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Beneath a Surface by Brad Sams


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An Introduction to Enterprise Architecture


Scott A. Bernard - 2005
    I wrote this book for three major reasons: (1) to help move business and technology planning from a systems and process-level view to a more strategy-driven enterprise-level view, (2) to promote and explain the emerging profession of EA, and (3) to provide the first textbook on the subject of EA, which is suitable for graduate and undergraduate levels of study. To date, other books on EA have been practitioner books not specifically oriented toward a student who may be learning the subject with little to no previous exposure. Therefore, this book contains references to related academic research and industry best practices, as well as my own observations about potential future practices and the direction of this emerging profession.

Starting an eBay Business for Dummies


Marsha Collier - 2001
    Whether you want to build an eBay business from scratch or just want to make sure you're up on eBay's policy changes and taking advantage of new automation tools, this guide will have you selling successfully on eBay faster than you can say, "going...going..."Starting an eBay Business For Dummies 2nd Edition gets you organized and in virtual business fast with step-by-step guidance on: Setting up basic auctions Pricing items or setting minimums strategically Using the About Me page to begin creating a professional identity Finding sources of merchandise (once you exhaust your basement, attic, and relatives) Managing your business with online auction management services and software, including a list of 16 popular sites with their prices Writing tempting descriptions and taking good photographs of merchandise Selecting payment systems (and why shipping C.O.D. is a no-no) Handling inventory and keeping records Written by Marsha Collier, author of eBay For Dummies and eBay Bargain Shopping For Dummies, an eBay PowerSeller, columnist, and teacher at eBay University, this book is packed with time-saving, money-saving tips plus secret eBay hints to help you compete with the pros from the get go. It gives you inside information on:eBay motors, real estate, and other unusual areas Dutch auctions, reserve price auctions, and private auctions Using an eBay fee calculator to check your final value fees Shipping and insuring merchandise efficiently and economically Printing shipping labels and postage Complete with a glossary and index, Starting an eBay Business For Dummies 2nd Edition is just what you need to get started selling on eBay, to graduate from occasional seller to PowerSeller, or to become a genuine eBay entrepreneur like the ten whose success stories are featured in this book!

Rules for Modern Life: A Connoisseur's Survival Guide


David Tang - 2016
    Around every corner lies a potential faux pas waiting to happen. But if you've ever struggled for the right response to an unwelcome gift or floundered for conversation at the dinner party from hell, fear not: help is at hand.In Rules for Modern Life, Sir David Tang, resident agony uncle at the Financial Times, delivers a satirical masterclass in navigating the social niceties of modern life. Whether you're unsure of the etiquette of doggy bags or wondering whether a massage room in your second home would be de trop, Sir David has the answer to all your social anxieties - and much more besides.

Authority Content: The Simple System for Building Your Brand, Sales, and Credibility


David Jenyns - 2016
     The fact is, in today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales. You will discover how to: Build maximum Authority, in minimum time Have your prospects, clients and Google fall in love with you Turn one day's work into months of content and share it around the web Write your own book easily and in record time Build your brand, sales and credibility Book website: AuthorityContent.com

15 Handpicked Unique Suppliers for Handmade Businesses 2015 - 2016


Renae Christine - 2015
    I'll show you where to find the best materials from the best suppliers to fuel your Etsy selling success.After getting more than 1 million views on YouTube with over 100,000 follow up questions answered for handmade businesses since 2012, Renae Christine has learned that 90% of handmade businesses fail within the first 5 years due to lack of proper suppliers or the know-how to find those suppliers of the best materials.Read this resource guide to learn:Why every Etsy seller and handmade business owner needs a supplier.Why you should avoid your local craft store's clearance section like the plague.Common mistakes that you could be making.How much money you need to place an initial order, which might surprise you.Where to find tens of thousands of proper material suppliers.The questions to ask before taking on a supplier and placing an order so you don't waste your money.15 of Renae Christine's favorite suppliers from a convention she scoured just for handmade businesses.Additional bonus suppliers listed from different handmade industries.Is this resource guide for you?You need this guide if you:You're in the 'Etsy business for beginners' phase of businessYou feel like your business or Etsy shop just can't get off the ground and you don't know whyYou want to learn how to sell on Etsy through proper strategies and avoid making mistakesRenae Christine has been featured in Yahoo Finance, ABC, CBS, Reuters, Bloomberg Business Week and in thousands of other publications worldwide. She is the worldwide known business coach for everything handmade. Renae is even more rare because she built a six-figure stationery business herself.

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth


Tim Calkins - 2008
    They end up sitting on a shelf, unread and unrealized.Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

Live Lead Learn: My Stories of Life and Leadership


Gail Kelly - 2017
    The first female CEO of one of Australia's big four banks, listed by Forbes in 2010 as the 8th most powerful woman in the world, and mother of four (including triplets), Gail is celebrated as one of our finest, most innovative thinkers on leadership and workplace culture.In these personal, practical chapters, Gail Kelly shares what she's learned over her remarkable career, drawing from her personal and professional life. As a leader, she argues passionately for the importance of putting people and customers at the heart of a business; of leading with courage and generosity of spirit; and of resilience. Some of those lessons were learnt at times of high pressure, and Gail takes us into her thinking as she led Westpac through the global financial crisis and the merger with St. George.But Gail's voice speaks to each of us, whatever our role in life. She explores the absolute importance of loving what you do; learning to learn; backing yourself; and most importantly, placing your family above all things.At the heart of Gail's refreshing, authentic, integrated approach is how both individuals and companies thrive when they openly address the meaning of what they do, and understand the need to live a whole life. Live, Lead, Learn is the inspiring story of one of the world's most prominent business people, who started as a Latin teacher and became mother of four and CEO of Westpac - and everything she has learned along the way.

The Tao of Twitter


Mark W. Schaefer - 2012
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21 Lessons: What I've Learned from Falling Down the Bitcoin Rabbit Hole


Gigi - 2020
    Like many others, I feel like I have learned more in the last couple of years studying Bitcoin than I have during two decades of formal education. The following lessons are a distillation of what I’ve learned. First published as an article series titled “What I’ve Learned From Bitcoin,” what follows can be seen as a third edition of the original series. Like Bitcoin, these lessons aren’t a static thing. I plan to work on them periodically, releasing updated versions and additional material in the future.Bitcoin is an inexhaustible teacher, which is why I do not claim that these lessons are all-encompassing or complete. They are a reflection of my personal journey down the rabbit hole. There are many more lessons to be learned, and every person will learn something different from entering the world of Bitcoin. I hope that you will find these lessons useful and that the process of learning them by reading won’t be as arduous and painful as learning them firsthand.

Guitar Lessons: A Life's Journey Turning Passion Into Business


Bob Taylor - 2011
    From the "a-ha" moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company's success. Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.

65 Successful Harvard Business School Application Essays: With Analysis by the Staff of The Harbus, the Harvard Business School Newspaper


Lauren Sullivan - 2009
    . . IN 300 WORDS OR LESSIt’s a daunting task. Even the most seasoned professionals find business school application essays to be among the hardest pieces they ever write. With a diverse pool of talented people applying to the nation’s top schools from the most successful companies and prestigious undergraduate programs in the world, a simple biography detailing accomplishments and goals isn’t enough. Applicants need clear and compelling arguments that grab admissions officers and absolutely refuse to let go.To help them write the essays that get them accepted into Harvard or any of the country’s other top programs, the staff of The Harbus---HBS’s student newspaper---have updated and revised their collection of sixty-five actual application essays as well as their detailed analysis of them so that applicants will be able to:* Avoid common pitfalls* Play to their strengths* Get their message acrossWherever they are applying, the advice and tested strategies in 65 Successful Harvard Business School Application Essays give business professionals and undergraduates the insider’s knowledge to market themselves most effectively and truly own the process.

Pass Your Amateur Radio General Class Test - The Easy Way: 2019-2023 Edition


Craig Buck K4IA - 2015
    The test is multiple choice and the other study guides take you through the 452 possible questions including all four answers for each question. But, three of the four answers are WRONG! You are reading 1,356 wrong answers and that is both confusing and frustrating. The Easy Way is a concise explanation of every question and answer focusing on the right answers. There are also hints and cheats help you remember the correct answer. Which would you rather study: right answers or over 250 pages with three-quarters of the answers wrong? Instructors: This book is perfect for review or weekend courses. Have the students read the narrative before class, then go over the concepts with them rather than slogging through all those wrong answers. You'll be done in no time and the students will be fully prepared to take their tests.

Business the Bill Gates Way: 10 Secrets of the World's Richest Business Leader


Des Dearlove - 1998
    The book reveals the secrets, deals, schemes and dreams of these, the world's fiercest business competitors.

Agile for Everybody: Creating Fast, Flexible, and Customer-First Organizations


Matt Lemay - 2018
    This practical book demonstrates how entire organizations—from product managers and engineers to marketers and executives—can put Agile to work. Author Matt LeMay explains Agile in clear, jargon-free terms and provides concrete and actionable steps to help any team put its values and principles into practice. Examples from a wide variety of organizations, including small nonprofits and global financial enterprises, bring to life the on-the-ground realities of Agile across industries and functions. Understand exactly what Agile is and why it matters Use Agile to address your organization’s specific needs and goals Take customer centricity from theory into practice Stop wasting time in "report and critique" meetings and start making better decisions Create a harmonious cycle of learning, collaborating, and delivering Learn from Agile experts at companies like IBM, Spotify, and Coca-Cola

Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple


Max Chafkin - 2013
    is one of the most successful—and influential—companies of our time, the transformational innovator that made computers not just personal but beautiful everyday objects. Technology met design, and our culture was altered forever.And yet very little is known about life inside Apple. The company is pathologically secretive—even with its own designers—about how it comes up with its groundbreaking products: iMac, iPod, iPhone, iPad, and the next “insanely great” thing on the horizon. Here, for the first time, the men and women who worked for and alongside Steve Jobs share their remarkable, nearly forty-year-old story. How Apple survived nearly catastrophic failure early on. How Jobs and his team came to understand and execute design like no one else. And how their philosophy ultimately changed the world.This Fast Company/Byliner Original is unlike any other book about Apple. Author Max Chafkin led a team of “Fast Company” reporters that spent months interviewing more than fifty former Apple execs and insiders, many of whom had never spoken publicly about their work. The result is a compelling and deeply revealing oral history of how design evolved at the most creative enterprise of our time, the company that one entrepreneur says “taught the world taste.”In these interviews, former colleagues describe Jobs at his most brilliant and bombastic—hurling unsatisfactory products across the lab and insulting employees, yet also singling out and celebrating craftsmanship and original work. Without a doubt, Jobs is the single most important figure in the company’s history. But overlooked in Apple’s carefully cultivated mythology are the other ingenious men and women who’ve left an indelible mark on Apple, some of whom think they deserve much more of the credit. At Apple, the stakes were big, and so were the egos.“Design Crazy” takes us behind the mystique and reveals Apple to be a deeply misunderstood company. And the greatest business story of the past two decades is far from over. Two years after the death of Steve Jobs, with many of his former colleagues now at startups like Tesla, Evernote, and Nest Labs, some think the end of Apple’s dominance is only a matter of time. The company has risen to the challenge before, but still the question lingers: Can Apple be Apple without Jobs?ABOUT THE AUTHORMax Chafkin is a contributing writer with “Fast Company.” His work has also been published in “Inc.”, “Vanity Fair,” “The New York Times Magazine,” and “The Best Business Writing 2012.” He lives in Brooklyn.