Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    Each lesson is followed by list of key concepts and sample questions to help you study for your ITIL(R) Foundation certification exam. Chapter review questions, modeled after the real exam questions, reinforce your learning for each unit.Written by an ITIL(R) Expert trainer who has taught thousands of students and hundreds of organizations, "Foundations of IT Service Management with ITIL(R) 2011" provides a reader with the introduction to this approach to IT services without the expense of a formal classroom course. While the focus is primarily on providing information required to pass the ITIL(R) Foundations exam, this book goes beyond those basics to also provide a real understanding of ITIL(R) to further your knowledge and abilities as a valuable part of IT/business alignment. Using a case-study approach, real issues are discussed that represents challenges experienced by almost every IT organization.Everyone prepares for the ITIL(R) Foundation certification exam in different ways. Accompanying the book are numerous study aids to support your study preparation on the supporting web site. Whether you are new to IT or a seasoned professional, this book is one you need to aid in your quest for certification.Included in your purchase is access to the online study resources including:- Exercise guide- Audio "learn while you drive" reviews- Sample exams- Exam syllabus- PDF version of the "100 ITIL Exam Questions" bookCompanies in all industries are requiring ITIL(R) Foundation as a minimum requirement for their staff. Whether you are entering IT for the first time or switching jobs, ITIL(R) Foundation certification is a step toward your desired career.

    "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

    Lead to Succeed and You Won't Manage to Fail gives you an inside look at what it takes to not only become a great manager but a legendary leader. Written with the career focused leader in mind this book is a straight forward look at what successful leaders do to maximize their effectiveness both before and after they become managers. Whether you manage a small community organization or a large Fortune 500 company this book will help you become a more effective leader by providing you with an in depth insight into what great managers think about and consider when building a successful organization. Learn first hand what it takes to lead like a legend, because if you can lead well... you won't manage to fail.

    Thrown headfirst into the presidency by the assassination of his predecessor, he led with courage, character, and vision in the face of overwhelming challenges, whether busting corporate trusts or building the Panama Canal. Roosevelt has been a hero to millions of Americans for over a century and is a splendid model to help you master today's turbulent marketplace and be a hero and a leader in your own organization.

    "The Powell Principles " outlines the decision-making habits, success strategies, and leadership philosophies of Secretary of State Colin Powell, and provides fascinating examples of how Powell has used them to overcome numerous obstacles in his climb to the top. Filled with insights that are refreshingly honest, this concise, powerful book reveals how you can dramatically improve your leadership skills and achieve unmatched levels of professional success, while inspiring others to extraordinary performance.

    It explains how to set clear expectations and focus on the endpoint as opposed to managing the process that gets you there. With eyes set on getting rid of distractions, long meetings, and unnecessary updates, this book offers quick, everyday strategies to experience huge increases in productivity (without adding resources) and dramatic drops in turnover.Authors Ressler and Thompson began their work together at Best Buy where they are credited with revolutionizing the workplace Reframes thinking away from counting on general availability (Where's Bob?) to creating clear expectations (Does Bob know exactly what's expected of him?) Explains how to reduce the number of meetings while increasing their quality Shows how to eliminate scheduled events in order to increase critical thinking and improve communication ROWE is a bold, cultural transformation that permeates the attitudes and operating style of an entire workplace, leveling the playing field and giving people complete autonomy--to manage their measurable results using adult common sense.

    Faced with historically low levels of employee engagement (as little as 13% according to Gallup’s latest survey), business leaders see coaching as key to unlocking the human talent, creativity, and innovation that is hiding in plain sight in their workplaces. And rather than bring in external coaches for this purpose, they want to integrate coaching into their company culture—a 2015 study by the International Coaching Federation (ICF) and the Human Capital Institute (HCI) found that 81% of organizations surveyed planned to train managers/leaders in coaching skills.The Master Coach is written for these leaders, and is perfectly positioned to become the definitive book on the topic. Drawing on the wealth of experience that has made Gregg Thompson and Bluepoint Leadership Development the choice of numerous Fortune 100 companies, it illuminates the essence of what it takes to be a great coach. The Master Coach will appeal to leaders at all organization levels, showing them how to make a significant shift in their attitudes, values and behaviors and become more coach-like in all of their daily interactions and conversations.The Master Coach is based on the simple but profound 3Cs Coaching Model. This proven approach asserts that to master the art of coaching one must have an exemplary Character that invites the trust of others, be able to form rapid Connections with others at deeply personal level, and have the ability to initiate and guide intense, attitude-changing Conversations. At every step, Thompson reminds readers that coaching is not merely about what the coach says or does; it is about who he or she is.

    A scrappy, Jewish kid from Boston who dropped out of school at age 14 to earn money for his family, Bill went on to become one of 20th century's greatest retail entrepreneurs. Innovative and indomitable, he built his multimillion dollar fortune on grit and determination. Embracing the food industry, horse racing, franchising and philanthropy he pursued his goals with the conviction of a visionary. In TIME TO MAKE THE DONUTS, Bill narrates his roller coast ride to success with characteristic humor, candor, wit and passion. His winning principles and philosophies have proven viable for more than seven decades and will inspire you to reach for your own life goals.

    It is written for courses teaching leadership theory and application. The Leadership Experience integrates recent ideas and practices with established scholarly research in a way that makes the topic of leadership come alive.

    It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders.­­Michael E. Porter, Harvard Business SchoolPractical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes.­­Publishers Weekly

    Rather than provide answers, leaders ask questions to draw out what God has already put into others. ICF Professional Certified Coach and speaker Keith Webb teaches Christian leaders how to create powerful conversations to assist others to solve their own problems, reach goals, and develop their own leadership skills in the process. Whether leaders are working with employees, teenagers, or a colleague living in another city, they’ll find powerful tools and techniques to increase leadership effectiveness. Based on first-hand experience and taught around the world, The COACH Model for Christian Leaders is packed with stories and illustrations that bring the principles and practice to life and transform leaders’ conversations into powerful results.

    It's responsible for unlocking limitless creativity and influence. It's known to reduce stress, improve decision-making skills, and make you a better leader. What is it? Reading. And it's the single best thing you can do to improve yourself professionally.Reading more and better books creates opportunities for you to learn new skills, rise above your competition, and build a successful career. In Read to Lead you'll learn- why you need to read like your career depends on it- the five science-backed reasons reading will help you build your career- how to absorb a book into your bloodstream- a technique that can double (or triple!) your reading speed- tips on creating a lifetime reading habit- and moreIf you want to lead a more satisfied life, have more intelligent conversations, and broaden your mind, you need to read to lead!

    However, he has discovered that "being successful" is only part of life's challenge. Success is very often a short-lived high. People arrive at the goal line in life, look into the end zone and discover that it contains many of the things that money will buy, but it contains very little of what money won't buy. Zig believes that yes, success is worth it, but it is not enough. The next step is to move from success into significance. In A View from the Top Zig will teach you: to bring in spiritual dimention in all areas of your life the power of giving others a hand up, not just a hand out to make radical changes with minute steps to develop a wall of gratitude to combine your mission and your vision A View from the Top will help you achieve success and significance, so when you reach the top you'll find the view simply magnificent.

    You also know what it takes to build that talent—and you spend significant financial and human resources to make it happen. Yet somehow, your company’s beautifully designed and well-benchmarked processes don’t translate into the bottom-line talent depth you need. Why?Talent management experts Marc Effron and Miriam Ort argue that companies unwittingly add layers of complexity to their talent building models—without evaluating whether those components add any value to the overall process. Consequently, simple processes like setting employee performance goals become multi-page, headache-inducing time-wasters that turn managers off to the whole process and fail to improve results.In this revolutionary book, Effron and Ort introduce One Page Talent Management (OPTM): a powerfully simple approach that significantly accelerates a company’s ability to develop better leaders faster. The authors outline a straightforward, easy-to-use process for designing results-oriented OPTM processes: base every process on proven scientific research; eliminate complexity by including only those components that add real value to the process; and build transparency and accountability into every practice.Based on extensive research and the authors’ hands-on corporate and consulting experience with companies including Avon Products, Bank of America, and Philips, One Page Talent Management shows how to:• Quickly identify high potential talent without complex assessments• Increase the number of “ready now” successors for key roles• Generate 360 feedback that accelerates change in the most critical behaviors• Significantly reduce the time required for managers to implement talent processes• Enforce accountability for growing talent through corporate culture, compensation, etc.A radical new approach to growing talent, One Page Talent Management trades complexity and bureaucracy for simplicity and a relentless focus on adding value to create the high-quality talent you need—right now.