Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're FOR will help you - and your organization - thrive. It's what happens when you create an organization focused on who it is FOR. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn't theory. Jeff Henderson has experienced it.  Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country's largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff's remarkable career, Know What You're FOR equips you with a simple strategy and the tools for extraordinary growth. You'll discover how to:Work FOR your current and future customers with a new, effective methodBe FOR your team and help your people reach full potentialCreate a ripple impact by being FOR your communityLive and work your best by caring FOR yourselfIn a hypercritical, cynical world, one that is often known for what it's against, let's be a group of people known for who and what we're FOR.  It's a powerful strategy for business. But more importantly, it is a revolutionary way to live.

    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    Many leadership books can be boring. Instead of reading another repetitive book about 100 leadership essentials by a corporate CEO, search no more for the perfect leadership book. In "The Diary of a West Point Cadet," by Captain Preston Pysh, the author teaches essential West Point leadership through the most fun and unique reading of any book in its class. If you are an aspiring cadet, a small-group leader, or even an emerging leader in corporate America, this book is for you. Each intriguing firsthand account of Preston's most memorable stories from attending West Point will capture your interest and imagination. At the conclusion of each gripping story, Preston efficiently summarizes how the experience taught him lessons about leadership, which later prepared him to be a combat commander. If you like twists and turns while reading and learning, you are in for a treat. Prepare to be glued to your seat and the text as you experience unforgettable stories and lessons from "The Point."

    And in a perfect world, those who produce the best code are the most successful. But in our perfectly messy world, success also depends on how you work with people to get your job done.In this highly entertaining book, Brian Fitzpatrick and Ben Collins-Sussman cover basic patterns and anti-patterns for working with other people, teams, and users while trying to develop software. It's valuable information from two respected software engineers whose popular video series, "Working with Poisonous People," has attracted hundreds of thousands of viewers.You'll learn how to deal with imperfect people--those irrational and unpredictable beings--in the course of your work. And you'll discover why playing well with others is at least as important as having great technical skills. By internalizing the techniques in this book, you'll get more software written, be more influential, be happier in your career.

    So why do we know so little about how to get them right?Big, life-altering decisions matter so much more than the decisions we make every day, and they're also the most difficult: where to live, whom to marry, what to believe, whether to start a company, how to end a war. There's no one-size-fits-all approach for addressing these kinds of conundrums. Steven Johnson's classic Where Good Ideas Come From inspired creative people all over the world with new ways of thinking about innovation. In Farsighted, he uncovers powerful tools for honing the important skill of complex decision-making. While you can't model a once-in-a-lifetime choice, you can model the deliberative tactics of expert decision-makers. These experts aren't just the master strategists running major companies or negotiating high-level diplomacy. They're the novelists who draw out the complexity of their characters' inner lives, the city officials who secure long-term water supplies, and the scientists who reckon with future challenges most of us haven't even imagined. The smartest decision-makers don't go with their guts. Their success relies on having a future-oriented approach and the ability to consider all their options in a creative, productive way. Through compelling stories that reveal surprising insights, Johnson explains how we can most effectively approach the choices that can chart the course of a life, an organization, or a civilization. Farsighted will help you imagine your possible futures and appreciate the subtle intelligence of the choices that shaped our broader social history.

    To figure out why this is happening and how to put an end to it, child psychologist Dr. Charlotte Peterson has been spending six months every five years living in indigenous villages and observing their parenting practices. What she's found is that the people of peaceful cultures, particularly the Tibetan, Bhutanese, and Balinese people, know something we Westerners, despite our modernity, don't, and their children are happier, healthier, and more balanced because of it.What Dr. Peterson has found is that the children in these cultures are raised with a high degree of cherishing and empathy. Attachments are promoted by intensive nurturing of infants and gentle, clear limit-setting with toddlers that teaches self-control and builds self-esteem. The result, as Dr. Peterson has found after visiting these places again and again, is children who are trusting, enjoyable, and kind, —not “spoiled,” as we might imagine.The Mindful Parent brings together Dr. Peterson's village interviews, observations, research, and over thirty-five years of work as a psychologist to teach modern parents how to raise healthier, more well-balanced, and kinder children. It includes creative ideas from parents who are currently adopting these practices and balancing other aspects of their personal, career, and financial responsibilities to assure their children get the support they need to thrive.

    Now you can benefit from their hard work and publishing savvy. In this new edition, they offer guidance and advice that will inspire, educate, and, most importantly, give you the necessary edge to get your book published. They explain:* How to shape your idea and create a title* Ways to get to know the market and competition* Tips on writing an effective outline, query letter, and sample chapter* The art and science of fiction and nonfiction book proposals* How ten actual proposals (included here) were successfully sold to publishers--and why""A submission from Jeff Herman always gets moved to the top . . . his new book will show you how to move to the top.""--Frederic W. Hills Vice President, Simon & Schuster""This book will take writers to the highest level of proposal writing and success.""--Roger Cooper Quality Paperback Book Club""If you want your proposal to ignite a busy editor's interest, read this book.""--Adrienne Hickey Senior Acquisitions Editor, AMACOM Books

    The life you want is yours for the taking. This unique, bestselling guide from a successful corporate coach shows you how.Jinny Ditzler has helped thousands of men and women achieve new milestones of personal and professional success over the past twenty years. YOUR BEST YEAR YET! is a fun, proven, interactive workshop-in-a-book that offers a transformational, goal-oriented program based on ten simple questions. These straightforward, life-changing practical steps will help you make this year -- and every year -- the best year of your life as you achieve: -- Greater income -- Time for what matters -- Fulfilling relationships -- A satisfying career -- Physical wellness -- Spiritual abundance

    It's a "Brotopia," where men hold all the cards and make all the rules. Vastly outnumbered, women face toxic workplaces rife with discrimination and sexual harassment, where investors take meetings in hot tubs and network at sex parties.In this powerful exposé, Bloomberg TV journalist Emily Chang reveals how Silicon Valley got so sexist despite its utopian ideals, why bro culture endures despite decades of companies claiming the moral high ground (Don't Be Evil! Connect the World!)--and how women are finally starting to speak out and fight back.Drawing on her deep network of Silicon Valley insiders, Chang opens the boardroom doors of male-dominated venture capital firms like Kleiner Perkins, the subject of Ellen Pao's high-profile gender discrimination lawsuit, and Sequoia, where a partner once famously said they "won't lower their standards" just to hire women. Interviews with Facebook COO Sheryl Sandberg, YouTube CEO Susan Wojcicki, and former Yahoo! CEO Marissa Mayer--who got their start at Google, where just one in five engineers is a woman--reveal just how hard it is to crack the Silicon Ceiling. And Chang shows how women such as former Uber engineer Susan Fowler, entrepreneur Niniane Wang, and game developer Brianna Wu, have risked their careers and sometimes their lives to pave a way for other women.Silicon Valley's aggressive, misogynistic, work-at-all costs culture has shut women out of the greatest wealth creation in the history of the world. It's time to break up the boys' club. Emily Chang shows us how to fix this toxic culture--to bring down Brotopia, once and for all.

    Think of them instead as allies.As a manager you want your employees to help transform the company for the future. And your employees want the company to help transform their careers for the long term. But this win-win scenario will happen only if both sides trust each other enough to commit to mutual investment and mutual benefit. Sadly, trust in the business world is hovering at an all-time low.We can rebuild that lost trust with straight talk that recognizes the realities of the modern economy. So, paradoxically, the alliance begins with managers acknowledging that great employees might leave the company, and with employees being honest about their own career aspirations.By putting this new alliance at the heart of your talent management strategy, you’ll not only bring back trust, you’ll be able to recruit and retain the entrepreneurial individuals you need to adapt to a fast-changing world.These individuals, flexible, creative, and with a bias toward action, thrive when they’re on a specific “tour of duty”—when they have a mission that’s mutually beneficial to employee and company that can be completed in a realistic period of time.Coauthored by the founder of LinkedIn, this bold but practical guide for managers and executives will give you the tools you need to recruit, manage, and retain the kind of employees who will make your company thrive in today’s world of constant innovation and fast-paced change.

     Master each chapter with free interactive exercises online. Live simulation lets you see your practice code run in your browser. 2,000 lines of color-keyed sample code break it all down into easy-to-learn chunks. Extra help through the rough spots so you're less likely to get stuck. Tested on non-coders—including the author's technophobe wife. Become fluent in all the JavaScript fundamentals, in half the time. Display alert messages to the user Gather information through prompts Manipulate variables Build statements Do math Use operators Concatenate text Run routines based on conditions Compare values Work with arrays Run automated routines Display custom elements on the webpage Generate random numbers Manipulate decimals Round numbers Create loops Use functions Find the current date and time Measure time intervals Create a timer Respond to the user's actions Swap images Control colors on the webpage Change any element on the webpage Improvise new HTML markup on the fly Use the webpage DOM structure Insert comments Situate scripts effectively Create and change objects Automate object creation Control the browser's actions Fill the browser window with custom content Check forms for invalid entries Deal with errors Make a more compelling website Increase user-friendliness Keep your user engaged

    The good news is that you have the power to stop living on autopilot and turn your career around.“Follow your passion,” “find your purpose,” and “do what you love” have joined the parade of bland directives that aren’t doing much to actually help you figure out what you’re meant to do with your career. Instead, they only create more confusion. If all we had to do is “follow our bliss” . . . why aren’t we blissful yet? The truth is, the best career is not one where you only do what you love, but one where you honor who you are.In You Turn, counterterrorism professional turned career coach Ashley Stahl shares the strategies she’s used to help thousands ditch their Monday blues, get clarity on what work lights them up, and devise an action plan to create a career they love.This book gives readers access to Stahl’s coveted 11-step roadmap that has guided thousands of coaching clients in 31 countries to self-discovery and success. Throughout her process, you’ll: • Discover your Core Skillset. Uncover your gifts and talents to create an intentional career path that’s fulfilling and aligned with who you are—and what you’re good at. • Understand your “Inner Money Blueprint.” Discover the root of your money mindset, and how to break free of financial limitation. • Clarify your Core Interests. Identify the difference between a passion, gift, and calling so you can get clear on what’s meant to be a hobby-and what’s meant to be a career! • Become your own coach. Walk away with a unique set of tools for staying true to your best self in times of stress, frustration, or anxiety.Whether you’re considering a career pivot, or just curious about what else is possible for you, it’s time to make a “you turn”—to get unstuck, discover your true self, and thrive (not just survive) in your career.

    It is through developing a self-reliant mindset, having essential survival gear and a handful of critical skills, that you and your family will be able to prevail in an urban crisis. Jammed with field-tested information from real-world applications, survival instructor Tony Nester covers how to prepare for both short-term survival ranging from 24-72 hours as well as long-term situations resulting from a grid-down emergency or pandemic. When the Grid Goes Down will show you how to make your home and lifestyle more self-sufficient and the critical gear needed along the way. Topics include: The 6 Key Areas for Creating a Self-Reliant Home, Water Storage and Purification Methods, Alternative Water Sources At Home, Creating a Water Map for Your Region, The 3 Essential Food Types to Stock Up On, Designing an Off-Grid Medical Kit, Home Security and Personal Defense Measures, Safeguarding the Exterior and Interior of Your Home, Heating, Cooling and Lighting When the Power Goes Out, and Alternative Sanitation and Hygiene Methods.

    The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.This is not a game of chance. It is a game of skill and strategy.And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

    Thank you, Scott, for a wonderful book that has changed my life!" --Scott Alexander"Compelling...startling...I recommend it for everyone!" --Scott Alexander