A vagabond fisherman extraordinaire, the self-indulgent Slacker has just two goals in life. The first is to spend every conscious hour doing only what he loves – hooking and battling big game fish on the ocean by day and hooking up with bar stool sirens at night. The second goal is to avoid any responsibilities that might get in the way of achieving the first. His persistent search for the ultimate angling experience takes him from one ocean paradise to another, where he inevitably becomes entangled in a mystery adventure. His story begins in Key West, Florida, where the 37-year-old Slacker believed he had finally found the ideal life and a lasting home. With his mounted trophies covering the walls of the famous Rusty Hook tavern, he was acclaimed as the best saltwater angler around and never had to pay for a beer. Because every Friday night at the tavern was celebrated with a complimentary banquet of his catch, he also was recognized as a benevolent hero. Through wandering eyes of vacationing ladies, he was typically viewed as "The Catch of the Night." Slacker’s dream lifestyle was attributable to the influence of his best friend and benefactor Jerry Porter, who had landed in Key West aboard his yacht five years earlier. Due to a unique talent for engaging people to talk about themselves while revealing nothing about himself, Jerry quickly bonded with everyone around him. Using those bonds as foundations, he tried to build what he viewed as better and more successful people ... and Slacker was his pet project. The transformation of the Rusty Hook from a local fishermen’s haunt to a Key West landmark was Jerry's crowning achievement. No one had inquired or even speculated much about Jerry Porter’s personal history prior to his arrival in Key West; all were content to revel in his presence. However, when Porter is the victim of a violent death, the traditionally peaceful community is shocked by revelations that there may be a killer in their midst and that perhaps not all of Porter's deeds were worthy of celebration. The charter fishing industry had been losing major clients and perhaps Jerry was the reason for it. A criminal investigation turns up information that damages dozens of families, fractures friendships, and leads to unwelcome national publicity for a town that relies on tourism to fuel the local economy. The police also single out Slacker as the prime suspect, destroying his treasured image among most Islanders, even his closest friends. Exactly who was the mysterious Jerry Porter? How and why did he meet such a violent end? Slacker Mills discovers the answers, and begins to discover himself, in Free Fish Friday.

    

    You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    Discover the real reason why people around the world are adding network marketing to their lives. In this book you will learn: * Why network marketing is a natural thing for us to do. * How to present network marketing so that prospects "get it." * The real power behind our business. * Why jobs are nice, but risky ... and what we can do about it. * How to take a different view of the big picture. * Chances of failure and the absence of guarantees. * Understanding wealth ... and being broke. * The easiest way to spread your message. Short, compact, and to the point. A fast read, and a faster life-changer. Here is your chance to see what others see. Scroll up and get your copy now!

    Mike and his cousin, Salvatore “Sally-Boy” Boccanera are born one minute apart, in the same hospital, and it seems like they’ll never be more than a minute apart the rest of their lives. Their experiences knocking around the city are challenging, funny, touching, and at times disturbing—all of the ingredients that define growing up. Life lessons happen in the Italian bakery Sally-Boy’s father owns, where the boys loll and play, with ears and eyes wide open. But maybe the biggest lesson of all looms over Mike’s father, who’s determined to make drastic changes in pursuit of a better life. Hanging in the balance, at the center of the boys’ tumultuous lives, is the fire escape. It’s a place that is uniquely theirs, and Mike best describes its spell, recalling how it reeks in the rain, blisters in the sun, and ices over in the snow. It’s where he and Sally-Boy talk and think and philosophize and plot and try to understand all they can about themselves and the world.

    Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

    He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there’s a villain in these elegant, incisive, amusing, and inspiring essays, it’s ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic design “as a system, as a way of thinking, as almost a life style.” Howe believes that advertising and design must merge, but merge with design in the leadership role. He says that designers should create for clients and not in the hope of winning awards. He believes designers should swear “a 10-year commitment to make everything we do for every client a gift.” If this sounds like the designer is the client’s factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great design. Organized not only by topic, but also by how long it will take the average reader to complete each chapter, Designers Don’t Read is intended to function like a “daily devotional” for designers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic designers, Designers Don’t Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, Designers Don’t Read’s delight and provocation can be fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting!

    Having started out with ice cream van, he knows exactly how it can be done—and how to avoid the pitfalls along the way. In a series of clear and easy-to-follow chapters, Duncan removes the barriers to getting started as an entrepreneur, and helps to plan a way forward through those potentially difficult early days. He shows that there is no substitute for hard work, and insists that you must be completely honest with yourself about your own strengths and weaknesses if you are to succeed. He outlines the key attributes you will need and how you can develop them to achieve your dreams. Backed with fascinating examples from his own career and case studies from a wide range of other entrepreneurs, this book provides the perfect wake-up call for you to change your life for the better.

    Engaging with your followers and fans, listening to what they have to say, and producing consistently great content are the true markers of successful social media marketing today. Pinterest gives business users the opportunities to do all three in visually stunning, engaging ways. But business owners need help in knowing how to use Pinterest effectively for marketing purposes. "Pinfluence" will show business owners, entrepreneurs, online merchants and bloggers how to use Pinterest to drive traffic to their websites, connect with their potential and current clients, and convert their followers into buyers using this exciting new platform."Pinfluence" will be accessible and easy to read, with action steps that readers can implement right away. Readers will learn how to: Set up your professional Pinterest profile for maximum business exposure, so when your pins go viral, they send a flood of massive, targeted traffic to your website or blog. Develop a targeted Pinterest strategy for your business so you can increase your online exposure, bring in more income and avoid wasting time doing tasks that doesn't get you more leads or fansQuickly and easily start growing your audience, engage with your followers, and collect tons of business leadsConvert followers into buyersGet Pinterest marketing help for special types of situations, like business-to-business companies and nonprofits

    

    She never expected a simple act of kindness would be life altering. Reyan comes into her life threatening to shake up her focus and challenges her resolve. He is everything Vinnie wants in a man and he shows up just when she thought she had everything she needed to stay focused on her life and her goals.Will he crack her titanium tough exterior and get to her heart? Will she let him into her life especially with what she has been through since she was ten? Will she trust Reyan to help her recover from her emotional wounds? Will she get to the bottom of why people think they have seen her at places that she has never been to before. Does she have a doppleganger or a twin?Follow Vinnie's and Reyan's love story as she learns the true meaning of love, trust and family.

    and without chasing after clients!In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country. Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.Who is Doberman Dan?After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.

    The only requirement for membership is a desire for healthy and loving relationships. We gather together to support and share with each other in a journey of self-discovery—learning to love the self. Living the program allows each of us to become increasingly honest with ourselves about our personal histories and our own codependent behaviors. We rely upon the Twelve Steps and Twelve Traditions for knowledge and wisdom. These are the principles of our program and guides to developing honest and fulfilling relationships with ourselves and others. In CoDA, we each learn to build a bridge to a Higher Power of our own understanding, and we allow others the same privilege. This renewal process is a gift of healing for us. By actively working the program of Co-Dependents Anonymous, we can each realize a new joy, acceptance, and serenity in our lives.

    

 No brand authority. No shares. Do you wish you had a yearly plan for your content based around your products and services—one that helps you create content that doesn’t just languish on your blog’s virtual shelves but that actually brings you sales? Do you desperately desire a content workflow that doesn’t seem crazy overwhelming? If you think your content does nothing for you and that it’s a waste of time…
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    Written in typical no-nonsense style, it lays out the basis of Mike's “minimalist” maintenance philosophy for owner-flown general aviation aircraft. An owner who follows the book's guidance can save a small fortune on maintenance costs and end up with a safer, more reliable aircraft.Owners are advised to perform the absolute least amount of maintenance required to make their aircraft safe, reliable and legal… and nothing more. The book explains in detail why engine and propeller TBOs and most other manufacturer-prescribed maintenance intervals should be disregarded. And “Manifesto” explains exactly how to do it.About the Author:Mike Busch is arguably the best-known A&P/IA in general aviation. In 2008, he was honored by the FAA as “National Aviation Maintenance Technician of the Year.” Mike has been a prolific aviation writer for more than four decades. His “Savvy Aviator” columns have appeared in numerous publications including EAA Sport Aviation, AOPA’s Opinion Leader’s Blog, AVweb, and magazines for the three largest GA type clubs (ABS, CPA, and COPA). He is renowned for his free monthly maintenance webinars and his standing-room-only forums at EAA AirVenture Oshkosh. Mike has been a pilot and aircraft owner for 45 years with 7,500+ hours logged, and he is a CFIA/I/ME. He’s founder and CEO of Savvy Aircraft Maintenance Management, Inc., the world’s largest firm providing maintenance-management services for owner-flown aircraft.