Made to Stick (Chapter 4: Credible): Why Some Ideas Survive and Others Die


Chip Heath - 2008
    Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.

Profit Hacking: The Web Entrepreneur's 3 Part Formula For Maximizing Success


Steven Daar - 2014
    In fact, almost every entrepreneur & business owner at some point or another has fallen into the trap of investing themselves into a complete WOMBAT (Waste Of Money, Brains, And Time). The majority of the time when a well-intentioned entrepreneur falls into a WOMBAT, it happens when they lose sight of the Profit Hacking Formula. The 3 parts of the formula are the only things you can focus on improving that will increase your profits. There are sections in Profit Hacking dedicated to showing you exactly how to ‘hack’ and subsequently scale each of those 3 Pillars. You will also discover the leverage points “hidden” in your business (the places where just a little bit of effort and improvement yield massive gains) & the fastest way to double your monthly profits. Whether you’re a seasoned business owner, a brand new entrepreneur, or work in digital marketing, Profit Hacking will help you grow the bottom line. In this no-fluff, highly-actionable book, Steve Daar shows how you can turn your business into a machine that attracts prospects & leads like a magnet, effectively converts them into buyers, and convinces them to become lifelong customers + advocates for your company. Pulling from years as an entrepreneur, investing thousands of hours & tens of thousands of dollars into self-directed marketing education, and managing over $1,300,000 in online advertising spend for Fortune 500-level businesses, he reveals to the reader how to reach the full profit potential of their business. Through this book, you will learn: • The ‘Secret’ To Significant Traffic Increases…and it almost certainly isn’t what you’re thinking • Tips for Massive Scale & Growth in your business • The Undeniable Formula for hacking your profits Profit Hacking shows you PRECISELY how to maximize every marketing activity you do from this day forward. How to maximize the value of each visitor, prospect, lead, customer, and client your business attracts (and how to get more of them). Banish the WOMBATs. Stop wasting your time, money, and effort on ineffective tactics & strategies. Learn how to grow your business faster & more effectively than ever before through the Profit Hacking principles.

Navy Seal Training: Self Confidence


David Rutherford - 2012
    

The Erotica Handbook: (How to Write Erotica) A guide to making $100 an hour writing erotica short stories and selling them online (Emily Baker Writing Skills and Reference Guides)


Emily Baker - 2016
     You will learn how to generate hundreds of story ideas, cover designs, and characters. How to get past writer’s block. How to use the monster mirroring technique. The most profitable keywords, word counts, kinks. THE EROTICA HANDBOOK also includes a thesaurus with a mountain of sexy synonyms to help speed up your writing. Working from home has never been easier, and erotica is the only genre where new authors can price a short story at $2.99 and sell 100 copies in three weeks. THE EROTICA HANDBOOK is the cutting-edge blueprint to obtaining pleasure and money. Don’t deny yourself the joy of making $200 while you sleep.

Basic Finance: An Introduction to Financial Institutions, Investments, and Management


Herbert B. Mayo - 2011
    The text offers a strong finance foundation focusing on Internet resources and sample number problems, cases, and calculator solutions using a Microsoft Excel appendix. The text introduces the time value of money using three approaches to reinforce the concept--interest tables, financial calculator keystrokes, and investment analysis calculator software created specifically for the Mayo books.

Management Wisdom of Lord Krishna: A Treatise on Unified Concept of Management Performance for the Globalised World


Udai Vir Singh - 2008
    Hence, modern management minds have been looking for solutions beyond the reservoir of Western management thoughts and practices. They have examined and experimented with Japanese and Chinese systems of management. Of late, their focus has shifted to Indian philosophy to find solutions to re-occurring irritants in efficient management practices. As a step in this direction, Western management executives are being encouraged to put purpose before self during retraining sessions at institutions of management learning. Through Ved Vyasa's Bhagavad Gita, they are attempting to inspire themselves with the supremacy of action, learning to enrich matter with forces of spirit, realizing that the principle of karma has invaluable merits. The present work is a systematic presentation of the vital management contents as enshrined in Bhagavad Gita, the eternal Song of Wisdom. The book is a running treatise comprising principles, precepts, and practices employed by Lord Krishna to achieve his mission incarnate objectives, examining such qualities as: the dignity of work, commitment appreciations, strategic intervention, internal conflict --- management, and the management of uncertainties --- the skills of verbal and non-verbal communication, logic, and intellect --- the humility and ethicality of approach, respect for virtue and merit, skillful ego management, and total impartiality --- using energy as a management tool, the principle of causality, and the unified concept of management performance --- and much more

Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom


Porter Erisman - 2017
    If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend."

The Story of Amazon.com


Sara Gilbert - 2012
    The site was named Amazon.com, after the meandering South American river. The initial success of the company was meteoric. With no press promotion, Amazon.com sold books across the United States and in 45 foreign countries within 30 days.We bring you the origins, leaders, growth and products of Amazon.com, an undisputed giant in the e-commerce market.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

Be Like Amazon: Even a Lemonade Stand Can Do It


Jeffrey Eisenberg - 2017
     Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It’s a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow. Endorsements: A little book with enormous impact. Be Like Amazon demystifies the principles and practices of the world’s most successful brands. It’s magical! – Jay Baer – President of Convince & Convert & author of Hug Your Hater Putting relationships front and center is what “Be Like Amazon” is all about. The authors observe that continuous improvement is not about cost cutting but about relationships. “Be Like Amazon” provides a roadmap for businesses to build and improve relationships. I highly recommend "Be Like Amazon" to every business person. - Dr. Ivan Misner, Founder of BNI and NY Times Bestselling Author "Be Like Amazon" covers one of the most important elements of being a business owner, how to work on your business instead of in your business. I’d highly recommend this book to every entrepreneur who wants to have a roadmap and skip the years of trial and error. - T. Harv Eker, NY Times No. 1 Best-selling Author of Secrets of the Millionaire Mind™ "There are many things that differentiate Amazon and it's competitors. Perhaps the most underappreciated one the deeply faith-based initiative that if they align their interests with their customers, they'll win in the long-term. And. They have! You still need a guide to help you figure out how to apply this to your business. Let Bryan, Jeffrey & Roy help you win bigger." - Avinash Kaushik, Google Evangelist You are going to read a lot of positive blurbs about Be Like Amazon. Let me give it to you straight: If the Eisenberg Brothers feel compelled to write a book, I drop everything to read it. They are just that smart. Be Like Amazon is one of their best efforts. I hate to be so non-specific, but everyone in business really should buy and read Be Like Amazon. The fact that legendary marketer Roy H. Williams co-wrote it with them, only adds to the equation. For the sake of your brand, please please please read this book!. – Mitch Joel President, Mirum – Author, Six Pixels of Separation & CTRL ALT Delete “Wow, that is one of the best “business” books I’ve read in years. Incredibly inspiring — both the story itself and the way in which you told it. I’m in awe.” – Scott Brinker, ChiefMartec “Witty anecdotes and crisp, often hilarious dialog combine with an exploration of powerful marketing principles and customer engagement strategies that have driven the growth of many of today’s most successful companies…making Be Like Amazon a must read for everyone from business professionals to people who love an engaging story well told. Jeffrey, Bryan and Roy have crafted a clever and insightful book that not only underscores the importance of branding, but also lifts the spirit and tickles the funny bone.” – Chris McCann, President and CEO, 1-800-FLOWERS.COM, Inc.

Train Your Brain: How to Build a Million Dollar Business in Record Time


Dana Wilde - 2013
    There always seemed to be a new system to learn, a new surefire method or cutting-edge technique for entrepreneurs to master.In an effort to teach her team members a better and easier way, Dana Wilde created Train Your Brain, a tested and proven system combining elements of both mindset and action ... or as Dana likes to call it, Intentional Action.What Dana discovered by using Train Your Brain is that mindset can be "taught" and that learning simple mindset strategies not only allows you to understand how the brain works but also shows you how easy it is to change your thinking and, as a result, change your outcomes.In Train Your Brain, Dana breaks down the Cycle of Perpetual Sameness--the number one reason why most people only experience incremental change in their lives. More importantly, she also provides the much-needed blueprint to help you get off this counterproductive cycle quickly.Train Your Brain, with its twenty easy-to-implement "Mindware Experiments," gives you all the necessary tools needed to get off ... and stay off ... the Cycle of Perpetual Sameness, so you can transform your life and grow your business in record time!

33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking


Juliette Powell - 2008
    They're a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks--and how you can, too. Powell's wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking. Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative--from planning through measurement, and beyond. Getting on, getting started, and making social networks work for youDefining and implementing your optimal social networking strategyLeveraging the amazing power of the microcelebrityAchieving worldwide impact in the niche that matters to youTransforming social and cultural capital into financial capitalBe generous, build your trusted personal network--and discover all you get in returnProfiting from the knowledge you never knew you hadOpening your organization's own social networking channels-- inside and out

Truth Always Prevails: A Memoir


Sadruddin Hashwani - 2014
    . . . We found bodies of our dear guests, colleagues, friends: faces I recognized, faces I had worked with and smiled at. The sight that stunned me was the crater—60 feet wide and 20 feet deep. It had been created by over 1000 kg of RDX. The hotel had not been attacked, it had been brutalized. Dead bodies and dismembered limbs, little pools of blood—it was a massacre. I had thought of myself as a hardened man who had seen violence and gristly sights—but what I saw that day left me shaken.’Truth Always Prevails is the memoir of one of Pakistan’s most prominent businessmen, Sadruddin Hashwani, chairman of the internationally renowned Hashoo Group. From sleeping in the back of trucks in the cold deserts of Balochistan to now owning a brand of luxury hotels as well as numerous other businesses, Sadruddin Hashwani has led a remarkable life. He has struggled against corrupt politicians and uncooperative government officials to build and sustain an extensive business empire. He has faced near-death experiences, most remarkably the 2008 bombing of his own hotel, the Marriott Islamabad, and has overcome seemingly insurmountable odds. Filled with fascinating anecdotes and telling sketches of prominent Pakistani personalities, his is an extraordinary story that will inspire and entertain readers.

The Art of Thinking


Allen F. Harrison - 1982
    Learning to distinguish and choose the right style of thinking is an art that can enhance success, help achieve goals and influence others.

Shares Made Simple: A Beginner's Guide to the Stock Market


Rodney Hobson - 2007
    Financial journalist Hobson tears away the mystique and jargon that surrounds the stock market and takes readers step-by-step through the most basic concepts of investing.

Who Will Do What by When?: How to Improve Performance, Accountability and Trust with Integrity


Tom Hanson - 2005
    Join him as he races to learn the fundamentals of team and personal effectiveness before he loses his job - and the woman he loves.Along the way you'll arm yourself with the tools you need to cut through the daily tangled web of organizational politics and interpersonal issues that hinder performance. You'll learn to: Use the "Integrity Tools" to boost performance, trust and personal power Hold others accountable without being overbearing Evoke sustainable, outstanding performance in teams