Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century--people's attention.From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.In Hit Makers, Derek Thompson investigates: - The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses - Why Facebook is the world's most important modern newspaper - How advertising critics predicted Donald Trump - The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history - How Barack Obama and his speechwriters think of themselves as songwriters - How Disney conquered the world--but the future of hits belongs to savvy amateurs and individuals - The French collector who accidentally created the Impressionist canon - Quantitative evidence that the biggest music hits aren't always the best - Why almost all Hollywood blockbusters are sequels, reboots, and adaptations - Why one year--1991--is responsible for the way pop music sounds today - Why another year --1932--created the business model of film - How data scientists proved that "going viral" is a myth - How 19th century immigration patterns explain the most heard song in the Western Hemisphere

    He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

    “Allapattah” means alligator or crocodile, a creature which becomes Toby Tiger’s obsession, and he must wrestle it to set himself free.

    Coming soon! The Holiday Gift & A Cold Creek Noel by RaeAnne Thayne,RaeAnne Thayne will be available Nov 22, 2016.

    Whether you've already got a business or you're itching to start one, this is a recipe for getting more traction.Think about it: what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all but eliminated your competition? And you could do all that no matter how humble your business or budget?Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.But the success-train was just getting started; once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.Launch is the treasure map into that world; an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase, this is how you start fast. This formula is how you engineer massive success.Now the question is this : are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

    This book looks at how to deal with the changing consumer and the social media as a marketing specialist.

    Identifying what makes a Christian organization different from other clamoring for attention can get ones message heard.

    FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004.A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.

    

    Berman, Chief Operating Officer, Outside VenturesIn the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It's not just what you do--it's what you don't do:Don't sell against a competitorDon't be satisfiedDon't stop getting ideasDon't use boilerplate proposalsDon't overuse e-mailThe book also includes a new introduction and updated text. Schiffman offers salespeople the kind of advice--from listening to the client to following up on the sale--that has made him the best corporate sales trainer today. With Schiffman's book in their pocket, salepeople can avoid common blunders and make the sale.

    It’s putting these plans into action that is difficult. Sometimes we lack discipline or motivation. However, there’s another reason why you might struggle to make changes in your life – you have low self-efficacy. What is self-efficacy? What are the main four sources of it? How can you develop more confidence in your abilities? These are some of the questions I’ll answer in this short book. The advice you’re about to read is based both on scientific research and my personal experience. I will share fundamental knowledge that will help you build more confidence in your abilities and reach your goals. Here are just a few things you will learn from the book: - Five characteristics of people with strong self-efficacy and five characteristics of people with weak self-efficacy. These behaviors determine whether you’ll realize your full potential or succumb to mediocrity. - What you can learn from building a university in space (and what it has to do with the belief in your own abilities). It’s the single most important thing to achieve bigger and bigger goals. - A simple therapy to teach you how to handle failure the right way. It’s uncomfortable, but you can be sure it will kill your fear of failure once and for all. - What a strange study about hitting dolls or treating them kindly can teach you about how others affect your beliefs about your competence. It’s the second most effective way to increase the strength of your belief in your abilities. - What a phenomenon discovered by a German industrial psychologist can teach you about motivation. There’s a simple way to inspire you to put more effort into your goals. - The #1 key to improving the confidence in your abilities. If you don’t have time to read the entire book, read this one tip alone. - What a study on experts and novices can teach you about how experts approach problems. You too can adapt this behavior to shorten your learning curve and develop a stronger belief in your abilities. If you don’t actively work on developing a strong sense of self-efficacy, making any kind of changes in your life will be an extremely difficult ordeal. Scroll up and buy this book now to change your life for the better. For more free resources, sign up for my self-improvement newsletter: http://www.profoundselfimprovement.co...

    He also analyzed his own story of being on top to crashing to the bottom. This book is not just boring training or education - it's full of amazing stories and colorful examples to help you master each STEP of becoming a Successful Entrepreneur. Go on this entire journey with Anik Singal and master the 4 Stages of becoming an Entrepreneur:   S.C.A.P. (Self, Catapult, Authority and People) .  Many people are saying that this book is an absolute for EVERY Entrepreneur in the World.Anik Singal has built over 6 companies, having sold over $200 Million worth of products and has taught 250,000+ students all over the World about every aspect of Entrepreneurship.

    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

    In September 1970, two boys met in the playground on their first day at secondary school in North London. They formed what would be described at the Old Bailey thirty years later as ‘a unique and wicked bond’. Between 1982 and 1986, striking near lonely railway stations in London and the Home Counties, their partnership took them from rape to murder. Three police forces pooled their resources to catch them in the biggest criminal manhunt since the Yorkshire Ripper Enquiry.A Dangerous Place is the first full-length account of the crimes of John Duffy and David Mulcahy. Told by the son of one of the police officers who led the enquiry, exhaustively researched and with unprecedented access, this is the story of two of the most notorious serial killers of the twentieth century and the times they operated in. It is the story of the women who died at their hands. It is the story of the women who survived them, and who had the courage to ensure justice was done. And it is the story of a father, told by a son.

    In Think Yourself Thin, Smith helps you uncover the root of your struggle and address the spiritual or emotional issues tied to your eating behavior. By applying the strategies outlined in this book, you will have the tools you need to take control of your weight, and thus your health, and experience the joy of having your dream body. Divided into four parts, Smith’s book uncovers the five psychological stages required to lose weight and keep it off. Smith also introduces the all-new SUCCESS System detailing the mental habits and approaches necessary for permanent weight loss. Filled with inspiring, motivational success stories and user-friendly principles that provide the guidance you need to eat in a manner that helps the body burn fat and lose weight, Think Yourself Thin makes long-term weight loss a reality by starting with what matters most.