However, this not-so-easy-to-use reference of journalistic style is often not up-to-date and leaves reporters and copyeditors unsatisfied. Bill Walsh, copy chief for the Washington Post's business desk, addresses these shortcomings in Lapsing into a Comma. In an opinionated, humorous, and yes, curmudgeonly way, he shows how to apply the basic rules to unique, modern grammar issues. Walsh explains how to deal with perplexing situations such as trendy words, foreign terms, and web speak.

    And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.

    Cutting-edge international finance issues are presented along with a traditional treatment of international financial management.

    The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.

    The book was a bystander to the tightly controlled business environment and has been an eye-witness to the post-reforms period. During these periods, the book has captures all the changes and development clearly, comprehensively and objectively. No surprise, the book has gained acceptance across the country. The present edition contains cases and two new features: 'Relook' and 'Applying Mind'. All the chapter have been recast, and new tables and boxed items have been added. ESSENTIALS OF BUSINESS ENVIRONEMNT is now richer in contents, more comprehensive in coverage and more contemporaneous in timing.

    She begins with an introduction to the enchanting village of Nelson, where she first meets her house. Sarton finds she must “dream the house alive” inside herself before taking the major step of signing the deed. She paints the walls white in order to catch the light and searches for the precise shade of yellow for the kitchen floor. She discovers peace and beauty in solitude, whether she is toiling in the garden or writing at her desk.This is a loving, beautifully crafted memoir illuminated by themes of friendship, love, nature, and the struggles of the creative life.

    Humes—who wrote speeches for five American presidents—shows you how great leaders through the ages used simple yet incredibly effective tricks to speak, persuade, and win throngs of fans and followers. Inside, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more.Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln. "As a student of speech, I very much enjoyed this intriguing historic approach to public speaking. Humes creates a valuable and practical guide."—Roger Ailes, chairman and CEO, FOX News"I love this book. I've followed Humes's lessons for years, and he combines them all into one compact, hard-hitting resource. Get this book on your desk now."—Chris Matthews, Hardball

     What if a few simple habits and strategies could help you stop putting things off and start getting things done? What if you kept every promise you made to yourself? What if you could enjoy guilt-free leisure at the end of each day? Certified mental trainer, Patrik Edblad, has helped hundreds of coaching clients and thousands of readers beat procrastination and achieve their goals. In this book, he lays out the complete step-by-step guide to developing relentless self-discipline. You’ll discover: The four fundamental ”keystone habits” of self-discipline How to change your mindset to cultivate success How to establish your mission in life using The Hedgehog Concept How to find your unique ”why” using The Golden Circle How to get laser-focused on the right things by defining your Circle of Competence How to biologically reshape your mind and body for success by creating a Winner Effect Several research-backed strategies to radically transform your behavior BONUS: The Self-Discipline Blueprint Workbook — A FREE complimentary resource you can use to easily put everything you learn into immediate action Click the Buy Now button at the top of this page and start building your self-discipline today!

    Based on numerous interviews, this book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the post Jobs era.

    Recognized internationally as one of America's greatest literary critics, Helen Vendler is a frequent reviewer of poetry for The New Yorker and The New York Review of Books. Poems, Poets, Poetry reflects her teaching to thousands of undergraduates in the core poetry course that she has taught at Harvard since 1981.- An innovative approach to reading and writing about poetry. Part One begins with a unique demonstration: Vendler first reads a dozen poems to show how they represent life events, then rereads the same dozen poems to reveal how poets use language to transform those events into memorable art. The author devotes the rest of the text to unfolding poetry's layers: formal, thematic, linguistic, lyric, social, historical, and evaluative. To illustrate this, Vendler examines 65 poems, and provides prompts to help students read 106 others. Two new chapters in Part Two illuminate ways to think and write about both individual works and groups of poems.- An ample and diverse anthology of 268 poems by 128 poets. Spanning eight centuries of English-language poetry, the anthology in Part Three offers a broad choice of canonical and contemporary selections that includes one of the most extensive collections of multicultural American poetry available in an introductory text.

    What it does require is some knowledge of the tricks and techniques that make words stick.   In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh – even a little mischievous.  Fear not: on offer here are not dry, abstract ideas couched in academic jargon.  Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work.  You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head.   With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.

    Dr. Frye offers, in addition, challenging and stimulating ideas for the teaching of literature at lower school levels, designed both to promote an early interest and to lead the student to the knowledge and kaleidoscopic experience found in the study of literature.Dr. Frye's proposals for the teaching of literature include an early emphasis on poetry, the "central and original literary form," intensive study of the Bible, as literature, and the Greek and Latin classics, as these embody all the great enduring themes of western man, and study of the great literary forms: tragedy and comedy, romance and irony.

    This text discusses and explains the traditional, functional approach to management, through planning, organising, leading and controlling.

    Macy and director Gregory Mosher. It is written for any actor who has ever experienced the frustrations of acting classes that lacked clarity and objectivity, and that failed to provide a dependable set of tools. An actor's job, the authors state, is to "find a way to live truthfully under the imaginary circumstances of the play'.' The ways in which an actor can attain that truth form the substance of this eloquent book.

    It includes information on the latest third party applications, strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business, as well as how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you and your friends.Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected twitterers, the practical information in The Twitter Book is presented in an innovative, visually rich format that's packed with clear explanations and examples of best practices that show Twitter in action, as demonstrated by the work of over 60 twitterers.This book will help you:Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common Twitter gaffes and pitfalls Build a critical professional communications channel with Twitter--and use the best third-party tools that help you manage it. If you want to know how to use Twitter like a pro, The Twitter Book will quickly get you up to speed.About the authors: Tim O Reilly (@timoreilly), founder and CEO of O Reilly Media, has hundreds of thousands of followers on Twitter. Sarah Milstein (@SarahM) frequently writes, speaks and teaches about Twitter; she was the 21st user of Twitter.