Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.   Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.   Friction  argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.   The authors of  Friction  have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

    The first is titled The Ideal Executive: Why You Cannot Be One and What to Do About It. The third is Leading the Leaders: How to Enrich Your Style of Management and Handle People Whose Style is Different From Yours. Each book in this series can be read independently, but all together they provide a methodology on how to lead organizations as a team.The capabilities that textbooks and trade journals demand from a leader do not and cannot exist in any single individual because the task of leading an organization is far too complicated for any one individual to perform well. These books and journals describe what a leader should be because that is what the organization needs. They ignore, however, that being human, people have strengths and weaknesses. No one is perfect. Management / Mismanagement Styles analyzes why the ideal executive or leader cannot exist and thus does not exist. Attempts to train and develop the ideal leader, by definition, cannot produce expected results.This book helps managers identify the style of real people, not imaginary templates, and provides tools to build a team of people with complementary strengths and weaknesses, based on their different management styles.This book provides a methodology to classify styles identify their strengths and weaknesses, and predict how each style will make decisions, staff, motivate, and communicate; in a word, manage.Management / Mismanagement Styles is based on Dr. Adizes 30 years of consulting experience worldwide, from start-ups to Fortune 100 companies. Dr. Adizes has also used the methodology described in this book in working with prime ministers, presidents and cabinets of governments around the world. His previous books have been translated into 26 languages and are best sellers in several countries.

    Taking universal scenarios case by case, and packed with practical tips, this inspiring, down-to-earth book will give you the tools to build your self-esteem and become happier, healthier, and in control of your own destiny.Written in an approachable style which posits practical solutions to a range of universal problemsDeals with assertiveness in business, family, social situations and all areas of lifeCovers topics like 'dealing with your boss', 'dealing with finances', 'asking for a pay rise', 'saying no at work'

    It is an inspirational short read that will offer you a concise insight of his life, not only as a simple biography but also as a guide for self-improvement and innovative thinking. The main facts gathered here are drawn from interviews, articles and books about him and explain the simple principles, which he used to build his vast fortune. At the end of each chapter, you will find summarized tips that you can quickly access when you need inspiration or useful advice. Learn the most significant skills and qualities that made Musk one of the most famous and creative entrepreneurs of our time and follow his lessons.

    of the APA manual (2nd printing) < < < This handbook is ideal for preparing undergraduate essays. It was specifically designed with the average student's needs in mind. The book is intended to cover the vast majority of situations that the normal student will encounter while writing a college essay. Organized for speed and brevity, the book is primarily a concentrated, up-to-date guide on APA format (11 pages) and documentation requirements (12 pages In-Text, 19 pages References) with a heavy emphasis on examples and visual aids (90 to be exact). Additionally the book contains pointers on how to get started, what to document, what notes to take (by source type), and how to handle quotes of varying length. All of this in a book designed to fit in a shirt pocket. Product Dimensions: 60 Pages - 5 5/16" x 3 3/4" x .166 " Continuously Updated - Coincides with most recent APA standards (APA Manual 6th Edition) Last Update 6/2/10

    It’s a birthday book! It was born from the simple idea that birthdays provide the perfect annual opportunity to preserve a sweet moment in time as your child changes from year to year. So it’s a multi-layered confection: annual touchstone, cherished ritual, and eternal keepsake. This journal provides fun, fast, and casual birthday activities for ages 1-18 as well as space to stick birthday photos and a random picture from each year, amusing and thought-provoking questions to ask your kid, and a time-capsule envelope for stashing away odds and ends (artwork, school papers, hand tracings, birthday cards, invitations, and other memorabilia).From toddler hood to young adulthood to every hood in between, you’ll return to the same four activities for each birthday. The questions prompts, and tone may shift each year, but the essence intentionally remains intact.

    Who has time for 350 pages of (boring) theory? Learn to be awesome for the price of a coffee and the time it takes to drink it. Available for PC, Mac, smartphone, tablet, Kindle or in print!The number one reason people hate their jobs is because their boss sucks. And you don't want to suck as a manager -- you want to be awesome. But how? In this upbeat, concise, and practical guide, you'll gain supervisory skills that wow in any workplace. You'll learn:- How can I motivate my team when the work gets tough? - What's a Zorro Circle? - How do I deal with that grumpy coworker? Author Tamara Murray shares dos and don'ts she picked up through years of trial and error, reading a lot of Fast Company...and having the occasional breakdown in a colleague's office. Eventually, she had people telling her she was the best manager they'd ever had. Packed with real-world tips you can put to use immediately, these seven lessons will stick with you your entire career.What readers are saying:"Like a friend giving me advice over a cup of coffee.""Unlike other management books that can be dry and boring, this is a lively and fast-paced read.""Simple, straightforward pointers on how to deal with many challenges that I have already encountered as a newbie manager."

    This domestication of what is actually a very bold paradigm shift makes missional nothing more than one more trick to see church growth.With a light hand and a pastoral spirit, Michael Frost points out how church practitioners are not quite there yet. He reestablishes the ground rules, redefines the terms accurately, and insists that the true prophetic essence of "being missional" comes through undiluted. This clear corrective will take ministry leaders from "not missional yet" to well on their way.

    The Art of Smart Football is an eye-opening, fascinating and accessible contribution to our understanding of America’s favorite sport. The Art of Smart Football features analysis of football's top strategists and schemes, including: Pete Carroll's aggressive defense Chip Kelly's spread offense and new-school methods The roots of Bill Belichick's defensive genius Gus Malzahn's up-tempo offense The strategies Peyton Manning, Tom Brady, and Aaron Rodgers use to shred defenses Art Briles and Baylor's wide open attack Nick Saban's defensive evolution The book also includes explorations of the newest trends in football, including "packaged plays" that combine runs and passes into one play, "pattern match" defenses that blend man-to-man and zone pass coverages, how defenses are responding to the spread offense, and much more. Praise for The Art of Smart Football: "The Art of Smart Football made me a smarter football writer . . . Football, as presented by these coaches and by Brown, is such an imaginative game. It’s a great read: Go buy it." -- Peter King, The MMQB/Sports Illustrated"A must read if you are a football junkie." -- Trent Dilfer, ESPN/13-year NFL Veteran Quarterback"The best analysis in the game today."-- Rolling Stone"Awesome stuff. I recommend The Art of Smart Football to any coach or fan." -- Matt Bowen, ESPN Columnist/NFL Veteran"When Chris B. Brown releases a book, you should buy it."-- Bill Barnwell, Grantland/ESPN"A deep dive into football. Highly recommended."-- Field Yates, ESPN"The Art of Smart Football is a perfect read for anyone looking to take their knowledge of the game up a notch."-- ElevenWarriors.com

    They are: 1. The Dominance of the Employee Mentality 2. The Two-Party Political Monopoly 3. The Industrial-Materialistic-Nationalized Mindset And the three choices that can overcome these deep problems are: 1. A Revolution of Entrepreneurship 2. The Rise of the Independents 3. Building and Leading the New Tribes Political parties, big business and the media misunderstand, underestimate or ignore The Three Choices, and regular citizens and future generations stand to suffer the consequences. It is time for regular Americans, and others who support freedom around the world, to understand The Three Choices. When we do, expect a tectonic FreedomShift to sweep the nation and beyond.

    Whenever you find yourself worrying, procrastinating, or questioning your potential -- FEAR is getting the best of you.Specifically, there are seven common fears you must learn to defeat if you want to live a happy and successful life:1) The fear of what other people think.2) The fear of change.3) The fear of making the wrong decision.4) The fear of missing out on something better.5) The fear of not being good enough.6) The fear of failure being permanent.7) The fear of being "due" for a setback.Every major worry and self-destructive thought is rooted in one of these seven fears.In this inspirational fable, Mickey McGavin is a pro boxer struggling to overcome the seven fears that are holding him back--in the ring and in life. With the help of a former world champion who becomes his trainer and mentor, McGavin learns he must defeat the fears in his mind before he can defeat his opponents in the ring.Boxing is the metaphor for life in this story, but the techniques used for defeating fear are universal.No matter your goal, FEAR is your ultimate opponent and this book will show you how to defeat the fears that hold you back from living the life you were born to live.Read this life-changing book and discover why victory -- in sports, in business, and in life -- always favors the fearless.

    In recent years, while continuing to learn more about strengths, Gallup scientists have also been ex....

    They should have finished the job.Con Veley is only 17 years old when the Canton outlaw gang destroys his world. He makes a vow over his parent’s grave to give them vengeance and justice. So begins a pursuit that will take him from his home state of New York across the country and into the wild, lawless territories of western America.His journey will bring him into contact with many good folks that help him grow into a man as he follows the wreckage left by the outlaws he is hunting.Book 1 – Pursuit, The Guns of Connor Veley, begins a new western series that will take a young man and teach him what he needs to know to survive in the wild west of America.

    Little, except which side you are on. Suvir and Murad - both victims of circumstance, both numb with the pain of haivng lost their loved ones - choose to do things differently. While one becomes the most feared of terrorist, the other joins the Special forces. Their face-off is a flight to death as one is out to carry out a major terrorist operation in Delhi and the other has been specially called in to foil the attack... Moving breathlessly, through rugged terrain, this edgy thriller will not let you rest till the very last page!

    Times are changing, railways are being built across the land bringing new freedom and possibilities. Jessie tastes that freedom when she meets an ambitious young navvy, newly arrived in Yorkshire. The attraction between them is overwhelming. And Jared Wilde is determined to make Jessie his wife. The primitive, colourful shanty towns that spring up around the railway works are nothing like the safe world Jessie once knew. But in spite of the hardness of life there, she finds happiness with Jared. Until another navvy becomes determined to destroy their future together...