by chef, instructor, and award-winning author Jim Peterson. And now, for the first time, this guru-to-the-professionals turns his prodigious knowledge into a practical, chockablock, quick-reference, A-to-Z answer book for the rest of us. Look elsewhere for how to bone skate or trim out a saddle of lamb, how to sauté sweetbreads or flambé dessert. Look here instead for how to zest a lemon, make the perfect hamburger, bread a chicken breast, make (truly hot) coffee in a French press, make magic with a Microplane. It’s all here: how to season a castiron pan, bake a perfect pie, keep shells from sticking to hardcooked eggs. How to carve a turkey, roast a chicken, and chop, slice, beat, broil, braise, or boil any ingredient you’re likely to encounter. Information on seasoning, saucing, and determining doneness (by internal temperatures, timings, touch, and sight) guarantee that you’ve eaten your last bland and overcooked meal. Here are 500 invaluable techniques with nearly as many color photographs, bundled into a handy, accessible format.

    Featured on CBS and WBZ Radio, Pellett is a keynote guest speaker on Nightside with Dan Rea. You may have heard Pellett as the radio expert on interviewing across the United States. This guide also makes the perfect gift to give job-seekers, graduates, or a friend or family member returning to the work force. CRACKING THE CODE TO A SUCCESSFUL INTERVIEW provides a fresh insider-view of the hiring process and a powerful plan for interview success in eight detailed steps. Author Evan Pellett, award-winning corporate recruiter, includes exercises for preparation and practice and a healthy dose of inspiration.In CRACKING THE CODE TO A SUCCESSFUL INTERVIEW, Evan Pellett offers job-seekers an insider-view of the hiring process from his perspective as an award-winning recruiter who has spent a career facing interview hopefuls from the other side of the desk. Pellett, who has recruited for tech giant Oracle and others, breaks down the interview process by revealing the inner workings of a hiring manager’s mind: the unconscious motivations, fears, hopes, and the “questions behind the questions” that drive all-important hiring decisions.Pellett’s unique system is easy to understand in eight steps that help those seeking a new job or promotion stand out in today’s competitive job market. CRACKING THE CODE TO A SUCCESSFUL INTERVIEW includes advice on job research and interview preparation, specific instructions on what to say and do during the interview, and guidelines for writing a stand-out résumé. These practices work equally well in any industry and apply whether the reader is a first-time job seeker, a seasoned executive, someone switching jobs or industries, or a returnee to the workforce. Each chapter includes a worksheet with exercises to put the eight-step plan into action. Throughout, readers will find examples, motivation, and inspiration to help them stay on the path to career advancement and a more fulfilling future.

    Not only do the authors reveal why the world is so completely screwed up, but they provide proven techniques for creative control of personal, social, and business problems. They analyze the reasons for human failure and tell how to achieve a state of well-being by avoiding that unwanted, ultimate promotion.Students of Freud, Potter, and Parkinson will be fascinated by this satirical examination of man's tendency to escalate himself to oblivion at his level of incompetence.

    But Jeffrey J. Fox, the founder of a marketing consulting company, also gives these tips: never write a nasty memo, skip all office parties, and overpay your people. These are a few of his key ways to climb the corporate ladder.

    The book underscores the point that job applicants must never consider the do you have any questions part of the interview as optional.

    Inspiring that to happen year-in and year-out is what keeps us in leadership. Don Yaeger has studied the best of the best. Now it is our turn to study this book.—Mike Krzyzewski, five-time NCAA Tournament Champion, two-time Olympic Gold Medal Winning Basketball coach, Duke University Men’s BasketballWhat makes a team great? Not just good. Not just functional. But great?Over the last six years, long-time Sports Illustrated associate editor Don Yaeger has been invited by some of the greatest companies in the world to speak about the habits of high-performing individuals. Delivering an average of 80 keynote speeches per year, Don was approached by his most consistent client, Microsoft, to develop a talk on what allowed some teams to play at a championship level year after year. From Microsoft and Starbucks to the New England Patriots and San Antonio Spurs, what do some organizations do seemingly better than most all of their opponents?Don took the challenge. He began building into his travel schedule opportunities to interview our generation’s greatest team builders from the sports and business worlds. During this process, he has conducted more than 100 interviews with some of the most successful teams and organizations in the country. From those interviews, Don has identified 16 habits that drive these high-performing teams.Building on the stories, examples, and first-hand accounts, each chapter in  Great Teams  comes with applicable examples on how to apply these characteristics in any organization.  Great Teams  is the ultimate intersection of the sports and business worlds and a powerful companion for thought leaders, teams, managers, and organizations that seek to perform similarly. The insight shared in this book is sure to enhance any team in its pursuit of excellence. Great Teams Understand the “Why”Great Teams Allow Culture to Shape Who They RecruitGreat Teams Run Successful HuddlesGreat Teams Manage Dysfunction, Friction, and Strong PersonalitiesGreat Teams See Value Others MissGreat Teams Know How to Win in Critical SituationsGreat Teams Embrace ChangeGreat Teams Build a Mentoring CultureGreat Teams Have a Rallying CryIt takes a special formula to construct championship quality teams and in this book by Don Yaeger you will be able to see how great teams are formulated. Don Yaeger is Awesome, baby, with a capital "A"! –Dick Vitale, Hall of Fame broadcaster, ESPN Everyone wants to work on or play on a Great Team. The differentiator I’ve noticed is that the best teams pay close attention to and protect their culture and their people. Don Yaeger shows in this book that the same lessons are true on the sporting fields. There’s much to be learned within these pages and I know you’ll enjoy.  –Gary Kelly, CEO and Chairman of Southwest Airlines There are so many parallels between building a great sports team and building a corporate one, not the least of which that great culture makes amazing things possible. Great Teams by Don Yaeger provides a roadmap for all of us...in either of those worlds.—GJ Hart, CEO, California Pizza Kitchen

    Radical Frugality tells the story of 5 people who did it: Paul, 27, discovering how to overcome student loan debt; David and Winona, late 40's, living their retirement dream today; and Dan and Charlotte, family of 4, with an underwater mortgage. Waking up every morning debt-free with cash in your pocket helps your brain feel safe, secure, and smart. Embracing the concepts in this book frees you from the overwhelming anxiety of the consumer lifestyle by showing you how to take control. You can start today. What if you could spend 66% less money than you spend today setting yourself up to live a self-determined lifestyle doing exactly what you love to do regardless of financial compensation? Radical Frugality shows you exactly how to achieve those goals within one to five years. Using our step-by-step common sense plan, we teach you what to do (break the spell of the consumer credit con), when to do it (planning and preparation), and most importantly where to do it (discover the 5 top cities for living frugally). We'll help you evaluate your financial situation. Are you in the Yellow Zone, the Orange Zone, the Red Zone, or even the Dead Zone (paying debt with debt)? This book lays out a plan for how to pay off your debt and get into the Neutral Zone (getting back to monthly break-even), the Green Zone (debt free with $1,000 a month free cash-flow) or even the Golden Zone (living a self-determined life). Whether you are desperate right now about your financial situation, facing retirement, just starting out, or just plain tired and worn-out from struggling to pay bills, Radical Frugality can show you over 100 tips for feeling better today. Radical Frugality offers a soup to nuts plan for living a self-determined life that will leave you happier and healthier than ever before. CHAPTER ONE: IT'S NOT ABOUT WHAT YOU EARN—IT'S ABOUT WHAT YOU SPEND. HOW TO TAKE CONTROL CHAPTER TWO: THE CONSUMER CREDIT CON. HOW MARKETERS PLAY TRICKS ON YOUR BRAIN CHAPTER THREE: WHY FRUGALITY? GETTING STRAIGHT ABOUT WHY YOU'RE ON THE PLANET CHAPTER FOUR: WHO ARE YOU TODAY? EVALUATE YOUR SPENDING PROFILE CHAPTER FIVE: HOW TO DO IT. YOUR STEP BY STEP PLAN TO GAIN CONTROL CHAPTER SIX: GOING GREEN AND NEVER LOOKING BACK. THIS IS YOUR BRAIN ON CASH CHAPTER SEVEN: WHEN WILL YOU BE READY? LEARNING TO ASK THE RIGHT QUESTIONS CHAPTER EIGHT: LIVING THE DREAM. WHERE YOU LIVE DETERMINES HOW YOU LIVE

    Maybe you listen to an argument in which neither party seems to hear the other. Or maybe your mind drifts to other matters when people talk to you. People Skills is a communication skills handbook that can help you eliminate these and other communication problems. Author Robert Bolton describes the twelve most common communication barriers, showing how these “roadblocks” damage relationships by increasing defensiveness, aggressiveness, or dependency. He explains how to acquire the ability to listen, assert yourself, resolve conflicts, and work out problems with others. These are skills that will help you communicate calmly, even in stressful emotionally charged situations. People Skills will show you: · How to get your needs met using simple assertion techniques · How body language often speaks louder than words · How to use silence as a valuable communication tool · How to de-escalate family disputes, lovers' quarrels, and other heated arguments Both thought-provoking and practical, People Skills is filled with workable ideas that you can use to improve your communication in meaningful ways, every day.

    Sutton addressed a taboo topic that affects every workplace: employees who are insensitive to their colleagues, corporate bullies, bosses who just don't get it, the kind of people who make you exclaim in exasperation, "What an asshole!"Now, in a definitive book that addresses this growing problem, Sutton shows you how you can work with unsavory people without becoming one of them yourself.

     If you have ever found yourself lost halfway through other introductory materials on this topic, this is the book for you. If you don't understand set terminology such as vectors, hyperplanes, and centroids, then this is also the book for you. This starter course isn't a picture story book but does include many visual examples that break algorithms down into a digestible and practical format. As a starter course, this book connects the dots and offers the crash course I wish I had when I first started. The kind of guide I wish had before I started taking on introductory courses that presume you’re two days away from an advanced mathematics exam. That’s why this introductory course doesn’t go further on the subject than other introductory books, but rather, goes a step back. A half-step back in order to help everyone make his or her first strides in machine learning and is an ideal study companion for the visual learner. In this step-by-step guide you will learn: - How to download free datasets - What tools and software packages you need - Data scrubbing techniques, including one-hot encoding, binning and dealing with missing data - Preparing data for analysis, including k-fold Validation - Regression analysis to create trend lines - Clustering, including k-means and k-nearest Neighbors - Naive Bayes Classifier to predict new classes - Anomaly detection and SVM algorithms to combat anomalies and outliers - The basics of Neural Networks - Bias/Variance to improve your machine learning model - Decision Trees to decode classification Please feel welcome to join this starter course by buying a copy, or sending a free sample to your preferred device.

    But first, let me tell you a little secret about SEO marketing... Most of the search engine optimization advice on the Internet is just plain wrong!If you've sifted through the torrents of search engine optimization advice online, you may have noticed two things: - Most of the knowledge on SEO is either completely outdated or just dead-wrong.- Google's constant updates have rendered many well known SEO strategies completely useless.Why is this so? Google are constantly evolving, making it extremely difficult to know what currently works. Some recent changes: 1. August, 2014 - Google announced sites secured with SSL certificates will get an advantage in search engines.2. July, 2014 - Google released a big update dramatically affecting how often the local business listings appear in the search results.3. May, 2014 - Google announced a game changing update, punishing sites with poor quality content and user experience.SEO 2014 walks you through the above updates and more. This book also reveals industry secrets about Google's algorithm, so you can learn SEO from a fundamental level, achieve top rankings in Google, and generate hundreds, or even thousands of new customers to your site. Sidestep the feared 2014 Google updatesContrary to Internet marketing chatter, problems caused by Google updates are hardly irrecoverable or unavoidable—but you need the right knowledge. This book reveals in granular detail: - Recent Google updates—Panda 4.0, Pigeon, Hummingbird and beyond.- Steps required to recover from a Google penalty.- How to avoid being penalised in 2014 and beyond.Discover powerful link building techniques experts use to get top rankings and generate massive trafficLink building is simply the strongest factor for ranking high in Google. Unfortunately, most widely-used methods just plain suck! This chapter walkers you through the most powerful techniques that work wonders and won't get you in hot-water with Google. You will also discover: 1. How to leverage social media to skyrocket traffic to your site.2. How to find "money" keywords that will send customers to your site.3. The dirty secret about link-building.4. Sneaky tricks to get local businesses ranking high with local search engine optimization.5. How to get expert SEO or internet marketing advice, completely free.6. The new meta technology search engines love, schema.org, and how to use it to get more traffic.You will also learn the little-known search engine optimization tools top internet marketing experts useThe SEO tools chapter lists 20+ of the powerful tools top internet marketing experts are using to automate their search engine optimization, saving weeks of time, and creating bigger results... and most of the tools are free! And read the very special bonus chapter on pay-per-click advertisingIn this special bonus chapter, learn how to quickly and effectively setup a pay-per-click advertising campaign with Google AdWords, and send more traffic and customers to your website overnight. As one of the most advanced and comprehensive SEO books ever published, SEO 2014 contains everything you need to learn SEO and dominate search engines in 2014. Purchase from Amazon and get started right away!