Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop.Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:· The people—the individuals launching and leading the venture and outside parties providing key services or important resources· The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast· The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate· Risk and reward—what can go wrong and right, and how the entrepreneurial team will respondTimely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.

    Nor do you need to burn incense or rub crystals.This book shows you easy ways to meditate whenever and wherever you want—you’ll learn how to do it without anyone knowing—and still hang out with your military pals, cop buddies, and fellow martial arts students. You can still own a pit bull, drive a Harley, and share lies with your drinking buddies. The same is true whether you’re a firefighter, doorman, bodyguard, medic, or security officer. The simple fact is, meditation as taught within these pages, will make you a better warrior.

    Written by highly respected experts and prestigious scholars, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, 10E provides an intellectually rich, yet thoroughly practical analysis of strategic management today. This unique text is the only one to integrate the classic industrial organization model with a resource-based view of the firm to give readers a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. The authors present cutting-edge research and strategic management trends within a strong global focus, using memorable examples from more than 600 companies. A wealth of learning features and selection of 30 all-new compelling cases prepare your students to face the broad range of critical issues confronting contemporary managers. Engaging video cases, CengageNOW online teaching tools, and a complete electronic business library keeps study current and relevant.

    Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively.

    What he’s found is that the secret ingredient for getting into the winner’s circle is simply the discipline of methodical preparation: that old-school, step-by-step way of having all your ducks in a row, whether you are an executive getting ready to do a deal or make a speech; a pitcher studying the traits of opposing hitters and keeping a meticulous notebook of their strengths and weaknesses; an international trade negotiator who knows all about the issues and the people on the other side before sitting down at the table; or a surgeon who rehearses like a classical musician.Deep down, you know you should do it. But how often do you wing it and fly by the seat of your pants because “Gosh, I don’t have time . . . I’ve done this before . . . I know what I’m doing”? It is obvious that you have to get ready for whatever game you’re playing, but all too frequently methodical preparation is the missing ingredient in today’s world of instant analysis, easy access to information, and glibness that sounds good at first but is unconnected with the reality at hand. In Dare to Prepare, successful people such as wine guru Robert Parker, investment legend Bill Miller, pianist Leon Fleisher, Goldman Sachs partner Lisa Fontenelli, broadcaster Bob Costas, firefighter Ann Marie Tierney, New York Mets manager Willie Randolph, and many others share the way they apply discipline in preparing for career-changing games, deals, meetings, and interviews. Cal Ripken Jr. played thousands of games in the major leagues but prepared for each like it was his first. NPR host Liane Hansen has interviewed countless people but approaches each interview with the same meticulous research time and time again.Make sure there are no slips “twixt cup and lip” as you get ready for your next personal or professional challenge by daring to prepare.

    It is not a traditional political analysis of Donald Trump or the success of his political campaign, which would be boring and useless to you. MAGA MINDSET will give you a deeper understanding of America, the challenges it is facing, and how those challenges created the conditions for Donald Trump’s inevitable rise to President of the United States. You will understand how Mike Cernovich was able to successfully predict Donald Trump would be the Republican nominee at a time when all the professional political pundits considered his campaign to be a joke, why Mike was certain that Trump would be President before he was nominated by the Republican Party, and why the Trump revolution will continue well beyond his first term in office. In MAGA Mindset you will learn: * The cultural forces behind Trump's rise * How Trump and other masters of social media are able to drive the news cycle * The mindset techniques and strategies YOU need to succeed at life, even when it seems hopeless Mike Cernovich is the bestselling author of GORILLA MINDSET. He is a lawyer, a journalist who has broken several news stories of international interest, and the producer of the film documentary SILENCED.

    Now, Harry shares many of his hilarious insider tips.

    Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.Research people are criticized for generating more confusion than clarity. They will not be happy.Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can.But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

    Keep this ammo on your bookshelf if ever you find yourself in a lurch." ~ Sean Work, Director of Inbound Marketing, KISSmetrics "You could easily find 1,000 books and courses about blogging like a pro, but you won’t find a more useful and engaging one. Henneke’s book will answer every question you have, give you countless shortcuts, and light a fire under your butt to start cranking out hot blog posts. It’ll also make you hungry." ~ Barry Feldman, Feldman Creative "Henneke's book might be the most useful guide on business blogging ever written. I highly recommend it to anyone who’s blogging to promote their company." ~ Jon Morrow, CEO and Founder of Boost Blog Traffic LLC Would you like to win customers with your blog? Are your blog posts not as good as you’d like them to be? Or are you unsure what to blog about? Blog to Win Business teaches you how to write blog posts your customers love to read and share. This practical book takes you through the various elements of blog writing – from developing a unique voice to generating ideas and composing compelling headlines. This book doesn’t just explain how to write a blog, it also helps you decide what to write and how to position your blog as a must-read resource in your industry. It has been described as probably the most useful guide to business blogging. Your guide to writing a company blog This guide explains in simple steps how to write blog posts that engage readers and woo clients: Write lip-smackingly good headlines that entice people to read your posts Position your blog as a voice of authority Generate an endless stream of ideas for blog posts your customers crave to read Make your blog more engaging by describing your ideal reader Develop a unique voice to stand out in a sea of me-too blogs Captivate your readers with your blog opening Inspire your readers with your final paragraph Create a natural flow to hypnotize your readers Seduce Google to send you relevant traffic This guide is easy to read and fun. It includes straightforward advice on how to practice and improve your blog writing. Would you like to gain more readers and turn them into customers? Blog to Win Business also includes: The 5 mistakes you must avoid when defining your blog purpose How to get unstuck when your fountain of inspiration runs dry A complete editing checklist to make your blog posts more conversational The 4 rules for writing delicious sentences The 3-step formula for writing irresistible headlines This is NOT a stuffy, lengthy text book. All information is straightforward and written in plain English. Who this book is for Are you a freelancer or small business owner looking to promote your company with a blog? This book contains practical, down-to-earth advice that you can actually use.

    This third edition (and completely re-written and updated) version of the bestselling law school admission guide provides detailed information on how to present yourself in the law school application process. Ann Levine brings 15+ years of experience in law school admissions (as director of admissions for law schools and as a law school admission consultant) to provide advice about writing the best law school personal statement and optional essays, how to choose people to write letters of recommendation, what to include in your resume, how to explain weaknesses in your application such as a low GPA or LSAT score, the best way to prepare for the LSAT, and how to choose a law school. Once you've submitted your law school applications, this book will continue to guide you on getting accepted from a waiting list, negotiating law school scholarships, and transferring to a new law school after your 1L year. The book includes an analysis of personal statement introductions as well as complete essays successfully used by applicants, tips on writing optional essays for law schools, and sample resumes and addenda. Topics include: - How will law schools view my credentials, activities, and work experience? - What is the rolling admission process and how can it impact whether I am accepted? - Will the fact that I am a non-traditional applicant help me or hurt me? - Why is the personal statement important and how do I select a topic? - How do I explain a low LSAT score, inconsistent GPA, academic probation, or arrest record? - Should I write an optional essay? - Should I share information about my learning disability? - Why was I placed on a waiting list and what can I do to increase my chances of acceptance? - How can I use scholarship offers to negotiate between law schools? - How do I decide where to attend? The tips and insights provided within The Law School Admission Game: How to Play Like an Expert is the second best thing to having your own law school admission consultant. Ms. Levine offers candid and tangible advice in a conversational tone with an open and encouraging (but brutally honest) approach. This book will change how you look at the law school admission process and help you create your strongest possible application package. This book offers strategies for all law school applicants, including specific advice for people: -Determined to attend a Top Law School -Hoping for the chance to attend any law school -Seeking an affordable legal education -Returning to school after being in the work force -Still in college with limited work and life experience -Considering how to build their experiences and resumes to strengthen their applications -Concerned about writing a compelling personal statement because they haven't overcome significant obstacles - Know the story they want to tell about overcoming obstacles in life but are not sure what to emphasize. No matter your life story or potential weaknesses in your law school application, The Law School Admission Game: How to Play Like an Expert will guide you through every piece of the application process. Both previous editions of this book have been Amazon.com bestsellers, and this one is the first to feature full-length essays used by successful applicants in the past, as well as a self-study LSAT schedule. If you're even thinking about applying to law school, this book is about to become your go-to resource.

    

    Marine Corps has been a paragon of world-class leadership, excelling in the areas of motivation, training, and management. Semper Fi -- which since its hardcover publication has become a best-selling, business leadership classic -- shows readers how to adapt these proven practices for their own organizations. Semper Fi goes behind the scenes to pinpoint what works for the USMC, showing readers how to create a training and management culture that brings out the best in all their employees. The book gives readers tough, practical tips for: * inspiring individual initiative * rewarding hard work * encouraging loyalty * working with limited resources * dealing with change * "leading the troops"" at every level of the organization. "This is not," according to Dan Rather, "one of those mumbo-jumbo, pseudo-philosophical books on leadership. Semper Fi is a book you will actually USE, read, and refer to again and again."

    Meanwhile, growing nationalism is hampering international cooperation and fuelling conflict everywhere. The west's will - as well as its capability - to shape the world is ebbing away.Beset by economic woes, western countries are continuing the post-Cold War process of disarmament at the very moment that many believe a new Cold War is starting. NATO members have compared Vladimir Putin's foreign policy to that of Adolf Hitler, newly empowered groups such as ISIS, not to mention some governments, are tearing up the rulebook of acceptable international behaviour, and the military prowess that the western world once regarded as its prerogative is being dwarfed by countries like India and China.Tightly argued by Newsnight's diplomatic and defence editor Mark Urban, THE EDGE is a sharp polemic that breaks new ground in examining the workings and consequences of these geo-political tectonics, and shows just how rapidly the balance of power has been upended.

    One of Donald Trump's advisers shares her wisdom and business advice for professional women, explaining how to get ahead in business, how to deal with a difficult boss, and how to maintain a healthy professional and personal balance.

    DFS is fantasy sports on steroids. It’s the domain of bitter rivals FanDuel and DraftKings, online juggernauts who turned a legal loophole into a billion-dollar industry by allowing sports fans bet piles of cash constructing fantasy teams. Yet as Barbarisi quickly realized, what should have been a fun companion to casual sports viewing was instead a ferocious environment infested with sharks, a top tier of pros wielding complex algorithms, drafting hundreds of lineups, and wagering six figures daily as they bludgeon unsuspecting amateur “fish.” Barbarisi embeds himself inside the world of DFS, befriending and joining its rogue’s gallery as he tries to beat them at their own game. In a work equal parts adventure and rigorously reported investigation, Barbarisi wades into this chaotic industry at the very moment its existence is threatened by lawmakers sick of its Wild West atmosphere and pushy advertising. All their money made FanDuel and DraftKings seem invincible; but, as Barbarisi reports, they made plenty of dubious—perhaps even scandalous—moves as they vied for market supremacy. In Dueling with Kings, Barbarisi uncovers the tumultuous inside story of DFS, all while capturing its peculiar cast of characters, from wide-eyed newly minted millionaires, to sun-starved math geeks, to bros living an endless frat party of keggers and Playboy Bunnies. Can he outwit them all and make it to the top?