Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the latest strategies needed for any business to compete, and succeed, in the Interactive Age.Most businesses follow time-honored mass-marketing rules of pitching their products to the greatest number of people. However, selling more goods to fewer people is not only more efficient but far more profitable. The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market.Authors Don Peppers and Martha Rogers reveal one to one strategies to: * Find the 20 percent--or 2 percent--of your own customers and prospects who are the most loyal and who offer the biggest opportunities for future profit;* Collaborate with each customer, one at a time, just as you now work with individual suppliers or marketing partners;* Nurture your relationships with each customer by relying on new one to one media vehicles--not just the mail, but the fax machine, the touch-tone phone, voice mail, cell phones, and interactive television.Leading-edge companies such as MCI, Lexus, Levi Strauss, and Nissan Canada, and thousands of smaller enterprises, have already adopted the one-to-one perspective. The strategies outlined in this book work just as well--often even better--for small companies, from two-person accounting firms to flower shops to furniture stores.

    With straight-shooting opinions about the most pressing concerns, Iacocca offers practical scenarios for solving our nation's economic dilemma.

    If you are a law student or new lawyer, a business professional or a government official, this book will boost your analytical thinking, your foundational legal knowledge, and your confidence as you win arguments for your clients, your organizations or yourself.  For more information, go to toolsofargument.com.

    It is intended for non-financial managers and business students interested in the practice of financial management.

    From presidential candidates to crusading journalists to the lords of collegiate sports, everybody promises to deliver integrity, yet all too often, the promises go unfulfilled.Stephen Carter examines why the virtue of integrity holds such sway over the American political imagination. By weaving together insights from philosophy, theology, history and law, along with examples drawn from current events and a dose of personal experience, Carter offers a vision of integrity that has implications for everything from marriage and politics to professional football. He discusses the difficulties involved in trying to legislate integrity as well as the possibilities for teaching it.As the Cleveland Plain Dealer said, "In a measured and sensible voice, Carter attempts to document some of the paradoxes and pathologies that result from pervasive ethical realism... If the modern drift into relativism has left us in a cultural and political morass, Carter suggests that the assumption of personal integrity is the way out."

    But her personal life (including a failed marriage and an exciting but unfulfilling affair) makes Bev feel she is lacking as a woman. Using all of her strength and intuition to reach the very pinnacle of success, she is still constantly searching for love.Public Smiles, Private Tears is not only Bev's story --- it is the story of an entire generation of women who find themselves in a world where traditional standards and assumptions no longer work. There is Ruth who followed the rules, Marion who broke them, and Sylvia --- who created her own. Here too are the men who loved them, used them, worshiped from afar, hurt them --- and sometimes left them. Helen Van Slyke draws upon her own experience in the glittering world of the powerful to tell a fascinating story of the people she knows so well: their successes and failures, their triumphs and tragedies, their public smiles and their private tears.This is Helen Van Slyke's tenth and final novel, the first half of which she had completed before her untimely death on July 3, 1979. Although she had begun writing only nine years at the age of fifty, she achieved international acclaim as the author of such bestsellers as No Love Lost, A Necessary Woman, The Mixed Blessing, and The Heart Listens. James Elward, novelist (Storm's End: Tomorrow I Mine) and play-wright (Best of Friends; Hallelujah!), had always admired Helen Van Slyke, both as a writer and as a person. When he read the unfinished manuscript of Public Smiles, Private Tears, he truly felt that it was Helen's greatest achievement, and immediately began the enormous task of finishing the book. The result is a novel so completely faithful to the spirit of Helen Van Slyke that it is sure to captivate and move her readers just as her previous books have done --- a fitting tribute to a writer beloved by millions.

    In fact, as a strategic weapon, contend George Stalk, Jr., and Thomas M. Hout, time is the equivalent of money, productivity, quality, even innovation. The ways leading companies manage time - in production, in new product development, and in sales and distribution - represent the most powerful new sources of competitive advantage.

    Faced with historically low levels of employee engagement (as little as 13% according to Gallup’s latest survey), business leaders see coaching as key to unlocking the human talent, creativity, and innovation that is hiding in plain sight in their workplaces. And rather than bring in external coaches for this purpose, they want to integrate coaching into their company culture—a 2015 study by the International Coaching Federation (ICF) and the Human Capital Institute (HCI) found that 81% of organizations surveyed planned to train managers/leaders in coaching skills.The Master Coach is written for these leaders, and is perfectly positioned to become the definitive book on the topic. Drawing on the wealth of experience that has made Gregg Thompson and Bluepoint Leadership Development the choice of numerous Fortune 100 companies, it illuminates the essence of what it takes to be a great coach. The Master Coach will appeal to leaders at all organization levels, showing them how to make a significant shift in their attitudes, values and behaviors and become more coach-like in all of their daily interactions and conversations.The Master Coach is based on the simple but profound 3Cs Coaching Model. This proven approach asserts that to master the art of coaching one must have an exemplary Character that invites the trust of others, be able to form rapid Connections with others at deeply personal level, and have the ability to initiate and guide intense, attitude-changing Conversations. At every step, Thompson reminds readers that coaching is not merely about what the coach says or does; it is about who he or she is.

    Sears distils over 20 years’ experience as a management consultant and coach into six simple conversational structures that cover every management situation. A natural storyteller with a great narrative gift, Sears delivers his message in an entirely unique manner – as a work of business fiction. In this compelling and highly instructive tale you can follow the journey of newly promoted Operations Manager Sam Mitchell as he faces the everyday pressures and challenges of managing a team, and then relate his experiences to real life scenarios in your workplace. Conversation #1 – What can you do about that? Conversation #2 – Who should really own this? Conversation #3 – How should we be behaving? Conversation #4 – Who’s really doing this? Conversation #5 – Where are we heading? Conversation #6 – How are we doing?   This highly practical guide concludes with a simple how-to chapter, explaining why and how each conversation works, and when to use them, as well as providing accompanying tips and techniques. The Six Conversations of a Brilliant Manager is an instantly-applicable and hugely powerful toolkit for every manager and HR department looking to get the very best out of their people.

    In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking has already engendered a new language of strategy. In this book, they develop a coherent model for how today's executives can identify and accomplish no less than heroic goals in tomorrow's marketplace. Their masterful blueprint addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future.

    Then at what looked like the pinnacle of his career he astounded the business world by rising to a challenge from Steven Jobs a brilliant college dropout and founder of the high-risk Apple Computer Company Do you want to spend the rest of your life selling sugared water or do you want to change the world?

    Carson’s philosophies of serving one’s country, becoming role models for people with disadvantaged backgrounds, using the talents God has given you, embracing what success really is, and believing, youths and adults alike, that with hard work and perseverance, “you can do it.” And on May 4, 2015, Dr. Ben Carson declared himself a candidate for the Presidency of the United States of America.

    And, as made clear in this book, learning to use the power of Personality Type is the key to communicating more effectively. Now in the same successful format as the bestsellers Do What You Are & Nurture by Nature, The Art of Speed Reading People offers a revolutionary new tool for sizing up people & speaking their language. A salesperson pitching a customer. A manager trying to motivate an employee. A teacher attempting to make a point with a student. In any of these situations, the power to "read" another person can be a powerful advantage. Drawing on the same scientifically validated Personality Type model that many Fortune 500 companies use, this book shows how anyone can quickly identify key personality characteristics through a person's appearance, vocabulary, body language, occupation, education, & interests. The Art of SpeedReading People is the ultimate communication resource - the next best thing to having X-ray vision.

    George Orwell's prophetic, nightmarish vision of "Negative Utopia" is timelier than ever-and its warnings more powerful in this three-act adaptation.

    He presents convincing arguments that when leaders emulate these qualities, they will inspire and empower the people they have been called to lead. Reflection and discussion questions and assessment questions make this ideal for group use. Conversational in tone and seasoned with real-life stories from his own successes and failures as a leader, Robinson helps Christian leaders wrestle with four questions that emerge from John’s introduction of Jesus, “and the word became flesh and dwelt among us….” • Jesus dwelt with those he led, how can I be closer to those I lead? • Jesus disciples beheld him, how can I be more transparent with those I lead? • The glory of Jesus was a reflection of his father, am I seeking my own glory? • Jesus led with grace and truth, how can I lead with grace and truth? The Incarnate Leader is indispensable reading for anyone in a position of leadership – whether in a church setting, corporation, school board, or home. The book is packaged as a short one-evening read, similar to other popular business books.