During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. Csikszentmihalyi demonstrates the ways this positive state can be controlled, not just left to chance. Flow: The Psychology of Optimal Experience teaches how, by ordering the information that enters our consciousness, we can discover true happiness, unlock our potential, and greatly improve the quality of our lives.

    

    Deming and his work. The author and Dr. Deming were friends and colleagues who worked together to be sure that readers would clearly understand the principles and philosophy developed and taught by Dr. Deming over the course of a half century. The book begins with a first-rate historical perspective and then goes on to explain the basic tenets of the Deming philosophy, including such topics as The Fourteen Points, The Deadly Diseases, The Obstacles, and the System of Profound Knowledge (updated shortly before Deming's death in 1993). Dr. Neave has powerfully communicated both the message and its importance to the business world of today

    His philosophies are very simple and easy to comprehend also great reminders and motivators for things many of us may know but have never stopped to think about.

    

    The author is widely regarded as a foremost authority on an integrated approach to product engineering. Highly suitable for all students in engineering, industrial design, architecture and computer science, as well as for the professional engineer and designer who will find in it a very useful framework to assist their design practice.